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What Is Social Media Advertising?

by Michael Hopson @

We live in a world full of likes, comments, tweets, pins, grams, snaps, and many more ridiculous interactions that can be found on social media. Merriam Webster defines social media as: “Forms of electronic communication (as websites for social networking…

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Why Keyword Research Is Important For Local SEO

by OakCityTech @ SEO & WEB DESIGN DURHAM RALEIGH CHAPEL HILL – OAK CITY TECH

Looking for SEO for Plumbers?

by bluenorth @ BlueNorth Marketing

Not long ago we counted on the yellowpages when we needed help with plumbing issues, however these days we look to Google and other search engines. When a plumbing emergency or need develops, we type in our location and the need to find the most effective option. Search engines have become the new phone book...

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What Is SEO? Solve The Puzzle With This Four-Minute Guide

by Grant Effinger @

No fluff, no sales pitch…Give us four minutes, and you’ll get an explanation of the fundamentals of SEO that anyone can understand and, better yet, utilize. WHAT IS SEO? SEO IS: A way to improve your quality traffic, rankings, and…

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How To Start A Blog Without Looking Like A Joke

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

Starting a blog is scary as heck. Because you will be putting in A LOT of time and effort, and most likely you will be totally ignored (statistically speaking). But what´s even worse than being ignored… …is that if people think that you and your blog are a joke! They might be laughing behind your […]

The post How To Start A Blog Without Looking Like A Joke appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

How To Stand The Heck Out – The #1 Authority Hack For Your Business

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

Ever felt like this? You see other bloggers and entrepreneurs getting featured on a bunch of big websites… and the influencers are talking about them as if they were longtime friends. And you just CAN´T figure out why that is happening. Because, you and me both know that… they are NOT SMARTER than you… they […]

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Panda 4.1 – What’s Up With THAT?

by rodney tucker @ SEO Raleigh

Get busy with that fresh content! Panda 4.1 is here. For those that may be hitting this and just reading it as something interesting – what the heck IS panda besides a cute bear that we often see on tv? What Is Panda? Panda is the SEO codename for a set of algorithms used by the Google rankings systems to help (ostensibly) keep higher quality content at the top of the heap. There are truly a lot of trash blogs out there that do rank high that probably just shouldn’t. This is analagous to “thin content.” Thin content is basically just having very little content on a page. Not sure where their algo is at for the moment, but for a long time, it has been a strong possibility to actually rank pages on just titles with good keywords and structures alone. While that IS helpful for an SEO company – knowing the ins and the outs of an algorithm – it can lead to a less than satisfying result for a searcher. If you have a search result ranking top of the first SERP (search engine results page) and you click through and discover nothing but an affiliate link and a sentence or two, it can be annoying. Google has always stated that it’s all about user experience. While I have my own feelings on their algos and the reasons behind them, we will just go with that for the time being. So if I end up with a whole lot of garbage on the first page that is absolutely useless to me, then I am far more likely to either use another search engine or find another source of information. Either way, Google would lose. It’s in their best interest to show good relevant results. Now, when google brings you back results for a particular search, it’s a balancing act between a LOT of different factors – content, user engagement, links, social, etc. A LOT of factors theoretically go into those results. According to Google, Panda 4.1 is also supposed to help small to medium sized businesses rank better. In the past, the challenge that Google faced was that bigger sites often benefited the most, just because they showed a good amount of relevant signals (such as backlinks). Now Google is trying to find the right balance for assessing the different signals from both bigger and smaller sites. It is evaluating signals from large and small sites in different ways because they require different benchmarks. THIS particular Panda may not be cute and cuddly for a lot of sites – 3% – 5% according to Google. It’s potentially going to drop rankings on those thin sites and curation type sites. Curation has played well for quite a while now (and we still curate here). I suspect one will need to be doing a bit more than posting a bunch of curated link action to get any Google love going forward after this update rolls. To me, that IS […]

Why Use a Favicon on Your Website?

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

Most people who use the Internet regularly are probably accustomed to seeing favicons, but chances are your average Internet user doesn’t know too much about them, other than where they’ve noticed them – if they have noticed them. So before I go into why favicons are used and how to make them, here’s a brief Continue Reading »

Return On Investment With Digital Marketing

by Shawn Denney @

As a business, we exist to fulfill a need. It is what allows us to stay in business, to grow, and to find new innovations. Sometimes you are the premier provider of the solution, while other times you are one…

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Promotional Video for Taxi Taxi Mobile App Launch Raleigh NC

by Jake St. Peter @ Dirigo Creative

Taxi Taxi of Raleigh recently launched a new mobile application allowing users to book and pay for cab services through their mobile app. This video was created to bring attention to the new app as well as the company name and brand. This promotional video was shot on location at Raleigh Times in downtown Raleigh.

Accelogix Promotional Video Production Raleigh NC

by Jake St. Peter @ Dirigo Creative

We just finished editing the promotional video we shot for warehouse management system software company Accelogix based in Cary NC. This video was shot at the Coty factory in Sanford North Carolina. The goal was to produce a video that introduced the staff and highlight their knowledge and expertise in the wms software industry. For […]

Raleigh SEO Agency for Raleigh Construction Businesses

by Eli @ level1raleighseo

So, you have a construction business and your located in raleigh, guess what no one cares.Now of coarse, the first thing you do is pay for advertising, like buy a spot on the your local newspaper, yeah you might get one call out of the week.So you step your game up and buy a listing […]

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Small Business Local Marketing

by x4h @ Xperience4higher | We Know Small Business

Local Marketing in Raleigh, NC | Small Business SEO Raleigh NC   Hello again small business owners, managers and staff! We've been so busy of late it's been hard to keep up. Thankfully, we're back to helping you sort through all the noise in a fragmented advertising and marketing industry. When you think about local marketing, there's no doubt a Continue Reading

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What Do SEO Companies Really Do?

by Jamichael Mitchell @ TruRank Marketing

The post What Do SEO Companies Really Do? appeared first on TruRank Marketing.

SEO Project Management Considerations – Part 1

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

SEO project management considerations

The post SEO Project Management Considerations – Part 1 appeared first on DunnTek | Raleigh SEO, Internet Marketing & Web Design.

Expanding Your Reach: Digital Marketing Strategies For A National Audience

by Brad Christian @

You’re doing very well with your small brick and mortar store in your hometown and want to grow. Where do you go now? Online, of course! You create a beautiful website with all the bells and whistles to showcase and…

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Brand Bidding: Do I Really Need To Bid On My Brand Name?

by Aileen Gildea @

Brand bidding is when a business bids on their own brand name keyword terms within a pay-per-click campaign. For example, Home Depot bidding on the keywords “Home Depot”. Many business owners wonder whether this is a worthwhile strategy – to…

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Raleigh SEO Company - ClickCulture

Raleigh SEO Company - ClickCulture


ClickCulture

A Raleigh SEO Company, ClickCulture is the Triangle area's leading provider of results-driven search engine optimization.

Dirigo Creative now offers Mobile Application Development and Design to Raleigh Durham Market

by Jake St. Peter @ Dirigo Creative

Thinking about mobile devices? Who isn’t? It’s no secret that mobile devices have almost completely penetrated our adult lives. Earlier this year, the Pew Internet & Life Study determined that 91% of American adults possess a cell phone, and 56% of those devices are smartphones (Source: Pew Research Center). More importantly, over 80% of smartphone […]

SEO Services Charlotte

by admin @ Black Bear SEO

SEO Services Charlotte Black Bear SEO strives to be the best supplier of SEO Services Charlotte. If you have been in business for an extended period of time you’ll remember placing ads in the newspaper of yellow pages. Now, you’ll know that both of those are fairly useless when it comes to gaining leads for your […]

The post SEO Services Charlotte appeared first on Black Bear SEO.

Yoast: Your Complete WordPress SEO Toolkit

by bluenorth @ BlueNorth Marketing

By ProBlogger SEO Expert Jim Stewart of . Driving your WordPress website toward a higher Google ranking involves constant tweaking, which can mean hours of detailed work. Enter Yoast SEO: the one WordPress plugin that can optimise your entire site. This comprehensive tool is the most complete SEO plugin available for WordPress, with the ability...

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Free Veteran Website Design

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

DunnTek offers a FREE web design to a qualified recent veteran!

The post Free Veteran Website Design appeared first on DunnTek | Raleigh SEO, Internet Marketing & Web Design.

How To Save Your Time By Using The Content Marketing Pyramid

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

This is a guest post by Lesley Vos. You write content. No, you don’t write content. You produce awesome content. Badass content! Compelling content! Evergreen content… The content of all contents! Tons of content to promote. Tons of content to cover a broad audience. Tons of content to prove your marketing strategy works. Tons of […]

The post How To Save Your Time By Using The Content Marketing Pyramid appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

Video Blogging and Raleigh SEO

by x4h @ Xperience4higher | We Know Small Business

Raleigh SEO and Marketing tips for Small businesses: Unleash the vlogs You might be asking yourself what in the world is a vlog?  Easy, it’s a video blog. Vlogs are a unique way to market your business, drive traffic to your website and connect with customers and prospects.  The best part? With today’s technology even a sole proprietor can produce Continue Reading

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Small Business Local Marketing Part 2

by x4h @ Xperience4higher | We Know Small Business

Local Marketing for your Small Business | Raleigh SEO and Website Design   Welcome back! Last week we reviewed the ins and outs of local marketing for your small business. This week let's dig deeper. And look at exactly how to properly plan as you begin to get more disciplined with regards to your small business marketing. It's no surprise Continue Reading

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Raleigh SEO Agency -

Raleigh SEO Agency -


First Page Advantage - Search Engine Marketing

Search Engine Optimization Services In Raleigh NC Statistics show that almost 50% of all searches in Google in 2016 have been for local purposes. More than half the people who performed a local search have visited that business within 24 hours. Over 70% of them have confessed they look up the physical location and the …

How To Get Traffic Whenever You Want

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

You are frustrated. Because lately you have been working like crazy person… putting a truckload of hours into your blog, but you have nothing to show for. You can´t see ANY progress, regardless of how much you WANT it. The hard fact is that Google Analytics will NOT suddenly show a traffic spike on your […]

The post How To Get Traffic Whenever You Want appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

SEO Content Writing: The Basics

by Noah @ Look to the Right

If you own a business, then you probably already realize that it is important to have a presence on the internet, meaning, at the very least, […]

Colleges & Universities in Raleigh: Web Design Gallery

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

I thought it would be interesting to look at the websites for the Raleigh-area colleges and universities and see how their website designs stacked up against each other. Below are some of the websites of colleges and universities in Raleigh. These made my list because of their unique website designs, their use of large photos on the websites, and their overall web design creativity.

