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Researchers tackle methane emissions with gas-guzzling bacteria

Researchers tackle methane emissions with gas-guzzling bacteria

by @ Monash University news

An international research team co-led by a Monash biologist has shown that methane-oxidising bacteria – key organisms responsible for greenhouse gas mitigation – are more flexible and resilient than previously thought.

Why nobody reads your boring blog posts, and what you can do about it

by William Jones @ SEO IRELAND

Do you find yourself constantly thinking about blog topics to write about? Or, maybe you don’t give it any thought at all. In fact, you reckon the secret is to churn out stuff regularly, whether it’s what your audience wants to read or not. So you pick a title on a whim, and ask the Digital […]

The post Why nobody reads your boring blog posts, and what you can do about it appeared first on SEO IRELAND.

How & Why To Use Remarketing

by 22PointSix @ 22PointSix

Have you ever noticed when you are browsing on a website, and you see advertisement banners or boxes that tend to be advertising websites you have recently searched for and visited? You have? Well, these are known as remarketing banners in the digital marketing world. What’s Remarketing? What is remarketing you ask? It is simply

The post How & Why To Use Remarketing appeared first on 22PointSix.

Looking for Success with Local SEO? Follow these 5 Ways

by Cameron Francis @ eTraffic Web Marketing

The metrics of local SEO are essential than ever. With businesses struggling to survive in a strong competitive environment, the need for local SEO strategies is rising to maintain visibility in the local market. It makes sense to invest in local search ranking. 5 Ways for Local SEO Success Here they are: #1 Encourage Reviews … Continue reading Looking for Success with Local SEO? Follow these 5 Ways

The post Looking for Success with Local SEO? Follow these 5 Ways appeared first on eTraffic Web Marketing.

10 Basic SEO Tips To Get You Started

10 Basic SEO Tips To Get You Started


Business Insider

Simple ways to improve your Web site's search rankings and get more traffic.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Award Winning SEO Agency | Technical & Creative SEO | Impression

Award Winning SEO Agency | Technical & Creative SEO | Impression


Impression

Improve your search visibility, increase website traffic and make more sales. Impression is an award winning SEO agency with offices in Nottingham & London.

This Week in Search: New Features and Saying Goodbye to the Old

by Joanna Cho @ Pure SEO

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.
This week Facebook and Instagram tested out new features on Facebook, Bing said links will decrease in importance, and Google and Facebook made important announcements.
Facebook Will Stop Displaying Instant Articles in Messenger
It’s ...

The post This Week in Search: New Features and Saying Goodbye to the Old appeared first on Pure SEO.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

Ideas for Small Businesses on a Budget

by Ajay Chavda @ Weboptimizers

It’s not easy being a small business, and it’s even harder if you are on a low budget. Whether you are just starting out, or are perhaps being extra cautious to keep yourself in the green, having limited money can be a severe restriction. But what is a business without the ability to work within limitations? Money is one of the most valuable resources, and there will always be a fluctuating amount of currency that you have at your disposal. This presents a difficult challenge for sure, but a problem is always easier to tackle when you have a strategy in place. Here are a few ideas to help build a plan for your business: Inbound Strategy As a business, you obviously have a product to sell. While you can spend money on advertising and other intricate marketing strategies, a good way to drum up interest is by providing context. People usually want to know everything about a product before they even think about buying it. Here are some interesting pieces of information that can increase the appeal of your product, or business: What it can do How it can be used Where it came from Who uses it What your […]

The post Ideas for Small Businesses on a Budget appeared first on Weboptimizers.

Local Links And Local SEO – A Full Guide

by Raul Harman @ Monitor Backlinks Blog

Today, a major internet marketing strategy cannot afford to neglect the local dimension. This essential level is not just a playground for pop-up shops to exploit, but a field of rich opportunities every business can snatch. Many entrepreneurs have realized this following the introduction of the Pigeon update in 2014, when reaching the top of ...

The post Local Links And Local SEO – A Full Guide appeared first on Monitor Backlinks Blog.

Ecommerce Webinar – Recording, Slides and Resources

by Rhys Furner @ Reload Media

Recently, one of our Senior Digital Marketing Strategist – Rhys Furner – ran a live webinar detailing a number of...

The post Ecommerce Webinar – Recording, Slides and Resources appeared first on Reload Media.

Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business

by Ajay Paghdal @ Monitor Backlinks Blog

It’s a pop-up world out there. As a small business owner, you work tirelessly to attract visitors to your site and convert them into paying customers. And, if you’re like millions of others marketing your business online, at some point you’ve used pop up ads to reach your target audience. Recently, Google announced it will ...

The post Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business appeared first on Monitor Backlinks Blog.

The Future of Google Search Results

by Cameron Francis @ eTraffic Web Marketing

Google Search has come a long way. Let us experience the nostalgia of the Google Search page in the 1990s. Almost 20 years later, Google is the search media global giant processing trillions of searches every year. A lot is yet to come, regarding how we search and discover information. Google takes the “machine-learning first” … Continue reading The Future of Google Search Results

The post The Future of Google Search Results appeared first on eTraffic Web Marketing.

Monash takes Australian top spot in prestigious Nature Index

Monash takes Australian top spot in prestigious Nature Index

by @ Monash University news

Monash University has climbed to number one spot in Australia in the global rankings of the influential Nature Index, which measures universities’ contribution to high-quality scientific research papers.

