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Making Data Sexy

by @ Duct Tape Marketing

Wed Feb 08 07:38:11 PST 2017

Making Data Sexy written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Annie Cushing Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) The problem with this fear or lack of interest in all things […]

Expanding Your Reach: Digital Marketing Strategies For A National Audience

by Brad Christian @

Mon Aug 14 08:29:28 PDT 2017

You’re doing very well with your small brick and mortar store in your hometown and want to grow. Where do you go now? Online, of course! You create a beautiful website with all the bells and whistles to showcase and…

The post Expanding Your Reach: Digital Marketing Strategies For A National Audience appeared first on .

What You Need to Know About Your Privacy Online

by @ Duct Tape Marketing

Thu Jun 08 04:53:51 PDT 2017

What You Need to Know About Your Privacy Online written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Dochuk Podcast Transcript Online Privacy – now there’s an oxymoron. (So love it when I get to use that word.) The more we humans live our lives online the less we seem to expect basic privacy. Right now, pretty much everything you do is being tracked with your explicit permission – whether […]

Serving Rich Local Results with Mary Bowling at #LSS2017

by Karisa Macias @ Rio SEO

Wed May 17 11:55:01 PDT 2017

As search results get more and more crowded, it’s more important than ever to stand out. How can you break through the noise and prove to Google that your location’s result should feature prominently on a local query? Search expert Mary Bowling shared her five steps to standing out in the SERPs via richer, more […]

The post Serving Rich Local Results with Mary Bowling at #LSS2017 appeared first on Rio SEO.

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Wed Apr 12 02:48:45 PDT 2017

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Welcome post

by Roger Janik @ Fair Marketing, Inc.

Tue Oct 20 22:20:28 PDT 2015

RATHER THAN FORCE YOU INTOA COOKIE CUTTER SOLUTION, LET’S TALK ABOUT WHATYOU REALLY WANT. I want to increase my web traffic. Do you want immediate web traffic? Do you want large amounts of traffic but have time to wait for it? Smart choice. Building large amounts of traffic isn’t for the faint of heart. You […]

The post Welcome post appeared first on Fair Marketing, Inc..

How to Create Influence with Your Writing

by @ Duct Tape Marketing

Wed Apr 27 06:00:12 PDT 2016

How to Create Influence with Your Writing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Morrow The bar for content that gets shared, clicked and moved on is much higher today than it used to be. In order to stand out, you must move beyond simple blog posts to content that includes severe depth, original data, stunning design or moving drama. My guest for this week’s […]

If You’re Emailing Your Patients, the Question is When

by MedNet Technologies @ MedNet Technologies

Sat Jan 14 18:35:45 PST 2017

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...

Think Bigger Podcast: Episode 010 With Ryan Gerardi & Chris K. Leslie

by Jason Stum @ Launch Digital Marketing

Wed Aug 16 09:09:03 PDT 2017

On episode ten of the Think Bigger Podcast, I’m being joined by Ryan Gerardi and Chris K. Leslie. On today’s show, Ryan, Chris and I are going to shine the light on some automotive digital marketing related resources that you may not be aware of.   Listen to Episode 010 With almost 25 years of automotive industry... Read more »

The post Think Bigger Podcast: Episode 010 With Ryan Gerardi & Chris K. Leslie appeared first on Launch Digital Marketing.

Video Marketing

by webmaster @ Breakthrough SEO Marketing

Wed Jun 10 21:47:00 PDT 2015

Video-Marketing-Infographic

The post Video Marketing appeared first on Breakthrough SEO Marketing.

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 15 13:16:14 PDT 2017

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

Keyword Research for Search Engine Optimization (SEO) [Webinar Recording]

by Chris Raulf @ Boulder SEO Marketing

Tue Aug 01 06:20:22 PDT 2017

Learn How to Identify Your Most Important and Lucrative SEO Keywords Hands down, understanding and being able to research and identify the keywords your potential customers type into Google is crucial to succeeding with SEO. It’s probably the most critical aspects of a digital marketing strategy. Knowing what keywords and phrases your target audience uses...

5 Key Milestones to Develop and Advance Your Content Marketing Program

by Heather Levy @ Content Marketing Institute

Sun Aug 20 03:00:40 PDT 2017

What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading →

The post 5 Key Milestones to Develop and Advance Your Content Marketing Program appeared first on Content Marketing Institute.

Shifting Your Mindset for Business Success

by @ Duct Tape Marketing

Wed Dec 28 08:08:37 PST 2016

Shifting Your Mindset for Business Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael E. Gerber As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so. So, what if, instead […]

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Thu Sep 14 13:15:16 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

8 Big Questions From Content Marketing World to Ask Year Round

by Joe Pulizzi @ Content Marketing Institute

Thu Sep 14 03:00:09 PDT 2017

To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content. Continue reading →

The post 8 Big Questions From Content Marketing World to Ask Year Round appeared first on Content Marketing Institute.

Local Content + Scale + Creativity = Awesome

by Mike Ramsey @ Nifty Marketing

Sat Feb 07 09:40:38 PST 2015

This is my presentation about local content strategy.

The post Local Content + Scale + Creativity = Awesome appeared first on Nifty Marketing.

SEO Services and 5 Reasons Your Company Should Invest

by Skip Kinzel @ Incite Digital Marketing

Thu Jun 22 13:51:43 PDT 2017

SEO Services and 5 Reasons Your Company Should Invest Your website is up, the mobile component remains busy and the online business is growing by leaps and bounds. It’s easy...

The post SEO Services and 5 Reasons Your Company Should Invest appeared first on Incite Digital Marketing.

Is Your Social Content Picture-Perfect or Merely Taking Stock?

by Jonathan Crossfield @ Content Marketing Institute

Wed Aug 23 03:00:24 PDT 2017

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading →

The post Is Your Social Content Picture-Perfect or Merely Taking Stock? appeared first on Content Marketing Institute.

What’s the Difference Between Small Business and Large Enterprise SEO?

by Guest Post @ SEO – Duct Tape Marketing

Thu May 25 07:00:34 PDT 2017

What’s the Difference Between Small Business and Large Enterprise SEO? written by Guest Post read more at Duct Tape Marketing

Big data and cloud-based software have definitely helped level the playing field for businesses of all sizes. Yet, despite easy access to data and improved large-scale management capabilities, small businesses still have to approach some parts of their business differently. Like SEO. It’s important to note that just because the approaches to SEO are different, […]

Rolling Out The Red Carpet For Your Customers

by @ Duct Tape Marketing

Wed Sep 07 05:26:46 PDT 2016

Rolling Out The Red Carpet For Your Customers written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Donna Cutting Let me ask you this – think about how much time you spend trying to get clicks, drive traffic, make the phone ring. Now, compare that to how much time you spend making sure your customers have an amazing experience every single time they interact with your company. See any gaps? […]

Why You Must Get Scrappy with Your Marketing

by @ Duct Tape Marketing

Wed May 18 05:00:22 PDT 2016

Why You Must Get Scrappy with Your Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nick Westergaard  With so many marketing options these days, it’s hard to stay focused on what works. While small business owners have always taken advantage of their small, scrappy ways, today it’s a must just to keep any sense of momentum going. My guest for this week’s episode of the Duct Tape […]

Marketing Your Local Business In Search Results

by Logan Mosby @

Mon Aug 14 14:51:41 PDT 2017

Your small business is your baby, that you’ve nurtured and help grow for years and years. But as your baby has grown, so has the environment in which it has been raised. As a small business owner, it is imperative…

The post Marketing Your Local Business In Search Results appeared first on .

Why Local SEO is an Important Lead Generation Channel

by @ Duct Tape Marketing

Wed Jun 08 05:00:58 PDT 2016

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing

SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website […]

Online Marketing for Veterinarians

by webmaster @ Breakthrough SEO Marketing

Mon May 25 22:12:19 PDT 2015

Click on the image or link below for important information for the future growth of your veterinarian practice! Marketing-for-Veterinarians

The post Online Marketing for Veterinarians appeared first on Breakthrough SEO Marketing.

What Personality and Poker Have to Do with Innovation

by @ Duct Tape Marketing

Wed Apr 19 06:32:59 PDT 2017

What Personality and Poker Have to Do with Innovation written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Stephen Shapiro Podcast Transcript Getting sales and marketing on the same page is an age-old problem for many organizations. While they may actually have objectives that are at odds, there’s also a good chance the people and personalities could be mismatched as well. My guest for this week’s episode of the Duct Tape […]

24 Experts Share How to Avoid Big Mistakes in Content Marketing

by Ann Gynn @ Content Marketing Institute

Tue Aug 15 03:00:30 PDT 2017

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading →

The post 24 Experts Share How to Avoid Big Mistakes in Content Marketing appeared first on Content Marketing Institute.

Make Your Most Difficult Sale with Dealstorming

by @ Duct Tape Marketing

Wed Mar 23 06:00:49 PDT 2016

Make Your Most Difficult Sale with Dealstorming written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tim Sanders Making the sale today is just a bit more complicated isn’t it? Buyers are armed with more data than ever, more advice than ever and often a buying process that makes it easier to kill a deal than buy anything. My guest for this week’s episode of the Duct Tape […]

Why Veterinarians Need Professionally Designed and Mobile-Friendly Websites

by webmaster @ Breakthrough SEO Marketing

Mon May 25 22:34:43 PDT 2015

Unless your website is optimized for Google’s mobile-friendly update, your rankings could disappear from Google’s mobile search results. It’s undeniable that pet owners love their furry, scaly, and feathered little friends. However, when your prospective clients’ pets have been injured, aren’t feeling well, or need to undergo their wellness exams, how will you get your […]

The post Why Veterinarians Need Professionally Designed and Mobile-Friendly Websites appeared first on Breakthrough SEO Marketing.

Be More Productive By Working Simply

by @ Duct Tape Marketing

Wed Aug 30 06:00:38 PDT 2017

Be More Productive By Working Simply written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carson Tate Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system. In search for that one, perfect system people use GTD, Franklin-Covey, Note pad, Evernote and a variety of hybrid tricks […]

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

by Andrea Fryrear @ Content Marketing Institute

Wed Aug 16 03:00:41 PDT 2017

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading →

The post A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience appeared first on Content Marketing Institute.

An Entrepreneur’s Journey to Success

by @ Duct Tape Marketing

Thu Aug 10 08:11:02 PDT 2017

An Entrepreneur’s Journey to Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Landon Ray Podcast Transcript I’ve known this week’s guest for about a decade and in that time I’ve watched him grow from tiny start-up to thriving Inc500 stand out. It’s really fun to see this kind of success and these stories are out there and everywhere if you look – no, they […]

Take Control of Content Changes Across Your Site

by Katie O'Leary @ BrightEdge SEO Blog

Mon Aug 07 05:00:41 PDT 2017

Remember those nights that you spent hours searching for the root cause of that mysterious dip in website traffic of your most valuable pages, only to learn that someone has made changes to the page title and meta description? If you had known this sooner, you could have saved precious time and prevented unnecessary loss to website […]

The post Take Control of Content Changes Across Your Site appeared first on BrightEdge SEO Blog.

It’s All About the Money: Grow Your Business With Social Marketing Campaigns

by Glen Moore @ Bear Fox Marketing

Sun Sep 03 15:37:38 PDT 2017

Advertising through social media is all the rage. Companies around the world are tapping into their social media potential for business growth. If you believe in your business and the growth it can have, then now is the time to use the necessary platforms. The ability to target your desired demographic is just a few

The post It’s All About the Money: Grow Your Business With Social Marketing Campaigns appeared first on Bear Fox Marketing.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 12 13:00:50 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

How to Stay Top of Mind

by @ Duct Tape Marketing

Thu Jun 01 13:00:35 PDT 2017

How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Hall Podcast Transcript Guiding today’s customer journey means staying top of mind at every stage. Like so many things today that often involves content, but there’s so much more. My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence […]

PPC Questions Answered: Part 2

by admin @ FireDrum Email Marketing

Tue May 09 14:13:38 PDT 2017

More Insights into Pay-Per-Click and Answers to Common Questions In continuation of our last post, we’d like to answer more commonly asked PPC questions. PPC, unfortunately, cannot be mastered in a day, but becoming a pay-per-click leader can be accomplished with time. Use our tools for your SEO research and implement out tips for more […]

22 Examples From Brands (and Marketers) That are Winning at Content Marketing

by Stephanie Stahl @ Content Marketing Institute

Thu Sep 07 03:00:01 PDT 2017

Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading →

The post 22 Examples From Brands (and Marketers) That are Winning at Content Marketing appeared first on Content Marketing Institute.

A Complete Guide to Effective Online Marketing

by Glen Moore @ Bear Fox Marketing

Fri Sep 01 01:18:34 PDT 2017

You know what get’s annoying? Articles on the web only giving you a single piece of the puzzle.  As a business owner, a piece doesn’t do you any good. You want all the pieces for obvious reasons. A puzzle without every piece isn’t complete.  We understand how you feel. So today, we’re handing you a

The post A Complete Guide to Effective Online Marketing appeared first on Bear Fox Marketing.

SmartSearch Marketing is Hiring Paid Media Experts

by Patricia Hursh @

Wed Jul 05 08:16:40 PDT 2017

SmartSearch Marketing is one of the fastest growing agencies in the digital marketing industry, and we’re looking for exceptional people to join our team of seasoned professionals.  We are currently hiring paid media experts.  Interested?  Read on… Career Opportunity SmartSearch Marketing is currently looking for a Senior Paid Media Specialist. The Senior Paid Media SpecialistLearn more

The post SmartSearch Marketing is Hiring Paid Media Experts appeared first on .

Be the Best Vet in Town through Digital Marketing

by webmaster @ Breakthrough SEO Marketing

Fri Jan 01 01:25:40 PST 2016

Can Pet Owners Find You When They Look for a Vet Online? People love their pets and consider them part of the family. Even during a recession, 81 billion was spent on pet care worldwide. Wouldn’t it be great to be the one most people turn to for their pet care needs? Pet Owners Use […]

The post Be the Best Vet in Town through Digital Marketing appeared first on Breakthrough SEO Marketing.

Anatomy of the Perfect Product Landing Page

by Glen Moore @ Bear Fox Marketing

Wed Aug 30 03:50:33 PDT 2017

The landing page you send prospects to is one of the most important pieces of the digital marketing puzzle. Yet, so many companies overlook the significant impact landing pages have on their conversion rates. About 44% of clicks to B2B companies are directed towards a home page – no specific landing page. This is likely

The post Anatomy of the Perfect Product Landing Page appeared first on Bear Fox Marketing.

The Power of Little Ideas

by @ Duct Tape Marketing

Wed Jul 19 09:20:01 PDT 2017

The Power of Little Ideas written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Robertson Podcast Transcript “Innovate or die.” That’s what Peter Drucker said, and I think a lot of people took that to mean that you have to create a company that disrupts an entire industry and that you should be looking for ways to innovate on your products and services like nobody has […]

Secrets to Finishing What You Start

by John Jantsch @ Duct Tape Marketing

Wed Sep 13 06:36:27 PDT 2017

Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Acuff Podcast Transcript Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line. My guest for this week’s episode of […]

What is Google AMP & Why It Matters to You

by dreamscape @ Dreamscape Marketing

Fri Jan 20 07:37:07 PST 2017

If you’re concerned about SEO on your company’s website, Dreamscape Marketing recommends that you pay close attention to Google AMP. All signs suggest that 2017 could be the year when Google AMP becomes truly important.   What exactly is Google AMP? AMP stands for Accelerated Mobile Pages, which is a system that enables websites to load faster—much faster actually—than they ... Read More

The post What is Google AMP & Why It Matters to You appeared first on Dreamscape Marketing.

