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B2B Ecommerce SEO Expert: 10 Questions To Ask Before You Hire One!

by Garrett Mehrguth @ Directive Consulting

Hiring an eCommerce SEO expert can be a nightmare. To help you out, we have compiled 10 questions to ask them before you decide to move forward.

The post B2B Ecommerce SEO Expert: 10 Questions To Ask Before You Hire One! appeared first on Directive Consulting.

Why Metadata Matters for SEO – Here’s Why #124

by Eric Enge @ Stone Temple

Metadata is easy to ignore, but it actually can help your pages get more clicks. In this episode of our Here’s Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand metadata and why it matters for your SEO. Don’t miss a single episode of Here’s Why with Mark &... Read More >

SEO Content Checklist for 2017

by Garrett Mehrguth @ Directive Consulting

Consistently creating content that readers love and search engines rank is no easy task.  There are many elements that must be addressed for your voice to be heard amongst the crowd. This...

The post SEO Content Checklist for 2017 appeared first on Directive Consulting.

Why Your Site Structure Matters for SEO – Here’s Why #121

by Eric Enge @ Stone Temple

Subdomains, subfolders, or microsites: which is best for organizing the content of your website? In this episode of our Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen asks Eric Enge to cover the pros and cons of each, especially from an SEO perspective. Don’t miss a single episode of Here’s Why with Mark & Eric.... Read More >

Omnivores of the SERP: Eat Up More Market Share

by Sean Thomas Martin @ Directive Consulting

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. In a constantly changing search market, the more market share you...

The post Omnivores of the SERP: Eat Up More Market Share appeared first on Directive Consulting.

Why Featured Snippets Can Rocket You to the Top in SEO – Here’s Why 133

by Eric Enge @ Stone Temple

Featured snippets can rocket search results for your site to the very top of search, but how do you earn them? Is Google giving us any clues? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge reveals startling new research that shows how Google telegraphs in advance which... Read More >

Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

by Brad Smith @ Directive Consulting

Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people “do PPC.” And there’s never a whole lot of overlap...

The post Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization appeared first on Directive Consulting.

Some Advanced Info on Technical SEO for Digital Marketing Experts

by Tom Varen @ SEOserviceUSA

SEO efforts are often divided in two categories, namely on-page SEO and off-page SEO. On-page deals with the content and page optimization, whereas off-page is concerned with establishing site-to-site relations. Many believe that both of these come together to make the SEO spectrum complete, but there is something else that you should know about. It is called Technical SEO, which is the next big thing in SEO.

What does technical SEO mean?

There are many questions that even the experts ask about technical SEO as it is a comparatively newer term. Two

The post Some Advanced Info on Technical SEO for Digital Marketing Experts appeared first on SEOserviceUSA.

The Difference between Knee-jerk SEO and What You Need from Your SEO

by Michael Martinez @ SEO Theory

Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics.  The constant flow of opinion is healthy for the industry.  If…

5 SEO features to make sure your ecommerce platform supports

by Ann Smarty @ SEO – Search Engine Watch

When choosing an ecommerce platform to power your online store, it's important to consider search engine optimization (SEO) features in your decision-making process. Let's take a look at five core features that your ecommerce platform needs to have, along with examples of platforms that offer each feature.

Google Chrome Has a New Barcode Scanning Shortcut by @MattGSouthern

by Matt Southern @ SEO – Search Engine Journal

With the latest update to Chrome on iOS, there is now a shortcut on the keyboard for scanning barcodes.

The post Google Chrome Has a New Barcode Scanning Shortcut by @MattGSouthern appeared first on Search Engine Journal.

Advanced SEO Techniques for 2017

by Michael Martinez @ SEO Theory

What makes an SEO technique “advanced”?  That’s a question I ask myself every year.  A lot of the “advanced” methods I first shared ten years ago, while still relevant today (because good SEO doesn’t change), are so widely used now…

Affordable Digital Marketing Services For Small and Large Companies

by John Lehmberg @ Make It Loud Web Design

May 15, 2017 Affordable Digital Marketing Services For Small and Large Companies SEO Marketing Services in United States Georgia When it comes to business, we all need to think of strategies to get more business through the front door. Considering some companies have a bricks and mortars front door, some have only a website as […]

Conductor - Content Intelligence Platform

Conductor - Content Intelligence Platform


Conductor

Get discovered online by customers who are looking to buy. Increase your marketing ROI with Conductor's content and SEO platform.

Setting Up Your B2B Pay Per Click Services the Easy Way

by Sean Thomas Martin @ Directive Consulting

The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital...

The post Setting Up Your B2B Pay Per Click Services the Easy Way appeared first on Directive Consulting.

5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

by Brad Smith @ Directive Consulting

There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the...

The post 5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically appeared first on Directive Consulting.

The Complete Guide to Hreflang

by John Dietrich @ Stone Temple

Whether you’re running a global operation or expanding to offer an additional language on your website, proper use of the hreflang tag is a must. From an SEO perspective, getting this right can mean the difference between ranking well with your target audience and not ranking well.  Hreflang tells search engines where various language-specific versions... Read More >

SEO: The Movie (Official Page of SEO The Movie) - Watch Now!

SEO: The Movie (Official Page of SEO The Movie) - Watch Now!


Ignite Visibility

SEO: The Movie - Watch Now! Full Length Documentary. Tell's The Real Story Of SEO. Features Industry Pioneers Rand Fishkin, Danny Sullivan and More!