Is Your Website Mobile-friendly?

by 22PointSix @ 22PointSix

Following our previous blog post about a possible new Google ‘mobile-friendly’ algorithm, it has since been confirmed that Google will be introducing this new algorithm as of 21 April 2015. The question is, have you made the necessary changes to your website yet? Responsive Screens These changes will affect all searches, in all languages and

The post Is Your Website Mobile-friendly? appeared first on 22PointSix.

NDS Trading Online Voucher Scheme – National Rollout Announced

by William Jones @ SEO IRELAND

It was announced in the national media earlier this week that the NDS trading Online Voucher Scheme, or Online Trading Voucher Scheme (there doesn’t seem to be consistent terminology yet), which was launched in October 2013, and piloted by Dublin City Enterprise Board, is to be rolled out nationally. Apparently, the aim of the Trading […]

The post NDS Trading Online Voucher Scheme – National Rollout Announced appeared first on SEO IRELAND.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

SEO optimization services – SEO services Serbia

SEO optimization services – SEO services Serbia


PopArt Studio

SEO optimisation for websites - SEO optimization services for Google. SEO analysis of your current site, competition and planning to improve your online image.

This Week in Search: Google, Facebook and Instagram Announce Changes

by Joanna Cho @ Pure SEO

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.
Three of the top dogs of the internet announce changes, including a feature to help drivers park and a stance against fake news.
Google Introduces New ‘Find Parking’ Feature for Google ...

The post This Week in Search: Google, Facebook and Instagram Announce Changes appeared first on Pure SEO.

How The Creation of a More Secure Web May Affect your Business

by Sarah Hutcheon @ Reload Media

With ever-increasing importance being placed upon web security, it’s no surprise that leading web browsers such as Google Chrome and...

The post How The Creation of a More Secure Web May Affect your Business appeared first on Reload Media.

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

How To Retain Your SEO Rankings When Redesigning a Website

by Sam Cyrus @ Monitor Backlinks Blog

This is something a website owner dreads more than almost anything else, the task of revamping a website without disrupting the delicate balance of a business’ internet presence. The risks of losing customers, losing website information, and losing the very important search results rankings are very real and can do long-term damage to the bottom ...

The post How To Retain Your SEO Rankings When Redesigning a Website appeared first on Monitor Backlinks Blog.

The Increase of PWAs as the Internet is Winning in Mobile Development

The Increase of PWAs as the Internet is Winning in Mobile Development

by websiteni_admin @ Website NI

Could this be the beginning of the end for native mobile apps. Ionic, a provider of a popular cross-platform mobile development technology stack, has new research that indicates hybrid apps currently dominate and progressive Web apps are increasingly growing. A survey by Ionic has revealed that hybrid is overtaking traditional native development; two years ago, … Continue reading The Increase of PWAs as the Internet is Winning in Mobile Development

The post The Increase of PWAs as the Internet is Winning in Mobile Development appeared first on Website NI.

5 Tips to Help Ecommerce Stores Kick Start 2017

by admin @ Reload Media

Now that the tinsel has well and truly come down, Boxing Day has come and gone, and New Year’s day...

The post 5 Tips to Help Ecommerce Stores Kick Start 2017 appeared first on Reload Media.

Why Quality Content Is Important For SEO

by Joanna Cho @ Pure SEO

People often talk about content and SEO as if they were two separate marketing tools, but the truth is they overlap. There is no such thing as SEO without content, and you can’t have good online content without SEO. They need to coexist to exist at all.
SEO is more technical, ...

The post Why Quality Content Is Important For SEO appeared first on Pure SEO.

The Aftermath Of ‘Mobilegeddon’ (So Far)…

by 22PointSix @ 22PointSix

It’s now been four days since Google’s new mobile-friendly algorithm begun rolling out worldwide on the 21st April 2015. The algorithm refresh, dubbed ‘mobilegeddon‘ in the SEO industry, is all about rewarding websites that are optimised for searchers on mobile devices with improved rankings and ultimately more traffic. If you’re still a tad unsure on

The post The Aftermath Of ‘Mobilegeddon’ (So Far)… appeared first on 22PointSix.

12 Important SEO Tips for Your Website

12 Important SEO Tips for Your Website


Goins, Writer

This is part of The Beginner’s Guide to Search Engine Optimization series, written for humans, not robots. Today, we’re talking about optimizing your whole website for search engines.

SEO Christchurch

SEO Christchurch


Avatar

Search engine optimisation (SEO) is an essential part of marketing your website. Avatar's Christchurch SEO team have the skills and experience you're looking for, we've been working in the SEO area since 1998.

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

Brighton SEO: Sophie Everett – How to package and pitch a story to journalists

by Jess Hawkes @ Impression

Sophie Everett is the Head of PR at Prodo and her talk focused on how to package and pitch a story to journalists as part of the ‘Online PR’ series of talks at Brighton SEO. She started by highlighting the five ways to get your news story out there, which include: Personal connections Press release via email […]

The post Brighton SEO: Sophie Everett – How to package and pitch a story to journalists appeared first on Impression.

What Amazon’s Arrival Means for Australian Retailers

by Craig Somerville @ Reload Media

Whether or not Australia’s online and offline retailers realise it, the bar for them has just been raised. With the...

The post What Amazon’s Arrival Means for Australian Retailers appeared first on Reload Media.

Content Creation Ideas That Will Drive Visitors To Your Website

by William Jones @ SEO IRELAND

One question I get asked over and over again is how to find ideas for creating new content which will boost SEO and generate more traffic. It’s now widely accepted that having your content linked to by high quality websites in the same field and shared via social media channels carries significant ranking weight. The […]

The post Content Creation Ideas That Will Drive Visitors To Your Website appeared first on SEO IRELAND.