Color in Web Design: Color Symbolism

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

Color is an important element web designers need to think about when creating the look of a website. Different colors have different meanings – cultural, instinctual, universal, and more – and can stimulate different people in different ways. Visitors might not notice the impact that using the right colors can have (although they might if Continue Reading »

How I Make $12-$24,000 A Day With Email Marketing (Email Guide PT1)

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

How I Make -,000 A Day With Email Marketing (Email Guide PT1) Video 61 In The 100 Dayish Challenge Click To Subscribe for new daily business videos DAILY at 8am —=== https://goo.gl/tnfc02 === Alex Becker breaks down the core of all his businesses, email marketing

The post How I Make $12-$24,000 A Day With Email Marketing (Email Guide PT1) appeared first on Raleigh SEO Company | Digital Marketing & Web Design.

Raleigh SEO (888) 653 - 7820

Raleigh SEO (888) 653 - 7820


Raleigh SEO

Get Your Business 10x More Exposure and 10x More Customers at Raleigh SEO. Our services drive more customers to your website, products, and services.

SEO Raleigh | Level 1 Raleigh Seo | Marketing for the local Raleigh area

SEO Raleigh | Level 1 Raleigh Seo | Marketing for the local Raleigh area


level1raleighseo

seo raleigh will be needed to rank well in the raleigh area, we help clients all over the raleigh area. Raleigh seo is vital in growing your local business.

Michael Georgiou to Speak at Raleigh SEO Conference - @ImaginovationCo

Michael Georgiou to Speak at Raleigh SEO Conference - @ImaginovationCo


Imaginovation

Raleigh, NC - Imaginovation's CMO and Co-founder Michael Georgiou has been selected to speak at the Raleigh SEO Meetup Conference in May.

Writing Ideas for SEO

by Noah @ Look to the Right

Many people make the mistake of thinking that good search engine optimization (SEO) is all about putting the right keywords in the right places, and, while […]

Raleigh SEO Expert & Digital Marketing Consultant

Raleigh SEO Expert & Digital Marketing Consultant


Greensboro SEO Pro

If you're in need of an SEO Expert in Raleigh, choose one that focuses on ROI. Internet Marketing: SEO, Social Media, PPC, Web Design, Email, & Content

Charlotte NC SEO

by admin @ Black Bear SEO

Charlotte NC SEO  Black Bear SEO has pledged to be the best supplier of Charlotte NC SEO. If your company has been in business for some time you may remember paying to have ads placed in the local phonebook or weekly flyer. Presently, you’ll realize that both of those are genuinely hopeless with regards to picking up leads […]

The post Charlotte NC SEO appeared first on Black Bear SEO.

SEO Tips for Google in 2016

by odomisan @ Premier SEO Agency

SEO 2016 Trends

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

Important trends about SEO for 2016 that business owners and SEO professionals need to consider.

The post SEO 2016 Trends appeared first on DunnTek | Raleigh SEO, Internet Marketing & Web Design.

5 Ranking Factors, and Backlink Strategies That Real Estate Professionals Ignore

by Mitchell From @ America's Best SEO Services Company | Local Real Estate SEO Experts

It is important to use SEO in the real estate world. Using the right combination of keywords and content strategy are vital for real estate professionals looking to increase web traffic, acquire more leads, and convert that web traffic into clients. Real estate SEO will help all real estate professionals with their businesses and will […]

The Guide To Website Taxonomy For Users and SEO

by linchpinseo @ Linchpin SEO ///

What is a website taxonomy? Taxonomy creation is the process of creating a classification system for a website. One of the most notable examples of a taxonomy is the species classification system. There are many ways of implementing a taxonomic system on your website that will provide a better user experience and help your search engine […]

17 Top Search Engine Ranking Factors in 2017

by Paul Leary @ ARE YOU ON PAGE 1 ?

You may not realize this but Google uses 200 elements in deciding which web-pages to present in their search results when a user searches for a particular term/phrase. Now unless you are on Google’s payroll and are on the team that develop those elements into their algorithms, you are not going to know what exactly these are. Nevertheless, some Search Engine Optimization (SEO) experts have conducted in depth research and offered their insights and findings on these factors. Consequently, we now have a roughly clear idea on what transpires. Out of the 200 factors, I have highlighted 17 leading indicators

Cleaning Your Site – What you should be looking at

by webmaster @ Lizardwebs

So, most of you probably don’t know much about what goes into doing websites directly or how we go about optimizing them for search or such. Then again, if you’re showing up HERE, maybe you do. Regardless, I’ve been on the creation side of the web for over 20 years now. I’ve seen good, bad and everything in between. I have turned OUT good, bad and everything in between in that time period LOL – we all start somewhere.  We don’t turn out bad intentionally, but at different times, creativity may have run a little shy, time may have run a little shy – or a client’s BUDGET may have run a little shy. You don’t build the Taj Mahal with a doublewide budget – and we’ve seen a lot of double and even “single-wide” budget clients in the last 20 years. That said, there are certain things that need to be done.  There are certain tenets to a good website construction – for RANKING. And what I see out of a LOT of shops – and, unfortunately, devs that are out there, is NOTHING but “pretty pictures” in the site.  It drives me absolutely crazy. A well-done site will have a nice combination of design (or at least a catchy design), good and reasonably thorough content, and a solid structure. In a well-designed site, these images will ALSO load quickly and will be appropriate to the project. We’re going to cover these topics across at least a couple of articles. Bad Website Structure – Everywhere I’ve got one “under the knife” now that was done by an UpWork person for one of my clients. The potential client asked me back in December if I could help him. I really didn’t have time, so he pressed on with his Upwork contractor. Who turned out a nightmarish site as far as being rankable. Looks great on the surface, but so many things were done wrong. Now we’re working on SEO for him as of last month. While we’ve made progress with them, it really is going to require some remedial work. It honestly is such a mess that I’m not sure if I’ll be able to fix it without rebuilding it elsewhere and moving content across. We just took on another project. The guy has done great work – but as I feared, he spent his time on pretty pictures. It’s going to look GREAT – except I guarantee it won’t ever be found – unless I go back and do a whole LOT of retrofitting.  And I’m going through it and getting more and more irritable. Pretty site – it really is. But several poor choices were made. A bad choice here or there is not the end of the site, but more than a few makes ranking any website harder than it should be.  When you put pretty over SEO, you likely you will end up with a client down the road asking “WHY is this site not ranking? It’s so pretty!” Now, bearing in […]

Club Worx

by Webmaster @ Outside Raleigh

ClubWorx is a premiere, locally owned, health and fitness facility serving southwest Wake County and beyond since 2001. Envisioned as a center where a growing community of families could come together to get fit and have fun, the club has certainly seen success. The state-of-the-art facilities and friendly environment make ClubWorx the leading destination for everybody’s health and fitness needs. Boasting an outstanding group exercise program (over 70 classes per week!), ClubWorx features BodyPump, BodyCombat, BodyFlow, pilates, yoga, group cycling and RPM (computerized bikes), step aerobics, zumba, and more! ClubWorx vast aquatics program features a large outdoor pool, 25-yard indoor pool, year-round swim lessons, year-round swim team, Master’s Swim program and water aerobics classes. The myriad of kids fitness Read the rest

Raleigh SEO Tips: How to List Your Small Business on Yelp

by x4h @ Raleigh SEO – Xperience4higher | We Know Small Business

Raleigh SEO Tips: Listing your business on Yelp can drive new business! Should you list your local business on Yelp? Well this Raleigh SEO expert says absolutely but do it the right way! Social media comes with both the good and the bad. You have to be prepared to engage your local market with quality service and an overall good Continue Reading

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8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

Bathroom Remodeling for the Needs of the Elderly or Disabled

by Kim Adamof @ Outside Raleigh

People with Disabilities or the Elderly have special needs when it comes to being able to handle themselves in a bathroom. Remodeling a bathroom to meet these needs is a challenge where safety and usability are major concerns.  The benefit of designing with accessibility in mind allows a person to maintain their independence and privacy.   When planning a remodel the major items  to analyze are floor space, toilet, shower/bath, door widths and vanity needs. Floor Space.  Plan as much clear floor space as possible.  At least a 60″ diameter is needed for a wheelchair to maneuver comfortably.  Select floor materials that are non skid and have a smooth surface for moving a wheelchair. Toilet.  Install a raised comfort seat toilet. … Read the rest

Business Coaching, 20x My Revenue And Being Slapped By Frank Kern

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

Last year I declared that this day was named the day of honesty. Then let´s be totally honest, so here we go… * Taking a deep breath * You have been MISLEAD your whole life as an entrepreneur. Yeah, I said it. * Waiting and looking up towards the sky * Since there apparently isn´t […]

The post Business Coaching, 20x My Revenue And Being Slapped By Frank Kern appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

Do Domain Names Affect SEO?

by OakCityTech @ SEO & WEB DESIGN DURHAM RALEIGH CHAPEL HILL – OAK CITY TECH

Beer-Related Websites in Raleigh: Web Design Gallery

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

Below is a sampling of some of my favorite Raleigh beer website designs, which I chose for their unique website designs and their unique use of large-scale photography in their website designs. (And of course, because their beer is really good, or the beer event is really neat.)

