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Our SEO Toolbox … and Why You Should Create Your Own

by Nick Gorrie @ Altitude Marketing

Fri Sep 15 11:28:29 PDT 2017

Getting your website to rank at the top of Google takes time, strategy ... and the right collection of tools. Here, we've outlined some of our favorites.

Strategies to Boost Engagement with Email Marketing

by Complete Spectrum @ CompleteSpectrum

Thu Apr 27 12:06:18 PDT 2017

Create Engagement with Email Marketing Develop Key Strategies to Enhance Your

The post Strategies to Boost Engagement with Email Marketing appeared first on CompleteSpectrum.

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Tue Sep 12 13:00:54 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How to create an effective email marketing campaign [INFOGRAPHIC]

by John Habib @ Vertical Response Blog

Tue Aug 15 06:00:58 PDT 2017

Use our checklist to create a great email campaign in eight easy steps

The post How to create an effective email marketing campaign [INFOGRAPHIC] appeared first on Vertical Response Blog.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Thu Sep 14 13:05:12 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Facebook Changes Advertising and Backlinks are Still Important

by SiteMgr @ Ignite Visibility

Fri Sep 15 09:50:13 PDT 2017

This week: 404s are eating into your crawl budget, Facebook rolls out new changes in its advertising, and backlinks are still an important ranking signal. Here’s what happened this week in digital marketing. Big Changes in Facebook Advertising Facebook is making sure that its advertisers get top-notch service with some upcoming changes. First, Facebook has...

The post Facebook Changes Advertising and Backlinks are Still Important appeared first on Ignite Visibility.

What does it mean to blog?

by Lauren Fox @ Brafton

Wed Sep 06 03:00:00 PDT 2017

Sometimes we get so wrapped up in meeting deadlines, posting content, researching and brainstorming new ideas, applying keyword research techniques and analyzing data that comes in on our website’s performance... Read more »

How to choose a B2B marketing agency

by Eric Foster, VP of Sales & Marketing @ Yesler | B2B Marketing Agency

Thu May 04 08:56:11 PDT 2017

We’ve genetically engineered this blog post to be discovered by you. We optimized it right down to the very last

The post How to choose a B2B marketing agency appeared first on Yesler | B2B Marketing Agency.

Changes in Google Searches Could Hurt Website Traffic: Learn What to Do

by Lisa Furgison @ SEO/SEM – Vertical Response Blog

Tue Aug 04 06:00:34 PDT 2015

Google provides “instant answers” within search results, which could decrease your website traffic. Learn three ways to bring people back to your site

The post Changes in Google Searches Could Hurt Website Traffic: Learn What to Do appeared first on Vertical Response Blog.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 15 13:00:48 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Wed Sep 06 13:00:08 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

Green Marketing: How to Market Your Eco-Friendly Business

by Brian Appleton @ Envision Creative

Thu Aug 24 08:16:10 PDT 2017

If you’re not familiar with green marketing tactics and strategies, you’re not alone. Most eco-friendly businesses are only just beginning to grasp the concept of sustainability marketing. A finance friend of mine recently guessed that green marketing was a reference to all the cash sustainable businesses could earn.…more

The post Green Marketing: How to Market Your Eco-Friendly Business appeared first on Envision Creative.

SEO and the Future: What They Mean for Your Business

by Andrew Stanten @ Altitude Marketing

Mon Mar 20 11:51:18 PDT 2017

Whether you like it or not, it is time to accept the fact that the future is now. That is – if you want your business or organization to be as relevant as possible.

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Wed Sep 06 13:00:14 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Optimize Your Mobile Marketing Strategy

by Complete Spectrum @ CompleteSpectrum

Wed May 24 11:02:58 PDT 2017

Mobile Optimization with Digital Strategy Did you know that over

The post Optimize Your Mobile Marketing Strategy appeared first on CompleteSpectrum.

First 6 Months in a Digital Agency

by Samuel Rebbechi @ Performics

Mon Sep 11 10:04:15 PDT 2017

Post by Samuel Rebbechi, Performance Content & SEO Specialist My first six months in a digital agency has been an intensely exciting and insightful learning experience. […]

The post First 6 Months in a Digital Agency appeared first on Performics.

How to Better Your SEO in an Hour with Internal Link Building

by Kristen McCormick @ ThriveHive

Fri Sep 15 10:32:05 PDT 2017

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]

The post How to Better Your SEO in an Hour with Internal Link Building appeared first on ThriveHive.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Thu Sep 14 13:15:16 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

5 Ways to Use Paid Search & SEO Together

by Barney Garcia @ SEO/SEM – Vertical Response Blog

Tue Mar 17 06:00:09 PDT 2015

Paid search and SEO need to go together like pieces of a puzzle. Here are 5 ways you can start integrating the two to get results

The post 5 Ways to Use Paid Search & SEO Together appeared first on Vertical Response Blog.