5 Landing Page Optimisation Mistakes To Avoid

by Brett Langlois @ Pure SEO

Landing pages are an indispensable part of digital marketing. If your landing page is effective, that visitor might convert into a lead or a customer. If it is ineffective, he or she might leave your site and go to a competitor’s site instead. The effectiveness of all your traffic driving ...

The post 5 Landing Page Optimisation Mistakes To Avoid appeared first on Pure SEO.

Brighton SEO: Rebecca Brown – Why you should scrap your content budget line

by George Driscoll @ Impression

The theory The current advice for people wanting to invest in content is hugely varied and in terms of measurement, it is a minefield. Content marketers are currently picking and choosing how to measure each content piece respectively. Content KPIs don’t actually exist. Its purpose is to heighten the performance of a different marketing channel, […]

The post Brighton SEO: Rebecca Brown – Why you should scrap your content budget line appeared first on Impression.

Brighton SEO: Greg Gifford – Tips for building totally excellent local links

by Jess Hawkes @ Impression

Greg Gifford specialises in local search. He started his talk by explaining that local search is different from usual SEO practises as domain authority and follow/nofollow aspects are not important for local SEO. Greg highlighted some top tips for improving local SEO rankings, as well as some angles to tap into for local search, as […]

The post Brighton SEO: Greg Gifford – Tips for building totally excellent local links appeared first on Impression.

Euro Solar

by Ajay Chavda @ Weboptimizers

Euro Solar has quickly turned itself into Australian solar powerhouse by growing from their humble beginnings.Euro Solar has always maintained a significant presence in TV, Offline Media, Online and even sponsorship opportunities. Their digital strategy is finely tuned to reflect the ever need to be a national player in solar space. With Weboptimizers customised digital strategy, Eurosolar has established a stronghold in the digital arena. Eurosolar is currently ranked as the #1 retailer in Australia. Euro Solar and Weboptimizers have maintained an increasing digital partnership which has enabled Euro Solar to turn itself into a global player. With increasing competitors and solar quote companies, Euro Solar has managed to gain current #1 solar retailer in Australia. Weboptimizers Novel CRO techniques including recommendations to incorporate customer validating ideas and paid strategies saw Euro solar increase their conversions by 369.38% in 2016 for YOY comparison. Their online campaigns, when themed with other offline marketing, provided higher returns on their combined effort as compared to their returns in the previous years. The subsequent increase in audience engagement also meant more trust and brand searches for the Euro Solar campaign. Euro Solar reviews quite a few strategies for digital innovation every year with Weboptimizers :   […]

The post Euro Solar appeared first on Weboptimizers.

What is search engine optimization? definition and meaning

What is search engine optimization? definition and meaning


BusinessDictionary.com

Definition of search engine optimization: Refers to the process of improving traffic to a given website by increasing the site's visibility in search engine results. Websites improve search engine optimization by improving content, making ...

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

Five Effective Lead Generation Techniques For Your Business

by Leslie Tan @ Pure SEO

Every business owner knows the importance of generating leads for their business. There are a number of strategies that can be used to generate leads, here are five effective lead generation techniques you can be implement into your marketing strategy!
Become a Recognised Authority
Establishing yourself as a leading authority in your ...

The post Five Effective Lead Generation Techniques For Your Business appeared first on Pure SEO.

SEO Agency Hertfordshire | Search Engine Optimisation Company

SEO Agency Hertfordshire | Search Engine Optimisation Company


Cariad Marketing Ltd

SEO campaigns to generate more leads/ sales for your company. Search Engine Optimisation Agency based in Hertford, Hertfordshire.

Tips for Marketing Managers: How to Maximise Leads

by Leslie Tan @ Pure SEO

So your website is generating a lot of traffic, you are gaining a large social media following and your email database is growing everyday. However, none of this is transferring to dollars for your business and your boss is starting to raise questions. Don’t worry! Many business owners and marketing ...

The post Tips for Marketing Managers: How to Maximise Leads appeared first on Pure SEO.

Top Dominating SEO Trends & Tools for 2017

by Nipun @ Weboptimizers

Search Engine Optimisation(SEO) is the act of increasing a website’s ranking on search engines through the optimisation of its content and references. Its primary purpose is to make your site more visible to your potential customers and visitors. SEO is a highly versatile process that does not involve set techniques. Its nature continually changes based on some factors such as: New technological advancements Search engine updates and announcements What tactics are being used by your competitors Anyone who performs SEO should stay up-to-date with such trends to achieve optimum results. There is an abundance of tools available for that. Usage of such tools and following the latest trends can also be significantly advantageous in maintaining achieved rankings. Some consultants in the industry are reluctant to change their ways. They believe that old tactics are capable of producing similar results to the latest ones. Changes can be costly but at the same time are incredibly powerful over old techniques. Latest Trends New SEO trends are emerging every six months to a year, while gradually making old methods less efficient. Search Engine Updates & Announcements Most SEO techniques tend to evolve upon major announcements made by the premier search engines. Following is […]

The post Top Dominating SEO Trends & Tools for 2017 appeared first on Weboptimizers.

This Week in Search: Google Screens For Depression

by Joanna Cho @ Pure SEO

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.

Google continues to introduce even more features, ranging from a questionnaire for screening depression to voice shopping for Walmart.

The post This Week in Search: Google Screens For Depression appeared first on Pure SEO.