How to Rank on Bing and Yahoo

by Carly Gruenberg @ Directive Consulting

Full disclosure, Google is my search engine of choice. But, of the total search population, Google only captures 64% of the market. So what about the other 36%? Bing and...

The post How to Rank on Bing and Yahoo appeared first on Directive Consulting.

Learn SEO Through Forums

by Bill Slawski @ SEO by the Sea ⚓

I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO. Back in 1998 I became a moderator of a couple of forums on small business and website promotion […]

The post Learn SEO Through Forums appeared first on SEO by the Sea ⚓.

Basic SEO training

Basic SEO training

by Willemien Hallebeek @ Online SEO training: Follow an online course at Yoast

You want to develop your own SEO strategy and be able to optimize your own website? This online Basic SEO training will teach you the fundamentals of SEO! It will give you lots of practical tips so you can immediately start to improve any website!

The post Basic SEO training appeared first on Yoast.

SEO That Gets Results In Alpharetta! | Make It Loud Web Design

SEO That Gets Results In Alpharetta! | Make It Loud Web Design


Make It Loud Web Design

When you want more visibility, call 678.325.4007. For great SEO and more, we'll help you get what you need for your business. Call today for a free consultation.

Content SEO training bundle

Content SEO training bundle

by Willemien Hallebeek @ Online SEO training: Follow an online course at Yoast

Bundle our SEO copywriting and Site structure training and save even more money.

The post Content SEO training bundle appeared first on Yoast.

Featured Snippets: New Insights, New Opportunities

by Eric Enge @ Stone Temple

Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining featured snippets.... Read More >

Become an SEO Expert - Learning Path

Become an SEO Expert - Learning Path


Lynda.com - from LinkedIn

An SEO expert plays a vital role in helping companies build their businesses and attract new customers through web traffic. Learn the fundamentals of SEO, and discover how to analyze and optimize your site, and create an effective strategy for your SEO efforts.

Actionable SEO Tips and Strategies That Work | SEJ

Actionable SEO Tips and Strategies That Work | SEJ


Search Engine Journal

SEJ brings you updates and how-to's from search marketing's best known experts on the world of SEO, paid search, social, analytics and tools.

Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

by Brad Smith @ Directive Consulting

Every day, more than 6 billion queries are typed into Google. That’s more than 6 billion chances for a link to your website to appear on someone’s screen. You like...

The post Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing appeared first on Directive Consulting.

Do Links Still Matter for SEO in 2017?

by Eric Enge @ Stone Temple

In today’s post, I’ll show you data from three different dates over the past year that illustrate why links remain a powerful ranking factor. I’ll also discuss in detail why Google still uses them, and why they are likely to remain a powerful ranking factor for some time to come. In July of 2016, we... Read More >

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Should My Website Adopt Accelerated Mobile Pages (AMP)?

by Eric Enge @ Stone Temple

How much do you know about Accelerated Mobile Pages (AMP) and how they impact site performance and ROI? This is a question on the minds of many of website publishers and SEOs today. And because AMP is so new, there is often a lot of confusion about how to use it, and what benefit, if... Read More >

Baidu SEO: How to optimize for China’s biggest search engine

by Simon Ensor @ SEO – Search Engine Watch

Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the "Big G". But there are countries in the world where Google is not king, and one of them is China. If you want to optimize for the second-largest economy in the world, here's what you need to know about Baidu, China's primary search engine.

What is SEO (search engine optimization)? - Definition from WhatIs.com

What is SEO (search engine optimization)? - Definition from WhatIs.com


WhatIs.com

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.

John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

A Deep Keyword Research Process That Will Attract More Customers by @mindyweinstein

by Mindy Weinstein @ SEO – Search Engine Journal

Check out these go-to tools and techniques for targeted keyword research that leads to interested visitors.

The post A Deep Keyword Research Process That Will Attract More Customers by @mindyweinstein appeared first on Search Engine Journal.

38% of SEOs Never Disavow Links [POLL] by @A_Ninofranco

by Angel Niñofranco @ SEO – Search Engine Journal

How often do SEOs disavow links? Find out what our Twitter community said for this #SEJSurveySays poll question.

The post 38% of SEOs Never Disavow Links [POLL] by @A_Ninofranco appeared first on Search Engine Journal.

SqlConnectors - Connect to your data in Excel

SqlConnectors - Connect to your data in Excel

by Niels Bosma @ SeoTools for Excel

SeoTools lets you access data from your SQL database in a structured, easy to read way right in Excel. Find out how in this article.

How to perform a content audit for SEO in 2017

by Tom Varen @ SEOserviceUSA

What is one way to know for sure that Google will like your website content? Why, to run a content audit, of course! There have been times; we have run around from door to door to learn the steps required for auditing content. Up until recently, there was no one-way to perform a content audit that was good for all leading search engines including Google and Bing.

What is content audit?

Google and Bing handle almost 75% of global searches. So, it you can optimize your website content for these two search

The post How to perform a content audit for SEO in 2017 appeared first on SEOserviceUSA.

Technical SEO 1 training

Technical SEO 1 training

by Edwin Toonen @ Online SEO training: Follow an online course at Yoast

Technical SEO 1 is a substantial training that provides you with must-have SEO knowledge. This course focuses on the technical side of SEO and thus helps you to get your site ready for search engines.

The post Technical SEO 1 training appeared first on Yoast.