What is Retargeting?

by admin @ SEO Drop

All About Retargeting. What is Retargeting? Retargeting is a marketing strategy aimed at users who have already visited a website. First, this strategy is deployed to attract visitors who previously found interest in a website. This approach can be more effective in generating web traffic from quality customers rather than general internet users.   Secondly, […]

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Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

Things You Can Do So Google Will Love Your Site

by rodney tucker @ SEO Raleigh

If you can manage to get Google to rank your site well, it can be the key to attracting very high levels of traffic. If you can figure out how to leverage Google to your own advantage in the Raleigh search engines, you could find it’s easy to draw in thousands of free visitors. Regardless of what your site offers of what niche you work in, Google can bring you the targeted traffic you want. Google is the master when it comes to directing the right type of traffic your way. But the question that comes up here is – how do you exactly make Google like your site? This article will look at some ways you can increase your site’s appeal in the right way. Social media can be the key to effective SEO. The game isn’t any different when you’re playing it with Google.If you want to make it somewhere with Google in terms of ranking, then you have to make use of social media in the best possible way. Always remember sites like Twitter, Facebook, LinkedIn, and other social media sites.If you’re regularly delivering high quality content, stay active on sites like these. Social bookmarking sites like Digg and Reddit are also excellent for increasing your backlinks. You might not notice too much improvement at the beginning, but it will gain momentum in the future. Social media and great content equals to amazing Google rankings. Just like in SEO where a good strategy includes backlinking, so does any strategy that works well with Google. One of your goals should be to attract as many one-way backlinks that are relevant to your site as you can get. You will get far better results if you can get highly targeted and relevant backlinks. You’ll be able to get Google to give you a green signal when your site gets noticed due to the backlinks. It will quickly become apparent that the search engine giant gives you a lot more attention when you get connected to the right sites. It’s a super simple thing but it still makes quite a difference. If one of your goals is to stay ahead of the crowd with your Google rankings, you need to be ready to keep track of where technology really is going. This is just another method of telling you to keep your website updated. Your site needs to have a mobile version. See to it that it doesn’t look like it was created in the dark ages. Google favors the websites that focus on the now. Websites that are current and stay updated in terms of technology. This might seem like a simple factor, but it does matter. There not just one thing that separates success and failure. This is why you should think about using the tips in this article. Once you get some Google love, things should be on the up and up for you. All you will have to do is constantly put in the effort to […]

Search Engine Optimization Success and The Google Game

by linchpinseo @ Linchpin SEO ///

If you’re playing the Google Game – that is, trying to get your site ranked higher in Google – you’ll need to employ the most modern SEO practices and pull out all of the stops. That means using all of the SEO campaign tactics that allow some websites to outrank much larger organizations, many that […]

Instagram Marketing

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

Premier SEO Ninjas is not only very adept at helping you land high on organic search listings, but it is also very proficient in helping you grow your Instagram followers and maintain your brand’s image, credibility, and trustworthiness for many decades to come. In case you haven’t noticed, two of the most powerful search engines [...]

Video Blogging Tips – Equipment Guide!

by x4h @ Xperience4higher | We Know Small Business

Raleigh SEO and Marketing Tips Recently, we touched on the basic information for starting a video blog and how it can be profitable for your Raleigh SEO campaign. Today, we are focusing on the equipment that will maximize your budget. Most small business owners get nervous about producing high-quality video. It’s natural. With endless advertisements for equipment and software ... Continue Reading

The post Video Blogging Tips – Equipment Guide! appeared first on Xperience4higher | We Know Small Business.

Thinking of Remodeling Your Kitchen? Step #1: Demolition

by Kim Adamof @ Outside Raleigh

You are finally tired of that olive-colored refrigerator and gold linoleum floor in your kitchen.  It’s time for an update.  The home improvement stores are full of beautiful tiles, appliances and countertops.  You sit down with a designer and visually plan your new kitchen.  It’s going to be beautiful!  There is just one big step before you can start building your new kitchen and that is getting rid of the old kitchen. Whether you do it yourself or hire a contractor, the demolition of your old kitchen will be done in the same order.   This order creates the space needed to proceed with the demolition in the most efficient manner. Remove Old Appliances.  An appliance dolly makes it easier to… Read the rest

How To Charge Higher Prices In Your Business FAST

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

You are a bit annoyed. Nah, who are we kidding? You are p*ssed off. Because you have been trying almost all the tactics under the sun related to how to grow your business… …but you have NOTHING to show for. You are now standing at a crossroad, but you have to choose your next path […]

The post How To Charge Higher Prices In Your Business FAST appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

Food Trucks in Raleigh: Web Design Gallery

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

I thought it would be interesting to look at the websites for local Raleigh food trucks and see if they are as unique as their food. Below are some of the best website designs of Raleigh food trucks. They made my list because of their unique website designs, their use of large photos on the websites, and their overall design creativity.

4 Reasons To Ignore SEO In Your Content

by bluenorth @ BlueNorth Marketing

When it comes to SEO, most agents are focused on getting to the top of the search results for phrases like “Real Estate Agent in X” or “Where To List My Home.” After all, spending time and money on rising in the search rankings will lead to more clients, right? I wholeheartedly disagree. I’d rather...

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The post 4 Reasons To Ignore SEO In Your Content appeared first on BlueNorth Marketing.

4 Dumb Blogging Goals Most New Bloggers Set – And What To Do Instead

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

This is a guest post by Greg Digneo. You’re exhausted. You were so excited to start your blog. But now, a few months in, you’re floundering. Day after day you obsess over driving traffic to your blog. You’re a great writer… And your ideas need to be heard. But all of your blood, sweat, and […]

The post 4 Dumb Blogging Goals Most New Bloggers Set – And What To Do Instead appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

How To: SEO Optimization For Blogs In 3 Steps!

by OakCityTech @ SEO & WEB DESIGN DURHAM RALEIGH CHAPEL HILL – OAK CITY TECH

Advanced Keyword Research Tutorial (5-Step Blueprint)

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

Advanced Keyword Research Tutorial (5-Step Blueprint) Want to do keyword research the right way? Then check out this insanely actionable SEO tutorial. In this video I’ll reveal my 5-step process for finding awesome keywords that your competition doesn’t know about. Here’s a breakdown of what you’ll learn: First, I’ll go over the first step to […]

The post Advanced Keyword Research Tutorial (5-Step Blueprint) appeared first on Raleigh SEO Company | Digital Marketing & Web Design.

Social Media: Paid vs. Organic

by Sara Brace @

With over 2.3 billion people on social media last year and 2.5 billion projected for 2017 according to Statista, it’s hard to deny the impact that social media can make on consumers. Businesses of all industries should understand the benefits…

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Small Business Local Marketing Part 2

by x4h @ Raleigh SEO – Xperience4higher | We Know Small Business

Local Marketing for your Small Business | Raleigh SEO and Website Design   Welcome back! Last week we reviewed the ins and outs of local marketing for your small business. This week let's dig deeper. And look at exactly how to properly plan as you begin to get more disciplined with regards to your small business marketing. It's no surprise Continue Reading

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Raleigh SEO Content Writer | Content Development & Marketing

Raleigh SEO Content Writer | Content Development & Marketing


Tara Lynne Groth, Freelance Writer & Journalist

Tara Lynne is an SEO content writer with a background in marketing.

Raleigh SEO & Digital Marketing Agency - Go Fish Digital

Raleigh SEO & Digital Marketing Agency - Go Fish Digital


Go Fish Digital

Go Fish Digital is proud to offer comprehensive SEO and digital marketing services in Raleigh, NC and across the entire Research Triangle area. 

Content Marketing is the new SEO – Raleigh SEO Meetup

Content Marketing is the new SEO – Raleigh SEO Meetup


Dirigo Creative

This week we attended the Raleigh SEO Meetup to learn more about Content Marketing and it’s impact on your online marketing strategy. I think it’s fair to say that Content Marketing is …

Raleigh SEO Agency That Gets Results!

Raleigh SEO Agency That Gets Results!


BlueNorth Marketing

Tired of other SEO agencies over promising but under delivering? Then we need to talk. We are THE Raleigh SEO agency you've been looking for!

Bad SEO Signs

by Eric @ Lizardwebs

Bad Website SEO Optimization methods So, you say you just have WAY too many visitors – crushing your webserver and using up all your bandwidth? Put a few of these really UNHELPFUL tips into play and just watch your rankings tank. Might not happen immediately, but it will eventually. Just watch your site bomb right OFF the SERPs! And it will take forever to get that rank back! Good stuff. Multiple Doorways – This technique involves using several pages that are optimized specifically for search engine submission. These pages usually are nothing more than huge meta tags, lots of tags containing all the search terms, text that makes almost no sense but is loaded with the search terms. Pages like these will usually then either have a javascript redirect or a page refresh that takes you to another page that wouldn’t rank very well or get much traffic on it’s own merits. If you have a site that has index1.html, index2.html, index3.html, etc, this is probably the case. This is NOT to say that you can’t have multiple versions of your page for tracking purposes. If you submit a website to Google and the URL you give is googleindex.html and you are tracking your hits via googleindex.html hits, then you are not abusing the system. Just make sure your page contains relevant information. There are other ways of examining where your hits come from, but this can be acceptable. Script Cheats/Cloaking – also referred to as “Stealth” or “cloaking” – This technique looks at the incoming User Agent most of the time and prepares specifically created text for that search engine spider. Legitimate script techniques were heavily used when browsers were not supporting much in the way of standards several years ago. They are still used to maintain backwards compliance and to provide workarounds on certain browsers in some cases. However, if I subvert that concept to look for the “googlebot” user agent and then start feeding out a bunch of search engine spam to get my rankings boosted, that is considered a script cheat. Normally you can spot this sham by the content that is shown on the search engine brief when a search is done and then get to the site and the content isn’t even close. I lost my very high ranking once to a site that had done just that. They were selling insurance and had included my company URL in the spider spam. It included a ton of terms that had nothing to do with my company, it’s products, or anything else. They were simply usurping the power of the name and taking legitimate customers from my site by posing as an affiliated partner – which they weren’t. Being part of or creating your OWN Link Farms – These are still ranked highly by several search engines much to my disgust. These pages are nothing more than a HUGE collection of links that provide no useful information, but have a ton of links with a […]

Creating a Google My Business Page

by admin @ SEO Drop

Is A Google My Business Page Important? Is a Google my business page important? Do you want to Know how Creating a Google My Business Page will effect your business? This may be a question you have been asking yourself. It is very important. Nowadays people will search for service providers online. Potential customers will […]

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Cleaning your site – Part 2 – Page Structure

by webmaster @ Lizardwebs

Continuing on with our “Let’s clean up yer site” run, let’s take a look at MORE of the onsite search optimization things… Back in the good old days, before search engines had as many smarts as they do today – and SEO was NOT a daily marketing item, things were pretty simple. We were ticked to DEATH when one of our hardware suppliers put UP a website so we could download new drivers pronto! This was WELL before the days of automatic updating were even probably conceived. There just weren’t that many sites out there. I remember being able to get updated drivers for my Creative sound card. What a joy. Didn’t have to request and then wait for shipment of those crazy disks. Lest I get drawn off into reminiscence, the point is, back in those days, it was NOT so difficult to keep track of things. Structures were usually what those of us in the business call a “flat” structure – every page was in the “root” of the website. Very few even THOUGHT about structuring their sites. You often saw just small sites. There were NOT those thousand page+ behemoths that almost ANYONE can create effortlessly today – say NOTHING about massive sites like Microsoft or Wikipedia. There was no need to do a whole lot of structuring with your 10 page site… I could go to the Creative Drivers page and there would be my card number and I clicked on the link and downloaded the zip file and installed. Granted, downloading it at 14.4K was a lengthy process, but… As time went along, the web became more and more crowded. Those same files that we went to Creative to get might also be offered elsewhere – maybe with a bunch of OTHER manufacturer drivers. There had to be some sort of structuring to help categorize things and make accessing finding them easier. As time went along, the search engines had to get “smarter” to better categorize things and keep track of them. What web devs discovered worked well for THEM was to categorize their OWN pages in a way that might logically make sense TO the search engines.  Not only did it make it easier for web devs and webmasters to keep track of their pages as their sites got bigger and bigger, it helped create logical relationships that the search engines could understand – parent/child relationships. Flat Structures Just to make sure we’re on the same page – a flat structure would give you urls like http://mydomain.tld/mypage1, http://mydomain.tld/mypage2, http://mydomain.tld/mypage3, etc… This kind of structure is easy to maintain – there is no concern over categorizing it, CSS and link structures are easy to handle even if done in manual HTML/CSS/Javascript. That can be fine if there really is not too much content, or your products are not very diverse, or maybe you only have one service / product and don’t need explanations too far. But when you do have more than just one service […]

Why PageSpeed Matters For SEO

by OakCityTech @ SEO & WEB DESIGN DURHAM RALEIGH CHAPEL HILL – OAK CITY TECH

9 Best Reasons To Invest In SEO In 2018

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

If you have an online business, chances are you have heard of SEO and everything that is associated with it. One thing you’ll hear is that search engine optimization is no longer needed to help your company succeed. This is of course absolutely false. This rumor may have led to your decision to hold off [...]