SEO (Search Engine Optimisation) Services | 22PointSix

SEO (Search Engine Optimisation) Services | 22PointSix


22PointSix

Fully managed SEO services to help improve your search engine rankings, drive more traffic to your website and generate more online revenue.

So, Is A Google ‘Mobile-Friendly’ Algorithm On The Cards?

by 22PointSix @ 22PointSix

Google has been sending mass notifications to webmasters informing them to fix mobile usability on their websites. Could this be Google testing a new mobile-friendly algorithm? With the launch of Google’s mobile-friendly testing tool and mobile usability reports in Webmaster Tools and the ‘mobile-friendly’ label, this has gotten a lot of us thinking, could something

The post So, Is A Google ‘Mobile-Friendly’ Algorithm On The Cards? appeared first on 22PointSix.

Google Charging GST on AdWords Click Spend in Australia

by Paul Goldston @ Reload Media

A week or so ago, Google sent an email out to Australian AdWords and Google App clients indicating that as...

The post Google Charging GST on AdWords Click Spend in Australia appeared first on Reload Media.

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

How To Make A Landing Page That Converts

by Joanna Cho @ Pure SEO

Once you’ve attracted someone’s attention, you want to find out more about them, right? A landing page is the perfect place to start a conversation with your audience. Who are they and what are they searching for? When done successfully, a landing page can convert leads into loyal customers. It ...

The post How To Make A Landing Page That Converts appeared first on Pure SEO.

5 Tips on How to Interpret User Behaviour (Using Hotjar)

by Tim Vasquez @ Reload Media

Hotjar has quickly become a favourite tool at Reload. It reveals a goldmine of information about how users behave on...

The post 5 Tips on How to Interpret User Behaviour (Using Hotjar) appeared first on Reload Media.

Preterm babies at risk of developing kidney disease later in life, Monash research finds

Preterm babies at risk of developing kidney disease later in life, Monash research finds

by @ Monash University news

Babies born prematurely could be at greater risk of developing kidney disease later in life according to a landmark Monash University study.

What is Search Engine Optimization?

What is Search Engine Optimization?


The Balance

What is Search Engine Optimization? Here's a broad SEO definition and some advice for small business owners.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

Australia's Leading SEO Company | Reload Media

Australia's Leading SEO Company | Reload Media


Reload Media

Finally! An Australian SEO company that goes after the results that matter to you → Tailored SEO Solutions → Jargon Free → Award Winning Customer Service.

Brighton SEO: Stacey MacNaught – Advanced Keyword Research

by Laura Hampton @ Impression

The search landscape is changing. Stacey tells us that 50% of searches will be voice by 2020. And the search engines we use are changing; many searches now start on Amazon instead of Google. Hummingbird was the thing that made Stacey sit up and take note. This was all about joining the dots for users. […]

The post Brighton SEO: Stacey MacNaught – Advanced Keyword Research appeared first on Impression.

Revamp Your SEO Strategy with Schema Markup and Structured Data

by Ruchi Pardal @ Monitor Backlinks Blog

Schema markup is one of the most crucial yet least used optimization techniques in SEO. As reported on Search Engine Land, around 80 percent of websites haven’t yet implemented schema markup. However, it is something that can boost your website in the search engine result pages (SERPs), if you grasp its concept and method. According ...

The post Revamp Your SEO Strategy with Schema Markup and Structured Data appeared first on Monitor Backlinks Blog.

Search Engine Optimization (SEO) Basics | TopRank Blog

Search Engine Optimization (SEO) Basics | TopRank Blog


Online Marketing Blog - TopRank®

Learn about the search engine optimization (SEO) basic tactics and tips to get more organic traffic for your website from the TopRank blog.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Search Engine Optimization — Basics - Berkeley Advanced Media Institute

Search Engine Optimization — Basics - Berkeley Advanced Media Institute


Berkeley Advanced Media Institute

Search Engine Optimization is the process of structuring content so it can be easily found.

Increase Online Enquiries with a Refreshed Website!

by 22PointSix @ 22PointSix

Technology is forever improving and similarly, with the web ever-evolving, it makes it particularly difficult to maintain your online appearance at an optimal level. With a significantly growing percentage of enquiries now being generated directly online, it is now imperative to keep refreshing your website and continuously optimising to ensure it remains a constant lead

The post Increase Online Enquiries with a Refreshed Website! appeared first on 22PointSix.

19 Advanced SEO Techniques That'll Double Your Search Traffic

19 Advanced SEO Techniques That'll Double Your Search Traffic


Neil Patel

Learn new advanced SEO techniques that'll grow your traffic. This detailed SEO tutorial outlines the latest and best strategies for on page and off page.

✅ 34 Search Engine Optimization Tips - Best SEO strategies

✅ 34 Search Engine Optimization Tips - Best SEO strategies


Monitor Backlinks Blog

The best Search Engine Optimization tips to help you take your organic traffic to higher standards. Read 34 SEO tips and improve your rankings.

The Review Lasagna: Four Layers of Social Proof

by Tim Vasquez @ Reload Media

“I have all these reviews that I’ve collected and I keep it in my excel spreadsheet and just type them...

The post The Review Lasagna: Four Layers of Social Proof appeared first on Reload Media.

Conquer Calls-to-Action with these Easy Strategies

by Cam Wilkes @ Pure SEO

A Call-to-Action (or CTA) is a method of encouraging your website visitors to undertake a specific action. There are a variety of ways to use Calls-to-Action, but some methods have proven to be more effective than others. Use the strategies below to achieve maximum CTA success.