5 Most Effective Tools Your SEO Expert Should Be Using

by Tom Varen @ SEOserviceUSA

When it comes to search engine optimization (SEO), you will always find varied opinions on how best to go about it. There is, however no argument about the importance of SEO in internet marketing today. While most businesses now have an online presence, many of their websites have poor ROI. It is no wonder many online marketers still claim it is impossible to work out what search engines want.  Traditionally, all you needed was a fabulous website to start ranking for your target keywords, but with search algorithm updates, you

The post 5 Most Effective Tools Your SEO Expert Should Be Using appeared first on SEOserviceUSA.

Three Prophecies about the Future of SEO

by Tom Varen @ SEOserviceUSA

SEO is a consistently evolving and growing industry. In 2016, it was estimated that companies spent 65 billion USD for SEO services and it should cross 70 billion USD by the end of 2018. The most difficult thing in the world of SEO is predicting what is coming next because search engines change their algorithms and optimization rules without any prior notice. However, if you are working as an SEO expert then you can’t just wait and react when changes are made to the algorithm and your clients get angry

The post Three Prophecies about the Future of SEO appeared first on SEOserviceUSA.

Google Search Console: What the latest updates mean for marketers

by Clark Boyd @ SEO – Search Engine Watch

Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. Therefore, Google's recent announcement of some changes to the platform was very warmly received by the SEO community.

Atlanta SEO Services | Search Engine Optimization | WebTech Marketing

Atlanta SEO Services | Search Engine Optimization | WebTech Marketing


WebTech Marketing

WebTech Marketing is an Atlanta based SEO company offering complete internet marketing solutions. Search Engine Optimization at its finest! Call today.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

Marketer’s Guide to Mobile App Advertising

by Selena Templeton @ Single Grain

By now, it’s no secret that mobile advertising is taking over with estimated advertising revenue reaching nearly $76 billion this year. In fact, mobile search ad revenue is expected to outpace desktop as soon as 2019 and mobile display ads may already have surpassed their desktop counterparts this year. And that makes sense because while […]

The post Marketer’s Guide to Mobile App Advertising appeared first on Single Grain.

AUTHORITAS | SEO & Content Marketing Platform for Agencies & Enterprises

AUTHORITAS | SEO & Content Marketing Platform for Agencies & Enterprises


AUTHORITAS

The Authoritas Platform: The Data Science-Driven SEO & Content Marketing Platform for Agencies & Enterprises. Find out more and arrange your free demo.

B2B vs B2C Marketing: The Differences Every Search Marketer Should Know

by Sean Thomas Martin @ Directive Consulting

If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C before. The general difference between B2B and B2C is clear enough...

The post B2B vs B2C Marketing: The Differences Every Search Marketer Should Know appeared first on Directive Consulting.

How to optimize featured snippets for voice search

by Jessie Moore @ SEO – Search Engine Watch

When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply, they will not be presented with a choice of results - and where a featured snippet is present, this will be the result read out. So how can you optimize your featured snippets for voice search?

Search Engine Optimization (SEO) Services | Merkle

Search Engine Optimization (SEO) Services | Merkle


Merkle

Comprehensive, quality SEO creates a better user experience. With a focus on relevance, technical efficiency, and searcher behavior, you can help search engines deliver the right result, at the right time, to the right user.When this is achieved, amazing things happen to the customer journey and the growth of your business.

Best Digital Agency SEO Toronto Search Engine Optimization PPC Company

Best Digital Agency SEO Toronto Search Engine Optimization PPC Company


Search Engine People Blog

An award winning agency with nearly two decades driving real business results for our digital marketing and SEO Toronto clients.

Google is a Picky Date

by redolive @ Red Olive

There is nothing worse than going on a date and having nothing to talk about. The awkward pauses, dead end conversations, and small talk are enough to make anyone rethink their entire relationship status. In the same way that dating can be awkward and terrible, websites can be in a terrible relationship with search engines. […]

The post Google is a Picky Date appeared first on Red Olive.

How to Secure a WordPress Site Against Hackers

by Michael Martinez @ SEO Theory

WordPress gets a bad rap from people who complain that it’s not secure.  In more than 40 years of working with computers I have never met an application or operating system that could not be hacked.  I used to be an…

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Qualitative Data Analysis = Customer Feedback Analysis

by Kathryn Ross @ Directive Consulting

When it comes to running a business, you should always pay attention to market research. Market research is the useful practice of really scrutinizing and analyzing customer feedback. Also known...

The post Qualitative Data Analysis = Customer Feedback Analysis appeared first on Directive Consulting.

Semantic Search and SEO: Everything You Need to Know

by Eric Enge @ Stone Temple

In the world of SEO, there is some confusion about what we mean when we use the term “semantic search.” This confusion is not surprising—many mistake the phrase semantic search with the concept of structured data (semantic language markup), but this is not the same thing. Others understand the term solely as it applies to... Read More >

Google Adds More Tabs to Search Cards on Mobile by @MattGSouthern

by Matt Southern @ SEO – Search Engine Journal

Google is updating its Knowledge Graph cards in mobile search with more tabs for certain queries

The post Google Adds More Tabs to Search Cards on Mobile by @MattGSouthern appeared first on Search Engine Journal.

SEO Career Orientation Speakers

by c0c0nuT @ SEO Career

SEO Career interns have the opportunity to learn from some of the industry’s top professionals. Learn more about our distinguished speakers below! Raymond McGuire Head, Corporate & Investment Banking, Citi Raymond McGuire is Citi’s head of global banking, based in New York. He is responsibile for managing the coverage of Global Industries and clients, and executing [...]