Content Marketing Strategy Template [FREE DOWNLOAD]

by Heather Eng @ Insights

Thu Aug 31 07:44:14 PDT 2017

Creating a documented content marketing strategy will set you up for success.  At NewsCred, we’ve seen that marketers with a documented strategy are five times more likely to succeed. And it makes sense. The very act of creating a content marketing strategy means that you’re aligning your team and key stakeholders on goals, KPIs, roles, responsibilities, and […]

The post Content Marketing Strategy Template [FREE DOWNLOAD] appeared first on Insights.

Google Real Time Ads Could Be a Game Changer, but Details Remain Fuzzy

by Roger Janik @ Fair Marketing, Inc.

Mon Feb 01 16:04:20 PST 2016

Google recently announced the debut of the Google Real Time Ads tool. Unfortunately, so far this tool has only been made available to major brands. This means a lot of the information about Real Time Ads, such as specifics on how it functions or how effective it might be, are actually quite vague. Still, this […]

The post Google Real Time Ads Could Be a Game Changer, but Details Remain Fuzzy appeared first on Fair Marketing, Inc..

When Thought Leadership Turns to Do Leadership

by @ Duct Tape Marketing

Wed Jun 15 04:47:18 PDT 2016

When Thought Leadership Turns to Do Leadership written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in your industry. But as most anyone who is seen as a thought leader will tell […]

How National Companies Can Get Friendly in Local Markets

by @ Duct Tape Marketing

Thu Jun 29 04:51:26 PDT 2017

How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Megan Hannay Podcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization […]

The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

by Robert Rose @ Content Marketing Institute

Fri Aug 18 03:00:02 PDT 2017

If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading →

The post The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber appeared first on Content Marketing Institute.

BrightEdge Research: Mobile Share, Mobile-First Index, and Rank and Content Differences

by Erik Newton @ BrightEdge SEO Blog

Fri Sep 01 12:51:41 PDT 2017

Since mid-2015, when Google first announced that mobile search had overtaken desktop in the United States and a few other countries, mobile growth has drawn attention from brands across the board. This announcement occurred around the same time as Google’s announcement of the April 2015 mobile algo change, which rewarded mobile-optimized sites and thereby penalized […]

The post BrightEdge Research: Mobile Share, Mobile-First Index, and Rank and Content Differences appeared first on BrightEdge SEO Blog.

How To Set Realistic Expectations In Your SEO Marketing Strategy

by James Straatman @ Big Leap

Mon Jul 17 06:00:19 PDT 2017

Understanding and setting realistic expectations is truly at the heart of any successful SEO marketing campaign. In this article, you will will be presented with a practical approach to understanding the fundamentals and how to set the proper foundation for establishing thriving, long-term client and agency SEO marketing relationships.   Understanding the Fundamentals There are […]

The post How To Set Realistic Expectations In Your SEO Marketing Strategy appeared first on Big Leap.

Who Would You Add to Your Content Marketing Team?

by Ann Gynn @ Content Marketing Institute

Mon Aug 21 03:00:33 PDT 2017

If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic. Continue reading →

The post Who Would You Add to Your Content Marketing Team? appeared first on Content Marketing Institute.

Marketing Auto Body Repair Businesses

by webmaster @ Breakthrough SEO Marketing

Sat Feb 13 18:44:51 PST 2016

Race Ahead of Your Competitors by Building a Mobile-Friendly Website for Your Auto Body Repair Business. In today’s digitally driven world, there is no doubt that online platforms are easily overtaking traditional channels in terms of how customers get access to information. Business owners can no longer disregard digital media when it comes to running […]

The post Marketing Auto Body Repair Businesses appeared first on Breakthrough SEO Marketing.

Using Local SEO for Store Locators

by Karisa Macias @ Rio SEO

Mon Aug 14 21:14:01 PDT 2017

Brands with many brick-and-mortar locations across the country, or even within the same city, use store locator tools to provide consumers information about those specific locations (i.e Name, Address, Phone Numbers, Promotions, and more). Too often though, these store locator mappers are missing the local SEO optimizations that make their locations appear prominently on search […]

The post Using Local SEO for Store Locators appeared first on Rio SEO.

Turn Your Hunch Into the Next Big Thing

by @ Duct Tape Marketing

Thu Jul 13 04:38:08 PDT 2017

Turn Your Hunch Into the Next Big Thing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bernadette Jiwa Podcast Transcript I think you know what to do – I really do. The problem is that in the storm of running the business you start listening to outside influences, opinions of others, and maybe even what you see others in your industry doing. Get back in touch with your own […]

4 Onsite SEO Tips You Can’t Put Off in 2017

by Guest Post @ SEO – Duct Tape Marketing

Thu May 11 07:00:08 PDT 2017

4 Onsite SEO Tips You Can’t Put Off in 2017 written by Guest Post read more at Duct Tape Marketing

Chances are you have more SEO opportunities than time in 2017. If you’re having trouble prioritizing your SEO needs for the year, read on for four onsite SEO tips that will have the most impact on traffic and sales from organic search this year. 1 – Optimizing Mobile SEO & User Experience Even if your […]

Email Marketing Myths BUSTED

by admin @ FireDrum Email Marketing

Tue Jun 13 11:38:42 PDT 2017

Understanding Common Fallacies and How to Improve Your Email Marketing Strategy Email marketing can be complex – especially with the outdated and incorrect information circulating – but it’s not an excuse to stray from or abandon that marketing channel. On average, marketers see a $38 ROI for every $1 invested into emails. Have you seen […]

How Financial Services Companies Build Relationships Through Content

by Dawn Papandrea @ Content Marketing Institute

Wed Aug 09 03:00:47 PDT 2017

As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples. Continue reading →

The post How Financial Services Companies Build Relationships Through Content appeared first on Content Marketing Institute.

7 Witty Ways to Respond to Negative Feedback on Your Content

by Brian Appleton @ Content Marketing Institute

Mon Sep 11 03:00:37 PDT 2017

Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice. Continue reading →

The post 7 Witty Ways to Respond to Negative Feedback on Your Content appeared first on Content Marketing Institute.

7 Reasons to Stop Emailing Customers From Your CRM

by Jason Stum @ Launch Digital Marketing

Tue Sep 12 07:58:57 PDT 2017

I’ve gone on record many times stating that email is still one of the most powerful tools available in your dealership’s toolbox, despite the claim that people’s attention spans are getting shorter and shorter thanks to the Mobile-Snapchat-Twitterverse we live in. According to Litmus, the average time spent reading an email increased 7% between 2011... Read more »

The post 7 Reasons to Stop Emailing Customers From Your CRM appeared first on Launch Digital Marketing.

How Technical Communicators Can Contribute to Search Engine Optimization

by Chris Raulf @ Boulder SEO Marketing

Tue Sep 12 02:12:32 PDT 2017

On July 25, 2017, I presented a webinar entitled How Technical Communicators Can Contribute to Search Engine Optimization for Seek and Find, an IDEAS Online Conference. The two-day online conference featured five 60-minute concurrent sessions in two tracks and attendees were able to choose from 11 unique presentations. The below information is a summary of...

The Key to Success? Taking Care of Your Community

by @ Duct Tape Marketing

Wed Jun 28 05:51:11 PDT 2017

The Key to Success? Taking Care of Your Community written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Clark Podcast Transcript Community building is a big deal – so are a lot of things, but there’s no question that building and taking care of a large community of folks that trust you is a great way to build a business. My guest for this week’s episode of the Duct Tape […]

Should Chatbots Be a Part of Your Marketing Strategy?

by @ Duct Tape Marketing

Thu May 04 06:34:02 PDT 2017

Should Chatbots Be a Part of Your Marketing Strategy? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ben Beck Podcast Transcript You know the topic of bots is a hot one when the Internet marketing crowd starts selling courses on making millions with chatbots! But, there’s reason for small business owners to start paying attention to this category as it’s probably here to stay. Facebook is pushing bots in messenger […]

3 Components to Running a Smooth Content Operation

by Pratik Dholakiya @ Content Marketing Institute

Wed Sep 06 03:00:12 PDT 2017

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading →

The post 3 Components to Running a Smooth Content Operation appeared first on Content Marketing Institute.

Getting Social with Your SEO Company

by Skip Kinzel @ Incite Digital Marketing

Tue Mar 21 13:31:29 PDT 2017

Getting Social with Your SEO Company Your website, mobile component and online reviews are nearly perfect reflections of your business, so the revenues should be pouring in as a result....

The post Getting Social with Your SEO Company appeared first on Incite Digital Marketing.

Insights on Engagement

by @ Duct Tape Marketing

Thu Sep 14 04:49:18 PDT 2017

Insights on Engagement written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Karen Steele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers. The Engagement Economy—the reality that we […]

How to Get Found Using Ever-Changing Local SEO Tactics

by @ Duct Tape Marketing

Wed Apr 12 07:21:01 PDT 2017

How to Get Found Using Ever-Changing Local SEO Tactics written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an […]

How to Think About Hustle

by @ Duct Tape Marketing

Wed Sep 28 04:01:34 PDT 2016

How to Think About Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Neil Patel The word Hustle sometimes gets a bad wrap. In days of old, it conjured up thoughts of Getting Hustled as in a scam. Even today its meaning can get lost in a work all day and night Gary V kind of hustle. But I think there’s a middle ground – more […]

How to Become a Millionaire Slowly

by @ Duct Tape Marketing

Wed Mar 09 05:11:56 PST 2016

How to Become a Millionaire Slowly written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jaime Tardy In a recent post, I wrote about the idea of making choices about how you optimize your business and then using that focused choice as a tool for making daily decisions. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jaime Tardy, founder of The Eventual […]

BrightEdge Content Launched. Get ready for Smart Content

by Kevin Bobowski @ BrightEdge SEO Blog

Wed Sep 06 05:00:02 PDT 2017

Highlights We launched BrightEdge Content today: Read the press release Learn more about the product: Join our B2B webinar or B2C webinar Today, we launched BrightEdge Content, a next-gen content marketing product that focuses heavily on content performance, and, by so doing, turns the outmoded publish-now-optimize-later paradigm on its head. The BrightEdge Content launch also […]

The post BrightEdge Content Launched. Get ready for Smart Content appeared first on BrightEdge SEO Blog.

How to Network at a Conference: 101 Tips From Marketing’s Best

by Aaron Orendorff @ Content Marketing Institute

Mon Sep 04 03:00:02 PDT 2017

Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips. Continue reading →

The post How to Network at a Conference: 101 Tips From Marketing’s Best appeared first on Content Marketing Institute.

How to Run Meetings Nobody Hates

by @ Duct Tape Marketing

Wed Aug 17 02:42:40 PDT 2016

How to Run Meetings Nobody Hates written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Cameron Herold It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is – it’s not that meetings suck – it’s that most people suck at running them. I often joke that the reason I work for myself […]

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Wed Sep 06 13:00:08 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

What Does the Future of Podcasting Look Like?

by @ Duct Tape Marketing

Wed Jul 12 06:30:02 PDT 2017

What Does the Future of Podcasting Look Like? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tom Webster Podcast Transcript I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late. The podcast or audio distribution format has definitely hit mainstream status. Radio and TV networks look to this form of distribution as the way forward and big time […]

A 4-Step Framework to Best Measure Content Success

by Carolyn Bao @ BrightEdge SEO Blog

Mon Aug 21 16:41:08 PDT 2017

Far too often, we are puzzled as to how to best measure content success. So we look online. We ask around. And we find that not much practical advice is available. Congratulations! If you’ve encountered this roadblock, it means that you’re a good digital marketer. A good digital marketer doesn’t just create content; they hold […]

The post A 4-Step Framework to Best Measure Content Success appeared first on BrightEdge SEO Blog.

What Is Social Media Advertising?

by Michael Hopson @

Tue Aug 15 13:47:46 PDT 2017

We live in a world full of likes, comments, tweets, pins, grams, snaps, and many more ridiculous interactions that can be found on social media. Merriam Webster defines social media as: “Forms of electronic communication (as websites for social networking…

The post What Is Social Media Advertising? appeared first on .

Three Marketing Trends You Don’t Want To Ignore In 2017

by Skip Kinzel @ Incite Digital Marketing

Thu Apr 20 09:17:12 PDT 2017

Stay up-to-date with the latest in marketing trends to fine tune your marketing to your customers. Call (210) 477-4004 or sign up to schedule your free consultation!

The post Three Marketing Trends You Don’t Want To Ignore In 2017 appeared first on Incite Digital Marketing.

This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up

by Joe Pulizzi @ Content Marketing Institute

Sat Sep 16 03:00:05 PDT 2017

We relive some of our favorite PNR moments, share highlights from CMWorld 2017, and review the latest CMO trend findings. Our rants and raves include Equifax and M&As; then we close with an example of the week on the Rock Island Line. Continue reading →

The post This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up appeared first on Content Marketing Institute.

How Live-Streaming is Changing Social Media

by @ Duct Tape Marketing

Wed Nov 02 05:32:28 PDT 2016

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Stelzner Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look at me and look at what I can do – kind of stuff. But, mark my words, this is a serious new tool and marketers will […]

Content Marketing in Challenging Industries: Cannabis, Alcohol + Financial Services

by Jonathan Stone @ Insights

Wed Aug 30 03:50:13 PDT 2017

Financial services. Alcohol. Cannabis.  They’re among the world’s most highly regulated industries. Strict legal boundaries dictate what marketers and advertisers can and can’t say. Add those constraints on top of trying to change customer perception, and it’s fair to say that those marketers’ jobs are more challenging than most. Yet, many are thriving. Perhaps because of the […]

The post Content Marketing in Challenging Industries: Cannabis, Alcohol + Financial Services appeared first on Insights.

The Beginners Guide to Simple Web Development

by Skip Kinzel @ Incite Digital Marketing

Tue Jun 13 10:33:44 PDT 2017

The Beginners Guide to Simple Web Development You have a new business and things are going well but you still don’t have your website up and running. Regardless of your...

The post The Beginners Guide to Simple Web Development appeared first on Incite Digital Marketing.

Improve Your Business by Getting the Most Out of Your Data

by @ Duct Tape Marketing

Wed Aug 09 09:00:31 PDT 2017

Improve Your Business by Getting the Most Out of Your Data written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Sauer Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jeff Sauer. He is a digital marketing speaker, professor, and Google Analytics consultant. He and I discuss how businesses that track and use data to get better, succeed. Sauer is a born problem solver who has […]

Stuff Yourself on Quality SEO Learning This Weekend

by McKenzie Mortensen @ Nifty Marketing

Wed Nov 26 15:36:22 PST 2014

With Thanksgiving just hours away, I’m sure you have been thinking, if not daydreaming, about all the food you’re going to eat. In that daydream, which of the options below...

The post Stuff Yourself on Quality SEO Learning This Weekend appeared first on Nifty Marketing.

Everything You Need to Know About Podcasting

by @ Duct Tape Marketing

Wed Nov 09 05:30:09 PST 2016

Everything You Need to Know About Podcasting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Lee Dumas Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet. If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well […]

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

Mon Dec 12 02:38:50 PST 2016

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

SEO: Measuring Progress Really Matters

by dreamscape @ Dreamscape Marketing

Thu Jan 19 20:00:08 PST 2017

Who would have guessed that there would be similarities between SEO and drug addiction programs? Surprisingly, there are a number of common factors. Dreamscape Marketing’s newest whitepaper, “10 Reasons Why SEO is Like an Addiction Treatment Program,” discusses this topic at length. Here’s just one example from this one-of-a-kind whitepaper: Measuring Progress Really Matters Patients don’t get better without frames ... Read More

The post SEO: Measuring Progress Really Matters appeared first on Dreamscape Marketing.