Make Your Text Full of ...

The post Conquer Calls-to-Action with these Easy Strategies appeared first on Pure SEO.

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

What is SEO and how can it help my website's Google visibility?

What is SEO and how can it help my website's Google visibility?


the Guardian

Learning how to improve your site's SEO can significantly improve your business' prominence in online search results

How to use Schema Markup for Better SERP

by Kristina Petrick @ Monitor Backlinks Blog

When creating any content for your website, it can sometimes be difficult for search engines to crawl your content and discover the topics you’re trying to present. Schema markup is one tool you can use to help clarify your content, by including markup for SERP that explains to crawlers what your data means. While you ...

The post How to use Schema Markup for Better SERP appeared first on Monitor Backlinks Blog.

What is Search Engine Optimization (SEO)? - Definition from Techopedia

What is Search Engine Optimization (SEO)? - Definition from Techopedia


Techopedia.com

Search Engine Optimization SEO Definition - Search engine optimization (SEO) refers to met

Joshua Presents at SearchSchool Melbourne & Sydney

by E-Web Marketing @ E-Web Marketing

Joshua a couple of days ago presented at the inaugural SearchSchool Sydney at Australian Technology Park, and a few weeks before...

The post Joshua Presents at SearchSchool Melbourne & Sydney appeared first on E-Web Marketing.

A Guide for Small Business to Deploy Local SEO Strategies

by Cameron Francis @ eTraffic Web Marketing

Local SEO is an increasingly competitive space for small-medium business (SMB) owners. Extensive localisation of businesses is prompting SMB owners to identify and implement new methods to beat the competition. Usually, the local SEO strategies fall under three primary segments: Optimising the business website and its contents Improving the local business citations Continuously working on … Continue reading A Guide for Small Business to Deploy Local SEO Strategies

The post A Guide for Small Business to Deploy Local SEO Strategies appeared first on eTraffic Web Marketing.

Brighton SEO: Shannon McGuirk – 5 Point Checklist to Evaluate New Hooks and Supercharge your Digital PR Strategy

by Jess Hawkes @ Impression

Shannon McGuirk from Aira started by talking about two different types of content. She says that there is good content; content that is well designed, has a great back story and comes from a well designed brand, but then there is also good content that gets links. An example of content marketing she used is […]

The post Brighton SEO: Shannon McGuirk – 5 Point Checklist to Evaluate New Hooks and Supercharge your Digital PR Strategy appeared first on Impression.

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

What is SEO (search engine optimization)? - Definition from WhatIs.com

What is SEO (search engine optimization)? - Definition from WhatIs.com


WhatIs.com

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.

Monash scientists develop new technique for measuring atomic order in glass

Monash scientists develop new technique for measuring atomic order in glass

by @ Monash University news

Researchers have identified and demonstrated a new method to measure local order in glass - a challenging class of material.

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

Search engine optimisation for WordPress websites | Avoca Web Design

Search engine optimisation for WordPress websites | Avoca Web Design


Avoca Web Design

Website search engine optimisation (SEO) can improve search results on Google and Bing. Good SEO results require a clear, long term SEO strategy

Implementing GMB on Multiple Locations without Penalty

by Sam Roshan @ eTraffic Web Marketing

The Google My Business (GMB) is a fantastic product which helps businesses to receive a verified Google business page. Having this verified page is a strong local SEO factor that helps businesses to remain ahead of their competitor. However, what about businesses located at multiple locations? Will Google penalize the SERP of businesses for multi-site … Continue reading Implementing GMB on Multiple Locations without Penalty

The post Implementing GMB on Multiple Locations without Penalty appeared first on eTraffic Web Marketing.

How to Optimize Your Website for Search Engine Use

How to Optimize Your Website for Search Engine Use


wikiHow

Content still reigns as the king in the world of Search Engine Optimization (SEO). Some websites get on top of search engine rankings because of high-powered link building campaigns, but when you talk about visitor loyalty and traffic...

Brighton SEO: Fili Wiese – Link building 2018

by George Driscoll @ Impression

What is the future of link building looking like? Fili Wiese, former member of the Google Search Quality team discussed how link building Don’t build links for the sake of page rankings – Google’s key statement about link building. It’s key to check back links, disavow correctly and create good content that Google can discover […]

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Why Most Company “About Us” Pages Fail Abysmally

by William Jones @ SEO IRELAND

My 13 year old daughter would hate me for telling you this, but she has a beautiful singing voice. She often performs mini concerts at home to immediate family and to close friends. Her voice is rich, warm and soulful. So why is that when she’s asked to sing in front of a “strange” audience, […]

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Top 3 Ground Rules for Lead Generation

by Cam Wilkes @ Pure SEO

Want more leads without spending insane amounts of money? Make the most of your budget by following some easy, basic ground rules for lead generation! Let’s get to it.

 Hard work is GOLD
Hard and consistent work always pays off. This isn’t something you can get around and you shouldn’t want to ...

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Customer Journey Mapping [WEBINAR]

by Paul Goldston @ Reload Media

Enter your details in the form to the right (or below if you are on mobile) to unlock our comprehensive,...

The post Customer Journey Mapping [WEBINAR] appeared first on Reload Media.