The Need for a Comprehensive and Systematic Web Traffic Analysis

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

Written by: Elizabeth Engen, Principal of Premier SEO Ninjas Businesses spend considerable portions of their budget on inbound online marketing campaigns from the classic search engine optimization strategies to pay-per-click advertising campaigns and social media marketing. All of these activities are geared for a single purpose: to drive traffic to a business’ website. It is, [...]

Backlink building

by Paul Leary @ ARE YOU ON PAGE 1 ?

Backlinks form an important part of SEO. By focusing on this aspect, you will be making your journey to the top more feasible. A backlink basically refers to featuring the link to your website on another site. The more backlinks you have, the better chances your site has of attaining a higher ranking. Google considers backlinks to be an indicator of your website being important. Backlinks also lead to an increase in traffic.

Dental SEO: How to Optimize Your Dental Practice’s Website For Search Engines

by Jamichael Mitchell @ TruRank Marketing

If you’re a dentist and you’re looking to increase sales for your practice, SEO is the way to go. Here's how to optimize your website for Google.

The post Dental SEO: How to Optimize Your Dental Practice’s Website For Search Engines appeared first on TruRank Marketing.

3 Things To Look For When Choosing Keywords For SEO

by Jamichael Mitchell @ TruRank Marketing

Keyword research is a long, extensive and highly analytical element of an effective SEO strategy.

The post 3 Things To Look For When Choosing Keywords For SEO appeared first on TruRank Marketing.

Advanced Step-By-Step SEO Tutorial (2017)

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

Advanced Step-By-Step SEO Tutorial (2017) If you want higher Google rankings, this SEO tutorial is for you. In my experience, success with search engine optimization comes down to getting the fundamentals right. Then moving onto advanced SEO strategies and techniques. And that’s exactly how this SEO tutorial is structured. First, you’ll learn how to improve […]

The post Advanced Step-By-Step SEO Tutorial (2017) appeared first on Raleigh SEO Company | Digital Marketing & Web Design.

5 Web Design and Development Mistakes That Hurt SEO

by Amistad Pros @ Amistad Pros

Web design and development, if not well executed, can make or break your online business presence. Sometimes, a web designer will make an attractive website and unknowingly compromise the site’s rankings on search engines. Good quality web development should be aesthetically pleasing without compromising your SEO efforts. We’ve put together a list of 5 common […]

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Blogger Outreach – How To Get On 158 Blogs In 14 Months

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

You are embarrassed. Lately you have been isolating yourself to work like crazy on your blog, but your results are barely visible. The only traffic spike to your website is your mother finally being able to type in your domain name correct. And you are starting to realize that all your hard work and effort […]

The post Blogger Outreach – How To Get On 158 Blogs In 14 Months appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

Raleigh SEO Marketing

by Eli @ level1raleighseo

As you might already know we do marketing for the raleigh area, with that being said we specialize in construction businesses however we work with any business low or small. So you might be wondering if were worth your time and investment. I can say that most of the time we have always satisfied our […]

The post Raleigh SEO Marketing appeared first on level1raleighseo.

Google SEO for Dummies

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

Google SEO for Dummies Google SEO For Dummies, Deadbeats, and Beginners! In this video, I reveal “The Magic 3” web properties you can use to leverage into better search engine rankings in very little time. Google puts special weight to 3 specific web 2.0 properties, and I show you how to leverage them in this […]

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Dominating Local SEO

by Eric Erickson @ Outside Raleigh

Do you have a business you want to take to even greater heights? Then investing in local SEO is critical. Inn order for your business to grow, you need to make sure to reach as many potential consumers as possible. Businesses, most importantly startups, must start by marketing locally before entering the national or international market. Local SEO is not very expensive, and small business can easily take advantage of it. Hire an expert You should employ a professional to get it done for you to get outstanding outcomes. When selecting the schemes to apply, effective Search Engine Optimization needs research and proper assessing. Professionals understand the best way to move about these procedures so as to reach an excellent… Read the rest

Raleigh Startups Specialized Marketing Needs

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

Raleigh startups, and North Carolina startups in general, have specialized digital marketing needs that can be a bit different than those of many traditional brick and mortar businesses.  We’re here to walk with you through the evolving needs your startup will have.  To understand what makes startups different in regard to what they often need in the way of services such as search engine optimization (SEO), web design, and so forth, a bit of brief discussion about the startup life cycle is needed. 
What’s a Startup
The term startup generally refers to a venture capital funded business that has a strategic business plan of sufficient potential ROI that investors have supplied the money that the company needs in order to develop a new product or capability that isn’t in the market yet.  In many cases it’s fully expected that the startup won’t be profitable for some time because they have to first develop their new product or service and then bring it to market.  Let’s dig a little deeper into that.
Early Lifecycle of Raleigh Startups
Startups developing a new business to business service will often engage in a process of organically identifying suitable prospects and contacting them in order to solicit their involvement as beta testers during the development cycle.  You likely won’t be staffed or organized internally just yet to support a large onset of customers, because you’re in development mode instead of production.  Your primary concern will be ensuring that when you reach out to a prospect, whether in Raleigh or elsewhere, that what that prospect sees online conveys that you are organized, looking at the big picture, and taking what you are doing seriously. 
Web Design for North Carolina Startups
Raleigh startups needs a web presence which conveys that you have something worth taking a closer look at.  This requires not only the right type of content and messaging on the website, but also a visual style that says “we have something special.”  To convey that, some startups may want to venture away from conventional approaches to web design and be deliberately different.  Others may have a quicker cycle and prefer to build their website to support runtime operations and visitor conversion.  I’ll try to explain the difference.
A traditional business providing home services, such as a plumber, for example, may benefit from well-studied designs based on neuroscience conversion principles in order to achieve the highest probability of converting a website visitor into a customer.  This is done through conversion-oriented design that looks at the composition of the page to ensure certain things are in the right places and that key things aren’t missing.  Color and messaging are very important as well.  The idea is to create subliminal trust and funnel your visitor into taking a specific action.
In contrast, Raleigh startups may have a different spin on this at this point in the life cycle of their business.  The startup often wants to be seen as a potential market disruptor with something new and different to offer.  Something noteworthy and compelling.  To accomplish that, they must strike a balance between standing out and maintaining a corporate image that says they have their act together.  The design challenge is to convey their essence and messaging in a powerful way so that prospects imagine themselves benefit from the product while potential investors alike find themselves wondering, “What if?” and envision the possibilities.
SEO Foundation
From the perspective of SEO, a strong brand presence should be established early so that when people search for the business by name, they will hopefully see a lot of results about you on page one.  This serves several purposes.  First, it will allow the various digital assets involved to begin earning trust and authority in search engines.  The authority of these properties will be increasingly important to the startup down the road if they plan to move into the mode of delivering their service to the general market.  Further, it will also ensure that key digital properties are claimed so that they aren’t hijacked by either a competitor or someone else hoping to siphon off some of the potential website traffic.  By properly creating and linking essential properties through specific methods, the startup can avoid some potential problems, eliminate entity ambiguity, and create trust with search engines.  I think of these early steps as the most critical foundation of SEO for a business.
Brand Search Feasibility
Before your business is instantiated, you may want to analyze the online search feasibility of your proposed brand and ensure that you aren’t going to be competing to be found for your own brand name against other established, high-authority websites whose branding may be similar enough to create problems for you.  You can find a high level view of that process on this page.
Why does this matter?  Think about very famous shoe brands named after the gods of Greek mythology.  Now, imagine that their main brand word is part of your company name.  Even though you may not be competing with them on products or services, you may very well be competing with them to be on page one of search results for your own brand name, as I’ll explain next.
For example, let’s say your business is called ‘Brand Marketing’ because you’re in the marketing business.  However, there’s a company simply called ‘Brand’ and they happen to have a marketing department of their own, and they’ve invested in SEO to be sure their marketing department is getting top billing for the search phrase ‘brand marketing.’  You’re competing with them in search engines even though you might not be competing with them for customers.  A preliminary competition analysis can help you understand the difficulty of being recognized in Google for your own brand.  Being recognized in Google search will cost less and be significantly faster if you select a brand name with good SEO prospects. 
SEO for Products and Services
An on-going SEO campaign may or may not be called for at this early stage, depending on when the business needs organic search engine traffic to sustain operations.  It’s a question of timing since such campaigns often require anywhere from four to twelve months according to Google, though very competitive industries may require even longer than that.  Because the product or business service itself is likely still in development, it may not be possible to fully map out all of the taxonomies and naming conventions needed for SEO at this point if you have not finalized certain details relating to the product.  For example, if the product or service has a special name they want to rank for, that isn’t possible until the product name is nailed down.  Instead, you’ll have to focus on generic search terms to start creating some authority and come back to product naming later.  The sooner in the product lifecycle that the name can be nailed down, the sooner that more specialized SEO work for Raleigh startups can begin.
Paid Search Advertising
Paid search, such as Google AdWords, can potentially play a role in the early lifecycle of Raleigh startups.  This would potentially come into play if the startup is having difficulty identifying and reaching out to beta partners.  A possible solution is to use paid ads to get traffic to the website.  In such case, it is critical that the website landing page be designed in such a way as to maximize the probability of a contact request via the website.
 