Why Oversimplifying SEO Is Dangerous – Here’s Why #130

by Eric Enge @ Stone Temple

Google gets more complex and sophisticated with each passing year, and yet many still want to believe that there are “magic bullet” hacks or tricks that are simple ways to get higher search rankings. In this episode of our Here’s Why digital marketing video series, Stone Temple’s Eric Enge tells you why! Don’t miss a... Read More >

Choosing Search Engine Marketing Agencies: 8 Dirty Secrets You Should Know

by Emma Siemasko @ Directive Consulting

Hiring the right search engine marketing agency can be difficult. In this post we reveal 8 dirty secrets you should know when searching for the right agency.

The post Choosing Search Engine Marketing Agencies: 8 Dirty Secrets You Should Know appeared first on Directive Consulting.

Yoast SEO for WordPress training

Yoast SEO for WordPress training

by Willemien Hallebeek @ Online SEO training: Follow an online course at Yoast

So you want to become a true Yoast SEO expert? The Yoast SEO for WordPress training is perfect for you! It provides you with detailed instructions on all features of our Yoast SEO plugin.

The post Yoast SEO for WordPress training appeared first on Yoast.

301 Redirect from HTTP to HTTPS – SearchCast

by Garrett Mehrguth @ Directive Consulting

http to https 301 redirect [formcraft id=’6′] Transcription The Magic Code: # SSL Rewrite RewriteEngine On RewriteCond %{SERVER_PORT} 80 RewriteRule ^(.*)$ https://yourwebsite.com/$1 [R=301,L] Today we’re going to be talking about...

The post 301 Redirect from HTTP to HTTPS – SearchCast appeared first on Directive Consulting.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

Effective SEO Techniques that Work in 2017

Effective SEO Techniques that Work in 2017


Single Grain

SEO changes from one year (or even month) to the next. If you’re a business owner or marketer, here’s what you need to know about SEO techniques in 2017:

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

by Sean Thomas Martin @ Directive Consulting

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. But there...

The post B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching appeared first on Directive Consulting.

Bad SEO Advice You Should Still Avoid

by Michael Martinez @ SEO Theory

I should create a “Bad SEO Advice” category and collect all the articles I have written about it through the years in one place.  There are days when I am tempted to go back and “update” old articles about bad…

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

PPC and SEO: the battle of the SEM kings for higher search result ranks

by Tom Varen @ SEOserviceUSA

Should I revisit my SEO strategies? Should I get started on PPC? Is PPC enough for my business? These are a few questions you keep asking yourself and the marketing experts over and over again. The reality is, these are two aspects of SEM (Search Engine Marketing) that are inseparable. Not only do they overlap quite a bit, they also complement each other from a marketing POV.

As a result, when someone asks us, “Should we go for PPC or SEO?” we cannot give them a one-word answer. The answer will

The post PPC and SEO: the battle of the SEM kings for higher search result ranks appeared first on SEOserviceUSA.

Introduction to Spider

Introduction to Spider

by William Dahlstrom @ SeoTools for Excel

We've previously touched on the subject of scraping the web in the context of fetching a very specific part from a single page. But what if you're looking to analyse a substantial part of, or an entire website?

Enter the Spider

The Spider is an intelligent crawler built right into

How to measure your SEO success

by Tom Varen @ SEOserviceUSA

We keep saying, “Websites with successful SEO strategies make lots of money” or “successful SEO strategies are the key to high ROI”. However, we never really say what is the exact measure of that success. It is not like high school where success meant winning a race or coming first in an examination. The measure of success for SEO strategies is a little more complicated than that.

Every business is unique. They have their own goals and achievements. And the right SEO companywill help you understand the unique needs of your

The post How to measure your SEO success appeared first on SEOserviceUSA.

The 10 most common WordPress SEO challenges and how to solve them

by Lucy Barret @ SEO – Search Engine Watch

If you're new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape of SEO can seem like a nightmare. Here are 10 challenges to watch out for, and how you can solve them.

How to Get Backlinks with Resource & Links Pages by @ChuckPrice518

by Chuck Price @ SEO – Search Engine Journal

Here's how you can create useful resource centers that attract powerful links and drive traffic and rankings.

The post How to Get Backlinks with Resource & Links Pages by @ChuckPrice518 appeared first on Search Engine Journal.

Watch: How to Get the Most Out of SEO With the Least Amount of Effort

Watch: How to Get the Most Out of SEO With the Least Amount of Effort

by Andrea Huspeni @ Entrepreneur: Latest SEO Articles

On the latest episode of 'Tough Love Tuesday,' SEO pro Neil Patel will provide tips and tricks for marketing your content to grow your audience and brand.

Grading the Site Speed of 100+ Computer Hardware Sites

by Sean Thomas Martin @ Directive Consulting

Search engine users are not generally known for the lengthy attention spans. The truth is that you only have a matter of seconds to grab your user’s attention and hold...

The post Grading the Site Speed of 100+ Computer Hardware Sites appeared first on Directive Consulting.

The Beginner’s Guide to Dropshipping SEO

by Adam Riemer @ Oberlo

As a dropshipping store owner, one thing you need to know before building your website is how to use search engine optimization (SEO) for your business. Dropshipping sites have a unique set of SEO obstacles to overcome as opposed to stores who stock their own inventory, so it’s important that […]

The post The Beginner’s Guide to Dropshipping SEO appeared first on Oberlo.

How Does Google Look for Authoritative Search Results?

by Bill Slawski @ SEO by the Sea ⚓

If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in […]

The post How Does Google Look for Authoritative Search Results? appeared first on SEO by the Sea ⚓.