Brighton SEO: Sophie Coley – Answering the Public

by Laura Hampton @ Impression

People search Google for things they wouldn’t ask their friends. And they search for things they would. They’re doing it in the moment, and it’s free, and it gives us insights into our consumer’s lives. Answer the Public was produced by Propeller Net in answer to the tediousness of having to trawl through Google – […]

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Click Consult named Best Digital Agency in UK 2017

by Chloie Brandrick @ Click Consult

Just when we thought September couldn’t get more exciting (with our Benchmark Search Conference just a week away), we’ve only...

The post Click Consult named Best Digital Agency in UK 2017 appeared first on Click Consult.

Brighton SEO: Marcelle Antunes – How to produce creative campaigns worthy of BBC coverage

by Jess Hawkes @ Impression

Marcelle Antunes is Research and Project Manager from the Verve and her talk featured examples and tips of how to produce creative campaigns worthy of high level links and coverage. I’ve listed a few of the highlights below. People will always try and challenge your ideas Marcelle used an example of Unicorn league, that earned […]

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Image SEO: Optimizing images for search engines • Yoast

Image SEO: Optimizing images for search engines • Yoast


Yoast

Image SEO should be in every online marketeer's and copywriter's toolbox. Here's how you should optimize your images!

SEO Uncovered: Advanced Guide to Organic Search (SEO) - Click Consult

SEO Uncovered: Advanced Guide to Organic Search (SEO) - Click Consult


Click Consult

The world of SEO moves at the pace of superfast broadband – brands must stay ahead to avoid falling behind. Find out how with this advanced guide to SEO.

How To Run An Online Marketing Campaign Using Only Photos and Videos

by Maher Abiad @ Monitor Backlinks Blog

Today we’re going to talk to you about the power of visuals. The power to convey messages and thoughts where simple words can’t. We’d like to show you how you would construct a marketing campaign with video and photos as the key driver of your strategy. Today, the culture of image and visuals has taken ...

The post How To Run An Online Marketing Campaign Using Only Photos and Videos appeared first on Monitor Backlinks Blog.

Brighton SEO: Duane Forrester – Markup, User Driven Change and Your Future

by Laura Hampton @ Impression

Duane Forrester opened his talk with an exercise in networking. Every person was asked to introduce themselves to the people around them and tell them why they should want to know them. Influentials The idea of influentials is that you want to identify people who have an audience. But Duane suggests traditional celebrities are losing […]

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Penguin 3.0 & How It Can Affect Your Business

by 22PointSix @ 22PointSix

Knowing the importance of your website and online marketing strategy and actively working on it, can usually define the difference between the most successful business in your industry and the ‘others’. However, some businesses think that just by getting online, they’ve done enough to market their business. Wrong. If your website isn’t one of the

The post Penguin 3.0 & How It Can Affect Your Business appeared first on 22PointSix.

4 SEO Tactics for RankBrain and Human Behavior Signals

by Ron Dod @ Monitor Backlinks Blog

In October of 2015, Google confirmed the use of RankBrain as a way to help process its search results. At the time, it was only used in about 15% of all searches. Today, it is one of the main factors that goes into Google’s search ranking algorithm (source). Therefore, it is very important that we ...

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75 Actionable SEO Tips (That Work Like A Charm in 2017)

75 Actionable SEO Tips (That Work Like A Charm in 2017)


SEO Blog by Ahrefs

Want a bunch of no-nonsense SEO tips, that you can easily implement to boost your site's search engine rankings? They're here!

SEO Services (Search Engine Optimisation) - Affinity Agency

SEO Services (Search Engine Optimisation) - Affinity Agency


Affinity Agency

SEO is the foundation on which any successful online strategy is built, our team of experts has over 20 years experience of Googles search algorithims

This Week in Search: iOS Apps and Bing Ads

by Joanna Cho @ Pure SEO

Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week.
This week Google updated their iOS apps and Bing Ads helped advertisers.
Bing Ads Reveal Remarketing Bid Adjustment Suggestions
Bing Ads has added suggestions for remarketing bid adjustments based on CPA (cost ...

The post This Week in Search: iOS Apps and Bing Ads appeared first on Pure SEO.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

$10,000 QLD Small Business Digital Grants

by Paul Goldston @ Reload Media

Need help applying? Skip the description and get in contact with Reload now! What is the “Advancing Small Businesses Digital...

The post $10,000 QLD Small Business Digital Grants appeared first on Reload Media.

Why Your Website Isn’t Getting Any Traffic (& How You Can Fix It)

by William Jones @ SEO IRELAND

There was a time when the only search engine optimisation you had to do to get to the top of Google rankings for a moderately competitive search term was stuff as many keywords into your website meta tags, get a few links from directories and some other 3rd party sites and there was a good […]

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How To Get High Google Rankings For Your Website

by William Jones @ SEO IRELAND

Many studies have been done, and a lot has already been written, about how to improve your chances of getting high Google rankings for your website in 2015. These studies have thrown up some very interesting conclusions. One of the most surprising observations to come out of the studies is that social signals will play […]

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The Psychology of Colour: How It Affects The Way We Buy

by Brett Langlois @ Pure SEO

Humans are visual creatures and it is theorised that colour plays a huge role in influencing our purchasing behaviour. Marketers have found that the colour of the call-to-action (CTA) button has a great effect on conversion, with different colours evoking different emotions, memories, and so on.
Colour has been used quite ...

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17 Amazing Tools That Will Definitely Improve Your Facebook Ads

by Paul Goldston @ Reload Media

In the past few years, Facebook has emerged as a global digital advertising heavyweight. The big blue behemoth now makes...

The post 17 Amazing Tools That Will Definitely Improve Your Facebook Ads appeared first on Reload Media.