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Picking Good Keywords for Your Site SEO

by Eric @ Outside Raleigh

Search Terms and Keyword selection If you’re just starting with a new SEO company (be it us or not), having a new website built, building up a new marketing campaign or anything along these lines, it is IMPERATIVE you know what keywords are important to you. Let’s take that one step at a time. IF you’re already familiar with keywords and what keywords are the most beneficial to YOUR company, you might skip this post. If you have no real good idea what a keyword is (or how a keyword actually can be 4 or 5 words!) then you might want to read on. What IS a keyword? Simply put, a keyword is a word or GROUP of words (phrase) Read the rest

Minneapolis SEO Experts

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

Facebook leads the way in 2014 most used Social Media site! What is your most used?

LTTR Client, AbleTo, Raises $36.6 Million in Series D Funding

by Janelle @ Look to the Right

Raleigh, NC – September 3, 2017 AbleTo, Inc., the leading provider of technology-enabled behavioral health solutions proven to improve patient outcomes and lower healthcare costs, recently […]

Minneapolis SEO

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

Infographic Search Engine Optimization in Minneapolis  

Winston Salem Web Design

by admin @ Black Bear SEO

Winston Salem Web Design Having an appealing website is something that is a benchmark in today’s market, that is the reason we offer the best Winston Salem Web Design. A site informs a reader a ton concerning a business and that could be the single thing that makes or brakes a deal. Numerous individuals when they […]

The post Winston Salem Web Design appeared first on Black Bear SEO.

Raleigh Chamber: Biz Expo 2014

by x4h @ Xperience4higher | We Know Small Business

When: Thursday, May 1, 2014 at 9:30 a.m. – 4 p.m. Where: NC State Fairgrounds, Jim Graham Building Connect with more than 200 businesses that can provide products and services your company needs. Navigate your way through the show and find the businesses you want to see with our new Business Expo app. And learn the latest in social media Continue Reading

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Raleigh SEO Meetup Sponsored by Virante Inc. Brings Triangle SEOs Together

by mtraphagen @ raleigh seo meetup – Hive Digital Marketing

A jam-packed bar late into a Thursday night in downtown Raleigh? What could it be but the second Raleigh SEO Meetup, this time sponsored by Virante Inc., a Triangle Region full spectrum Internet marketing agency. SEO’s and those interested in SEO and related topics gathered last night at Isaac Hunter’s Oak City Tavern in the [Continue reading]

The post Raleigh SEO Meetup Sponsored by Virante Inc. Brings Triangle SEOs Together appeared first on Hive Digital Marketing.

How To Respond To Bad Reviews

by admin @ SEO Drop

How to Respond To Bad Reviews People will comment about the quality of services you offer them. Sometimes a customer may not be fully satisfied with the services that he got from you and he ends up offering bad reviews online. This will be a setback in your struggle to attract more customers online. Many […]

The post How To Respond To Bad Reviews appeared first on SEO Drop.

Relay for Life Spaghetti Dinner

by Webmaster @ Outside Raleigh

FOR IMMEDIATE RELEASE             Contact:  Pam Grimes Phone:  (919)747-7788 Come one, come all!!!  Calling all members of the community in the McGee’s Crossroads area to come out and support the 50/210 Fire Department and Ladies Auxiliary Relay for Life team at their spaghetti dinner on Thursday, February 27th from 5:00 p.m. to 7:30 p.m.  This is a great way to take care of dinner without having to cook.  The dinner will be held at the 50/210 Fire Department located at 50 Greenleaf Dr. Angier, NC  27501 in the McGee’s Crossroads area. Click The Image to see Flier All proceeds from the event will go the Johnston County Relay for Life – 50/210 Fire Department team.  Plates will be $7.00 and… Read the rest

Raleigh SEO Search Engine Optimization

Raleigh SEO Search Engine Optimization


Snap Agency

Snap Agency SEO Raleigh, North Carolina. Why is Snap Agency different from any other Raleigh SEO company? We've been implementing optimization since 2003.

What is Call Tracking

by admin @ SEO Drop

What Is Call Tracking? What is call tracking? This is a system that will enable you to assign different phone numbers to specific marketing campaigns. Potential customers who will be reached by the specific strategies will call the numbers associated them, but the system will direct all of them to a central phone number or […]

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The 7 Questions You Must Ask When Hiring an SEO Company

by linchpinseo @ Linchpin SEO ///

SEO is one of the most misunderstood, and most widely scammed business strategies. There are businesses all over the globe that will promise businesses the world, and guarantee top rankings, yet have little knowledge of what it actually takes or what SEO actually is. Being in the SEO world for close to 10 years now,  I have worked for, and […]

How Will Google Voice Search Affect SEO?

by Amistad Pros @ Amistad Pros

The response used to be ‘look it up’ if there was a question that needed to be answered with authority and accuracy. Now, that response has changed to ‘Google it’! Today, we look to robots like Siri, Alexa, and Google Assistant to answer our burning questions. These automated associates provide you immediate answers. But what does […]

The post How Will Google Voice Search Affect SEO? appeared first on Amistad Pros.

What is SEO or Search Engine Optimization?

by Jamichael Mitchell @ TruRank Marketing

Regardless of industry, every business can benefit from search engine optimization services. As SEO statistics show, customers spend a lot of time searching for products and services on search engines. If customers aren’t finding your business on Google, they’re definitely finding your competitors. In addition, the longer you wait to join the race for first-page

The post What is SEO or Search Engine Optimization? appeared first on TruRank Marketing.

SEO Minneapolis

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

Digital Marketing Trends in 2014   Is your business Current to the Market? Stay on Top of the Digital Trends of 2014.

Small Business Local Marketing

by x4h @ Raleigh SEO – Xperience4higher | We Know Small Business

Local Marketing in Raleigh, NC | Small Business SEO Raleigh NC   Hello again small business owners, managers and staff! We've been so busy of late it's been hard to keep up. Thankfully, we're back to helping you sort through all the noise in a fragmented advertising and marketing industry. When you think about local marketing, there's no doubt a Continue Reading

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7 Steps For Planning Out Your New Website For Success

by Eric @ Outside Raleigh

Putting a website together does not have to be difficult these days with all the choices you have. However, the very first thing that you must do when you start is to organize a plan that can make the process easier and help you to stay on track. 1. Setting Goals For Your Site Writing down very specific goals helps you to create a successful website as opposed to something that lacks purpose and measurable effectiveness. -What do you want to accomplish with your site? -What do you want visitors to do when they arrive on your site? -Do you want your site to elicit an emotional response? -What type of impression do you want to make at first glance?… Read the rest

Golf Courses in Raleigh: Web Design Gallery

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

I thought it would be interesting to look at the websites for some of the golf courses here in the Raleigh-Durham-Cary-Wake Forest area, to see if their websites are as nice as their fairways. Below are some of the best website designs of Raleigh golf courses. They all made my list because of their unique website designs, their use of large photos on the websites, and their overall design creativity.

Marketing Your Local Business In Search Results

by Logan Mosby @

Your small business is your baby, that you’ve nurtured and help grow for years and years. But as your baby has grown, so has the environment in which it has been raised. As a small business owner, it is imperative…

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SEO Project Management Considerations – Part 2

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

This is Part 2 in a series about SEO project management.  If you missed Part 1, you can find it here.
SEO Strategy
My intent with this section is not to articulate any sort of one-size-fits-all SEO strategy, because such a thing simply doesn’t exist in any actionable form, but, rather, to explain some of the associated issues that are going to affect which project management methodologies are used and how they’re applied.  You’ve probably seen ads where marketing companies say they’ll provide SEO services for $200 per month.  Having reviewed many such services myself, I can say that, at this price point, what you’re usually going to get is a pre-formulated package of specific items like X number of blog posts, articles, and so forth, which are all done the same way for each and ever client.  In the case where a business may be close to the tipping point in ranking, it is possible that such a formulaic approach might be all they need to tip the scales in their favor.  In my mind, that’s really just a nailed-down business process rather than a strategy, because a strategy to achieve a particular result has to be specific to that result.  If it’s generic, then I consider it to be a conceptual approach – not an actual strategy.  It also doesn’t meet the industry definition of a project.
In most moderately competitive industries, the people that I encounter who’ve tried such offerings generally didn’t get the results they hoped for.  This could be because they bought SEO services rather than SEO solutions.  In other words, they paid someone to come do some plumbing and carpentry, but not to actually build them a house.  Unfortunately, customers really don’t have any way of knowing whether what’s being proposed by a potential provider is going to work or not. How is a customer to tell whether the technical lingo in fancy looking Power Point presentations represents an actual bona fide SEO solution that’s going to create results, or just a bunch of paid hours keeping someone busy?  Unfortunately, there is no easy answer to this which is why it’s important to select real business partners who have a vested interest in your long-term success.  Let’s dig into some nuances of SEO strategy a bit further.  
To begin, boiler-plate programs may not meet the commonly-held definition of a project since you are simply paying someone to provide a predefined commodity service that they sell the exact same way to anyone that asks.  Within the field of project management, we refer to this as manufacturing since you’re simply following an existing process that you do the same way each time. Is your company and situation exactly the same as everyone else’s?  The question to ask yourself is whether you expect to beat a medium to high level of competition with a low-dollar service that does the same thing for everyone. I am not, by any stretch, disparaging this approach.  In the right situations, boiler-plate services can achieve results.  They may even create a good foundation on top of which more advanced services can be built.  You just have to be careful in setting your expectations based on the level of competition and the degree to which the approach has been customized for your particular business.  In moderate to high competition situations, a custom SEO approach will almost always be needed.
When you get right down to it, the goal of SEO is to help a website to achieve organic rank in search engines so that you get more traffic to your website, which leads to more customers and more revenue for your business.  As a business owner, that’s the result you’re after. If that’s the case, why do many companies sell standard list of pre-defined services?  Because people keep buying it, hoping that it will work.  Whether their service works or not, a single month’s payment covers their cost of having acquired you as a customer, so they come out ahead whether you keep paying them or not.  When your business model is mass-production, your focus is different than when you cater to a small number of clients determined to grow their business successfully. As an SEO service provider, when you are working with such clients in your local area, you need to concern yourself with establishing a reputation for quality.  
An SEO strategy is not simply developing a standard business process and using it the same way for everyone, knowing that it’s going to produce variable results for different clients since their situations are different.  A strategy requires looking at what it’s really going to take to rank a given website based on the competition and, at a high level, mapping out the pieces involved.  Several hours are needed to perform such an assessment.  Due to the rapid evolution of ranking algorithms and the resulting adaptations made by SEO experts, any SEO strategy should be understood to be conceptual and that changes will be made over the course of the project.
Insofar as what project management methodologies to apply, traditional waterfall models that try to map the whole out from start to finish may lack the flexibility required for moderate to high level competition situations where the effort can span several months or longer and require adjustments at each step.  At minimum, you’d be facing the high probably that two particular risks are going to manifest at any time without notice.  These are search engine algorithm changes and additional actions taken by competitors.  More iterative project management approaches should be considered.
Timeline and Milestones
Assuming that you aren’t simply following a manufacturing blue-print which follows a rote schedule, SEO is going to occur over a period of phases during which you will see website rankings fluctuate greatly.  A process called the “Google dance” often takes 2-3 weeks for things to occur, during which time you will almost always see your website rank drop initially – sometimes quite dramatically – and then fluctuate for a short period of time.  This is completely normal, is no cause for alarm, and can take a month or longer at times.  After this period, if your SEO was successful, your website will return to a higher position than it was before.  Your SEO activities should be organized around these cycles.
While the role of milestones in a more agile project management framework is a bit different than in a waterfall approach, there will almost always be certain things that need to be done early.  It’s quite likely this will include such things as on-site website optimization, social media profile creation and optimization, and other such fairly standard activities that might need to be performed prior to moving on to content marketing and other activities, depending on your SEO expert’s analysis and recommendations.  
In SEO, we are trying to woo Google to like our website.  Like any romance, sometimes it requires more work and determination than you expected, and we aren’t in control of the timing. We have to take things as they come and be fluid.  This can present a challenge in asset allocation for larger SEO firms that follow an IT governance structure such as the Information Technology Infrastructure Library (ITIL) and want to perform demand management.  Resource scheduling is difficult when you don’t know when the next round of activity will need to commence.
Enter the SEO Expert
The role of your SEO expert is to guide you through these shark-infested waters to help you get your website ranked in the way that hopefully results in great long term results.  This requires an intuitive understanding of SEO, an ability to assess risk, the application of technical skills, and the ability to keep things organized and on-track.  Where the average lay-person will go wrong is mistakenly thinking the actual application of technical skills are the difficult part of SEO.  In fact, once you know those things, they’re the easy part.  
You are paying a real SEO expert for knowing what’s actually going to work, and for having the kind of understanding needed to adapt as required throughout the course of the campaign. In practice, what a real SEO expert does may appear on the surface to be very similar to what a low-dollar provider might have done.  For example, both might perform some content marketing such as writing blog posts as part of the engagement.  The difference lays in the nuances of both how and when the techniques are applied and how it’s all knitted together.  You may end up with just a bunch of digital tidbits floating in cyberspace, or you may get a well-orchestrated cohesive framework unique to your business that shows Google that you’re the real deal. 
With Google’s algorithmic updates happening on such a constant basis now, everything that you think you know is subject to change without notice.  On any given day, you may be waking up to an entirely new set of rules.  The SEO expert is on top of these changes and will make adjustments as needed based on knowledge that isn’t publicly available.
Project Deliverables
People want to know what they’re going to actually get.  This is just human nature, and it’s the reason that standardized services are so easily sold. They readily cater to the basic human desire to eliminate uncertainty.  It seems more of a “sure thing” when you’re told that you’re going to get A, B and C, and you can cancel at any time.  I take the view, though, that’s it’s crucial to be crystal clear that the one and only primary deliverable of an SEO project is an improved search engine rank, and other secondarily deliverables may be provided as needed over the course of the project.  Such secondary deliverables may include the creation or optimization of such things as:

Social media profiles
Social engagement campaigns
Primary business websites
Images
Videos
eBooks and other digital content

Every project is unique; no two clients need exactly the same thing.   The thing about these secondary deliverables is that they may well change over the course of the project, and they should not be recorded as obligations.  Note that this will be in direct contradiction to the approach taken by firms that take a mass-production approach.  
This is the crucial difference between generic SEO that gives everyone the same thing and a customized SEO plan.  With a customized SEO plan, the focus is on achieving rank – not checking off boxes for doing work and hoping maybe it helps boost rank.  Secondary deliverables are going to be a natural result of the SEO process, but they should not be its focus.  Trying to nail them down in advance and put them into a contract is setting both the customer and the SEO agency up for serious heartburn when the dynamic changing environment necessitates a shift in the approach or timing.  This is a very realistic scenario that is best avoided by letting your customer know up front that while you may advise them on your activities over the course of the project, no specific secondary deliverables are guaranteed to be provided because your goal is to help increase their rank, not to create digital artifacts for their own sake.  The right customer will understand this and value having a professional in their corner with the know-how to make that happen.  
It really comes down to whether the customer is focused on an improved website ranking and trusts you to do what’s needed, or whether they’re more concerned about secondary deliverables that may not lead to increased ranking if they’re set in stone.  Unfortunately, many customers will have had prior experiences with the second scenario and thus have it in their minds that’s what they need to ask for simply because it’s all that they know.  Their prior experience shapes what they think working with an SEO professional should look like.  Unfortunately, that way of thinking will undermine their success so the SEO provider may need to re-educate their customer prior to beginning work.
This concludes part 2 in this series about SEO project management that will be continued.
 
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Google AdWords, SEO & Retargeting – THE TRIFECTA!

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

I put together a new video explaining how for many small businesses trying to figure out where to start, but not able to affording paying for 3 different services that can get pricey, I developed a special blend of all 3 together that gives a small business everything essential to get going.  What’s special about this is not the 3 services in and of themselves, although they’re all great, but rather it’s that I’m able to affordably price a combination of the three as a blended service.  This is not what most companies do, although I won’t be surprised to see others soon following suit.  My goal is to give new small businesses a way to get going with online marketing in a way they can afford.

Google AdWords starts bringing in new leads immediately
SEO & content marketing helps the business take control over their digital presence and be deliberate in how they grow their brand
Retargeting helps you be sure that the leads you may have spent money to get with AdWords aren’t lost, but rather you can continue to market to them over again!

The post Google AdWords, SEO & Retargeting – THE TRIFECTA! appeared first on DunnTek | Raleigh SEO, Internet Marketing & Web Design.

Raleigh SEO Marketing Agency

Raleigh SEO Marketing Agency


Raleigh SEO Marketing Agency

We specialize in getting business websites, videos, Facebook pages and more ranked on the 1st page of Google. Call Raleigh SEO! (919) 263-5747

Raleigh WordCamp 2013 Live Hangout on Air

by Jake St. Peter @ Dirigo Creative

PageRank – Huh?

by Eric @ Lizardwebs

UPDATE 2016-09-09: What WAS PageRank? PageRank was an integral part of SEO for many years. Read on to learn more about what it WAS, but its time has now passed.  We haven’t really counted on it now for a couple years – quite a while.  Most SEOs refer to rankings from Majestic.com or AHrefs.com or Moz.com. Google still has an internal mechanism for determining how much love they have for your site, but it is no longer shared in ANY fashion with the public. When you start talking to your SEO company, all those terms… What the heck is offsite? What is onsite? What is this and that? And then, of course, what is PageRank? Our friends over at Wikipedia have it something along these lines… PageRank is a link evaluation algorithm, named after Larry Page and used by the Google web-search engine, that designates a numeric weighting to each component of a hyperlinked group of files, like the World Wide Web, together with the purpose of “measuring” its relative significance inside of the set. The formula may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns for any given element E is denoted by PR (E and known as the PageRank of E). PageRank is not Google’s only formula that establishes positions in serp’s, but simply one of several elements utilized to establish ranking sites in search results pages for any specific search. Find out more at their site – PageRank Explained In short, if you didn’t follow all of that, it’s a system named after Larry Page (one of the Google founders) to help decide just how important your website actually is based on the content, links and other various factors specific to your website. Higher is better. The rankings go from N/A to 10. It is usually referred to as simply “PR” – not to be confused with “public relations” type PR. Quick PR Ranking Breakdown N/A: Google has no clue who the heck you are. If you have been around for a while, it really doesn’t like your content – scraped or just nothing of any real note. If you’re just starting a website, this is normal. PR 0: Google acknowledges your existence, but doesn’t see much value yet, but it has some faith in you. Still not a desired ranking. PR 1: Now you’re getting somewhere. You have content and some value in Google’s eyes. You’re not setting the world on fire, but you have relevance. PR 2: Okay, not shabby. Google likes you. You’ve got some decent content. PR 3: Good for a local website – much like the ones that we create. You’ve got content that is good, and you’ve got some clout. With a PR 3 site, you can usually launch a page and get pretty quick love from Google on it. PR 4: Now you’ve got some heat. PR 4 and up is pretty powerful medicine if you’re doing either backlinking or […]

What does an SEO agency or consultant actually do?

by John Doherty @ Credo

This is a question I get asked a lot, both as a business owner and an SEO consultant in my own right. The truth is,...

The post What does an SEO agency or consultant actually do? appeared first on Credo.

Finding An Ethical SEO Consultant

by webmaster @ SEO Raleigh

Search engine optimization, popularly known as SEO, is a technique that optimizes a website in order to make it very search-engine-friendly. SEO can be performed at the programming as well as at the content end – the programming aspect of SEO tunes the website to the requirements of the latest search engines algorithms, while the content aspect of SEO involves strategically embedding sought-after keywords in the website content. There are other methods as well – e.g., link building, article submission and directory submission. If you want your website to register its presence in the competitive world of Internet, you’ve got to resort to SEO techniques. Otherwise, a website fails to get noticed amongst millions of them. But the bad news is that there are many unethical outfits out there who promise you great SEO, but all they do to get your website a high page rank on the results page is employ a variety of unethical techniques (the so called black-hat techniques) to fool the search engines. If caught by search engines, your website can be blacklisted and banned for adopting unethical SEO techniques.It is, therefore, absolutely important that a website owner works along with an ethical SEO consultant, and here’s how you must choose one. Guide To Choosing An Ethical SEO Consultant The Internet has made the world a smaller place and a website owner can work with SEO consultants based in any part of the world – there are many SEO consultants’ websites all over the Internet, and tracking down one is not all that difficult a task. And here’s how you must choose one: 1. If the SEO consultant is a professional, then he must be accredited by many reputed organizations such as Google AdWords, Web CEO University, and SEO Pros. If the SEO consultant has more accreditations, well, the more the merrier. A certified SEO professional is ethical by default – ethics are inbuilt into their work code. 2. He must have an impressive roster of clients who speak highly of him. And he must not be hesitant to give out a few references. 3. If the SEO consultant is professional and ethical then it automatically follows he will have a successful track record. So, go ahead and check the websites he has performed SEO on, and check if they rank high on search engines results pages. 4. The SEO consultant needs to be versatile and he must offer services such as website analysis, content writing, keyword research, link building, SEO and, of course, adequate reporting back to the client. 5. The SEO consultant must have a clean track record, in the sense that he must never have been blacklisted for adopting unethical SEO techniques. Such techniques include spamming search engines, trading links with websites that are part of link farms, or cloaking, which means coating keywords with the same color as the website’s background and stuffing a whole lot of them on all the pages. You can find out if the SEO consultant has resorted […]

Clear Instructions Will Improve Your Form’s Usability

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

From a web designer’s perspective, creating a better and more usable form usually means coming up with a nice, clean design. That’s definitely true, but it’s not 100% accurate, because how usable your form is also depends on how well you’ve written the instructions contained within it. Many forms contain some content aside from the Continue Reading »

Raleigh SEO Company & SEO Services

Raleigh SEO Company & SEO Services


Lucid Impact

We are a Raleigh SEO company providing SEO services to businesses in the Chapel Hill, Durham, and Raleigh NC area.