Everything You Need to Know About Google Posts

by Jason Stum @ Launch Digital Marketing

Thu Jul 06 14:50:07 PDT 2017

Google Posts, which was first introduced in 2016 for use by US presidential candidates and a select few businesses shortly thereafter, has now rolled out to all businesses. This is an exciting new feature for Google My Business that lets business owners create short blog-style posts that appear directly in their knowledge panel. Before you... Read more »

The post Everything You Need to Know About Google Posts appeared first on Launch Digital Marketing.

The Ultimate List of Local Link Building Ideas

by Mike Ramsey @ Nifty Marketing

Wed Sep 07 16:09:13 PDT 2016

The post The Ultimate List of Local Link Building Ideas appeared first on Nifty Marketing.

How to Master the Art of People

by @ Duct Tape Marketing

Wed Apr 13 06:00:01 PDT 2016

How to Master the Art of People written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dave Kerpen Ask most any business owner and they will tell you that one of the hardest parts of growing a business is managing people. Entrepreneurs are typically visionaries and that trait doesn’t always come with natural leadership skills. The fact is that there are few simple habits that will allow you […]

Get Rich Today by Teaching

by @ Duct Tape Marketing

Wed Jan 18 07:43:46 PST 2017

Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Danny Iny Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been raised and […]

How GE Gives Recruiting Content a Personality Lift

by Clare McDermott @ Content Marketing Institute

Sun Sep 03 03:00:35 PDT 2017

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading →

The post How GE Gives Recruiting Content a Personality Lift appeared first on Content Marketing Institute.

Social Media: Paid vs. Organic

by Sara Brace @

Tue Aug 15 08:59:31 PDT 2017

With over 2.3 billion people on social media last year and 2.5 billion projected for 2017 according to Statista, it’s hard to deny the impact that social media can make on consumers. Businesses of all industries should understand the benefits…

The post Social Media: Paid vs. Organic appeared first on .

SEO Content Gap Analysis Explained

by Joe Goers @

Tue Aug 29 19:38:57 PDT 2017

If you’re fairly new to SEO you may have heard colleagues throwing around the phrase “content gap analysis”. If hearing those words causes your heart rate to increase or your palms to sweat — then we have you covered. Consider this a Beginner’s Guide to SEO and Content. Here are 5 important things to know…Learn more

The post SEO Content Gap Analysis Explained appeared first on .

Think Bigger Podcast: Episode 008 With Guest Joe Webb

by Jason Stum @ Launch Digital Marketing

Wed Jun 07 10:59:19 PDT 2017

Episode eight of the Think Bigger Podcast is dedicated to the memory of AJ Maida. On this episode of the show I’m being joined by Joe Webb, President of DealerKnows Consulting and we’ll be talking about the importance of doing good for others and how it can enrich your own life.   Listen to Episode 008... Read more »

The post Think Bigger Podcast: Episode 008 With Guest Joe Webb appeared first on Launch Digital Marketing.

Digital Marketing News Roundup – July 2017

by Scott Sundblom @ Big Leap

Thu Aug 03 06:00:41 PDT 2017

The summer heat didn’t slow things down at all on the digital marketing front. This month’s news roundup includes an update on a major Google search feature, Instant Search, native video support coming to LinkedIn, and an update to Google’s AdWords Editor!   Google Drops Google Instant Search For nearly 7 years, Google has served […]

The post Digital Marketing News Roundup – July 2017 appeared first on Big Leap.

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors

by John Hanson @ Content Marketing Institute

Tue Sep 05 03:00:03 PDT 2017

Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading →

The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.

How to Produce Content with a Limited Budget

by @ Duct Tape Marketing

Wed Apr 05 07:56:16 PDT 2017

How to Produce Content with a Limited Budget written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Moody Podcast Transcript Yes indeed, it’s another show and post on content. Most businesses have a limited amount of budget and time for content production, so it’s crucial that you get very good at producing and repurposing everything you produce. My guest for this week’s episode of the Duct Tape Marketing Podcast […]

Building a Good Life

by @ Duct Tape Marketing

Wed Dec 07 06:33:11 PST 2016

Building a Good Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonathan Fields Life is very, very good. But, there are many forces seemingly aligned to make it not so. It takes work to live the life you were meant to live, but the payoff is so rewarding. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonathan Fields. […]

Nifty Halloween Photo Contest

by NiftyDax @ Nifty Marketing

Mon Nov 03 08:32:27 PST 2014

Nifty Halloween Halloween is a fun time of year. We decided to make it even more fun here at Nifty. We started a little competition to see who could take...

The post Nifty Halloween Photo Contest appeared first on Nifty Marketing.

How Do Social Media And SEO Work Together?

by SocialSEO Team @

Mon Aug 14 08:38:39 PDT 2017

Social Media and SEO are the peanut butter and jelly of the digital marketing world. One can survive without the other, but the effectiveness of the two together provides you with a much more powerful marketing engine. And while social…

The post How Do Social Media And SEO Work Together? appeared first on .

What an Online Marketing Company Should be Doing for Your Business

by Skip Kinzel @ Incite Digital Marketing

Mon May 08 13:46:04 PDT 2017

What an Online Marketing Company Should be Doing for Your Business A company is essentially lost when they don’t have a website presence. Every business must have a website and...

The post What an Online Marketing Company Should be Doing for Your Business appeared first on Incite Digital Marketing.

5 Simple SEO Copywriting Tips For Small Businesses

by Guest Post @ SEO – Duct Tape Marketing

Thu May 18 07:00:06 PDT 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing

In the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed up to play or watch baseball on the field that Ray created. Unfortunately for small […]

The Rules of Effective Copywriting

by @ Duct Tape Marketing

Wed Nov 30 04:22:19 PST 2016

The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]

Why We’re All Still Talking About Social Media

by @ Duct Tape Marketing

Wed Aug 02 05:00:00 PDT 2017

Why We’re All Still Talking About Social Media written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rebekah Radice Podcast Transcript Social media didn’t go away – it just moved. It moved to become another strategic element of marketing where it belongs. The fact is, if you plan to benefit from social behavior, you must alter your thinking around the proper use of social media for each stage of the […]

The Impact of Dynamic Communication

by @ Duct Tape Marketing

Wed Mar 15 04:48:43 PDT 2017

The Impact of Dynamic Communication written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jill Schiefelbein Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jill Schiefelbein. Schiefelbein is an entrepreneur, former college professor, professional speaker and communication expert, and the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. She and I discuss why the secret […]

7 Strategies Increase Your Website Conversion Ratio

by Glen Moore @ Bear Fox Marketing

Tue Aug 29 14:37:35 PDT 2017

Owning a website is a constant fight for attention. Any mistake you make will give your competitors an advantage!  Customers only have a limited attention to dish out on websites. If you’re not doing everything in your power to catch interest, then you’re losing out.  We’ve put together some tips to boost your conversion ratio

The post 7 Strategies Increase Your Website Conversion Ratio appeared first on Bear Fox Marketing.

Google Mobile Innovation Award Winners!

by Joe Chura @ Launch Digital Marketing

Fri Aug 11 11:56:41 PDT 2017

WE WON! Earlier this year, our team entered into a global contest that Google is running, putting us in a friendly competition against thousands of digital agencies around the world who are innovating new strategies and technology to push client results to new levels. I am incredibly proud to announce that our team has won the Google Mobile Innovation... Read more »

The post Google Mobile Innovation Award Winners! appeared first on Launch Digital Marketing.

Veterinarians Need Online Marketing Too!

by webmaster @ Breakthrough SEO Marketing

Mon May 25 22:23:02 PDT 2015

The post Veterinarians Need Online Marketing Too! appeared first on Breakthrough SEO Marketing.

How to Use Empathy Mapping to Aim Your Content at Your Audience

by Stephen Porritt @ Big Leap

Mon Aug 07 06:00:39 PDT 2017

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]

The post How to Use Empathy Mapping to Aim Your Content at Your Audience appeared first on Big Leap.

The Multi-Location Business Guide to Recent Google My Business Updates

by krystal taing @ Rio SEO

Thu Sep 07 10:37:26 PDT 2017

Changes are constantly happening across the Google My Business landscape–changes that affect your business and consumers’ ability to find it in their critical moments of need. Our Local Business Listings team has been tracking these recent changes across several categories like Google Local Q&A, Google Posts, and Local Business URLs. If you’ve heard of a […]

The post The Multi-Location Business Guide to Recent Google My Business Updates appeared first on Rio SEO.

Personable is profitable: A case to rethink your content marketing strategy

by Jen Schrauben @

Fri Aug 11 16:45:05 PDT 2017

Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.

The post Personable is profitable: A case to rethink your content marketing strategy appeared first on .

Not Your Typical Marketing Trends Article…

by Skip Kinzel @ Incite Digital Marketing

Wed Mar 29 13:00:36 PDT 2017

Not Your Typical Marketing Trends Article… It’s 2017. And let’s face it: In today’s crazy, chaotic business world and given the rapid advance of technology, marketing trends come. And marketing...

The post Not Your Typical Marketing Trends Article… appeared first on Incite Digital Marketing.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 08 13:00:34 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

How to Protect Customer Data — and Your Company

by Kristina Podnar @ Content Marketing Institute

Wed Sep 13 03:00:06 PDT 2017

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading →

The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

Perfect Pizza’s Inbound Marketing Strategy – A Fictional Case Study

by Chris Raulf @ Boulder SEO Marketing

Wed Jun 28 07:03:30 PDT 2017

Remember when you’d use a phone book to find a business or phone number, or go to the library to find facts or information? Ask any teenager today what a phone book is and they’d probably give you a blank stare because phone books have been made obsolete. People use the internet to find information...

Is Podcasting for You?

by @ Duct Tape Marketing

Wed Jul 26 06:18:24 PDT 2017

Is Podcasting for You? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rob Greenlee Podcast Transcript Every now and then I have to get pretty meta on my podcast and use it to talk about podcasting. Podcasting, both appearing on them and producing your own, is a solid small business marketing tactic and I’ve been trying to spread that word for many years. My guest […]

The New Google Search Console Updates: Here is What You Need to Know

by Erik Newton @ BrightEdge SEO Blog

Thu Aug 17 09:10:46 PDT 2017

Google launched the Google Search Console (GSC), originally Google Webmaster Tools, more than 10 years ago to help webmasters better understand their sites’ standing within the Google SERPs, improve site performance, and user experience. At launch it had just four reports. Since those early days, it has expanded and been updated. The current menu is on the right, […]

The post The New Google Search Console Updates: Here is What You Need to Know appeared first on BrightEdge SEO Blog.

How to Free Up More Time In Your Work Week

by @ Duct Tape Marketing

Thu Jul 20 06:00:10 PDT 2017

How to Free Up More Time In Your Work Week written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mandi Ellefson Podcast Transcript What’s your biggest problem? Is it time? Focus? Delegation? Those are the problems I hear about all the time and are seemingly the most difficult to solve. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder […]

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Wed Sep 06 13:00:14 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How to Network Effectively

by @ Duct Tape Marketing

Wed Feb 15 07:28:58 PST 2017

How to Network Effectively written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dave Delaney Networking has always been a powerful way to generate leads. In the same breath, it’s often seen as something to dread on both the hunting and being hunted fronts. People are very good at networking don’t even seem like they are doing it, they’re simply always connecting people and that’s the […]

Find More Ideal Customers with Buyer Personas

by @ Duct Tape Marketing

Wed Feb 10 06:04:44 PST 2016

Find More Ideal Customers with Buyer Personas written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Adele Revella You know how much I love to talk about strategy -well, the reason is that strategy before tactics is how the game is played – I mean, if you want to win. But, what exactly is strategy? It’s many things I suppose, which one of the reasons it’s so vexing […]

OUR MISSION

by Roger Janik @ Fair Marketing, Inc.

Tue Oct 20 22:24:15 PDT 2015

Who we are Integrity Partnership Family close Optimization Passion Community Culture

The post OUR MISSION appeared first on Fair Marketing, Inc..

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

Wed Sep 07 01:57:01 PDT 2016

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

5 Ways To Increase Facebook Ad Reach using Custom Audiences

by Guest Post @ Duct Tape Marketing

Thu Sep 14 07:00:48 PDT 2017

5 Ways To Increase Facebook Ad Reach using Custom Audiences written by Guest Post read more at Duct Tape Marketing

With more than 2 billion monthly active users, Facebook has grown to become the kingpin of social media platforms. No matter what type of business you’re running, Facebook has an audience for you. Facebook’s Advertising platform provides tons of Ad targeting options that enable you to precisely define your target audience and reach them, no […]

7 Useful Tips for Placing Ads on Facebook

by Glen Moore @ Bear Fox Marketing

Tue Aug 29 15:18:01 PDT 2017

Are you about to withdraw your Facebook ads because you’re losing money on them? You’ve tested a variety of images, tweaked your copy over and over again, and directed your campaigns at all sorts of different demographics. Yet, you’re still coming up empty-handed. It feels like you’re just throwing free money at Facebook at this

The post 7 Useful Tips for Placing Ads on Facebook appeared first on Bear Fox Marketing.

Are You Looking at Your Web Traffic All Wrong?

by Mark Aspillera @ BrightEdge SEO Blog

Wed Jul 26 21:07:51 PDT 2017

Web traffic provides definite value for marketers, but only when viewed through the appropriate lenses. Here is what web traffic can tell you and how you can use it to improve your SEO strategy. It can be a common mistake in the SEO industry to view rankings and web traffic as the gold standard for […]

The post Are You Looking at Your Web Traffic All Wrong? appeared first on BrightEdge SEO Blog.

Why You Need a Side Hustle

by @ Duct Tape Marketing

Wed Jan 11 07:27:19 PST 2017

Why You Need a Side Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Guillebeau Everyone today is talking about starting a business, but the fact is not everyone is suited to start, run and grow a business – not everyone is or needs to be a true entrepreneur. But, everyone today needs a side hustle. Even if you love your job, there’s nothing financially […]

In-House vs. Hiring an SEO Professional: Which Path Should You Choose?

by John Jantsch @ SEO – Duct Tape Marketing

Tue Jul 18 04:12:24 PDT 2017

In-House vs. Hiring an SEO Professional: Which Path Should You Choose? written by John Jantsch read more at Duct Tape Marketing

Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. If you have a well-optimized website, and a content-driven SEO strategy, you are guaranteed to improve your rankings. Yes, guaranteed.  Implementing a sound SEO strategy isn’t tough, but you need to do it […]

How SecureWorks Took Content Strategy From Guesswork to Game Changing

by Andrea Fryrear @ Content Marketing Institute

Thu Aug 24 03:00:12 PDT 2017

When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading →

The post How SecureWorks Took Content Strategy From Guesswork to Game Changing appeared first on Content Marketing Institute.

Assessing Your SEO Vitals

by Willow Barnett @

Tue Aug 15 13:47:25 PDT 2017

You have a website…now what? It’s time for an SEO site checkup! Search engine optimization is equally if not more important than site design. What good is a beautiful, intuitive site if no one can find it? SEO can seem…

The post Assessing Your SEO Vitals appeared first on .

Paint the Perfect Picture with Canvas Ads

by Cassie Sneed @ Launch Digital Marketing

Sun Jul 30 13:59:09 PDT 2017

Facebook Canvas Ads enable us to reach customers with a different and engaging ad experience. Dealers who can paint their canvases with immersive creative, offers, and CTAs will maximize the potential of their ads — and that’s what we’re here for! If you’re ready to start making your first Canvas Ads with LDM, sign-up below and we’ll get... Read more »

The post Paint the Perfect Picture with Canvas Ads appeared first on Launch Digital Marketing.