Don’t Start a Campaign without these 11 B2B Marketing Tools

by Brad Smith @ Directive Consulting

High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. So how can you...

The post Don’t Start a Campaign without these 11 B2B Marketing Tools appeared first on Directive Consulting.

CheckBacklink() in practice

CheckBacklink() in practice

by William Dahlstrom @ SeoTools for Excel

Backlinks are an important component of any decent SEO strategy. Here's how SeoTools helps you make sense of them.

Why a Keyword Strategy Is Important for SEO and B2B Marketing

by Kathryn Ross @ Directive Consulting

When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site...

The post Why a Keyword Strategy Is Important for SEO and B2B Marketing appeared first on Directive Consulting.

What is SEO Marketing and How it Works.

What is SEO Marketing and How it Works.


Shopify

In this seo tutorial we examine exactly what ecommerce SEO is and how it can help your business.

Why Social Media Is NOT a Search Ranking Factor – Here’s Why #128

by Mark Traphagen @ Stone Temple

Many marketers assume that social media is a search ranking factor for Google, and some even believe they’ve seen proof. In this episode of our Here’s Why digital marketing video series, Stone Temple’s Mark and Eric explain why it is highly unlikely that social is a direct ranking signal, but also how social is useful... Read More >

New Year, New Focus

by c0c0nuT @ SEO Career

Starting the new year on the right foot can make all the difference, regardless of your college year. Use this checklist as a guide for your yearly goal setting. Freshmen Discover your Strengths through SEO Apply for SEO Career and begin EDGE Set goals with the help of SEO coaches Gain exposure to different business, [...]

10 Fundamentals to Understanding SEO

10 Fundamentals to Understanding SEO

by Jason Parks @ Entrepreneur: Latest SEO Articles

If you don't understand the basic foundation to SEO, it will seem like a foreign language.

SEO Content Writing Services | Brafton

SEO Content Writing Services | Brafton


Brafton

Producing quality content is an essential part of any SEO strategy. Our team of in-house strategists will ensure your site is set up for success.

15 Excel tips every SEO professional must know

15 Excel tips every SEO professional must know

by Victor Sandberg @ SeoTools for Excel

Whether its basketball, pubic speaking, or SEO, mastering the fundamentals is key. Sure, you may be able to alter a data set manually or copy a strange looking formula, but if you want to be prepared for the challenges of tomorrow, this article will get you a long way.

Mikkel

Pay per Click vs. SEO: what is best for your website?

by Tom Varen @ SEOserviceUSA

Pay per click and SEO can be seen as the two sides of a coin. Each of them help in boosting website traffic in their own way. The only major difference between PPC and SEO is the expense. PPC by Google AdWords and Yahoo Search Marketing can be a bit heavy on your pockets. You will have to pay the marketing experts and you will have to pay for the keywords you wish to rank for.

SEO is something you own website marketing team can perfect over time, without accounting for

The post Pay per Click vs. SEO: what is best for your website? appeared first on SEOserviceUSA.

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

A 5-Point Checklist when Hiring an External SEO Expert

by Tom Varen @ SEOserviceUSA

If you are running an online business or you are looking for ways to boost the visibility of your brand on the internet platform, it is crucial to appreciate the role of search engine optimization (SEO).  Previously all an entrepreneur needed was a good looking website to tap into the customer-rich online market. With Google Panda and Penguin algorithm updates, things are now tougher and you have to work harder to ensure your website is ranking highly on search engine result pages (SERPs).

Why Invest in SEO?

There are many reasons to

The post A 5-Point Checklist when Hiring an External SEO Expert appeared first on SEOserviceUSA.

Multiple Sites: Does It Hurt or Help SEO? by @Visiture_search

by Ron Dod @ SEO – Search Engine Journal

Find out the benefits, cons, and best practices for using multiple sites for SEO.

The post Multiple Sites: Does It Hurt or Help SEO? by @Visiture_search appeared first on Search Engine Journal.

How to Write Content for People and Optimize It for Google

by Robert Morris @ Single Grain

You should always, always, always write content for people instead of writing it for Google. Luckily for you, Google works in a way that heavily favors content that is written for human beings. If that were not the case, then webmasters wouldn’t be able to write things such as “always, always, always” because Google would […]

The post How to Write Content for People and Optimize It for Google appeared first on Single Grain.

Website Search Engine Optimization for Google

by John Lehmberg @ Make It Loud Web Design

May 5, 2017 Website Search Engine Optimization for Google Free Professional Website Analysis Bond. James Bond. It’s that kind of cool. Have you ever wanted to spy on your own website? Just to see where users are clicking on your site. Well now you can.  Do you know where people spend the most time on […]

SEO by the Sea

SEO by the Sea


SEO by the Sea ⚓

SEO by the Sea explores search engine patents and white papers, and provides internet marketing and search engine optimization (SEO) services, consulting and research

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Three surefire hacks for success with your SEO formula

Three surefire hacks for success with your SEO formula


NBC News

Learn how to master on-page and off-page SEO with these tips.

SEO Certification Training | Search Engine Optimization Course

SEO Certification Training | Search Engine Optimization Course


Market Motive

SEO certification training course helps you to master Search Engine Optimization best practices to your improve search engine visibility. Enroll now!