5 Google Algorithm Updates (and What They Mean for SEO)

by Amistad Pros @ Amistad Pros

Google updates may have funny names. But they’re not a laughing matter. When those algorithms change, protecting your Google ranking is crucial. It can be the difference between ample organic traffic and next to none. Research shows that 33% of organic traffic go to that coveted #1 position. 17% will be awarded to #2. Once you get to #5, […]

The post 5 Google Algorithm Updates (and What They Mean for SEO) appeared first on Amistad Pros.

The Two-Part SEO Ranking Model: Let’s Make SEO Simple

by bluenorth @ BlueNorth Marketing

There sure is a lot of interest in SEO ranking factors: There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you’re serious about SEO, you need to understand what these studies say. That said, these are too complex for most organizations to...

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The post The Two-Part SEO Ranking Model: Let’s Make SEO Simple appeared first on BlueNorth Marketing.

5 SEO Stats That Local Businesses Can Not Afford To Ignore

by Jamichael Mitchell @ TruRank Marketing

The post 5 SEO Stats That Local Businesses Can Not Afford To Ignore appeared first on TruRank Marketing.

Burger Joints in Raleigh: Web Design Gallery

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

I thought it would be interesting to look at the websites for some of the burger joints here in the Raleigh and greater Triangle area, to see if they are as unique as their food. Below are some of the best website designs of Raleigh burger joints. They made my list because of their unique website designs, their use of large photos on the websites, and their overall design creativity.

Virtual Conference – How To Network With Influencers And Earn Six-Figures FAST

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

You weren´t born yesterday. Because you know that it doesn´t matter HOW good your content is… if you no one knows about it, right? You know that succeeding online is hard. You must go out of your comfort zone… and network with influencers… build genuine relationships… and after you have delivered a truckload of value first… […]

The post Virtual Conference – How To Network With Influencers And Earn Six-Figures FAST appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

Food Photography at Town Hall Burger and Beer Briar Chapel – Chapel Hill NC

by Jake St. Peter @ Dirigo Creative

Had the pleasure of photographing some new food items at the Town Hall Burger and Beer new location in Briar Chapel coming very soon! With gluten free options and healthy salad alternatives there is guaranteed to be something for the whole family to enjoy. New location is located in Briar Chapel. #FoodPhotography #ProductPhotography #ChapelHill #Raleigh #Durham

Design Drop-Down Menus According to the “3 W’s”

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

Drop-down menus are one of those “love ’em or hate ’em” elements in web design. Many designers or developers shy away from using them, and I used to be no exception to that. As I’m learning more about them though, I’m coming to embrace them – as long as they meet my “3 W’s” criteria. Continue Reading »

5 Benefits Of Hiring A Raleigh SEO Expert

5 Benefits Of Hiring A Raleigh SEO Expert


Amistad Pros

Are you struggling to deal with your SEO needs? It could be time to hire a professional. Read here for 5 benefits of hiring a Raleigh SEO expert.

SEO In 2016 Has Evolved Beyond Simple Keywords

by bluenorth @ BlueNorth Marketing

Over the past two decades, SEO has evolved… explosively. Search engines, how we use them and how we use the Internet in general have all changed in massive ways. All of that change impacts the way SEO works. To be successful in SEO, we must be prepared to adapt, constantly. Which brings us to now....

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The post SEO In 2016 Has Evolved Beyond Simple Keywords appeared first on BlueNorth Marketing.

Meet the Speakers of the 2013 WordCamp Raleigh on Dirigo Creative Live

by Jake St. Peter @ Dirigo Creative

Hi guys! Looking forward to meeting other WordPress enthusiasts this weekend at the Raleigh Wordcamp 2013. Today we discussed what to expect from the Raleigh Wordcamp. Special thanks to the fine folks at Semper Fi Web Design for all their hard work. Topics included in this Google Hangout are WordCamp, WordPress Plugins, WordPress Security, and […]

Raleigh SEO Meetup Conference 2017

Raleigh SEO Meetup Conference 2017


Eventful

Raleigh SEO Meetup Conference 2017 at Nature Research Center Store on Tuesday May 16, 2017 at 9:00AM

White Hat Vs Black Hat SEO

by Eric @ Outside Raleigh

If you think your competitor on front pages of search engines are getting all the traffic you are absolutely right! There are various techniques that you can use to get your website among the top ranked websites in search engines. These techniques are collectively called Search Engine Optimization. There are two main categories of SEO techniques: black hat SEO and White Hat SEO. Black Hat SEO Black hat SEO refers to the aggressive strategies used to get top rankings in search engines. Black hat SEO does not obey search engine guidelines. In fact, websites that have been discovered to use black hat tactics are often blocked from search engines altogether. Black hat techniques include keyword stuffing, using invisible text,… Read the rest

Raleigh SEO Meetup Conference - RyePoint Internet Marketing

Raleigh SEO Meetup Conference - RyePoint Internet Marketing


RyePoint Internet Marketing

Attending the Raleigh, NC #SEOMeetup Conference tomorrow, looking forward to learning about #LocalSEO and #SocialMediaMarketing .

Local SEO

by Paul Leary @ ARE YOU ON PAGE 1 ?

The rankings of search engines are important. If you own and operate an online business, then you know exactly how important it is to sustain a high search ranking. When people look for information online, they tend to first turn to search engines like Bing or Google. This is why if your website does not appear at the top of search results, then your website will not generate traffic from visitors. This means that you will not be able to sell any services or local products. Also, remember that it can take time. Due to this, you have to make

Announcing the Credo SEO Calculator

by John Doherty @ Credo

Today I want to show you a new tool that we published recently onsite: the SEO calculator. I’m excited about this tool because it works towards...

The post Announcing the Credo SEO Calculator appeared first on Credo.

What is PPC? An Introduction to Pay Per Click Marketing

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

What is PPC? An Introduction to Pay Per Click Marketing http://www.koozai.com – In this video guide, Samantha Noble provides an introduction to PPC, including how it works, how to save money using it and the different methods of tracking success. Don’t forget to Subscribe to our channel to receive a new Digital Marketing video each […]

The post What is PPC? An Introduction to Pay Per Click Marketing appeared first on Raleigh SEO Company | Digital Marketing & Web Design.

Video Blogging and Raleigh SEO

by x4h @ Raleigh SEO – Xperience4higher | We Know Small Business

Raleigh SEO and Marketing tips for Small businesses: Unleash the vlogs You might be asking yourself what in the world is a vlog?  Easy, it’s a video blog. Vlogs are a unique way to market your business, drive traffic to your website and connect with customers and prospects.  The best part? With today’s technology even a sole proprietor can produce Continue Reading

The post Video Blogging and Raleigh SEO appeared first on Xperience4higher | We Know Small Business.

Why Your SEO Isn’t Working

by Noah @ Look to the Right

If you own a business and, thus, a business website, then, undoubtedly, you are concerned with proper search engine optimization (SEO) on your site and for […]

Case Study 1 – Best SEO in NC: 2-Month Update

by Zach Bradshaw @ Greensboro SEO Pro

So here we are, two months after our first case study began. The mission: To prove our salt as one of North Carolina’s top SEOs by ranking number 1 for “SEO Expert” in all major cities across the state by April 1st. We created 9 new city pages and an extra one for the state on […]

You can find Case Study 1 – Best SEO in NC: 2-Month Update on it's original habitat on the Greensboro SEO Pro blog

11 Top Basic SEO Tips to Help Your Business’s Website

by Paul Leary @ ARE YOU ON PAGE 1 ?

  How many times have you gone to a website to learn search engine optimization (SEO) tips only to be overwhelmed by the way it is written? You think to yourself ‟Like really people, I’m not a professor”. Never mind the fact that you need a coder just to implement it. There are several resources where you can learn advanced SEO and improving your website but to keep it simple, efficient and actionable let’s start with what is the best of the basic SEO strategies to rock your website. What you will find below are 11 of the must do,

SEO Spam Revisited

by webmaster @ Lizardwebs

I was surfing through your Website and realized that despite having a great design; it was not ranking on any of the search engines (Google, AOL and Bing) for most of the keywords relating to your business. Oh my God. If I had a buck for every email that I have received that uses EXACTLY this same line. The lack of creativity. The cut and paste laziness. The sheer audacity of pretending to know what ANYONE is actually trying to rank.  SEO is NOT for lazy people. Some people must bite on this though or this particular email would STOP ending up in my email on a daily basis. I keep asking myself “Why?” To me, I see a copy/paste bit of blather indicating someone that has never visited my site is trying to act like they know what they’re doing. Of course, when you try to sell SEO TO an SEO company, it’s almost a foregone conclusion that they have never visited your site. “Yes, sir. How are you doing today?” “Great! What can I get for you?” “Well, I’m actually here to bring you a DELICIOUS bite of our brand new Whopper™!” “You DO realize you’re at the McDonalds™ drive-thru window, right?” That said, I AM an SEO company and I personally have been playing in the world that would become the internet since back in 1983. At that time, I first connected to the CANDE Burroughs 3600 at East Carolina University through a 300 baud modem jacked into a Commodore 64 computer from the Village Green Apartments in Greenville NC. It was so slow that you could easily out-type the screen – tap a whole sentence in and it would take several seconds to send to the university and then come back to the screen. Long live COBOL. But I digress… The ploys of online SEO companies – both solid/legit and your average spammer types – have evolved and changed.  Something that still remains is that someone is looking to get business from you in a so many ways.  I so love ruining a script reading person’s day. “How about I put $100 per day in YOUR pocket next week?” (And of course, they are expecting an immediate “Yes!”) “Oh man. Do you know the tax implications of that? I don’t think so. No thanks.” and crickets ensue… You can tell people that know what they’re actually talking about when it comes to legit search engine techniques when you throw them something like that. They have enough wherewithal to break out of the pitch and legitimately address the problem. The doofuses will just repeat themselves with absolutely no comprehension of what was just said. Sure, it’s probably evil on my part, but so is the amount of time in my day that gets wasted dealing with that crap either directly or indirectly. Client: Eric, I’m not ranking real well. Me: You’re in the maps. You’re #1 for several keywords like on your last report you got 4 days ago. #2 for another […]

Professional Sports Teams in Raleigh: Web Design Gallery

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

Sports in Raleigh is more than just a hobby, it's a way of life, and there are certainly plenty of sporting events to go to in the area. While the Triangle is known for its college sports, there are enough other sports teams here to satisfy any Raleigh resident's interests. Here is a list of some of my favorite website designs from professional sports teams in Raleigh.