How to Create a Core Message

by @ Duct Tape Marketing

Wed Jun 29 04:28:26 PDT 2016

How to Create a Core Message written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I’m not interviewing anyone – it’s just me talking to you and providing you with valuable advice on how to successfully navigate through your Customer Journey. Using my own […]

Master These 3 Things and Your SEO Plan Will Come Together

by John Jantsch @ SEO – Duct Tape Marketing

Tue Aug 22 04:36:38 PDT 2017

Master These 3 Things and Your SEO Plan Will Come Together written by John Jantsch read more at Duct Tape Marketing

Let’s de-mystify search engine optimization. I want to help you understand that SEO is not only important, but it’s something you should really master to a degree for your business. You should have the ability to handle SEO on your own, or at least be able to find somebody that is reputable and not just […]

Google Announces Plan to Kill off MapMaker

by Imprezzio Marketing @ Imprezzio Marketing

Tue Nov 08 05:21:40 PST 2016

I had a feeling this day was coming. Google MapMaker has been a product that served as the back-end editor for Google Maps for a long time but Google’s lack of communication, attention to the product, and lack of bug fixing has made me skeptical about their plans to keep the product around. As of today, [...]

The post Google Announces Plan to Kill off MapMaker appeared first on Imprezzio Marketing.

SEO: Expert Advisors Are Key

by dreamscape @ Dreamscape Marketing

Sun Jan 08 20:00:03 PST 2017

As unlikely as it seems, there are similarities between SEO and addiction treatment programs. Dreamscape Marketing, a leader in effective digital marketing strategies for drug rehab centers, has created a new whitepaper on the subject. The following excerpt is just an example of the similarities we’ve observed: Expert Advisors Are Key Few patients can overcome drug addiction without help. It’s not ... Read More

The post SEO: Expert Advisors Are Key appeared first on Dreamscape Marketing.

11 Internet Marketing Stats to Optimize Your Ads Online

by Guest Post @ Duct Tape Marketing

Fri Sep 15 11:00:32 PDT 2017

11 Internet Marketing Stats to Optimize Your Ads Online written by Guest Post read more at Duct Tape Marketing

Advertising is a new luxury. Can you agree with the following: the more you spend on ads, the better for your business? If you think this statement is correct, we have bad news for you then. One of the most common myths many entrepreneurs believe is that they need to spend much money on advertising […]

I Know You Are Tired of Hearing About Content, But . . .

by @ Duct Tape Marketing

Wed Aug 31 06:59:47 PDT 2016

I Know You Are Tired of Hearing About Content, But . . . written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rachel Parker Content, content, content – are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much. My guest for […]

Everything You Need to Know About Google Q & A

by Nathan Schoell @ Launch Digital Marketing

Wed Aug 30 08:19:46 PDT 2017

Over the past couple weeks, Google began rolling out a Questions and Answers feature for Google My Business. This new feature allows business owners and the general public to ask and answer questions in Google Search and Google Maps. For example, someone may want to ask a car dealership, “Do I need to schedule an... Read more »

The post Everything You Need to Know About Google Q & A appeared first on Launch Digital Marketing.

High-quality Content Marketing is the Real Search Engine Optimization (SEO)

by Chris Raulf @ Boulder SEO Marketing

Fri May 12 01:28:05 PDT 2017

Although Google hasn’t confirmed it yet, it appears that they released an update called “Fred” to their search engine algorithm in March of 2017, which at least partially targets the quality of websites. A number of websites reported a drop in organic search traffic by 50% or higher overnight. It seems that many of these websites...

SEO at Christmas

by Jami Heward @ Nifty Marketing

Mon Dec 15 07:46:54 PST 2014

Are you taking advantage during the holiday season? The Holiday season is an important time to make sure you’re doing what you need to be doing on your website in...

The post SEO at Christmas appeared first on Nifty Marketing.

10 Examples of Content Marketing with Amazon Alexa

by Dawn Papandrea @ Insights

Tue Sep 05 03:00:00 PDT 2017

Voice-controlled home devices, like Amazon’s Echo with its Alexa technology, are giving marketers new platforms to connect with fans and customers. Some brands have already jumped into the voice-enabled arena, offering frequently updated creative content to users who are looking for interactive ways to learn and be entertained. Take a page from these companies that […]

The post 10 Examples of Content Marketing with Amazon Alexa appeared first on Insights.

Competitor Link Building the Nifty Way

by Devin Harper @ Nifty Marketing

Wed Jul 13 10:09:10 PDT 2016

We recently developed a spreadsheet for competitor link analysis with the beginner to intermediate link builder in mind. It offers a ready, aim, shoot approach to competitor link building, it’s...

The post Competitor Link Building the Nifty Way appeared first on Nifty Marketing.

SmartSearch Marketing. Our Unique Agency Environment

by Patricia Hursh @

Wed Jul 05 08:18:15 PDT 2017

What makes a digital marketing agency a great place to work?  How do you know if an agency environment is right for you?  And which firm offers the best fit given your individual goals and career aspirations?  Here is a summary of the unique agency environment we have built at SmartSearch Marketing. It All StartsLearn more

The post SmartSearch Marketing. Our Unique Agency Environment appeared first on .

Get Anybody to Do Anything You Want

by @ Duct Tape Marketing

Wed Mar 22 06:56:32 PDT 2017

Get Anybody to Do Anything You Want written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil M. Jones Podcast Transcript The title of this post is misleading and maybe even a bit disturbing to some, so let me clarify that I mean for good only! By studying human behavior and language, you can put yourself in the best possible position to do good and help others by […]

Tips for Attracting Local Clients

by @ Duct Tape Marketing

Wed May 10 06:36:52 PDT 2017

Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map […]

Tips for Building and Managing Your Online Reputation

by John Jantsch @ SEO – Duct Tape Marketing

Tue May 23 06:02:39 PDT 2017

Tips for Building and Managing Your Online Reputation written by John Jantsch read more at Duct Tape Marketing

If you want your business to be successful in today’s world, you simply can’t ignore online reputation management. It is so easy for your customers to provide feedback on your products or services, so you need to make sure you have a good handle on what they are saying and how to respond. A negative […]

Why You Must Increase Your Negative Reviews

by @ Duct Tape Marketing

Wed Mar 02 06:45:38 PST 2016

Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too […]

Are Local Landing Pages Really Doorway Pages?

by Nifty Lance @ Nifty Marketing

Fri Mar 27 09:01:24 PDT 2015

This is an old question. In fact, during my research for this blog, I found people asking this question all the back in 2009 (which is 150 years ago in...

The post Are Local Landing Pages Really Doorway Pages? appeared first on Nifty Marketing.

The Myth of the Starving Artist

by @ Duct Tape Marketing

Wed Aug 23 09:37:16 PDT 2017

The Myth of the Starving Artist written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Goins Podcast Transcript There are very few – maybe no – original ideas left, so stop beating yourself up looking for that one amazing new idea. The best and most profitable innovations are often created when someone blends two or three existing ideas in entirely new ways. It’s okay to be […]

How Web Development and Web Marketing Work Together

by Skip Kinzel @ Incite Digital Marketing

Mon Jul 31 08:37:45 PDT 2017

How Web Development and Web Marketing Work Together The Internet is a vast world that’s continually growing with companies popping up on the virtual horizon each day. To stand out...

The post How Web Development and Web Marketing Work Together appeared first on Incite Digital Marketing.

The Invisible Influences that Surround Us

by @ Duct Tape Marketing

Wed Jul 06 06:24:26 PDT 2016

The Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious […]

How to Use BuzzSumo to Smooth the Content Ride

by John Jantsch @ SEO – Duct Tape Marketing

Tue May 16 05:53:24 PDT 2017

How to Use BuzzSumo to Smooth the Content Ride written by John Jantsch read more at Duct Tape Marketing

Content and SEO go hand-in-hand. You really can’t have one without the other if you want to be successful. One of the tools I use to improve my results is BuzzSumo to ensure I’m on the right track when it comes to content strategy in an efforts to improve my search engine results. Now, I’ve […]

Illuminate the Path Forward

by @ Duct Tape Marketing

Tue Apr 05 09:00:12 PDT 2016

Illuminate the Path Forward written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nancy Duarte and Patti Sanchez Great leadership involves great storytelling – it’s simply a proven fact. Storie create emotion and the greatest way to influence someone is to move them. There’s been a lot written about this topic over the last few years, but few people know how to craft a great […]

Anatomy of an Optimal Local Landing Page Infographic

by Mike Ramsey @ Nifty Marketing

Mon Oct 03 04:15:47 PDT 2016

The post Anatomy of an Optimal Local Landing Page Infographic appeared first on Nifty Marketing.

This Week in Content Marketing: Advertising Industry Prepares for Plummet

by Joe Pulizzi @ Content Marketing Institute

Sat Sep 02 03:00:58 PDT 2017

We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week. Continue reading →

The post This Week in Content Marketing: Advertising Industry Prepares for Plummet appeared first on Content Marketing Institute.

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Thu Sep 07 13:00:00 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

5 Common Social Media Problems & How to Solve Them

by Scott Sundblom @ Big Leap

Thu Jul 20 06:00:49 PDT 2017

  Social media marketing is no longer optional for most businesses in play today. With so many businesses battling for the diminishing attention span of consumers, there are a lot of businesses and organizations winning the hearts of their audiences one tweet, snap, and post at a time. But not every brand has social media […]

The post 5 Common Social Media Problems & How to Solve Them appeared first on Big Leap.

3rd Party Reviews in Knowledge Panel Now Include Yelp and Your Own Site

by Imprezzio Marketing @ Imprezzio Marketing

Thu Sep 08 07:09:51 PDT 2016

Update: September 12, 2016 – Yelp reviews are now no longer showing in the knowledge panel. See this article for more details. Google is now showing 3rd party review summaries in the knowledge panel for businesses and this is a huge win for anyone who is utilizing a service that gains them reviews on their [...]

The post 3rd Party Reviews in Knowledge Panel Now Include Yelp and Your Own Site appeared first on Imprezzio Marketing.

Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

Tue Sep 05 09:17:40 PDT 2017

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

Are You Born for This?

by @ Duct Tape Marketing

Wed May 11 05:00:41 PDT 2016

Are You Born for This? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Guillebeau Doing what you were born to do – that’s got to be the ultimate goal of anyone right? And yet, how many, in the words of Thoreau, “lead lives of quiet desperation.” Where does one figure out what they want to be when they grow up? Is it in a […]

Create and Market Work That Lasts

by @ Duct Tape Marketing

Thu Aug 03 05:00:53 PDT 2017

Create and Market Work That Lasts written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Holiday Podcast Transcript For a creative work to last it must be the right work – but it must also be promoted in the right way. Few people have figured this fine art out like my guest today. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan […]

How to Get Better at Public Speaking

by @ Duct Tape Marketing

Wed Feb 24 06:00:30 PST 2016

How to Get Better at Public Speaking written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Hugh Culver Public speaking is hot these days – seems like I see a new book on TED or a new course on speaking on a daily basis. And I get  it – many people dream of a career as a highly paid speaker. But, there’s something that not enough people are […]

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

by Jodi Harris @ Content Marketing Institute

Tue Aug 08 03:00:18 PDT 2017

Every moment counts when competing for attention of today's demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand's overall value. Continue reading →

The post The Art of the Cart: How Retail Brands Can Cash in on Content Marketing appeared first on Content Marketing Institute.

The first leg of Share Global Insights Tour 2017 is in the books!

by Stefanie Sisto @ BrightEdge SEO Blog

Fri Aug 11 11:26:19 PDT 2017

New York and London filled with great customers, great content, and great networking Following the success of Share16, which welcomed leading brand speakers from Google, YouTube, Microsoft, Facebook, REI, Home Depot, and Marriott, the Share17 Global Insights Tour replicated the event in a “road tour” format including an inaugural event in London, home to the […]

The post The first leg of Share Global Insights Tour 2017 is in the books! appeared first on BrightEdge SEO Blog.

Google My Business (Finally) Adds Advice for Working with SEO Companies

by Imprezzio Marketing @ Imprezzio Marketing

Tue Sep 27 05:46:07 PDT 2016

This morning there is a link in the Google My Business Guidelines that is all about working with 3rd parties. This page lists all of Google’s recommendations on how to know your are picking a good/reputable Local SEO company. Here are a few of the items that I found especially helpful for business owners to [...]

The post Google My Business (Finally) Adds Advice for Working with SEO Companies appeared first on Imprezzio Marketing.

Breakthrough SEO Video

by webmaster @ Breakthrough SEO Marketing

Sun May 31 17:10:27 PDT 2015

BREAKTHROUGH SEO MARKETING VIDEO Breakthrough SEO Marketing helps businesses and organizations differentiate themselves online, for example, with SEO videos. We also help our clients engage and communicate with their customers. We specialize in mobile responsive website design that is also search engine friendly. To help our clients become more visible online, we use online marketing […]

The post Breakthrough SEO Video appeared first on Breakthrough SEO Marketing.

The Science of Pre-Suasion

by @ Duct Tape Marketing

Wed Sep 21 06:53:59 PDT 2016

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it’s a […]

How to Create Content for the Technical B2B Buyer

by Rebecca Geier @ Content Marketing Institute

Wed Aug 30 03:00:12 PDT 2017

Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading →

The post How to Create Content for the Technical B2B Buyer appeared first on Content Marketing Institute.

Social Media Advertising FAQ

by Rachel Dankof @

Fri Aug 18 07:44:00 PDT 2017

10 Top Questions about Advertising on Social Media It may be surprising to learn that advertising on Facebook has been around for nearly 15 years. Since their advertising platform launch in 2004, Facebook has made a ridiculous amount of changes…

The post Social Media Advertising FAQ appeared first on .

Convert Your Ideas and Messages Into Memorable Narratives

by @ Duct Tape Marketing

Wed Jun 14 05:56:56 PDT 2017

Convert Your Ideas and Messages Into Memorable Narratives written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ron Ploof Podcast Transcript I enjoy it when someone can take a complex idea and make it simple without removing its initial power and intent. Storytelling is all the rage these days, but few are equipping people to actually use the power of stories. My guest for this week’s episode of the […]

Innovative conversion formula increases sales leads for business websites

by Roger Janik @ Fair Marketing, Inc.

Thu Jun 11 15:57:57 PDT 2015

Fair Marketing introduces upConversions™, a leading-edge conversion rate optimization strategy with a focus on enhanced usability designed to turn site visitors into customers Houston-based Fair Marketing, a renowned national digital communications firm, has created a visionary fairmarketing tool to improve online marketing ROI and profitability for businesses of all sizes. With the introduction of upConversions™, Fair […]

The post Innovative conversion formula increases sales leads for business websites appeared first on Fair Marketing, Inc..

Podcasting Best Practices

by @ Duct Tape Marketing

Wed Jul 27 04:31:00 PDT 2016

Podcasting Best Practices written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jessica Rhodes I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a bunch of money podcasting – just like you could five years ago with blogging. But the reason I love it and promote it for […]

Secrets to Finishing What You Start

by @ Duct Tape Marketing

Wed Sep 13 06:36:27 PDT 2017

Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Acuff Podcast Transcript Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line. My guest for this week’s episode of […]

What Is Content Marketing? [RESOURCE]

by NewsCred @ Insights

Thu Aug 24 11:17:08 PDT 2017

Whether you’re building a business case to launch a content marketing program or improving your existing one, it’s important that you and your stakeholders align on what, exactly, content marketing is – and what value it can provide your brand and target audience. We put together this resource to help you do exactly that. Here, you’ll find […]

The post What Is Content Marketing? [RESOURCE] appeared first on Insights.

How to Use Organic SEO to Rank in Google’s Local 3-Pack

by Rio SEO @ Rio SEO

Mon Aug 14 20:18:37 PDT 2017

by Cynthia Sener, VP of Operations and Product at Rio SEO Recently, my colleague Chad Klingensmith and I had the opportunity to participate in the Local Search Association’s information and takeaway-packed webinar, How to Use Organic SEO to Rank in Google’s Local 3-Pack. Joined by co-host Joy Hawkins, the incredibly sharp and talented founder of […]

The post How to Use Organic SEO to Rank in Google’s Local 3-Pack appeared first on Rio SEO.