Adblock on Lock

by Counterintuity @ Counterintuity

Mon Dec 12 15:38:48 PST 2016

Once upon a time, an advertiser’s main concern was whether audiences would respond to an ad. Today, that concern has shifted to whether audiences will even see an ad. In an ever-growing trend, savvy surfers are skipping the promotions and heading straight to the content by using (free) ad blocking software. And this has caused no small problem for advertisers. The world’s most popular ad blocking application, Adblock Plus, has been downloaded over 500 million times. The number of active daily users has gone up from 21 million in 2010 to 181 million in 2015. Ad blocking allegedly cost the ad industry $22 billion in 2015 alone, and consulting firm Ovum predicts that by 2020 it’ll have accounted for another $35 billion in losses. Even as marketing professionals, we get it. A lot of online ads are just plain annoying – and as long as that’s true, ad blocking isn’t going anywhere. Our recommendation? Rise above the standard fare and show consumers that not all ads are bad. Opt out of auto-play. There’s nothing worse than visiting a site only to be bombarded by a strange voice shouting about floor cleaner. Rather than engage in a frantic search for the source of interruption, many will leave the site altogether; and that’s no good for anyone. Keep it simple. If people don’t want to see ads, they certainly don’t want to work for ads. Make sure your content is clear, engaging and accessible. Avoid gimmicky graphics. No one’s going to click on that flashing “50% OFF” ad (at least, not on purpose). You might think the theatrics will help you stand out from the crowd, and they will – but not in a good way! A classy, well-designed image has a better shot at catching eyes. What would make you stop using an ad blocker?...

The post Adblock on Lock appeared first on Counterintuity.

The top 20 places your business needs to be listed online

by Contributing Author @ SEO/SEM – Vertical Response Blog

Fri Jan 20 06:00:26 PST 2017

Since Internet search is the primary tool for finding businesses, It’s vital to get listed on applicable online directories. Here's a guide to the top 20 directories

The post The top 20 places your business needs to be listed online appeared first on Vertical Response Blog.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 01 13:00:17 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

First date to soulmate: How to find your perfect marketing partner

by Morgan Simpson @ Brafton

Thu Sep 14 09:01:36 PDT 2017

Considering a relationship with a marketing partner is a big decision. Maybe it’s your first time, you’re a bit green, not sure what to expect. Maybe it’s not your first... Read more »

4 Brilliantly Simple Tactics for Your Facebook Marketing Strategy

by Michael Gabriel @ Envision Creative

Tue Sep 05 10:06:40 PDT 2017

Building a Facebook marketing strategy from scratch is a long, daunting task that sometimes leads to more problems than benefits—due to the sheer number of options at your disposal. If you google “Facebook marketing strategies,” it can get even more confusing. There’s just too much going on. Developing…more

The post 4 Brilliantly Simple Tactics for Your Facebook Marketing Strategy appeared first on Envision Creative.

Google Express and Walmart Partnership: Potential Impact on Advertisers, Consumers and the Ecommerce Industry

by Performics @ Performics

Thu Aug 24 11:17:39 PDT 2017

Key Takeaways The Walmart/Google alliance is directly fueled by Amazon’s dominance in ecommerce Google will stem erosion in Google product searches and push ecommerce acceleration Walmart […]

The post Google Express and Walmart Partnership: Potential Impact on Advertisers, Consumers and the Ecommerce Industry appeared first on Performics.

Confessions of an Entrepreneur-Marketer-Father

by David Bailey @ Blu Mint Digital

Fri Jun 30 15:01:47 PDT 2017

A year ago, I quit my job to start a business — here’s what I wish someone had told me at the beginning. Here are my confessions of an entrepreneur. A year ago, I quit my 9-5 job to focus solely on a digital marketing business. My goal was to create a life where I […]

The post Confessions of an Entrepreneur-Marketer-Father appeared first on Blu Mint Digital.

Three things to ask before you invest in marketing automation

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

Mon Jun 05 03:00:51 PDT 2017

If you’re in marketing, you’re probably feeling the pressure to invest in marketing automation or to upgrade the system you’re

The post Three things to ask before you invest in marketing automation appeared first on Yesler | B2B Marketing Agency.

5 Effective Twitter Marketing Examples: Learn from the Best

by ThriveHive @ ThriveHive

Thu Aug 31 05:03:11 PDT 2017

As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]

The post 5 Effective Twitter Marketing Examples: Learn from the Best appeared first on ThriveHive.

Bringing SEO In-House – An Agency’s Perspective

by Julia Fayre @ SEO & SEM – SitePoint

Sun Nov 06 04:39:04 PST 2016

Heledd Jones wrote a great piece here in Econsultancy on the merits of bringing SEO in-house. I wanted to offer an agency’s perspective on doing just that, and how best go about it. Heledd rightly argues that companies can save money and have greater control by executing tasks in-house. Meanwhile, they can hire young talent […]

Continue reading %Bringing SEO In-House – An Agency’s Perspective%

Global Performance Marketing Agency, Performics, Launches in New Zealand

by Performics @ Performics

Mon Jul 31 13:57:18 PDT 2017

Performics New Zealand launched on August 1, 2017 giving local market clients access to an expanded digital service offering and global performance marketing expertise. Performics offers […]

The post Global Performance Marketing Agency, Performics, Launches in New Zealand appeared first on Performics.