Basic Crawl Management for SEO

by Michael Martinez @ SEO Theory

Crawl management is integral to search engine optimization. And yet crawl management is so poorly explained by the Web marketing community that many sites mismanage crawl.  What should be one of the fundamental areas of search engine optimization has been…

Build it and they shall come: Why your site architecture and search strategy must be aligned

by Wayne Cichanski @ SEO – Search Engine Watch

As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about Google?

4 Tips for Creating an Efficient Marketing Department

4 Tips for Creating an Efficient Marketing Department

by Pratik Dholakiya @ Entrepreneur: Latest SEO Articles

Sure, as a CEO, you think of yourself as an "idea person." But these days, you also need modern marketing savvy in SEO and mobile.

PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

by Kaleigh Moore @ Directive Consulting

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves: “Which one is right for me? And how do I...

The post PPC or SEO? Choosing Based on Budget & Maximizing Your ROI appeared first on Directive Consulting.

All-in-one training bundle

All-in-one training bundle

by Willemien Hallebeek @ Online SEO training: Follow an online course at Yoast

Learn how to optimize every SEO aspect of your site. Get all these courses together, and save lots of money!

The post All-in-one training bundle appeared first on Yoast.

10+ SEO Traffic Hacks to Optimize Your Website for Google

by Garrett Mehrguth @ Directive Consulting

Search engine optimization is one of the most written about topics in marketing today. Unfortunately for many marketers, the information they read leaves them excited, but unable to implement. Whether it’s because development work is needed or the topic

The post 10+ SEO Traffic Hacks to Optimize Your Website for Google appeared first on Directive Consulting.

Google Patents Extracting Facts from the Web

by Bill Slawski @ SEO by the Sea ⚓

When Google crawls the Web, it extracts facts from content on the pages it finds as well as links on pages. How much information does it extract about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects.. The team from […]

The post Google Patents Extracting Facts from the Web appeared first on SEO by the Sea ⚓.

The B2B Guide to Email Marketing (Live Email Blast Examples)

by Sean Thomas Martin @ Directive Consulting

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment of digital marketing tactics to choose from, such as SEO,...

The post The B2B Guide to Email Marketing (Live Email Blast Examples) appeared first on Directive Consulting.

Search Engine Optimization - SEO | Textivia, Inc. - Raleigh, NC

Search Engine Optimization - SEO | Textivia, Inc. - Raleigh, NC


Textivia, Inc.

Textivia, Inc. of Raleigh, NC provides premier organic search engine optimization (SEO) services to clients in a vast array of industries nationwide.

SEO Theory

SEO Theory


SEO Theory

Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc.

JSON APIs + SeoTools = True

JSON APIs + SeoTools = True

by William Dahlstrom @ SeoTools for Excel

Introduction to the JSON syntax and examples on how to fetch and send data from and to a JSON API endpoint.

The Beginner's Guide to SEO | Search Engine Journal

The Beginner's Guide to SEO | Search Engine Journal


Search Engine Journal

A Complete Guide to getting started in SEO. While this guide is aimed at beginners, it is filled with tons of useful knowledge for SEOs of all levels.

Personalizing Search Results at Google

by Bill Slawski @ SEO by the Sea ⚓

One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more […]

The post Personalizing Search Results at Google appeared first on SEO by the Sea ⚓.

The Beginner's Guide to SEO for Dropshipping Businesses - Oberlo.

The Beginner's Guide to SEO for Dropshipping Businesses - Oberlo.


Oberlo

In this article you'll learn about dropshipping SEO. You'll learn how to SEO your ecommerce store by understanding the basic SEO beginner guidelines.

Excel as a heatmap

Excel as a heatmap

by William Dahlstrom @ SeoTools for Excel

Today's post is going to be different. While we usually walk through SeoTools functions or explain SEO concepts, I received an interesting question the other day.

What's the coolest Excel hack you've seen?

While technically not a hack, the easy way out would've been to reply with a SeoTools pitch

What Is a Local Backlink & How to Find Them by @sllewuy

by Wells Yu @ SEO – Search Engine Journal

Learn an interesting way to discover potential backlinks relevant to your locality.

The post What Is a Local Backlink & How to Find Them by @sllewuy appeared first on Search Engine Journal.

SEO Tutorial: 12 Immutable Laws For Dominating Google's Search

SEO Tutorial: 12 Immutable Laws For Dominating Google's Search

by R.L. Adams @ Entrepreneur: Latest SEO Articles

Mystified by SEO? It all makes sense once you understand how Google sees it.

Site Champion - SEO Strategy | SLI Systems

Site Champion - SEO Strategy | SLI Systems


SLI Systems

Increase page visibility to your site with Site Champion. It creates a dynamic SEO strategy based on the behavior of your site's visitors. Request a demo!

The 7 Top Skills You Need to Be Good at SEO

The 7 Top Skills You Need to Be Good at SEO

by Jayson DeMers @ Entrepreneur: Latest SEO Articles

At the core of every SEO campaign is at least one person calling the shots. Does he (or she) have what it takes?

SEO copywriting training

SEO copywriting training

by Willemien Hallebeek @ Online SEO training: Follow an online course at Yoast

If you want your content to rank, you should write great content for your website. Fortunately, copywriting is a skill you can learn! In this SEO copywriting training, we'll help you develop your copywriting skills. You'll learn how to write copy that readers will love, and how to tweak it for search engines.

The post SEO copywriting training appeared first on Yoast.

SEO and Squarespace overview

SEO and Squarespace overview


Help

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. While the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secre...