How the Best Social Media Campaigns Help SEO Rankings

by Glen Moore @ Bear Fox Marketing

Thu Aug 31 10:44:46 PDT 2017

Need to boost your SEO rankings? Social media is one of the key factors in getting the SEO you want. The best social media campaigns don’t just help your following on social media platforms – they boost your overall SEO. Of course, using social media for SEO means having the right approach. With a great

The post How the Best Social Media Campaigns Help SEO Rankings appeared first on Bear Fox Marketing.

Faq-corporate

by Roger Janik @ Fair Marketing, Inc.

Fri Nov 06 01:56:48 PST 2015

Frequently Asked Questions This Is Topic one Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellente euismod turpis id maximus sodales. In tempor est sit amet diam porttitor, at lacinia turpis finibus. Mauris laoreet suscipit dictum. Vestibulum sit amet arcu pelle ntesque, sollicitudin tortor id, tincidunt lacus.Sed ut perspiciatis unde omnis iste natus error sit […]

The post Faq-corporate appeared first on Fair Marketing, Inc..

[Webinar Recording] Improve Your ROI With International and Multilingual SEO (ISEO)

by Chris Raulf @ Boulder SEO Marketing

Wed May 24 07:15:03 PDT 2017

Although studies have shown that people prefer to use the web in their native language, translating websites was traditionally a complicated task, requiring significant IT-resources. Furthermore, translated websites often fail to reach their potential ROI because they skip the step of international search engine optimization. Presented on Wednesday, May 24, 2017, in this hour-long webinar, Péter...

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Tue Sep 12 13:00:54 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 01 13:15:35 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Conference Is Over: 19 Experts Share a Back-to-Work Action Plan

by Ann Gynn @ Content Marketing Institute

Tue Aug 29 03:00:44 PDT 2017

You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan? Continue reading →

The post Conference Is Over: 19 Experts Share a Back-to-Work Action Plan appeared first on Content Marketing Institute.

Return On Investment With Digital Marketing

by Shawn Denney @

Tue Aug 15 13:47:02 PDT 2017

As a business, we exist to fulfill a need. It is what allows us to stay in business, to grow, and to find new innovations. Sometimes you are the premier provider of the solution, while other times you are one…

The post Return On Investment With Digital Marketing appeared first on .

Digital Marketing News Roundup – August 2017

by Scott Sundblom @ Big Leap

Thu Sep 07 06:00:24 PDT 2017

  Changes happen in digital marketing nearly every day. Our monthly Digital Marketing News Roundups are designed to help you stay on top of the most impactful news regarding changes in organic search, paid search, social media, and content marketing. This month’s roundup includes news about Google AdWords extensions, Facebook’s diminishing engagement, and video in […]

The post Digital Marketing News Roundup – August 2017 appeared first on Big Leap.

5 Ways to Supercharge Your Custom Audience

by Guest Post @ Duct Tape Marketing

Fri Sep 15 07:00:28 PDT 2017

5 Ways to Supercharge Your Custom Audience written by Guest Post read more at Duct Tape Marketing

If you don’t upload a custom audience to your Facebook ads, pack your bags, leave, and forget about Facebook advertising. Without a custom audience, you can’t target an audience that is likely to respond to your ads and convert. A custom audience allows you to do one important thing: target a highly interested audience that […]

The Relationship Between Branding and Emotion

by @ Duct Tape Marketing

Wed Mar 01 05:03:26 PST 2017

The Relationship Between Branding and Emotion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Javier Sanchez Lamelas I think most small businesses have trouble relating to some of the best practices of very large organizations. Things like branding and storytelling seem like vague concepts rather than concrete tactics. My guest for this week’s episode of the Duct Tape Marketing Podcast is Javier Sanchez Lamelas. He is […]

Keyword Research Beyond SEO

by @ Duct Tape Marketing

Wed Apr 20 06:00:20 PDT 2016

Keyword Research Beyond SEO written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Dean Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in your industry were searching for and you optimized your site and pages to try to show up on page one – pretty simple. Today, I believe that […]

Do You Fascinate?

by @ Duct Tape Marketing

Wed Jul 05 07:41:11 PDT 2017

Do You Fascinate? written by John Jantsch read more at Duct Tape Marketing

Marketing podcast with Sally Hogshead Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? The answer, according to brand innovation consultant Sally Hogshead, fascination. […]

Patience (with Search Engine Optimization) is a Virtue

by Chris Raulf @ Boulder SEO Marketing

Thu May 25 16:27:45 PDT 2017

When I first talk to potential customers about search engine optimization (SEO), I see them get really excited and enthusiastic about the possibilities. At some point, they ask how quickly it will be before they get a lot more organic search engine traffic. This is the part that can be difficult because although I get...

Google Sidebar Ads Are Gone: Here’s What that Means to Advertisers

by Roger Janik @ Fair Marketing, Inc.

Wed Apr 13 06:38:19 PDT 2016

Life Before Sidebar Ad Removal To understand the opportunity, let’s take a look at what PPC advertising looked like when the right-hand side of the SERPs page was still full of ads. In those days, you theoretically had 10 positions to choose from. Positions 1-3 appeared at the top of the page, and positions 4-10 appeared […]

The post Google Sidebar Ads Are Gone: Here’s What that Means to Advertisers appeared first on Fair Marketing, Inc..

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

by Clare McDermott @ Content Marketing Institute

Fri Aug 11 03:00:10 PDT 2017

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading →

The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.

How to Build a Business Around An Unmet Need

by @ Duct Tape Marketing

Thu Jun 22 06:37:47 PDT 2017

How to Build a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing […]

Case Study: 40% of Sales from SEO

by Guest Post @ SEO – Duct Tape Marketing

Fri May 05 07:00:09 PDT 2017

Case Study: 40% of Sales from SEO written by Guest Post read more at Duct Tape Marketing

Search engine optimization (SEO) is changing fast. It used to be that you could use keyword stuffing and other such techniques to boost your rankings. No longer. Google and other search engines are committed to rewarding quality content that clearly and precisely answers a browser’s question. So our SaaS company SendOwl decided to focus our […]

How to Conduct Your Own Total Online Presence Audit

by John Jantsch @ Duct Tape Marketing

Tue Sep 12 04:21:27 PDT 2017

How to Conduct Your Own Total Online Presence Audit written by John Jantsch read more at Duct Tape Marketing

Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? How about why your competitors seem to show up for coveted keywords above you in search results? These are good questions that you should have the answers to. If you own or […]

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

by Marcia Riefer Johnston @ Content Marketing Institute

Mon Aug 28 03:00:32 PDT 2017

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading →

The post Designing for Better Analytics: 5 Decisions Web Designers Fail to Make appeared first on Content Marketing Institute.

Find Out Why Nobody is Finding Your Content

by @ Duct Tape Marketing

Wed Jun 21 05:00:03 PDT 2017

Find Out Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct […]

5 Must-Ask Questions to Ask Before Hiring Digital Marketing Services

by Glen Moore @ Bear Fox Marketing

Tue Sep 12 00:44:14 PDT 2017

So, you’re ready to take the next step for your business and propel your marketing strategies to the next level?  Using digital marketing services is an obvious choice. After all, there are over 300 million internet users in North America alone! It’s no wonder that digital marketing is so effective. With this being such a popular

The post 5 Must-Ask Questions to Ask Before Hiring Digital Marketing Services appeared first on Bear Fox Marketing.

How Professional SEO Services Can Help Scale Your Business

by Glen Moore @ Bear Fox Marketing

Wed Aug 30 04:05:15 PDT 2017

As a business owner, you probably have limited knowledge about marketing. While you don’t need to be an expert, there are some marketing topics you’ll want to be aware of. One of the most widely used marketing techniques is search engine optimization (SEO). Businesses of all sizes and types use SEO for better visibility. In

The post How Professional SEO Services Can Help Scale Your Business appeared first on Bear Fox Marketing.

Marketing Insights to Increase Growth and Exposure

by @ Duct Tape Marketing

Wed Dec 14 05:02:11 PST 2016

Marketing Insights to Increase Growth and Exposure written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Josh Steimle The job of the marketer has changed dramatically over the past decade. In fact, I would suggest with the onset of digital marketing and the set of data that comes with it, the job has changed more in the last ten years than it did the previous 100. My guest […]

How to Create Ridiculously Good Content

by @ Duct Tape Marketing

Wed Aug 16 06:21:58 PDT 2017

How to Create Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ann Handley Podcast Transcript The simple answer to the promise in today’s title is this – get Ann Handley’s lbook – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Handley is my guest for this week’s episode of the Duct Tape Marketing podcast and she knows a thing or two […]

Why “Original Ideas” Are Killing Your Content Marketing Campaigns

by Puranjay Singh @ AWR

Thu Sep 07 02:31:25 PDT 2017

“Originality” is the original sin of marketing. Blame it on the valorization of Don Draper-esque figures, but there is a widespread belief that to be successful in marketing, you have to come up with wildly original ideas. The end result is marketers who chase originality just for the sake of being original. I have the … Continue reading "Why “Original Ideas” Are Killing Your Content Marketing Campaigns"

The post Why “Original Ideas” Are Killing Your Content Marketing Campaigns appeared first on AWR.

Getting Started With Authority Marketing

by @ Duct Tape Marketing

Wed Dec 21 08:37:59 PST 2016

Getting Started With Authority Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Ainsley Horn Last week I wrote about reputation management: Page One On Google is Your New Business Card. Today’s post goes hand in hand with the previous post. Authority Marketing, or showing in places that people already value, can greatly increase your reach and expertise – all things that lead to […]

The Virtues of Team Leadership

by @ Duct Tape Marketing

Wed Aug 10 07:31:57 PDT 2016

The Virtues of Team Leadership written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Howard Behar Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems. Innovators are doers and rarely take the time to develop, nurture and teach their people, but those who do see the benefits in culture, teamwork, and […]

How to Market Unique Offerings in Senior Care

by dreamscape @ Dreamscape Marketing

Tue Feb 14 20:00:00 PST 2017

Now more than ever, seniors want to live healthier lives during their retirement years, giving smart senior living communities a chance to uniquely market that aspect. Seniors appreciate opportunities to build lean muscle mass and increase their strength as well. A smart marketing program emphasizes various unique offerings to make their senior living communities more attractive. Many people—especially seniors—have a ... Read More

The post How to Market Unique Offerings in Senior Care appeared first on Dreamscape Marketing.

Learning from Tasty

by Snap Agency @ Snap Agency

Tue Aug 22 09:41:36 PDT 2017

Case studies are a great way for local businesses to learn more about other successful companies that have implemented digital marketing strategies. Digital marketing can often seem overwhelming to local...

Want to Be Like Amazon?

by @ Duct Tape Marketing

Thu May 25 04:03:05 PDT 2017

Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can […]

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 08 13:05:29 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The Guide to Figuring People Out

by @ Duct Tape Marketing

Wed Apr 26 05:33:53 PDT 2017

The Guide to Figuring People Out written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Vanessa Van Edwards Podcast Transcript What if people came with a guide? Well, apparently they do. Understanding human behavior, including body language and posture, is one of the keys to effective communication at every level. My guest for this week’s episode of the Duct Tape Marketing Podcast is Vanessa Van Edwards. She is […]

What’s New At LeadsCon Las Vegas?

by aiwpadmin @ Leads Con Las Vegas 2018

Tue May 06 09:30:40 PDT 2014

With over 3000 attendees, 100+ speakers and 25+ sessions, and tons of official networking opportunities and unlimited opportunities to connect with thought leaders,peers and prospects, LeadsCon Las Vegas is the most important event for Lead Gen and Performance Marketing—anywhere.

Local SEO Tips For Small Business Owners

by @ Duct Tape Marketing

Wed Jun 01 05:00:55 PDT 2016

Local SEO Tips For Small Business Owners written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil Singleton No matter what you are selling – hardware to legal services – people are looking online. When someone turns to a search engine to find a source locally they intend to buy – perhaps today! Any business that wants to thrive locally must get very, very good at local SEO. […]

How to Make Yourself a KNOWN Brand

by @ Duct Tape Marketing

Wed Mar 08 05:29:50 PST 2017

How to Make Yourself a KNOWN Brand written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mark Schaefer Podcast Transcript Personal branding is not a new subject. In fact, I suggest that it’s moved to the level of fundamental marketing tactic. It’s never been easier to create a personal brand – that thing that gets you invited to speak, pitch and engage at a premium price. And yet, there’s […]

Customer Centric Digital Marketing Strategy

by Kevin Getch @ Webfor

Sun Oct 16 08:43:50 PDT 2016

I’m excited to be talking on one of my favorite topics at Seattle Interactive Conference, Developing a Customer Centric Digital Marketing Strategy. I’ve included my slide deck below as well as some of the tools & resources I shared in my presentation. You can also add your name to the list to be the first […]

The post Customer Centric Digital Marketing Strategy appeared first on Webfor.

How and Why (or Why Not) to Build a Chatbot

by Marcia Riefer Johnston @ Content Marketing Institute

Thu Aug 10 03:00:07 PDT 2017

Are you ready for the visitors of tomorrow? Will your customers be able to get superior answers to their questions with your content? If you’re not using – or at least investigating – chatbots, your enterprise may not be ready. Continue reading →

The post How and Why (or Why Not) to Build a Chatbot appeared first on Content Marketing Institute.

Brand Bidding: Do I Really Need To Bid On My Brand Name?

by Aileen Gildea @

Mon Aug 14 10:52:16 PDT 2017

Brand bidding is when a business bids on their own brand name keyword terms within a pay-per-click campaign. For example, Home Depot bidding on the keywords “Home Depot”. Many business owners wonder whether this is a worthwhile strategy – to…

The post Brand Bidding: Do I Really Need To Bid On My Brand Name? appeared first on .

Click Study Test: The New Google Local Stack

by Mike Ramsey @ Nifty Marketing

Wed Dec 03 12:10:38 PST 2014

Now that the local search industry has decided what to call the newly replaced local carousel results  (Local Stack has a heavy lead) I thought it was high time we...

The post Click Study Test: The New Google Local Stack appeared first on Nifty Marketing.

You Need SEO to Improve Your Online Visibility, Increase Visitors, Leads, and Customers

by webmaster @ Breakthrough SEO Marketing

Sat Apr 02 00:30:07 PDT 2016

Do you know how many potential visitors you are missing by not having SEO done for you for online visibility? When you are missing out on visitors, it means that you are also missing out on customers. Visitors become leads and leads become customers. So you are failing to acquire customers and other opportunities if […]

The post You Need SEO to Improve Your Online Visibility, Increase Visitors, Leads, and Customers appeared first on Breakthrough SEO Marketing.

4 Reasons Why Your SEO Competitors are Outranking You in Organic Search

by Bryan Stenslokken @

Thu Aug 10 17:01:36 PDT 2017

There are many reasons why your SEO competitors could be outranking you in organic search. Content, backlinks, page speed, and technical aspects (robots.txt, XML sitemaps etc.) are all things you should consider investigating to determine why your competitors are outperforming you. Let’s dive in. Content Textual content is one of the first things search engineLearn more

The post 4 Reasons Why Your SEO Competitors are Outranking You in Organic Search appeared first on .

Setting Content Free: How Health Catalyst Gets Results With Ungated Content

by Andrea Fryrear @ Content Marketing Institute

Fri Sep 01 03:00:12 PDT 2017

As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading →

The post Setting Content Free: How Health Catalyst Gets Results With Ungated Content appeared first on Content Marketing Institute.

Web Design and HTTPS: The Google Requirement is Here

by Skip Kinzel @ Incite Digital Marketing

Tue May 16 10:34:34 PDT 2017

Web Design and HTTPS: The Google Requirement is Here As the ruling entity of the search-engine world, Google is constantly updating and refining their techniques as more websites hit the...