Seek — and Approach — Your Brand’s Best Influencers

by bryn @ Rebel Interactive Group

Thu Nov 17 20:43:02 PST 2016

Celebrity and brand partnerships are a venerable tradition, from Babe Ruth hawking cigarettes and Michael Jordan lifting Air Nike, to Jennifer Aniston selling skin cream. Partnering with celebrity can boost marketing, but it also comes with risk: choosing the wrong influencers can drive customers away. There are other options to consider as well. Using influencers — socially savvy individuals — in your niche to create and distribute relevant content and Continue reading

The post Seek — and Approach — Your Brand’s Best Influencers appeared first on Rebel Interactive Group.

8 Common Small Business Marketing Challenges (and How to Overcome Them)

by ThriveHive @ ThriveHive

Fri Sep 15 04:54:17 PDT 2017

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]

The post 8 Common Small Business Marketing Challenges (and How to Overcome Them) appeared first on ThriveHive.

Search on Phones is Now King

by MedNet Technologies @ MedNet Technologies

Sat Jul 15 00:28:32 PDT 2017

It’s no secret that Google has been continually moving its focus to mobile users over the past few years. But there has been a debate about whether people were using their phones for search in the way they utilize search on their desktop computers. Recent Google research says they are and then some. A study...

Achieving SEO/SEM Integration

by Max Crowe @ SEM/SEO Synergy – Performics

Mon Sep 06 22:00:00 PDT 2010

Posted by Rachel Malone, Account Director SEM and SEO listings are being displayed to the same searchers.  So, why are some advertisers still treating them separately?  […]

The post Achieving SEO/SEM Integration appeared first on Performics.

Increase Brand Exposure With Video Content

by Social Spice Media @ Social Spice Media

Wed Aug 02 14:25:22 PDT 2017

YouTube is the second largest search engine – and it’s no surprise. The popular video platform is owned by Google, King of the North…ehrm, the Internet, and the giant that receives nearly 73 percent of global search inquiries. Your business needs to leverage the power of visual media, particularly videos, to expand your customer reach. […]

The post Increase Brand Exposure With Video Content appeared first on Social Spice Media.

What is SEO, SEM, SMM, SMO?

by Jose Guerra @ GCO Studios

Wed Feb 19 04:03:46 PST 2014

When I first started building websites, I had never heard of the term SEO, let alone SEM. I knew that […]

The post What is SEO, SEM, SMM, SMO? appeared first on GCO Studios.

Have You Updated Your Holiday Hours?

by Whitehardt @ Whitehardt

Thu Dec 08 08:04:00 PST 2016

Have You Updated Your Holiday Hours? Christmas is right around the corner. With the holidays comes the need to update your business hours, especially in regards to local search. With mobile search surpassing desktop, it’s important to list holiday hours so that those searching locally aren’t surprised or upset when the holiday season arrives. Updating […]

The post Have You Updated Your Holiday Hours? appeared first on Whitehardt.

Google Impression Share Calculation Change

by Stu Beurskens @ Performics

Wed Jul 19 09:37:36 PDT 2017

Post by Stu Beurskens, Search Director – Performics Practices Team EXECUTIVE SUMMARY What’s new? Google updated its Impression Share calculation to incorporate additional Search impression data […]

The post Google Impression Share Calculation Change appeared first on Performics.

Capturing More Leads Through Remarketing 

by Complete Spectrum @ CompleteSpectrum

Wed Apr 05 12:02:07 PDT 2017

How Remarketing Can Turn Prospects into Customers By developing a strategy

The post Capturing More Leads Through Remarketing  appeared first on CompleteSpectrum.

When to Consider Investing in Multilingual Digital Marketing

by Whitehardt @ Whitehardt

Thu Jan 05 08:01:00 PST 2017

When to Consider Investing in Multilingual Digital Marketing Choosing to invest in multilingual digital marketing is not a decision that should be taken lightly. In addition to higher costs and resources needed, it’s important to consider the voice of the overall brand to ensure that voice and brand message remain consistent across multiple languages and […]

The post When to Consider Investing in Multilingual Digital Marketing appeared first on Whitehardt.

How to write better articles with WordPress SEO

by Jose Guerra @ GCO Studios

Thu May 30 03:00:38 PDT 2013

With the recent updates to Google’s Panda and Penguin algorithms you might be asking yourself, how can we make sure […]

The post How to write better articles with WordPress SEO appeared first on GCO Studios.

3 Key SEO Trends For 2017

by Eugen Donhauser @ Performics

Wed May 24 06:09:13 PDT 2017

Post by Eugen Donhauser, Performance Content Account Executive Search engine optimization (SEO) is a cost-effective way to maintain and promote your brand’s online presence. A clearly […]

The post 3 Key SEO Trends For 2017 appeared first on Performics.

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Mon Sep 11 13:05:31 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Freelance writers: the key element to content marketing

by Laura Varón @ Bunny Inc.