SEO Services London / Search Engine Optimisation Agency | Found

SEO Services London / Search Engine Optimisation Agency | Found


FOUND

Increase traffic to your website with Search Engine Optimisation from London online marketing and SEO services agency Found.

How to Blog Your Way to the Top of Google in 2016

by William Jones @ SEO IRELAND

I know what you’re thinking. This bloke’s got some bloody nerve preaching about blogging when he hasn’t even posted on his own site for over a year. It’s a fair cop. I haven’t been around here much recently, mainly because I’ve been too busy earning a crust working on SEO and content strategies to grow traffic and […]

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Local SEO – four top-tips for getting your business noticed

by Jadeed Boyi @ FOUND

The landscape of local SEO has been rapidly changing. Much of this is due to...

The post Local SEO – four top-tips for getting your business noticed appeared first on FOUND.

What Are The Most Common SEO Mistakes?

by William Jones @ SEO IRELAND

There are many common SEO mistakes made today, either through lack of knowledge or by attempts to dupe the search engines. As I’ve harped on, many times before, Google and other major search engines are on a mission to give quality and relevance to their search queries. So it’s up to you to optimise your […]

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Should Your Business Adhere to Local SEO Ranking Factors?

by Sam Roshan @ eTraffic Web Marketing

Local SEO is the topic of much debate. There are two schools of thought: one that believes Local SEO is essential for all kinds of business and the other that promotes experimenting the benefits of Local SEO listing before deciding to implement on a business website. A massive study of Local SEO factors conducted by … Continue reading Should Your Business Adhere to Local SEO Ranking Factors?

The post Should Your Business Adhere to Local SEO Ranking Factors? appeared first on eTraffic Web Marketing.

5 Popular SEO Practices Which Don’t Work Today

by Christopher Flores @ Monitor Backlinks Blog

The SEO world is extremely competitive, which, in turn, leads to competing ideologies and best practices. If you are new to SEO, it wouldn’t take you very long to get confused about which techniques actually work, and which ones don’t. In the recent months, we have seen a whole host of updates from Google. Hence, ...

The post 5 Popular SEO Practices Which Don’t Work Today appeared first on Monitor Backlinks Blog.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

RPC bpi protec engages with Click Consult for web build and search marketing strategy

by Chloie Brandrick @ Click Consult

We’re about to start work on a website and organic search (SEO) project with global packaging giant The RPC Group Leading...

The post RPC bpi protec engages with Click Consult for web build and search marketing strategy appeared first on Click Consult.

Brighton SEO: Dixon Jones – workflows for sustainable link building

by Jess Hawkes @ Impression

Dixon Jones asked, does link-building for SEO still matter? Right now, he says, it does matter. According to Dixon, the page rank algorithm still exists. Third party research from Stone Temple and Search Engine Land show that Google’s top 3 search ranking factors include links, which means that links are still very valuable. Dixon’s next question […]

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Who are the Stakeholders of a Link Building Campaign?

by Sam Roshan @ eTraffic Web Marketing

Link building is a core functionality of online businesses. An online business often hires a link expert or a branding agency to infuse SEO value into their online reputation. However, often we find a single person operating a link building campaign. Is that a positive way of building links? We will explain the various stakeholders … Continue reading Who are the Stakeholders of a Link Building Campaign?

The post Who are the Stakeholders of a Link Building Campaign? appeared first on eTraffic Web Marketing.

The fun fundamentals of search and intent

by E-Web Marketing @ E-Web Marketing

There is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would...

The post The fun fundamentals of search and intent appeared first on E-Web Marketing.

Netregistry — Australia's Domain Name Registrar

Netregistry — Australia's Domain Name Registrar


Netregistry

Domain names and web hosting plus all the extras — web design, SEO, PPC, website security, email marketing & more. Netregistry can help grow your business online.

What Is Conversion Rate Optimisation?

by Cam Wilkes @ Pure SEO

Optimising and advertising your site on Google is an important way to gain traffic and visibility. But that’s just the beginning of an effective digital marketing campaign. Traffic doesn’t count for much if it doesn’t convert into conversions and sales. If a company or brand wants to gain an edge ...

The post What Is Conversion Rate Optimisation? appeared first on Pure SEO.

Ads Attached to Extremist Content Land Google in Deep Water

by Cam Wilkes @ Pure SEO

A storm has surrounded Google these past few days over online advertisements on YouTube being placed next to extremist material. The inappropriate content included YouTube videos of a controversial Islamist preacher, American white nationalists and a hate preacher banned in the UK.
YouTube ads help fund payments to the individuals or ...

The post Ads Attached to Extremist Content Land Google in Deep Water appeared first on Pure SEO.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Google’s Fred Algo Update – Causes, Mitigation & Recovery For Webmasters.

by Ajay Chavda @ Weboptimizers

If you’ve been paying attention to search engine result pages (SERPS) in the past few weeks, you’ll have noticed that a large number of websites have suffered severe blows to their Google Rankings. Perhaps you’ve even been one of the unfortunate site webmasters to experience these changes to your website? You may have lost a lot of natural traffic or have lost rankings for your main key terms. Even if a single page or segmented pages on your site have been impacted in or around 9 to 19 March, you have been hit by Google’s update cycle more prominently the Fred Algorithmic update. It may help our readers to quickly understand basics of SEO & how SEO works to understand what does this algortimic update does. @rustybrick @i_praveensharma @JohnMu sure! From now on every update, unless otherwise stated, shall be called Fred — Gary Illyes ᕕ( ᐛ )ᕗ (@methode) March 9, 2017 If you are one of the people who has had their ear firmly planted to the ground, then you already knew this, and are just looking for any new information on the mysterious new update. Since the beginning of google.com as a search engine, Google has increasingly added […]

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3D Supernova simulations reveal mysteries of dying stars

3D Supernova simulations reveal mysteries of dying stars

by @ Monash University news

An international team of researchers led by a Monash astronomer has created the longest consistent 3D model of a neutrino-driven supernova explosion to date, helping scientists to better understand the violent deaths of massive stars.