The post Web Design and HTTPS: The Google Requirement is Here appeared first on Incite Digital Marketing.

7 Best Practices (and Tools) for Managing Your Remote Content Team

by Caroline Maurer @ Content Marketing Institute

Fri Aug 25 03:00:29 PDT 2017

Do you manage a remote content team? Even if your employees work in the office, the team likely works virtually with freelancers and agencies. Learn seven tips – and tools – to help create a more efficient and effective team. Continue reading →

The post 7 Best Practices (and Tools) for Managing Your Remote Content Team appeared first on Content Marketing Institute.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Wed Sep 13 13:10:07 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Content is King, but Bad Content is a Jester

by MedNet Technologies @ MedNet Technologies

Tue Feb 14 19:05:33 PST 2017

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...

SEO: Sticking to a Long-Term Plan Makes a Difference

by dreamscape @ Dreamscape Marketing

Thu Jan 26 20:00:25 PST 2017

Addiction treatment programs and search engine optimization don’t really seem to have much in common. Upon closer inspection, however, the opposite is actually true. In working with some of the largest drug rehab centers in the country, Dreamscape Marketing has determined that SEO and addiction treatment share many similarities. In this exclusive excerpt from Dreamscape Marketing’s whitepaper “10 Reasons Why ... Read More

The post SEO: Sticking to a Long-Term Plan Makes a Difference appeared first on Dreamscape Marketing.

What You Need to Know About Ads in the 3-Pack

by Joy Hawkins @ Imprezzio Marketing

Thu Apr 13 09:17:40 PDT 2017

Last year at a marketing conference in Seattle, Google first announced that they were testing ads in the 3-pack.  This peaked the interest of the people in the audience, myself included, as this would be game changer for Local SEO.  Google has been testing pay-to-play models in other industries but adding an ad in the [...]

The post What You Need to Know About Ads in the 3-Pack appeared first on Imprezzio Marketing.

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

by Joe Pulizzi @ Content Marketing Institute

Sat Aug 12 03:00:39 PDT 2017

We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
Continue reading →

The post This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content appeared first on Content Marketing Institute.

Google Issues Warning to Follow the GMB Guidelines

by Imprezzio Marketing @ Imprezzio Marketing

Wed Aug 31 04:57:17 PDT 2016

Google just updated the Google My Business guidelines to add in a summary at the top that warns businesses not to create listings that are ineligible to appear on Maps (duplicates, fake addresses etc).  They also warn that failure to abide by these guidelines will result in the listing getting suspended: Summary: Listings on Google [...]

The post Google Issues Warning to Follow the GMB Guidelines appeared first on Imprezzio Marketing.

Google Instant Search Is Gone: Here’s the Reason Why

by Erik Newton @ BrightEdge SEO Blog

Wed Aug 02 15:01:39 PDT 2017

Google recently announced that their Instant Search feature will no longer function on desktop. Although Google Instant Search was lauded when it was first released, changes in consumer behavior have led the search engine giant to reconsider its value. Google Instant search was first launched nearly a decade ago. Marissa Mayer, who led this development, […]

The post Google Instant Search Is Gone: Here’s the Reason Why appeared first on BrightEdge SEO Blog.

Mastering Lean Metrics for Growth

by @ Duct Tape Marketing

Wed Jun 22 05:05:06 PDT 2016

Mastering Lean Metrics for Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ash Maurya When building a marketing plan for a client we often start with things like core message and ideal client. While these are certainly core elements of any effective marketing strategy, the place we should start is with metrics. Understanding what you plan to measure and how you plan to collect […]

What Is Video Marketing

by webmaster @ Breakthrough SEO Marketing

Sat May 07 00:40:41 PDT 2016

What Is Video Marketing? Video marketing is a rather easy concept to define, as it is focused on using video to promote or market your brand, products, or services. Strong online marketing campaigns incorporate video into the mix. Why is Video Marketing Important for Your Business? In such a fast-paced world, many consumers would rather […]

The post What Is Video Marketing appeared first on Breakthrough SEO Marketing.

A New Format for Business Listings on Google Maps?

by Imprezzio Marketing @ Imprezzio Marketing

Wed Nov 02 07:14:28 PDT 2016

As of this morning I’m seeing a big change on Google Maps to the way business listings are showing up on Desktop.  Here are the items I’ve seen that are missing: Nearby search Send to Phone feature Share button Suggest an Edit button Add a Photo Button As well, they have added: A call button to [...]

The post A New Format for Business Listings on Google Maps? appeared first on Imprezzio Marketing.

Sonic Branding and the New Rules of Marketing and PR

by @ Duct Tape Marketing

Wed Sep 06 04:59:50 PDT 2017

Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Meerman Scott Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is David Meerman Scott, one of the pioneers of inbound marketing and author of many books including the 6th edition of The New Rules of Marketing & PR. The New Rules of Marketing & PR has been translated […]

How Small Businesses Can Run Weekly Webinars Without Breaking a Sweat

by Guest Post @ Duct Tape Marketing

Thu Sep 14 11:00:34 PDT 2017

How Small Businesses Can Run Weekly Webinars Without Breaking a Sweat written by Guest Post read more at Duct Tape Marketing

Some products or services need more than just a fancy landing page to get people to sign on the dotted line. Customers need to be educated on the benefits before they see the value. Do you have such a product or service? What if you could get your prospects to sit down with you for […]

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

Tue Jul 18 02:01:45 PDT 2017

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

Wed May 03 01:37:22 PDT 2017

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

Attributes Are Finally Coming to the Google My Business Dashboard

by Imprezzio Marketing @ Imprezzio Marketing

Thu Dec 01 11:50:05 PST 2016

As of today, I’m seeing attributes showing up inside the Google My Business dashboard. In the past, users could add attributes to listings via the Google Maps App.  This is the first time we’ve seen these show up to business owners via the Google My Business dashboard. Here is an example of one I saw [...]

The post Attributes Are Finally Coming to the Google My Business Dashboard appeared first on Imprezzio Marketing.

How to Get a Meeting With Anyone

by @ Duct Tape Marketing

Wed Feb 17 06:45:20 PST 2016

How to Get a Meeting With Anyone written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Stu Heinecke Getting a meeting with the right prospects, influencers and mentors can make all the difference in the world when it comes to your business. But, you’ve probably also discovered that grabbing the attention of the right individuals doesn’t happen just because you picked up the phone and dialed them up. My […]

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Thu Sep 14 13:05:12 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Inspire New Patients to Take Action Through Conversion Rate Optimization

by Jason Wright @ Webfor

Thu Dec 22 17:10:36 PST 2016

Changing your life begins with a deeply personal internal battle. You’re fighting against bad habits, the people in your life and demons that bring you down. There's no greater pressure or fear in the world than your health and the health of your family. This is a story about people, people like me.

The post Inspire New Patients to Take Action Through Conversion Rate Optimization appeared first on Webfor.

How to Delete a Review You Wrote on Google

by Imprezzio Marketing @ Imprezzio Marketing

Wed Aug 17 10:16:20 PDT 2016

I cannot believe I am writing this article but after 2 different people asked me this question in the last 24 hours, I attempted to delete a review I wrote and realized why people got confused. Like many things, this process should be simple but apparently is not. Here is what you need to do. [...]

The post How to Delete a Review You Wrote on Google appeared first on Imprezzio Marketing.

Content Amplification: How to Promote and Distribute Content Effectively

by Arnie Kuenn @ Content Marketing Institute

Tue Aug 22 03:00:19 PDT 2017

If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading →

The post Content Amplification: How to Promote and Distribute Content Effectively appeared first on Content Marketing Institute.

3 Takeaways From My Presentation on Local Search

by Kevin Chow @ Webfor

Wed Aug 09 11:32:24 PDT 2017

Businesses are constantly looking for the key SEO elements and quick wins they can implement on their website, so they can rank now. First, we as digital marketers need to educate business owners and new age marketers when it comes to search engine optimization (SEO) and local search. Yes, Google has vastly improved their ability […]

The post 3 Takeaways From My Presentation on Local Search appeared first on Webfor.

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

by Joe Pulizzi @ Content Marketing Institute

Sat Sep 09 03:00:35 PDT 2017

We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading →

The post This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time appeared first on Content Marketing Institute.

How to Integrate Guest Blogging Into Your Content Marketing Strategy

by Kelsey Meyer @ Content Marketing Institute

Fri Sep 15 03:00:50 PDT 2017

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading →

The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.

Smackdown Content Marketing Secrets From the WWE

by Susan Moeller @ Content Marketing Institute

Tue Sep 12 03:00:01 PDT 2017

WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading →

The post Smackdown Content Marketing Secrets From the WWE appeared first on Content Marketing Institute.

Fantastic ‘Shoppable’ Video Marketing Strategies

by Jon Mowat @ AWR

Tue Aug 22 02:03:02 PDT 2017

There’s no need for me to bore you with stats about video content consuming the Web, expedited by Facebook planning a video-first future and Fortune 500 companies confirming video marketing delivers higher returns than display ads. The medium of moving pictures can’t fail to catch the eye, and as 4G connections become increasingly widespread – … Continue reading "Fantastic ‘Shoppable’ Video Marketing Strategies"

The post Fantastic ‘Shoppable’ Video Marketing Strategies appeared first on AWR.

How to Rock Your Personal Brand on LinkedIn

by @ Duct Tape Marketing

Wed Nov 16 04:26:48 PST 2016

How to Rock Your Personal Brand on LinkedIn written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Viveka von Rosen Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix. My guess is that most that feel that way are only thinking of mining for and closing deals. Though a lot of business is done via LinkedIn selling, it’s […]

The Best How-to Advice from Content Marketing World 2017

by Heather Eng @ Insights

Tue Sep 12 10:34:25 PDT 2017

For many content marketers, Labor Day means that it’s time to pack our bags and head to Cleveland for Content Marketing World.  This year, NewsCred returned to the industry’s largest conference as a platinum sponsor, giving us the opportunity to fuel attendees with free, local, pour-over coffee and learn what issues are most pressing for content marketers […]

The post The Best How-to Advice from Content Marketing World 2017 appeared first on Insights.

Why You Should Put Profit First

by @ Duct Tape Marketing

Wed Feb 22 07:07:01 PST 2017

Why You Should Put Profit First written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Michalowicz Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up. My guest for this week’s episode of the Duct Tape […]

PRODUCT OFFERINGS

by Roger Janik @ Fair Marketing, Inc.

Tue Oct 20 22:25:14 PDT 2015

EFFECTIVE STRATEGIES. PROVEN RESULTS. HARNESS THE POWER OF FAIR MARKETING We apply our proprietary marketing formula to each of our service offerings—at the core, Fair Leads Automation. This winning methodology is 100% unique and has been developed in-house over many years of trial and error.

The post PRODUCT OFFERINGS appeared first on Fair Marketing, Inc..

Is Your Comfort Zone Holding You Back?

by @ Duct Tape Marketing

Thu May 18 05:27:41 PDT 2017

Is Your Comfort Zone Holding You Back? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Andy Molinksy Podcast Transcript I think many of us associate time outside of our comfort zone as a negative thing, but in my experience, it’s where all growth occurs. I’m not suggesting you need to subject yourself to painful experiences but I do think if you fear something there’s a pretty good chance […]

6 Branding Ideas to Boost Your Business

by Glen Moore @ Bear Fox Marketing

Wed Aug 30 04:08:38 PDT 2017

In this era of digital marketing, the term “branding” has taken on a new meaning.  It’s not enough anymore to list your company in the phone book and advertise through flyers and other print handouts.  Rather, branding has come to mean establishing a 360-degree view of your business through multiple platforms including e-mail, social media,

The post 6 Branding Ideas to Boost Your Business appeared first on Bear Fox Marketing.

Is Growth Hacking for You?

by @ Duct Tape Marketing

Thu Jun 15 04:03:36 PDT 2017

Is Growth Hacking for You? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sean Ellis Podcast Transcript What do you think of when you hear the phrase “growth hacking?” Few trendy terms have been more misused and abused by ‘marketers is what I think. I wrote this piece about growth hacking if you want my take. For some perspective I turned to someone that I […]

6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017

by Guest Post @ SEO – Duct Tape Marketing

Fri May 12 07:00:22 PDT 2017

6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017 written by Guest Post read more at Duct Tape Marketing

How do you find any information today? Let’s say you hear about a fashion trend that’s happening across the nation. What would you do to get more information about this fashion trend? Chances are, you will go online and enter your query into a search engine, such as Google & Bing. A lot of people […]

Challenges of Recruiting & Retaining Digital Marketing Employees

by Patricia Hursh @

Wed Jul 05 08:19:24 PDT 2017

Digital Marketing is a fast-paced, growing, and very competitive industry.  The cornerstone of success for all digital agencies is recruiting and retaining exceptional people.  After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success.  Here is how SmartSearch Marketing is approaching the opportunities and challengesLearn more

The post Challenges of Recruiting & Retaining Digital Marketing Employees appeared first on .

How to Become a Thought Leader

by @ Duct Tape Marketing

Wed May 17 05:11:05 PDT 2017

How to Become a Thought Leader written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Elizabeth Marshall Podcast Transcript Thought leadership – now there’s a term that’s been abused of late. Yes, thought leadership is a tremendous posture to work from, but it’s earned, not proclaimed. My guest for this week’s episode of the Duct Tape Marketing Podcast is Elizabeth Marshall. I like to call her the consultant […]

Why Leaders Eat Last with Simon Sinek

by @ Duct Tape Marketing

Thu Aug 17 06:00:37 PDT 2017

Why Leaders Eat Last with Simon Sinek written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Simon Sinek Podcast Transcript For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last. First off, if you’ve not read either of these books, I suggest you get both. In Start With Why […]

The Hidden Personality Types That Drive Everything We Do

by @ Duct Tape Marketing

Thu Sep 07 06:55:06 PDT 2017

The Hidden Personality Types That Drive Everything We Do written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Gretchen Rubin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Gretchen Rubin, she writes on habits and happiness. She is the author of a number of New York Times Bestselling books including The Happiness Project and a new book, The Four Tendencies. She and I […]

Unlocking the Latest Changes in Google AdWords and YouTube Advertising

by Imprezzio Marketing @ Imprezzio Marketing

Wed Aug 02 08:16:45 PDT 2017

On July 11, Google quietly announced on the AdWords forum that a new remarketing option is now available: YouTube Remarketing lists – Now on search! What You Need To Start Remarketing to YouTube Viewers • Requires an AdWords account linked to a YouTube channel • Allows you to remarket to people who previously interacted with [...]

The post Unlocking the Latest Changes in Google AdWords and YouTube Advertising appeared first on Imprezzio Marketing.

Will Your Product Launch Fly?

by @ Duct Tape Marketing

Wed Mar 16 06:00:19 PDT 2016

Will Your Product Launch Fly? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Pat Flynn You have a great idea for a product or service. You sweat and toil and crank out your shiny new baby and launch it to the world. Only thing is, it turns out the world doesn’t need that thing you just spent several months of your life building. Now what? […]

How to make sure your dealer locator tools are optimized for local SEO

by Rio SEO @ Rio SEO

Mon Sep 11 16:06:54 PDT 2017

Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, these dealer locator mappers are missing the necessary local SEO optimizations that make their distributor locations appear prominently on search results pages. These brands are missing out […]

The post How to make sure your dealer locator tools are optimized for local SEO appeared first on Rio SEO.