Wed Jul 26 09:00:29 PDT 2017

Content Marketing is all about publishing useful, attractive and timely content to keep your customers engaged. What do you do...

Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Tue Sep 05 13:00:07 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

11 Email Marketing Tips to Drive up Your Lead Conversion

by ThriveHive @ ThriveHive

Wed Aug 30 04:57:12 PDT 2017

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]

The post 11 Email Marketing Tips to Drive up Your Lead Conversion appeared first on ThriveHive.

Content is King, but Bad Content is a Jester

by MedNet Technologies @ MedNet Technologies

Tue Feb 14 19:05:33 PST 2017

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...

Apple Search Ads: Now Available in the UK

by Performics @ Performics

Tue May 23 08:42:23 PDT 2017

Apple is rolling out its Search Ads feature in the UK, marking the first expansion of the service since its US launch in September. These in-app […]

The post Apple Search Ads: Now Available in the UK appeared first on Performics.

A Roundup of the 8 Best SEO Tips from industry Wizards

by Brian Appleton @ Envision Creative

Tue Sep 12 10:23:12 PDT 2017

Search engine algorithms are constantly changing, making it essential to keep up with the latest SEO tips, tactics, and winning strategies. If you’re like me, you regularly conduct daily website checks to make sure all the major SEO boxes are checked, especially in blog posts and on services…more

The post A Roundup of the 8 Best SEO Tips from industry Wizards appeared first on Envision Creative.

7 Outdated Blogging Tips & Habits You Should Avoid at All Costs

by Michael Gabriel @ Envision Creative

Thu Sep 07 09:30:40 PDT 2017

Finding blogging tips is a pretty easy task, right? All you have to do is enter a query in Google, hit “enter,” and take your pick from the massive list of articles. Unfortunately, though, as online culture and search algorithms have evolved, some of the most popular blogging…more

The post 7 Outdated Blogging Tips & Habits You Should Avoid at All Costs appeared first on Envision Creative.

What Makes a Good Marketing Email?

by Rachel Abrams @ ThriveHive

Fri Sep 08 04:55:00 PDT 2017

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]

The post What Makes a Good Marketing Email? appeared first on ThriveHive.

7 Online Marketing Strategy Channels To Skyrocket Your Brand Awareness

by David Bailey @ Blu Mint Digital

Mon May 08 15:01:49 PDT 2017

So you’ve set your online goals and decided on a digital marketing strategy. What next? Well the next step is to decide which online marketing strategy channels you’ll need to use. But which ones are better for gaining brand awareness for your business? The first thing to note is that not all online marketing strategy […]

The post 7 Online Marketing Strategy Channels To Skyrocket Your Brand Awareness appeared first on Blu Mint Digital.

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 15 13:16:14 PDT 2017

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

Buyer Personas: define them and attract the right people

by Laura Varón @ Bunny Inc.

Fri Jul 21 09:00:15 PDT 2017

A buyer persona can represent your company’s best or worst customers. Together with content marketing efforts, buyer personas are powerful...

The Key to Cracking Local Search in Australia

by Jordan Horsman @ Performics

Fri Jun 30 06:49:47 PDT 2017

Post by Jordan Horsman, SEO & Content Account Manager Local search is growing. According to Google, the internet is a key resource for finding local businesses, […]

The post The Key to Cracking Local Search in Australia appeared first on Performics.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Wed Sep 13 13:10:07 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

7 Ways to Make 2017 Awesome

by Counterintuity @ Counterintuity

Fri Feb 10 19:53:21 PST 2017

In case we haven’t made it clear, we’re proud of the companies we work with. Like, really proud. And why shouldn’t we be? Our clients provide some of the best, most in-demand services in the nation. Here’s how you can get with ‘em and make 2017 rock for you, your friends, your family…and your pets!  ONLY THE HUNGRY: Cousins Maine Lobster  The Shark Tank sensations ship scrumptious fresh seafood and lobster rolls to your door. House party perfection! CLASSY CONCERT: Pasadena Symphony Rachmaninoff Concerto No. 2 – February 18th at the illustrious Ambassador Auditorium. This enduring Romantic masterpiece will leave you breathless and asking for more. TECH FOR PETS: Ideal Pet Products Incomparable innovation, industry-leading value – and now a new electronic E-Z Pass pet door. EAT YOUR LEARNING: Culinary Classroom Take a cooking class from some of LA’s top Chefs – a great Valentine’s Day gift! SAFE ‘N GORGEOUS: Casoro Jewelry Safes  Protect your valuables with stunning, fully-customized watch and jewelry safes. STAY-CAY WEST-WAY: 888 Hilgard  Hit up the best in West LA shopping and entertainment with a long weekend (or longer!) at the Westside’s premiere furnished apartments. KIDS FUN AT THE GYM: Golden State Gymnastics Sign up for recreational fun classes or birthday parties for kids ages 3-18! We’re incredibly thankful to count these seven businesses and nonprofit organizations among our wonderful clients. Their goods and services enrich and enhance the lives of so many people in Southern California and beyond; we’re honored to play even a small part in their growth. From websites to social media to advertising to SEO – our work helps them help you. Tell us a little about yourself and we’ll be in touch with an 8th way of how to make 2017 awesome!