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

Learning SEO, Summer 2017

by Bill Slawski @ SEO by the Sea ⚓

In January, I wrote a post titled, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO. I included in that post links to a number of pages that I thought might be helpful to someone learning SEO. On my walk this morning past the Omni La Costa Resort, I was thinking about […]

The post Learning SEO, Summer 2017 appeared first on SEO by the Sea ⚓.

Why SEOs can’t afford to wait around for a mobile-first index

by Rebecca Sentance @ SEO – Search Engine Watch

SEO and performance marketing agency BrightEdge today released a new report which sheds light on the steadily widening gap between mobile and desktop search. I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy.

Quality Signals that May have Affected the March 2017 Google Fred Update

by Michael Martinez @ SEO Theory

Googler Gary Illyes declared that unless otherwise given a name by Google ALL of their search “updates” will be referred to as “Fred”.  He was joking but, honestly, I like that.  Some years ago I wrote a brief article titled…

Citations behind the Google Brain Word Vector Approach

by Bill Slawski @ SEO by the Sea ⚓

In October of 2015, a new algorithm was announced by members of the Google Brain team, described in this post from Search Engine Land – Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results One of the Google Brain team members who gave Bloomberg News a long interview on Rankbrain, Gregory S. Corrado […]

The post Citations behind the Google Brain Word Vector Approach appeared first on SEO by the Sea ⚓.

Easy Search Engine Optimization Anyone Can Do

by Michael Martinez @ SEO Theory

It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars.  So I will begin…

SEO Featured in Forbes!

by c0c0nuT @ SEO Career

SEO had the great privilege of being featured in Forbes #SocialImpact Voice campaign, which celebrates organizations committed to strengthening our communities, our nation, and the world over the next 100 years. Take a look at this article on the importance of developing a diverse workforce, and the positive impact diverse teams have on Corporate America. [...]

SEO Is More Than a Numbers Game. The Real Goal Is Engagement.

SEO Is More Than a Numbers Game. The Real Goal Is Engagement.

by Dan Blacharski @ Entrepreneur: Latest SEO Articles

Algorithms change, but quality content that engages your audience is always be a winning strategy.

The Future of SEO: How AI and Machine Learning Will Impact Content

by Philip Piletic @ Single Grain

Artificial intelligence development and its impact on different industries have been all the rage in the last year. The digital marketing medium is facing years of fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn’t be difficult, however, as this dynamic medium has already been able to effectively adapt to new changes like […]

The post The Future of SEO: How AI and Machine Learning Will Impact Content appeared first on Single Grain.

Ranking Videos on Google and YouTube: Study Shows How They Differ

by Eric Enge @ Stone Temple

  Count on it: Google is going to optimize for the best combination of user experience/satisfaction (market share) and revenue on each of its platforms. What users expect on YouTube vs. Google Search is different. Stating that a bit more subtly, think of this as optimizing their ongoing revenue over time. With that in mind,... Read More >

Improving Attribution with View-Through Conversions

by Sean Thomas Martin @ Directive Consulting

For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on the efficacy of your marketing decisions. However, depending on which...

The post Improving Attribution with View-Through Conversions appeared first on Directive Consulting.

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search

by Sean Thomas Martin @ Directive Consulting

B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve.   Keyword...

The post B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search appeared first on Directive Consulting.

21 Actionable SEO Techniques You Can Use Right Now (Updated)

21 Actionable SEO Techniques You Can Use Right Now (Updated)


Backlinko

21 insanely practical SEO techniques for higher rankings and more search engine traffic.

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

by Andrew Choco @ Directive Consulting

You’re reading this because you’re interested in hiring a top SEO agency that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine.

The post Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid! appeared first on Directive Consulting.

Links to Decrease in Importance, Says Bing by @MattGSouthern

by Matt Southern @ SEO – Search Engine Journal

James Murray of Bing can be heard in a recent interview saying links may decrease in importance.

The post Links to Decrease in Importance, Says Bing by @MattGSouthern appeared first on Search Engine Journal.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

Why One Little-Known Factor Can Explode Your Youtube Channel – Here’s Why #119

by Eric Enge @ Stone Temple

Most guides to optimizing your videos for YouTube search cover the basics of video titles, descriptions, and tags. But do you know the most powerful YouTube ranking signal of all? In this episode of our Here’s Why digital marketing video series, we explain why optimizing for just one often overlooked factor can blow up the reach of your... Read More >

5 Ways to Get Reviews for Your B2B Business

by Kathryn Ross @ Directive Consulting

Your customer is searching. The question is, will they find you? If you’re customer is able to find you, chances are they’re looking for something specific. What are they looking...

The post 5 Ways to Get Reviews for Your B2B Business appeared first on Directive Consulting.

What does it mean to blog?

What does it mean to blog?

by Lauren Fox @ Brafton

Sometimes we get so wrapped up in meeting deadlines, posting content, researching and brainstorming new ideas, applying keyword research techniques and analyzing data that comes in on our website’s performance... Read more »

Long Tail Keywords, Simple Steps To Drive Notable Revenue

by John E Lincoln @ Ignite Visibility

If you’re looking for a new way to generate web traffic but you haven’t yet tried to optimize your content for long-tail keywords, then now’s the time. In fact, you can do your brand (and your bottom line) a lot of good by writing articles centered around detailed search terms that your competitors don’t know...

The post Long Tail Keywords, Simple Steps To Drive Notable Revenue appeared first on Ignite Visibility.

Learning SEO through Books

by Bill Slawski @ SEO by the Sea ⚓

There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven’t […]

The post Learning SEO through Books appeared first on SEO by the Sea ⚓.