The Importance of Choosing Yourself

by @ Duct Tape Marketing

Wed Jan 04 05:28:38 PST 2017

The Importance of Choosing Yourself written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with James Altucher Choosing Yourself sounds a tad selfish for some, but the fact is, it’s the only choice that allows you to be of service to others. My guest for this week’s episode of the Duct Tape Marketing Podcast is James Altucher. Altucher is the author of many books including Choose Yourself, a Wall […]

Insights on Engagement

by John Jantsch @ Duct Tape Marketing

Thu Sep 14 04:49:18 PDT 2017

Insights on Engagement written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Karen Steele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers. The Engagement Economy—the reality that we […]

How to Implement a Content Marketing Platform in a Global B2B Organization

by Marcia Riefer Johnston @ Content Marketing Institute

Thu Aug 31 03:00:04 PDT 2017

Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it. Continue reading →

The post How to Implement a Content Marketing Platform in a Global B2B Organization appeared first on Content Marketing Institute.

How the Google AdWords App for iOS helps us better serve our customers

by Roger Janik @ Fair Marketing, Inc.

Wed Apr 13 09:12:43 PDT 2016

Our PPC managers don’t just sit comfortably at their desks. They’re on the go quite often, which is why having an AdWords mobile app available to both major mobile devices is great news. Once, the AdWords app was only available to Android users, but recently it became available to iPhone users, too. The AdWords app […]

The post How the Google AdWords App for iOS helps us better serve our customers appeared first on Fair Marketing, Inc..

Think Bigger Podcast: Episode 009 With Guest Crystal Cestari

by Jason Stum @ Launch Digital Marketing

Wed Jun 21 07:52:22 PDT 2017

On episode nine of the Think Bigger Podcast, I’m being joined by Crystal Cestari, author of The Best Kind of Magic. On today’s show, Crystal and I are going to chat about the in’s and out’s of writing and publishing a book. If you’ve ever thought you might want to write your own book one... Read more »

The post Think Bigger Podcast: Episode 009 With Guest Crystal Cestari appeared first on Launch Digital Marketing.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 01 13:00:17 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Is Being Congruent the Secret to Making More Money?

by @ Duct Tape Marketing

Wed May 24 06:48:20 PDT 2017

Is Being Congruent the Secret to Making More Money? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carrie Wilkerson Podcast Transcript Don’t let the title of this post fool you, it’s not about doing something to make more money, it’s about being true to yourself and the fact that often that’s the secret to success that few talk about. If you hang around a long-time entrepreneur for any length […]

OUR METHODOLOGY

by Roger Janik @ Fair Marketing, Inc.

Tue Oct 20 22:21:17 PDT 2015

F.A.I.R. is our unique marketing system for online success and accountability. After years of trial and error we’ve developed an intelligent and scientific approach to ensure success. Formula Proprietary Scientific Approach Automation Holistic Turnkey Marketing Inbound Leads Value on Performance Return on Investment Lead Generation Systems

The post OUR METHODOLOGY appeared first on Fair Marketing, Inc..

How to Give Your Content CPR

by @ Duct Tape Marketing

Wed Oct 05 06:14:47 PDT 2016

How to Give Your Content CPR written by John Jantsch read more at Duct Tape Marketing

Markeing Podcast with Laura Belgray There are at least 2193 ways to make your content better and the best copywriters know them all. However, there are just three things that every marketer must master to dramatically improve their copy. Your web pages, brochures, and emails must have Clarity, Personality, and Resonance (CPR). Review every word you […]

Effective Web Design: Understanding Intuitive Page Layouts

by Skip Kinzel @ Incite Digital Marketing

Mon Apr 17 14:02:55 PDT 2017

Effective Web Design: Understanding Intuitive Page Layouts For every well-designed website, there’s also a handful of pages that are laid out with confusion as their main reaction among consumers. You...

The post Effective Web Design: Understanding Intuitive Page Layouts appeared first on Incite Digital Marketing.

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

by Elizabeth Laird @

Fri Jul 14 12:28:10 PDT 2017

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.

The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on .

How to Get the Right Mindset for Prospecting and Sales

by @ Duct Tape Marketing

Thu Aug 24 07:10:39 PDT 2017

How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Marylou Tyler Podcast Transcript Inbound, inbound, inbound – that’s marketing rally cry for that last few years. But a funny thing happened on the way to all this inbound marketing activity – outbound marketing – done right, has never been more effective. In fact, great outbound marketing can draw even greater interest […]

Featured Department: Technical SEO, Launch Digital Marketing

by Jason Stum @ Launch Digital Marketing

Thu Jul 06 13:21:46 PDT 2017

Launch Digital Marketing is growing…fast! In fact, we were just recognized as the fifth fastest growing company in Chicago by Crain’s Chicago Business. As we grow as a company, so do our teams and sometimes it’s hard to keep up with all the new faces that join us in the office. To that end, we... Read more »

The post Featured Department: Technical SEO, Launch Digital Marketing appeared first on Launch Digital Marketing.

How to Master Content Marketing

by @ Duct Tape Marketing

Wed Oct 26 06:18:43 PDT 2016

How to Master Content Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Pamela Wilson Content and the notion of content marketing is here to stay. Prospects and clients alike expect to be able to turn to a search engine and find the answer to any question or challenge they face. This idea is also likely one of the greatest sources of stress for most business […]

SEO: Don’t Look For Shortcuts

by dreamscape @ Dreamscape Marketing

Wed Jan 04 20:00:04 PST 2017

Is there a similarity between SEO and drug addiction treatment programs? Actually, the answer is a resounding, “Yes.” Dreamscape Marketing has worked with more than 100 drug rehab centers in every region of the country. In that time, we have discovered that SEO and addiction treatment share a surprising number of similarities. In this exclusive excerpt from Dreamscape Marketing’s whitepaper ... Read More

The post SEO: Don’t Look For Shortcuts appeared first on Dreamscape Marketing.

Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

Thu Aug 31 10:38:37 PDT 2017

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

“By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success

by Stephen Porritt @ Big Leap

Thu Aug 24 06:00:11 PDT 2017

Back in the ‘90s, there was a cartoon called Captain Planet and the Planeteers. It was about a group of five teenagers—of surprising racial diversity—who each had a ring granting them super powers. They used these powers to fight pollution, and when the job was too big for them to handle alone, they put their […]

The post “By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success appeared first on Big Leap.

5 Revealing New Local Pack Click Through Rate Studies

by Mike Ramsey @ Nifty Marketing

Tue Aug 11 14:50:01 PDT 2015

Reports of a massive change to the design of local search results in the serps started to surface around August 6th worldwide. Of course I was at a family reunion...

The post 5 Revealing New Local Pack Click Through Rate Studies appeared first on Nifty Marketing.

The Future of Social Media Marketing

by @ Duct Tape Marketing

Wed Jul 13 05:12:01 PDT 2016

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jason Keath Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this view as research certainly backs this up. A recent study by Social Fresh, called the […]

SEO: Motivation Is Crucial To Success

by dreamscape @ Dreamscape Marketing

Sun Jan 22 20:00:15 PST 2017

Here’s something that you probably never would have guessed—a drug addiction program and SEO have a surprising number of things in common. Dreamscape Marketing’s new whitepaper “10 Reasons Why SEO is Like an Addiction Treatment Program” carefully details these similarities. The following is just one example. Motivation Is Crucial To Success You probably have a good idea of who recovers ... Read More

The post SEO: Motivation Is Crucial To Success appeared first on Dreamscape Marketing.

Transcript of Insights on Engagement

by John Jantsch @ Duct Tape Marketing

Thu Sep 14 04:50:55 PDT 2017

Transcript of Insights on Engagement written by John Jantsch read more at Duct Tape Marketing

Back to Podcast Transcript John Jantsch: More than anything else, I think that the way people buy is driving the changes in marketing today. In fact, that’s the biggest change is the buyer’s journey. We have entered, I believe, into something that people are calling the engagement economy and this week’s episode of The Duct […]

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

by Marcia Riefer Johnston @ Content Marketing Institute

Sun Aug 27 03:00:55 PDT 2017

Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager. Continue reading →

The post Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling appeared first on Content Marketing Institute.

How to Tear Down Silos to Create a Culture of Content

by Marcia Riefer Johnston @ Content Marketing Institute

Thu Aug 17 03:00:53 PDT 2017

Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that. Continue reading →

The post How to Tear Down Silos to Create a Culture of Content appeared first on Content Marketing Institute.

Reach for the Stars with Review Management

by John Toth @ Rio SEO

Mon Jul 10 14:00:16 PDT 2017

Consumers are talking and they have much to say about their user experience and engagement with enterprise brands via online reviews. With over 26,380 number of reviews posted every minute on Yelp alone, staying on top of customer opinions and perceptions of each location can prove challenging for multi-location brands. Review management is a two-fold […]

The post Reach for the Stars with Review Management appeared first on Rio SEO.

How the NewsCred Methodology Drives Content Marketing ROI

by Shafqat Islam @ Insights

Fri Sep 08 12:56:39 PDT 2017

At Content Marketing World 2017, NewsCred CEO and Co-founder Shafqat Islam shared these remarks about the performance era of content marketing – and how NewsCred uses its proprietary methodology to succeed in it. The performance era of content marketing is truly here. CEOs, CFOs, and senior business leaders have new expectations for content marketing teams: Business […]

The post How the NewsCred Methodology Drives Content Marketing ROI appeared first on Insights.

Is There Such a Thing As Work-Life Balance?

by @ Duct Tape Marketing

Wed May 04 06:29:23 PDT 2016

Is There Such a Thing As Work-Life Balance? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carrie Wilkerson Ah, yes, balance, now there’s a goal. But as a small business owner is it even possible? No, I don’t think so, at least not in the traditional 2 + 2 = 4 kind of way. Balance for me is less about accounting for where you spend your time and […]

The Power of Branded Illustrations + Animation in Content Marketing

by Anastasia Dyakovskaya @ Insights

Wed Sep 13 03:00:00 PDT 2017

Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board. So much so, in fact, that even the good […]

The post The Power of Branded Illustrations + Animation in Content Marketing appeared first on Insights.

Online Marketing Strategy Through Local Business Directories

by Skip Kinzel @ Incite Digital Marketing

Fri Aug 11 13:07:51 PDT 2017

Online Marketing Strategy Through Local Business Directories The Internet is a vast space that’s full of businesses in every genre. When you’re the little guy, it’s difficult to be seen...

The post Online Marketing Strategy Through Local Business Directories appeared first on Incite Digital Marketing.

What’s New in Local SEO for 2017

by Chad Klingensmith @ Rio SEO

Tue May 23 11:58:42 PDT 2017

As Google’s Juan Felipe Rincon emphasized again for us at Rio SEO’s third-annual Local Search Summit 2017, updates to the search giant’s constantly evolving algorithms are typically designed with one core mission in mind: to improve the experience of search for users and offer the best answers. It makes sense then that traditional SEO signals are […]

The post What’s New in Local SEO for 2017 appeared first on Rio SEO.

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

by Jodi Harris @ Content Marketing Institute

Sun Sep 10 03:00:53 PDT 2017

Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading →

The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.

Search Engine Optimization (SEO) Keywords: The Step-by-Step Guide to Keyword Research

by Chris Raulf @ Boulder SEO Marketing

Wed May 31 01:19:34 PDT 2017

Learn How to Identify Your Most Important and Lucrative SEO Keywords Thanks for your interest in our SEO keywords guide. There’s probably a good chance that you found this guide through an online search on Google. Well, this is exactly what this primer is all about: you will learn proven and tested processes that will...

Entrepreneurial Lessons Through Craft Beer

by @ Duct Tape Marketing

Wed Jan 25 04:41:46 PST 2017

Entrepreneurial Lessons Through Craft Beer written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Couture Creating an entirely new category of business has its upsides and downsides. On one hand, you get to take advantage of your unique position in messaging and publicity. Of course, you may also find that you spend a whole lot of extra time getting people to understand your concept. The payoff, […]

How to Conduct Quality Link Building

by John Jantsch @ SEO – Duct Tape Marketing

Tue Apr 18 07:58:39 PDT 2017

How to Conduct Quality Link Building written by John Jantsch read more at Duct Tape Marketing

No matter how often Google updates their algorithm in an attempt to devalue backlinks, they still remain essential for a sound SEO strategy. Keep in mind that there are definitely right and wrong ways to go about it. Buying links and getting fake reviews are a thing of the past. These days, search engines don’t […]

How a Landing Page Service Increases Conversions

by Glen Moore @ Bear Fox Marketing

Tue Sep 05 23:33:58 PDT 2017

The Macy’s Department Store window displays at Christmastime are glorious, eye-catching, and nostalgic with the Miracle on 34th Street scenes. But, what if you only need a new pair of gym socks? Is it worth navigating the crowds for socks? A common mistake that business owners make is confusing a website’s homepage with a landing

The post How a Landing Page Service Increases Conversions appeared first on Bear Fox Marketing.

Weekend Favs September 16

by John Jantsch @ Duct Tape Marketing

Sat Sep 16 06:00:18 PDT 2017

Weekend Favs September 16 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

The Result of Installing a Marketing System

by @ Duct Tape Marketing

Wed Aug 03 06:29:30 PDT 2016

The Result of Installing a Marketing System written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Arena and Bryan Zarnett For the last decade, I’ve been extolling the virtues of thinking systematically about marketing. Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape Marketing System. My guests for this week’s episode of the Duct Tape Marketing Podcast are […]

How to Choose Your Ideal Audience

by @ Duct Tape Marketing

Wed Jul 20 05:06:22 PDT 2016

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Susan Baier You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time.  I’ve been working with my ideal client for a number of years now but it’s still a […]

Duplicate Listings & Ownership Conflicts: Expert GMB Tips for Enterprises

by krystal taing @ Rio SEO

Thu Jul 20 09:53:12 PDT 2017

“Near Me” searches have become so common, it’s a force of habit now that we turn to our mobile devices and search for things nearby to solve our immediate needs. It’s both a great opportunity and a massive challenge for brands, whose job it is to ensure that local listings are complete and accurate across […]

The post Duplicate Listings & Ownership Conflicts: Expert GMB Tips for Enterprises appeared first on Rio SEO.

Quick & Actionable Guide to eCommerce Customer Segmentation

by Stephan Markov @ AWR

Tue Aug 29 02:56:52 PDT 2017

Have you already heard that you should not be doing a “one-size fits all” kind of marketing? Of course you have. Probably a million times, I bet. You’ve also heard of segmentation and that you should hack and slash your customers into separate groups called “segments”. All good, but you never started doing it, simply … Continue reading "Quick & Actionable Guide to eCommerce Customer Segmentation"

The post Quick & Actionable Guide to eCommerce Customer Segmentation appeared first on AWR.

Webfor Founder Interviewed on KGW

by Webfor @ Webfor

Wed Jan 11 10:33:54 PST 2017

Being active in the community is important to Webfor’s founder, Kevin Getch. He recently spoke on the Portland Today Show about his involvement with two non-profit organizations, SEMpdx and Reading Results. Kevin is President of SEMpdx, one of the first non-profits in the U.S. established to support the digital marketing community. Each year SEMpdx chooses […]

The post Webfor Founder Interviewed on KGW appeared first on Webfor.

The Science of Pre-Suasion

by @ Duct Tape Marketing

Thu Jul 06 13:18:05 PDT 2017

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it’s a […]

Can A Salesperson Really Think Like a Marketer?

by @ Duct Tape Marketing

Wed May 31 06:42:05 PDT 2017

Can A Salesperson Really Think Like a Marketer? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Scott Ingram Podcast Transcript I wrote a book titled Duct Tape Selling – Think like a marketer, sell like a superstar. Occasionally, I hear from salespeople who read the book and acted on the advice and the story is always the same – it’s a lot of work but the payoff is worth […]

Email Marketing: Why Does Content Matter?

by admin @ FireDrum Email Marketing

Wed Aug 16 11:22:25 PDT 2017

Why Content Matters & Tips to Create More Effective Emails Virtually every business, ranging from here in the United States to those headquartered in far-away countries, relies on digital marketing to promote brand awareness. This instant awareness gives all companies the opportunity to boost revenues from product sales and offer their services to broad bases […]

What Is SEO? Solve The Puzzle With This Four-Minute Guide

by Grant Effinger @

Mon Aug 14 11:01:44 PDT 2017

No fluff, no sales pitch…Give us four minutes, and you’ll get an explanation of the fundamentals of SEO that anyone can understand and, better yet, utilize. WHAT IS SEO? SEO IS: A way to improve your quality traffic, rankings, and…

The post What Is SEO? Solve The Puzzle With This Four-Minute Guide appeared first on .