The post 7 Ways to Make 2017 Awesome appeared first on Counterintuity.

Is your lead database your company’s junk drawer?

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

Tue Jul 18 13:57:09 PDT 2017

You know that drawer or cabinet you have in your kitchen that stores everything you don’t know what to do

The post Is your lead database your company’s junk drawer? appeared first on Yesler | B2B Marketing Agency.

Re-envisioning Manufacturing

by bryn @ Rebel Interactive Group

Thu May 11 09:02:30 PDT 2017

What comes to mind when you picture manufacturing jobs? Grease, sweat, welders, tools, blisters and assembly lines? Picture this instead: robots, technology, computer programing and 3D printing. Thanks to industry rebels such as Voodoo Manufacturing in Brooklyn, NY, manufacturing has changed, and for the most part these stereotypical images are no longer accurate. Industry rebels are people or companies that disrupt in a positive way, and Voodoo Manufacturing does just Continue reading

The post Re-envisioning Manufacturing appeared first on Rebel Interactive Group.

What Is SEO and Why Should I Care?

by Whitehardt @ Whitehardt

Tue Dec 06 08:04:00 PST 2016

What Is SEO and Why Should I Care? SEO (search engine optimization) is the process of pursuing and generating more traffic directly from organic, free, editorial, or natural search results within search engines. A relatively new concept, SEO has become increasingly popular over the last few years as a better way to increase online traffic […]

The post What Is SEO and Why Should I Care? appeared first on Whitehardt.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 08 13:00:34 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Wed Sep 13 13:20:16 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How to Cultivate a Cohesive Customer Experience (AKA Winning Like Walgreens)

by Counterintuity @ Counterintuity

Tue Jun 27 10:07:54 PDT 2017

Here’s the thing about most modern customers: If they don’t like the way you’re doing business, they’ll take their business elsewhere. Quickly. They’ve got high expectations and a whole lot of options – so it’s vital to offer the best possible experience both online and in-store. While reading this Think With Google interview with Deepika Pandey, the Chief Digital Marketing Officer of Walgreens Boots Alliance, we realized she’s got this down – and three key points really struck a chord with us. A customer is a customer. According to Business Insider, U.S. consumers are expected to spend more than $630 billion online in 2020. All that money funneling into online purchases means you’re going to lose in-store business. It’s just a fact. The trick is not to treat that as a problem to avoid, but as an opportunity to be seized. Like Pandey says, “Customers who shop in-store and on mobile are 6X more valuable to us than those who shop only in a store.” One of the reasons we at Counterintuity focus on Search Engine Optimization (SEO) and keyword optimization when creating ads for clients is that 93 percent of online experiences start with a search engine – and we want to ensure your customers see you first, even if they’re clicking a link rather than shaking your hand. Anticipate needs (and wants, while you’re at it). Only 7 percent of online shoppers believe that brands do a good job of customizing their online experience – but you can be the exception. Walgreens makes it a goal to assist every single customer in the most efficient and effective way possible, and so can you. But rather than simply meeting the customer’s expectations, prompt them to consider needs they haven’t yet anticipated themselves. One great way to do that? Lead-capture...

The post How to Cultivate a Cohesive Customer Experience (AKA Winning Like Walgreens) appeared first on Counterintuity.

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Fri Sep 15 11:05:53 PDT 2017

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

Why You Need to Refresh Your Website

by Whitehardt @ Whitehardt

Tue Dec 13 08:09:00 PST 2016

Why You Need to Refresh Your Website Site updates are an important part of any marketing strategy. Site updates ensure that everything is running properly and displaying correctly. Site updates provide both current and new clients with a fresh look, easier navigation, and provide the perfect opportunity to refresh other content. Simply put, websites are […]

The post Why You Need to Refresh Your Website appeared first on Whitehardt.

Employee advocacy: 5 keys to putting brand reach into the hands of employees

by Eric Foster, VP of Sales & Marketing @ Yesler | B2B Marketing Agency

Fri Jun 23 16:12:56 PDT 2017

We’re so excited to announce (once again) that we’re one of Seattle Business Magazine’s top 100 workplaces for 2017. Every

The post Employee advocacy: 5 keys to putting brand reach into the hands of employees appeared first on Yesler | B2B Marketing Agency.

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

Fri Sep 08 09:44:10 PDT 2017

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

Don’t Write Off Desktop Search Just Yet

by MedNet Technologies @ MedNet Technologies

Wed Mar 15 01:16:34 PDT 2017

If you keep abreast of developments in the world of search and how it affects your practice, you’ve probably read about the increase in the use of smartphones when it comes to search. If you listen to all the hype you’re tempted to think that people searching for your practice and the procedures you provide...

What’s the Difference Between SEO and SEM?

by Whitehardt @ Whitehardt

Thu Dec 15 08:01:00 PST 2016

What’s the Difference Between SEO and SEM? In the world of online growth and page rankings, SEO and SEM are often used interchangeably. However, they have many differences. SEO (search engine optimization) is the process of pursuing and generating more traffic directly from organic, free, editorial, or natural search results within search engines. SEM, on […]

The post What’s the Difference Between SEO and SEM? appeared first on Whitehardt.