How To Use Link Bait To Attract New Leads

by Jonathon Ohayon @ Monitor Backlinks Blog

Link bait is content you have on your site that naturally attracts inbound links. Key word: NATURALLY. Everyone knows the importance of links for organic rankings. And everyone knows that BUILDING links can land you with a whopping penalty. So what’s left? Link Bait. Google’s own Matt Cutts thinks of link bait as “something interesting ...

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What is a Good Conversion Rate ?

by Ajay Chavda @ Weboptimizers

Conversion rates are an extremely valuable metric for all of those with an online business. What they can tell us is invaluable to what we are doing right (or wrong), and what we need to do next to improve our online presence. Conversion rate improvement leads to better overall website visibility in search engines. What is a good conversion rate? Well, the answer is a bit more complicated than its sounds, so first I’ll go through a few things that determine how a conversion is made. What is a Conversion? In short, a conversion is a sale/goal completion or any other defined action that is completed successfully. After a user has looked through the list in their search results, and decides to click on yours , it means that the rest is up to your website. How likely you are to make a conversion depends on a lot of different things, mostly related to the presentation and usability of the page. A conversion is anything that counts as the user becoming your ‘customer’, such as filling out and submitting a form, clicking the Buy Now button, or clicking other links on your page. What is a Conversion Rate? The conversion […]

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An In-Depth Look at All Aspects of Mobile-Web Usability

by Nipun @ Weboptimizers

We now live in an era that is based on mobile devices. We were using laptops and desktops to browse the web about a decade ago. The situation has changed now, especially after Apple invented the iPhone. An increasing number of people are gradually switching to the mobile web. According to (Smith, 2015), by October 2015, 61% of the time that Australians had been engaging with the web was through either smartphones or tablets. Browsing the web on mobile devices has become a trend. An increasing number of organisations are trying to optimise their mobile websites as a consequence. They have also invested largely in them. Because a poor quality mobile website may lead to a loss of existing and potential customers. What is Mobile Web Usability? The mobile web usability is the extent up to which a mobile website is usable. It is the user-friendliness or the ease of use of a site. The majority of web developers were not concerned about it due to insignificant mobile traffic.The backbone of mobile friendly sites are Media Queries in CSS. It became a recommended standard of the World Wide Web Consortium in mid-2012. Yet, most of the websites still do not […]

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How to Increase Landing Page Conversion Rate

by Leslie Tan @ Pure SEO

Creating landing pages for your website is easy. Creating effective landing pages that get you conversions is another story all together. A landing page serves a different purpose compared to other pages on your website. A landing page is created with emphasis on a single topic or offer. The overall ...

The post How to Increase Landing Page Conversion Rate appeared first on Pure SEO.

Benchmark Search Conference 2017: The Final Line-Up. Don’t Miss Out!

by Chloie Brandrick @ Click Consult

Are you passionate about achieving search marketing success for your brand? Fancy spending an inspiring day with the best in...

The post Benchmark Search Conference 2017: The Final Line-Up. Don’t Miss Out! appeared first on Click Consult.

Big data mining researcher wins Eureka Prize

Big data mining researcher wins Eureka Prize

by @ Monash University news

Professor Geoffrey Webb, Scientific Director of the Monash University eResearch Centre in the Faculty of IT has won the inaugural 2017 University of Technology Sydney Eureka Prize for Excellence in Data Science.

Diversify Your Marketing Strategy To Get Leads

by Brett Langlois @ Pure SEO

People often say that less is more, but when it comes to marketing that’s not usually true. Diversifying your marketing strategy by targeting more people across more channels will usually result in – you guessed it – more leads. Investing in a new product is a risk for consumers, and repetitive ...

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SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO

by Steven John @ Monitor Backlinks Blog

Feel like something’s missing from your SEO? I know what it is, and it’s right under your nose. It’s the almighty SEO backlink—a detail that’s overlooked all the time, by SEO newbies and experts alike. Yup, there are people with tons of SEO and keyword research experience who still have questions about backlinks. What are they? ...

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‘Google My Business’ Increases Search and Download Access

by Sam Roshan @ eTraffic Web Marketing

Whether you are a business owner or a manager handling multiple Google My Business accounts, you will now have the provision to search and download 18 months of visibility data. The credit goes to Evan Older to spot the feature a couple of days back. Multiple Google My Business account holders can access and download … Continue reading ‘Google My Business’ Increases Search and Download Access

The post ‘Google My Business’ Increases Search and Download Access appeared first on eTraffic Web Marketing.

How Peter Kay Taught Me To Write Better Website Copy

by William Jones @ SEO IRELAND

Last week my daughter showed me a very funny Peter Kay clip. In it he jokes about having to resort to the “emergency chairs” when having Sunday Dinner at his mother’s house. It reminded me of Christmases when I was growing up. I’m the youngest in a big family, so I was usually the one sent off to […]

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