Why Great Leadership is About Great Self Awareness

by @ Duct Tape Marketing

Wed Jun 07 06:53:12 PDT 2017

Why Great Leadership is About Great Self Awareness written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Lolly Daskal Podcast Transcript Socrates and Plato are often cited as the source of the quote – “Know thyself,” but I like to quote Sun Tzu’s “Know thyself, know the enemy,” because, let’s face it – sometimes they are one in the same. My guest for this week’s episode of the Duct […]

Visual Tech Offers a New Lens on Local Search

by Natasha Anderson-Moncrieffe @ Rio SEO

Wed Jun 28 13:04:42 PDT 2017

The local search industry is buzzing, and visual search technology is at the core of it all. What’s the latest news, you ask? Google “Focuses” on Visual Search with ‘Lens’ Google’s recent unveiling of Google Lens at their I/O developer conference leverages AI technology and Google’s software to supercharge your phone’s camera. Imagine you’re sharpening […]

The post Visual Tech Offers a New Lens on Local Search appeared first on Rio SEO.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Thu Sep 07 13:00:35 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

The Only Move That Matters Is Your Next One

by @ Duct Tape Marketing

Wed Aug 24 08:15:13 PDT 2016

The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jenny Blake Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jenny Blake, […]

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

by Joe Pulizzi @ Content Marketing Institute

Sat Aug 19 03:00:52 PDT 2017

We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading →

The post This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content appeared first on Content Marketing Institute.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Mon Sep 11 13:00:21 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

If It’s Too Good To Be True…

by dreamscape @ Dreamscape Marketing

Thu Jan 12 20:00:06 PST 2017

Addiction treatment programs and search engine optimization have little in common. Of do they? Upon closer inspection, there are actually many similarities. Dreamscape Marketing has worked with some of the most successful drug rehab centers in the country. Based on our knowledge and experience in the drug rehab industry, we’ve discovered some interesting similarities between SEO and addiction treatment that. ... Read More

The post If It’s Too Good To Be True… appeared first on Dreamscape Marketing.

How to Partner with The Right-Sized Digital Marketing Partner

by Scott Sundblom @ Big Leap

Mon Jul 24 06:00:21 PDT 2017

Hiring a digital marketing partner is a big decision that can have a large impact on the bottom line of your business. Making the right decision can improve the performance of online marketing channels and increase leads and sales. However, making the wrong decision may take your online performance in the wrong direction and fail […]

The post How to Partner with The Right-Sized Digital Marketing Partner appeared first on Big Leap.

Am I an Entrepreneur with ADD or Because of It?

by @ Duct Tape Marketing

Wed Apr 06 06:00:06 PDT 2016

Am I an Entrepreneur with ADD or Because of It? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Peter Shankman As a growing number of people are diagnosed with ADD and ADHD those same people are starting to look for better ways to understand and manage what has been categorized as a significant disorder. In fact, rather than bombing the diagnosis with drugs, some are starting to question if it’s […]

Holiday Email Marketing Guide 2017

by admin @ FireDrum Email Marketing

Wed Sep 13 10:40:51 PDT 2017

Sending Calendar, Engagement and Acquisition Tips, and  Exclusive Holiday Email Templates Download our free guide to improve your holiday email marketing strategy. We’re offering our best email acquisition and engagement tips, and sharing our holiday sending calendar. First Name Last Name Email Address*   Please ignore this text box. It is used to detect spammers. If […]

Understanding Online Payment Options for Businesses and Consumers

by Erik Newton @ BrightEdge SEO Blog

Tue Aug 01 13:16:21 PDT 2017

Cash and currency has progressed from precious metal to paper money to plastic and now to binary. According to the World Payments Report, mobile payments have been rapidly increasing, growing by over 100% and reaching an estimated $55B in 2017. E-payments and non-banks also continue to see tremendous growth as customers begin to look outside […]

The post Understanding Online Payment Options for Businesses and Consumers appeared first on BrightEdge SEO Blog.

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Mon Sep 11 13:05:31 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 15 13:00:48 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Who Should Attend LeadsCon?

by aiwpadmin @ Leads Con Las Vegas 2018

Tue May 06 09:20:09 PDT 2014

Those who desire accountability in their marketing spend and have results-driven marketing objectives – from per click to per inquiry. Attend to understand the ever evolving landscape of performance marketing and lead gen. LeadsCon is the event to get more business. Click here for the business categories attending LeadsCon.

How to Use Integrations to Increase Productivity

by @ Duct Tape Marketing

Wed Oct 12 06:54:07 PDT 2016

How to Use Integrations to Increase Productivity written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Wade Foster I love integrations – you know, those odd little bits of technology that allow one awesome tool talk to another. Integrations are so useful for automating, marketing, productivity, and of course getting things to happen that need to happen but won’t. For example, I use Infusionsoft as my CRM and marketing […]

Your Brand Identity

by webmaster @ Breakthrough SEO Marketing

Thu Sep 24 15:54:08 PDT 2015

Title: Everything You Need to Know to Optimize your Social Media, Blog and Local Listings Description: Secure your brand’s online presence through different online channels If you’re a new company and you want to thrive in your industry, the first thing you need to get a hold of is your brand identity. If you’re a […]

The post Your Brand Identity appeared first on Breakthrough SEO Marketing.

Yelp for Business: What All Brands Should Know

by Jeremy Collins @ BrightEdge SEO Blog

Wed Aug 02 14:36:10 PDT 2017

When it comes to promoting a brand in local search, Yelp plays an important role. Here’s what your brand needs to know about using Yelp for business to build your reputation and reach. There are few sites that can strike fear into the hearts of small business owners faster than Yelp. The popular review site […]

The post Yelp for Business: What All Brands Should Know appeared first on BrightEdge SEO Blog.

SEO: There Are No Guarantees

by dreamscape @ Dreamscape Marketing

Sun Jan 29 20:00:46 PST 2017

At first glance, addiction treatment programs and search engine optimization would seem to have very little in common. Upon closer inspection, however, the opposite is true. In fact, there can be some startling common ground between patients who approach your facility for treatment and how you approach SEO and digital marketing. In our experience working with more than 100 drug ... Read More

The post SEO: There Are No Guarantees appeared first on Dreamscape Marketing.

Fair Marketing is honored at the 2015 Houston Better Business Bureau Awards for Excellence as a "Winner of Distinction"

by Roger Janik @ Fair Marketing, Inc.

Thu Jun 11 17:49:33 PDT 2015

FOR IMMEDIATE RELEASE Fair Marketing is honored at the 2015 Houston Better Business Bureau Awards for Excellence as a “Winner of Distinction”   Houston, United States – Fair Marketing is a leading provider of online SEO services in Houston and beyond. It has recently become the proud recipient of the “Winner of Distinction” at the […]

The post Fair Marketing is honored at the 2015 Houston Better Business Bureau Awards for Excellence as a "Winner of Distinction" appeared first on Fair Marketing, Inc..

Google Testing Removing Call Buttons from 3-Pack on Mobile

by Imprezzio Marketing @ Imprezzio Marketing

Fri Jun 24 06:04:52 PDT 2016

There have been a lot of news about the 3-pack in the last few days.  First, I heard announced at SMX that ads will be coming to the 3-pack.  The screenshot they showed me had the first listing in a 3-pack listed with an ad label on it, thus only leaving 2 organic positions below it. [...]

The post Google Testing Removing Call Buttons from 3-Pack on Mobile appeared first on Imprezzio Marketing.

Transcript of Secrets to Finishing What You Start

by John Jantsch @ Duct Tape Marketing

Wed Sep 13 06:37:04 PDT 2017

Transcript of Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing

Back to Podcast Transcript How many things have you not finished? Come on, let’s be honest. A recent statistic I read said 92% of people give up on their New Years resolutions during the first week. There are a lot of reasons we don’t finish, perfectionism, rationalization, fear, we don’t give ourselves the right goals […]

SEO: It Can Be Frustrating

by dreamscape @ Dreamscape Marketing

Sun Jan 15 20:00:12 PST 2017

You probably never suspected that there was any connection between SEO and the addiction treatment program at your drug rehab center. Surprisingly, there are several similarities as highlighted in Dreamscape Marketing’s new whitepaper, “10 Reasons Why SEO is Like an Addiction Treatment Program.” Here’s just one example: There May Be Frustration Despite a rehab patient’s best efforts, he or she ... Read More

The post SEO: It Can Be Frustrating appeared first on Dreamscape Marketing.

BrightEdge Continues Support for User Groups in Multiple Cities Worldwide

by Erik Newton @ BrightEdge SEO Blog

Tue Aug 22 06:59:13 PDT 2017

This is a great time to be an SEO and content marketer. The converged practice drives more than 51% of tracked traffic for companies on average. Search is evolving vertically and horizontally: what that means is that the basic search function is being used in more ways, like within social platforms or sites, and that […]

The post BrightEdge Continues Support for User Groups in Multiple Cities Worldwide appeared first on BrightEdge SEO Blog.

How to Successfully Scale Your Business

by @ Duct Tape Marketing

Wed Nov 23 04:15:22 PST 2016

How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business. Many businesses, even […]

10 Chrome Extensions That Every Social Media Marketer Should Know

by Erin Feldman @ AWR

Wed Aug 23 01:09:19 PDT 2017

Social media like Facebook, Twitter, Instagram and others are great platforms for marketing your business, as they will help you reach and interact with a lot of potential customers. If utilized properly, it will give you the publicity that will positively affect your business. Related to this are Chrome Extensions, which are small applications or … Continue reading "10 Chrome Extensions That Every Social Media Marketer Should Know"

The post 10 Chrome Extensions That Every Social Media Marketer Should Know appeared first on AWR.

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Wed Sep 13 13:20:16 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Featured Department: Analytics

by Jennifer Strilko @ Launch Digital Marketing

Mon Aug 28 10:29:08 PDT 2017

Each month we like to introduce you to one of our teams so you can get to know the amazing people that work with us here at Launch Digital Marketing just a little bit better. The past two months we’ve featured our Technical SEO and Page Speed teams, and now it’s time to introduce you... Read more »

The post Featured Department: Analytics appeared first on Launch Digital Marketing.

How to Build Your Business on Content

by @ Duct Tape Marketing

Wed May 25 06:00:57 PDT 2016

How to Build Your Business on Content written by John Jantsch read more at Duct Tape Marketing

  Marketing Podcast with Joe Pulizzi Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joe Pulizzi, founder and CEO of the Content Marketing Institute and […]

8 Ways Intelligent Marketers Use Artificial Intelligence

by Karola Karlson @ Content Marketing Institute

Sun Aug 13 03:00:50 PDT 2017

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition. Continue reading →

The post 8 Ways Intelligent Marketers Use Artificial Intelligence appeared first on Content Marketing Institute.

Release of the New Google Image Badge: How it Can Help You Drive Quality Traffic

by Erik Newton @ BrightEdge SEO Blog

Mon Aug 07 08:02:14 PDT 2017

Google has recently announced that they have added a new Google image badge to their mobile image search results. These badges will provide users with greater insight into the type of content linked to the image. This will hopefully help generate higher quality traffic for sites and help users find the information they seek faster. […]

The post Release of the New Google Image Badge: How it Can Help You Drive Quality Traffic appeared first on BrightEdge SEO Blog.

Two-day Search Engine Optimization Certification Classes Offered in Denver and Boulder, Colorado

by Chris Raulf @ Boulder SEO Marketing

Sun May 28 00:01:02 PDT 2017

Do you have a pretty good understanding of search engine optimization (SEO) but are interested in advancing your knowledge to really make a difference for your business? Our two-day, hands-on, SEO training may be a great fit for you! You will learn the entire methodology that has helped many of our students and customers boost sales...

Ads Are Killing the Web: Are You Part of the Problem?

by Kirk Cheyfitz @ Content Marketing Institute

Fri Sep 08 03:00:23 PDT 2017

The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand. Continue reading →

The post Ads Are Killing the Web: Are You Part of the Problem? appeared first on Content Marketing Institute.

Getting Over the Stack: The Future of Local is Open

by Karisa Macias @ Rio SEO

Wed Jun 28 13:26:30 PDT 2017

  Bridging the gap between online or mobile search and in-store sales is mission critical but clearly, our approach as brand marketers and agencies needs rethinking. As consumer technology has evolved, we’ve identified new challenges and opportunities in connecting with them via marketing, then sought out tools designed specifically to solve them. Sure, those tools […]

The post Getting Over the Stack: The Future of Local is Open appeared first on Rio SEO.

SEO for Growth

by @ Duct Tape Marketing

Wed Sep 14 06:31:43 PDT 2016

SEO for Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Doug Burdett, John Jantsch & Phil Singleton In my book SEO has risen beyond the tactic level to the strategic level – in fact, that’s precisely why I teamed up with SEO pro Phil Singleton to write a new book on the topic called SEO for Growth – The Ultimate Guide for Marketers, Web […]

Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Tue Sep 05 13:00:07 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How to Negotiate As If Your Life Depended On It

by @ Duct Tape Marketing

Wed Mar 29 07:59:47 PDT 2017

How to Negotiate As If Your Life Depended On It written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Voss Podcast Transcript The idea that you might negotiate deals and jobs and even pay raises like a hostage negotiator might seem a little crazy, but when it comes down to it, understanding and dealing with human emotions in slightly charged environments is something most of us address daily. What if you […]

Does Your Company’s Strategy Include Omni-Channel Marketing?

by brandogadmin @ Brandography

Mon May 15 06:53:24 PDT 2017

Speaking, Storytelling, and Making Sense of the World

by @ Duct Tape Marketing

Wed Feb 01 11:28:44 PST 2017

Speaking, Storytelling, and Making Sense of the World written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tamsen Webster Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories and get large groups of people behind ideas – real or imagined – is what it means to be human. I know, kind of deep, but that to me […]

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 05 13:00:56 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

Email Marketing Deployment Checklist

by admin @ FireDrum Email Marketing

Wed Jun 07 12:57:09 PDT 2017

Ready, Check, Launch – The Complete Email Marketing Deployment Checklist Download FireDrum’s free email marketing deployment checklist. Use, reuse, and share our checklist with your team to ensure consistency and accuracy with all of your email marketing campaigns. First Name Last Name Email Address* Please ignore this text box. It is used to detect spammers. […]

What If What We Know About Marketing Is What’s Holding Us Back?

by Joe Pulizzi @ Content Marketing Institute

Mon Aug 14 03:00:41 PDT 2017

Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. The duo reveals how most businesses approach marketing the wrong way. Continue reading →

The post What If What We Know About Marketing Is What’s Holding Us Back? appeared first on Content Marketing Institute.

Learn How to Speak Like a Pro

by @ Duct Tape Marketing

Wed Oct 19 07:03:47 PDT 2016

Learn How to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Grant Baldwin Lots of folks seem to be teaching public speaking these days and with good reason. While becoming a sought after and highly paid speaker may be a dream for some, learning to present your ideas in a more effective manner is a good idea for all. My guest for this week’s […]

8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

Thu Sep 07 10:33:51 PDT 2017

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

by Joe Pulizzi @ Content Marketing Institute

Sat Aug 26 03:00:22 PDT 2017

We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA. Continue reading →

The post This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment? appeared first on Content Marketing Institute.