What You Absolutely Need to Include in Your Online Business Listing

by Kathy McGovern @ SEO/SEM – Vertical Response Blog

Thu Jun 18 06:00:18 PDT 2015

Make it easy for shoppers to find you through online directories. Consider how potential customers are searching to create a useful online listing for your business

The post What You Absolutely Need to Include in Your Online Business Listing appeared first on Vertical Response Blog.

John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Fri Sep 15 15:49:22 PDT 2017

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

SEO, SEM: put your business on the map

by Catalina Cortes @ Bunny Inc.

Mon Jul 24 09:00:33 PDT 2017

Whether you’re new to marketing your business online or your company is already creating buzz on its own, it’s worth...

The Content Marketing Weekly: The best B2B stats and optimizing the funnel

by Tressa Sloane @ Brafton

Fri Sep 08 10:14:42 PDT 2017

Looking for the latest on video marketing, B2B industry stats or the success of the content marketing funnel? Then you're in for a treat this week.

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Wed Sep 13 03:59:34 PDT 2017

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

We’re one of the top 5 B2B marketing agencies!

by David Jones, President @ Yesler | B2B Marketing Agency

Thu Mar 09 09:48:03 PST 2017

We’re thrilled to announce that we’ve been named one of the top five B2B marketing agencies in the United States.

The post We’re one of the top 5 B2B marketing agencies! appeared first on Yesler | B2B Marketing Agency.

How to Improve Your Local Ranking

by MedNet Technologies @ MedNet Technologies

Thu Sep 14 18:31:59 PDT 2017

It may seem obvious, but a local result is what comes up for a person searching for a business or place near their current location. They come up in Maps and in general Google searches. And what good is a search result for a “dog walker” in Orlando when you live in Wichita? So, when...

How to use Google Ad Extensions

by Contributing Author @ SEO/SEM – Vertical Response Blog

Tue Jul 19 06:00:59 PDT 2016

Google Ad Extensions add extra information to your Google search. There are multiple ad extensions that can be used to provide important information in a variety of ways depending on your business

The post How to use Google Ad Extensions appeared first on Vertical Response Blog.

If You’re Emailing Your Patients, the Question is When

by MedNet Technologies @ MedNet Technologies

Sat Jan 14 18:35:45 PST 2017

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...

The Top 2017 Search Trend Predictions

by bryn @ Rebel Interactive Group

Wed Dec 14 12:15:08 PST 2016

It’s that predictively predictive time of year, and we’re making our own search trend calls for 2017 with predictable boldness. In our 2016 prediction blog post, we anticipated growth of location-based search, video content, mobile optimization, and aggregated content. It turns out, we were right. (Don’t worry: we’re patting our own backs.) What’s the scoop for 2017, and how can you prepare your site for success in the New Year Continue reading

The post The Top 2017 Search Trend Predictions appeared first on Rebel Interactive Group.

The Biggest Marketing Mistakes Lawyers Make Online

by Whitehardt @ Whitehardt

Tue Jan 03 08:06:00 PST 2017

The Biggest Marketing Mistakes Lawyers Make Online Having an online company presence is paramount today. With so many options, it’s important to stand out from the crowd and avoid large mistakes online. In businesses today, there is no room for error. Some of the biggest marketing mistakes law firms make online include having an outdated […]

The post The Biggest Marketing Mistakes Lawyers Make Online appeared first on Whitehardt.

Google Changes Search Ranking, Favors Mobile-Friendly Websites

by Colleen Corkery @ SEO/SEM – Vertical Response Blog

Tue Mar 10 09:33:57 PDT 2015

Google's latest change, influenced by increasing mobile usage, will allow people to more easily discover relevant, device optimized, and high quality search results

The post Google Changes Search Ranking, Favors Mobile-Friendly Websites appeared first on Vertical Response Blog.

Shift your marketing automation platform into gear

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

Thu May 18 09:09:58 PDT 2017

Driven mad trying to understand the ever-changing marketing automation landscape? Anxious that you’ve made huge technology investments but aren’t sure

The post Shift your marketing automation platform into gear appeared first on Yesler | B2B Marketing Agency.

Yesler named to Inc.’s Best Workplaces list

by David Jones, President @ Yesler | B2B Marketing Agency

Thu Jun 01 15:17:52 PDT 2017

We are thrilled to announce that Yesler has been named to Inc. magazine’s second annual Best Workplaces list. When we

The post Yesler named to Inc.’s Best Workplaces list appeared first on Yesler | B2B Marketing Agency.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Mon Sep 11 13:00:21 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

3 Inspiring PPC Landing Page Examples

by Krishna Shastry @ Lander Blog

Fri Sep 15 12:30:17 PDT 2017

Pay per Click (PPC) is a mode of promoting services and/or products whereby advertisers pay a specific amount every time a user views their advertisement. It is a means of promoters to create traffic by buying it. The promoters hire a publisher like Google, which presents your advertisement once the user searches the relevant keywords.... Read more »

The post 3 Inspiring PPC Landing Page Examples appeared first on Lander Blog.