The Right Recipe: Blending Paid and Organic Search Campaigns

by Sean Thomas Martin @ Directive Consulting

Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search...

The post The Right Recipe: Blending Paid and Organic Search Campaigns appeared first on Directive Consulting.

Emoji Search Optimization: What Is It and Why You Should Do It Now

by Tom Varen @ SEOserviceUSA

Have you ever considered optimizing your website for emoji search? It may sound impractical right now, but in a few years, it will be mandatory to dedicate time for emoji SEO. Think about early days of the WWW, nobody thought that domains will be as important as they are now. In fact, some people bought most popular domain names for a few hundred dollars and later when businesses realized the potential of domain names they spent millions of dollars to acquire those domains. Emojis may have a similar influence in

The post Emoji Search Optimization: What Is It and Why You Should Do It Now appeared first on SEOserviceUSA.

SEO (Search Engine Optimization)

SEO (Search Engine Optimization)


Support

SEO stands for Search Engine Optimization and refers to techniques you can use to help ensure that your site ranks high in the results of search engines such as Google. For details on SEO and how i…

Too Many Links: Strategies for Disavow & Cleanup by @beanstalkim

by Dave Davies @ SEO – Search Engine Journal

Follow this step-by-step guide to disavowing links and stay in good graces with Google.

The post Too Many Links: Strategies for Disavow & Cleanup by @beanstalkim appeared first on Search Engine Journal.

5 Ways to Get More From Your Underutilized Log File Data by @DeepCrawl

by DeepCrawl @ SEO – Search Engine Journal

Learn how to make the most out of your log file data with the assistance of a log file analyzer.

The post 5 Ways to Get More From Your Underutilized Log File Data by @DeepCrawl appeared first on Search Engine Journal.

Structured data training

Structured data training

by Edwin Toonen @ Online SEO training: Follow an online course at Yoast

Structured data can make your site more visible in the search results. By adding structured data, you tell search engines what your site is about. Search engines use that data to give you rich snippets, for instance. Learn how to add this with the Structured data training.

The post Structured data training appeared first on Yoast.

Link auditing with SeoTools and Majestic

Link auditing with SeoTools and Majestic

by William Dahlstrom @ SeoTools for Excel

Auditing your backlinks should be something you do regularly. It's much easier to proactively make sure Google isn't punishing you than rectifying the situation after the fact.

In this article we'll use Majestic to automatically fetch backlinks for our domain and provide domain rankings, so I'm going to assume you've

20 Free Social Media Guides for B2B Marketers

by Andrew Choco @ Directive Consulting

With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.

The post 20 Free Social Media Guides for B2B Marketers appeared first on Directive Consulting.

Why You Might Be Cannibalizing Your Own Keywords – Here’s Why #125

by Eric Enge @ Stone Temple

Did you know you could be cannibalizing the SEO effectiveness of your site’s important keywords? In this episode of our Here’s Why digital marketing video series, Art of SEO lead author and Stone Temple CEO Eric Enge helps you understand what keyword cannibalization is, how to detect it, and why it matters for your SEO.... Read More >

4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO

4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO

by Neil Patel @ Entrepreneur: Latest SEO Articles

Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings.

Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

by Brad Smith @ Directive Consulting

Today’s SEO is far more nuanced and sophisticated than even just a few years ago. That’s because search engines are more fluid, faster, and smarter, too. They can understand what...

The post Why Monopolizing SERPs is Your Next Best B2B Marketing Tip appeared first on Directive Consulting.

How to optimize VR content for search

by Jessie Moore @ SEO – Search Engine Watch

Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still hesitant about diving in. Can VR content be found using search engines? Is it even possible to optimize virtual reality content for search? We take a look at how to do VR SEO.

The Myth of the Google Update

by Michael Martinez @ SEO Theory

People have been chasing search engine algorithms since the 1990s.  They won’t stop even though the algorithms are more elusive now than ever before.  Nonetheless, Web marketers should approach all unofficial announcements and analyses of search algorithm updates and effects…

3 Unique Strategies Every SEO Expert Should Prioritize in 2017

by Tom Varen @ SEOserviceUSA

Every new day brings new challenges in an online marketer’s line of work. Even as these new challenges emerge, there is no denying that the only way to achieve your internet marketing objectives is by staying abreast of search engine optimization (SEO) changes.

SEO is very volatile and as a marketer, you have to be proactive to beat your competition. This means planning, budgeting and constantly strategizing on how best to stray ahead of the competition.

If you are wondering how best to boost click-through-rate, it is time to learn which SEO

The post 3 Unique Strategies Every SEO Expert Should Prioritize in 2017 appeared first on SEOserviceUSA.

Google’s Project Jacquard: Textile-Based Device Controls

by Bill Slawski @ SEO by the Sea ⚓

I remember my father building some innovative plastics blow molding machines where he added a central processing control device to the machines so that all adjustable controls could be changed from one place. He would have loved seeing what is going on at Google these days, and the hardware that they are working on developing, […]

The post Google’s Project Jacquard: Textile-Based Device Controls appeared first on SEO by the Sea ⚓.

Make the Most of Your Summer with Carla Harris’s 10-Week Plan

by c0c0nuT @ SEO Career

During in-person training, the SEO Career Class of 2017 learned how to make the most of their summers and all that SEO has to offer. Carla Harris, SEO Career Class of ’82, laid out her expert tips in a 10-week plan, starting with week one and following all the way through to getting the offer. [...]

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