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Thu Sep 07 13:00:00 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

A positively easy technique for measuring content marketing [success story]

by Jeff Baker @ Brafton

Thu Sep 07 03:00:27 PDT 2017

We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing:... Read more »

6 tips for making a logo part of your email campaigns

by Contributing Author @ Vertical Response Blog

Tue Sep 05 08:00:05 PDT 2017

Don't embark on a logo design project without considering how a new logo will work with your email marketing efforts

The post 6 tips for making a logo part of your email campaigns appeared first on Vertical Response Blog.

The four sales funnel metrics you should care about

by Tressa Sloane @ Brafton

Tue Sep 12 05:18:07 PDT 2017

Don't be left in the dark when determining how well your marketing initiatives are working. Collaborate with your sales team to gain valuable performance insights.

7 Great, Tried and Tested UX Research Techniques

by @ UX Daily - User Experience Daily

Fri Sep 15 05:00:00 PDT 2017

Thinking about conducting some user research? Wondering which techniques are most likely to provide useful results? Then look no further. We’ve compiled a list of 7 excellent techniques which are tried and tested and have been proven to deliver real value in UX projects. Let’s take a look at each technique and see what it is and why it works: Technique Number 1 – Card Sorting Card sorting was originally a technique used in psychological research long before UX research was a “thing”. It’s a simple concept, you write words or phrases on cards, then you ask the user to categorize them. You might also ask them to label the categories. It’s a great way to determine whether your Information Arc...

3 Inspiring Insights for Landing Pages Marketing

by Krishna Shastry @ Lander Blog

Fri Sep 08 10:00:46 PDT 2017

A landing page refers to the page where traffic is directed to on your site; this traffic has to be from other sites, not your own as is common with Pay-Per-Click ads. Landing pages marketing allows one to direct traffic to a specified URL. You design your URL to receive visitors and to market its... Read more »

The post 3 Inspiring Insights for Landing Pages Marketing appeared first on Lander Blog.

What is PPC Advertising and How Does it Work?

by ThriveHive @ ThriveHive

Sat Sep 09 03:39:37 PDT 2017

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]

The post What is PPC Advertising and How Does it Work? appeared first on ThriveHive.

How to SEO, Fundamentals and more

by Jose Guerra @ GCO Studios

Mon Feb 03 08:33:50 PST 2014

What is SEO and why is it important to you? Let’s define SEO (search engine optimization). In plain English, it […]

The post How to SEO, Fundamentals and more appeared first on GCO Studios.

Peering into the Future: Social Media Predictions for 2017

by bryn @ Rebel Interactive Group

Sun Dec 04 12:08:03 PST 2016

Regardless of the industry, social media is among the most powerful marketing tools in business. Rebel Interactive Group predicted some social media marketing trends for 2016, many of which we saw come to fruition to some extent. Now that 2017 is on the horizon, it’s a good time for us to make some gutsy predictions for another year. Live Streams Become More Important We saw the emergence of live streams Continue reading

The post Peering into the Future: Social Media Predictions for 2017 appeared first on Rebel Interactive Group.

How to Curate Content: Tips and Tools

by ThriveHive @ ThriveHive

Tue Sep 12 05:20:32 PDT 2017

When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]

The post How to Curate Content: Tips and Tools appeared first on ThriveHive.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Thu Sep 07 13:00:35 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

6 free SEO tools to boost your search engine rankings

by Contributing Author @ SEO/SEM – Vertical Response Blog

Thu Apr 06 06:00:56 PDT 2017

A list of tools to help you land a better spot in search results

The post 6 free SEO tools to boost your search engine rankings appeared first on Vertical Response Blog.

Long Tail Keywords, Simple Steps To Drive Notable Revenue

by John E Lincoln @ Ignite Visibility

Mon Sep 11 12:17:28 PDT 2017

If you’re looking for a new way to generate web traffic but you haven’t yet tried to optimize your content for long-tail keywords, then now’s the time. In fact, you can do your brand (and your bottom line) a lot of good by writing articles centered around detailed search terms that your competitors don’t know...

The post Long Tail Keywords, Simple Steps To Drive Notable Revenue appeared first on Ignite Visibility.

Boost Business with Improved SEO

by Complete Spectrum @ CompleteSpectrum

Tue Jun 20 10:50:04 PDT 2017

Improve SEO To Increase Lead Generation In today’s digital business environment,

The post Boost Business with Improved SEO appeared first on CompleteSpectrum.

Brand to the bone part 3: Make culture a habit

by Jeff Williams, Senior Copywriter @ Yesler | B2B Marketing Agency

Wed Dec 21 06:10:16 PST 2016

Keystone habits can effect enormous change for a brand. Learn how habits can create small wins, provide structures that help other good habits flourish, and foster cultures where new values become ingrained.

The post Brand to the bone part 3: Make culture a habit appeared first on Yesler | B2B Marketing Agency.

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Thu Sep 14 15:26:13 PDT 2017

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 08 13:05:29 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 12 13:00:50 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

SEO SEM Marketing – What’s the Difference?

by David Bailey @ Blu Mint Digital

Tue Jun 06 15:07:04 PDT 2017

Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]

The post SEO SEM Marketing – What’s the Difference? appeared first on Blu Mint Digital.

Pleasing Panda: Your Guide to Google’s Search Algorithm

by Counterintuity @ Counterintuity

Thu Aug 10 07:34:06 PDT 2017

Back in 2016, we wrote a blog about Penguin, Google’s link evaluator. Now, we’d like to focus on Panda – and aside from their namesakes’ retweet-worthy levels of cuteness, these are two creatures of a different color. Panda’s been monitoring your content and modifying your search ranking accordingly since 2011. Google’s increasingly frequent updates to the algorithm – six between January and May 2017, according to GSQi – mean it’s only getting smarter and more selective. So, what can you do to please Panda? Take a good, hard look at your website. Is it fully functional? Filled with quality content? Easy to use? Tone it down. Panda can smell aggressive advertising from a mile away, and doesn’t like seeing users pestered by persistence. Beef it up. When it comes to content, thin is not in; low quality content can result in a serious penalty. Focus on providing your users with relevant, original content. Be a query master. Create content to match user queries, and don’t get hung up on length. Resorting to spammy text to hit 300 words is not Panda-approved – what’s important is that your final answer is effective. Service that SEO. While technical SEO doesn’t have a direct impact on Panda, any issues can negatively affect UX – so ensure that tech glitches or performance issues are promptly sorted. Remember to keep your site tight at all times (with our help, if needed). Just ’cause you can’t see Panda, doesn’t mean it’s not there!  

The post Pleasing Panda: Your Guide to Google’s Search Algorithm appeared first on Counterintuity.

Pinterest Marketing Strategy – How To Get Started

by Loore Jaanson @ Blu Mint Digital

Mon Apr 17 15:01:50 PDT 2017

Does your business have a Pinterest marketing strategy? If not, then you can get started and open up a more opportunities with this fast growing platform. In this article you’ll find out: Why you should use a Pinterest Marketing Strategy What type of content you should consider How to grow your audience Which Pinterest marketing […]

The post Pinterest Marketing Strategy – How To Get Started appeared first on Blu Mint Digital.

The Content Marketing Weekly: Company culture, conversion science and content intelligence

by Michael O'Neill @ Brafton

Fri Sep 15 04:34:25 PDT 2017

The Content Marketing Weekly features the latest industry must-reads and informative commentary from experts and analysts around the web. This week’s edition discusses robots, design flaws and several ways to... Read more »

Prove the value of your martech investment

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

Wed Jun 28 10:38:01 PDT 2017

We know that marketing is more and more focused on using technology to make data-driven decisions and to be able

The post Prove the value of your martech investment appeared first on Yesler | B2B Marketing Agency.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 05 13:00:56 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

Understanding the Power of Marketing Automation

by Complete Spectrum @ CompleteSpectrum

Wed Mar 08 11:02:55 PST 2017

Navigating the World of Marketing Automation Leveraging marketing automation fosters brand recognition and

The post Understanding the Power of Marketing Automation appeared first on CompleteSpectrum.

Protect Your Business With a Reliable Web Hosting Provider

by Social Spice Media @ Social Spice Media

Tue Sep 05 12:59:28 PDT 2017

So, as a small business you’ve probably invested a lot of time into your online storefront, designing a beautiful website, implementing best practices in search engine optimization (SEO), and creating quality content for your customers. These are all great tactics to ensure your small or start-up company grabs prime search result real estate and can […]

The post Protect Your Business With a Reliable Web Hosting Provider appeared first on Social Spice Media.

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 01 13:15:35 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The mighty lead-source field: The first step to a full-funnel picture of what’s driving demand

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

Fri Jun 09 12:55:03 PDT 2017

“Where did this awesome opportunity come from?” The question every data-driven marketer hopes to hear from their sales team. Even

The post The mighty lead-source field: The first step to a full-funnel picture of what’s driving demand appeared first on Yesler | B2B Marketing Agency.

Why The Google Local SEO 3 Pack Matters To Your Local Business

by David Bailey @ Blu Mint Digital

Sun May 21 15:01:51 PDT 2017

Whether you’re a bricks and mortar business or an online retailer selling locally, appearing in Google’s local SEO 3 pack is a must. If you haven’t one already it’s time to adopt a local SEO strategy. What is the Google Local SEO 3 Pack? What has changed? How does it impact your local business? 6 […]

The post Why The Google Local SEO 3 Pack Matters To Your Local Business appeared first on Blu Mint Digital.

Voice Search Optimization

by Colin Mumma @ Performics

Tue Jun 27 13:05:14 PDT 2017

Post by Colin Mumma, Specialist More and more people are now using voice search features on their smartphones and virtual assistants (i.e. Google Home, Amazon Echo) […]

The post Voice Search Optimization appeared first on Performics.