Social Media Advertising FAQ

by Rachel Dankof @

10 Top Questions about Advertising on Social Media It may be surprising to learn that advertising on Facebook has been around for nearly 15 years. Since their advertising platform launch in 2004, Facebook has made a ridiculous amount of changes…

The post Social Media Advertising FAQ appeared first on .

4 Instagram Tools Every Social Media Manager Should Know

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

4 Instagram Tools Every Social Media Manager Should Know 4 Instagram Tools Every Social Media Manager Should Know The Official Instagram Marketing Strategy Guide:  http://sueb.ly/YTguide17 WANT MORE? YOU CAN FIND ME HERE: My Website: http://bit.ly/sbzwebsite My beginner’s Instagram course: http://bit.ly/readysetgram My first CreativeLive Course: http://bit.ly/SBZCLA  Instagram: http://instagram.com/theinstagramexpert http://instagram.com/suebzimmerman  Facebook: https://www.facebook.com/SuebZimmermanEnterprise Twitter: https://twitter.com/SueBZimmerman Slideshare: http://bit.ly/SBZSlideShare LinkedIn: http://bit.ly/LinkedInSueB

The post 4 Instagram Tools Every Social Media Manager Should Know appeared first on Raleigh SEO Company | Digital Marketing & Web Design.

Tips on Writing Great SEO Content

by Noah @ Look to the Right

If you own a business, then you also (hopefully!) own a business website, and, ideally, that website should be filled with good, relevant content, such as […]

Search Engine Optimization Charlotte NC

by admin @ Black Bear SEO

Search Engine Optimization Charlotte NC Are you a business owner and realize that you may need Search Engine Optimization Charlotte NC? In case you don’t know what SEO means, it means Search Engine Optimization and knowing how to make it work for you is very essential to your online business and visibility. If utilized properly, […]

The post Search Engine Optimization Charlotte NC appeared first on Black Bear SEO.

The Evolution of SEO and Digital Marketing

by webmaster @ Lizardwebs

Summer is here and so is the national holiday that brings Americans together like no other, Independence Day, the 4th of July. Everyday billions of people celebrate the world wide web without even knowing it. After more than 20 years in the digital industry we’ve seen the growth of digital marketing first-hand and there’s really only one thing we can say for certain: to the internet and beyond! Digital Evolution: Let’s Reflect With the advent of Gutenberg’s printing press in Europe in 1450, the ability to mass-communicate and sell gained such epic momentum that it’s barely slowed down in over 500 years. Magazines first emerged in the 1730s, radio advertising in 1922 and then in 1941, the world’s first ever ad was for Bulova watches and was broadcast on American screens in one of the most groundbreaking moments in marketing history. When Connection Changed our World In 1965, a computer in Massachusetts connected with another in California via dial-up and in 1973 the first hand-held mobile phone call was made by Martin Cooper (the former Motorola vice president). But it wasn’t until the early 1980s when the first commercially available desktop PCs (The Programma 101, produced by the Italian company Olivetti) started filtering into homes, that a tidal wave of new digital marketing possibilities crashed onto the scene. Digital Moves Incredibly Fast-By the time LizardWebs Launched in 1997: ● Domain Name System (DNS) institutes the .host names we are now familiar with such as .com, .gov., .edu, etc. ● Symbolics Computer Corp., originally a manufacturer of single-user computers and software, becomes the very first registered domain name. ● Sir Tim Berners-Lee, a graduate of Oxford University and a computer scientist, invents the world wide web. ● The world wide web is open for business. ● The White House, as well as the United Nations, are now online, along with 600 other websites. ● Burgeoning eCommerce begins. Today’s eGiants, like Amazon.com and eBay go live. ● The “browser war” begins and Microsoft and Netscape battle it out. Since Our Launch ● Google Got Smarter ● SEO Grew Up ● Digital PR Became Incredibly Powerful ● Social Media Keeps Us Connected ● Marketing Became Less Aggressive Google Got Smarter Early search engines like Yahoo!, InfoSeek, AltaVista, Lycos and WebCrawler made significant strides in the digital evolution of search but let’s be honest, the golden years didn’t start until Google launched in 1998. With the birth of today’s most popular search engine and its development of tools like AdWords in 2000 and content targeting services in 2003, everything changed online. In 2004, search engines started using advanced ranking algorithms and browsing online became more personal. The impact this had on business is immense. Being able to target browsers and develop strategies based on search patterns led to a whole new way of selling and communicating. These days a Googlebot crawls and indexes trillions of pages on the web and makes the most relevant ones instantly accessible via traditional or voice search. A brand […]

The Raleigh SEO Meetup Review | Reunion Marketing

The Raleigh SEO Meetup Review | Reunion Marketing


Reunion Marketing

Reunion Marketing visited the Raleigh SEO Meetup, where Rand Fishkin spoke to a crowd of SEO & digital marketers. We recount the industry leading insights.

Google My Business And Local SEO: A Match Made In Internet Heaven

by OakCityTech @ SEO & WEB DESIGN DURHAM RALEIGH CHAPEL HILL – OAK CITY TECH

Web Design Winston Salem

by admin @ Black Bear SEO

Web Design Winston Salem  Having an engaging site is something that is an industry standard in todays market, that is the reason we offer the best Web Design Winston Salem. A site illustrates to a peruser a ton concerning a business and that could be the single thing that makes or brakes a sale. Various people when […]

The post Web Design Winston Salem appeared first on Black Bear SEO.

Secure Web Design Considerations Raleigh NC

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

[Raleigh NC] I’d like to talk about the security of your website, how this pertains to your choice of a web design provider and host, and why, as a North Carolina business owner, you should care. It may surprise you to hear me say that the security of your website is not about your website, plugins, firewalls, or any of that stuff. Rather, the security of your website is primarily about risk management, which is to say, making a deliberate and informed decision about the level of legal and financial risk you are willing to assume as a business owner. If you ignore security, you could not only find yourself put out of business by a casual hacker with nothing better to do, but also potentially landing in prison and facing financial penalties for failing to take due care. This isn’t just a concern for banks or companies on Wall Street. It’s a considerable concern for the local shop serving their customers day in and day out, as I’ll explain.
Hacking Facts

Over 50,000 WordPress websites were hacked in July 2014 through just a single vulnerability (Source: PC World)
Over 800,000 banking credentials were stolen using hacked WordPress sites in October 2014 (Source: Data Breach Today)
Almost 2 out of every 3 companies that experience a data breach are forced out of business within 6 months (Source: Symantec/NCSA)
Let me repeat that: two out of every three businesses that have a data breach will go out of business.

Despite what you friends or family may have told you in the past, they are, in fact, out to get you — and most of them really don’t care about the affect it has on you or anyone else. In fact, sometimes that’s quite their point. Motives are so varied that it’s hard to generalize, but they may include financial gain, hactivism, politics, political or industrial espionage, elimination of a competitor, or maybe even just general meanness. And what only takes them 5 minutes could cost you your entire business.
Choosing who to listen to can be a challenge of its own.  There are certainly plenty of web designers and Internet experts out there. There are also a lot of people who capitalize on fear, unfortunately, so it can be difficult to know who to listen to. So, today, I have nothing to sell you. I just want to explain why you need to take this subject seriously, and share some thoughts about what you can do about it. Security has always been part of how I approach solution design, because no implementation is complete without appropriate security controls – without them, you’re just begging for trouble. On the best day, you do everything right and only succeed in reducing the chances of getting hacked. Without at least some effort put on security, though, it’s like leaving all your money laying on the sidewalk next to a busy highway. It’s only a matter of time until someone takes it. What you need to know is that unless you have made specific provisions for the security of your website, you’re probably receiving a lot less protection than you think, and the potential impact of getting hacked is likely worse than you’d imagine.
If you’ve never thought much about the security of your website or discussed it with whoever maintains it for you, you need to be worried. The real problem isn’t just getting hacked and the lost revenue you experience until it’s fixed. If you have a good maintenance contract, your provider will be able to restore a backup for you. The bigger problem is that you can get blacklisted by all the major search providers and email servers, turning your once-great website into a thing of yesteryear, and just restoring your website won’t get you off the blacklist. Then there’s the whole public relations aspect, and loss of customer faith in you. Once those news stories are out there, you may have to spend a lot more on damage control and restore credibility. Getting hacked can destroy your business, as you find that not only can no one find your website in searches, but your emails start getting rejected when you try to send someone an email. This can be unrecoverable. And depending on the exact situation and what happened, you could find yourself guilty of criminal charges, face financial damages, and wind up in prison – all for something that a little basic security might have prevented. It may not be fair, but it unfortunately happens. Hopefully it’s now clear why I said earlier that website security is about legal and financial risk.
Key Things to Know

No security is ever guaranteed or absolute. There’s no such thing as an impenetrable website or information system. Neither myself nor anyone else can truly guarantee that you will never get hacked. A determined hacker will eventually find a way in – period. There is no getting around this. That’s just how it is. All we can do is make it harder, improve your odds, and increase your chances of recovering from it gracefully.
Whether you know it or not, you have associated legal and financial risk. The only question is whether you understand that risk and have made informed decisions about it. Ideally, you would spend as much money as needed to create a nearly-impenetrable security barrier. I’m sure we all would if we had the money. The reality is that most people can’t afford ultimate security, so security becomes an exercise in deciding what level of legal and financial risk you are willing to assume.
Security is built in layers. Your job is to first and foremost stay off the radar of hackers looking for easy prey, so you don’t show up like a juicy target just begging to be hacked. Second, in the event that someone of ill-intent stumbles across you while looking for easy pickings, you want it to appear that you’re more trouble than you’re worth. In other words, ideally an evil-doer seeking random targets would look at your web site’s security and pass you by in favor of easier prey. These first two aspects provide some level of security all on their own, but unfortunately they don’t actually stop anyone from breaking in. That’s why you also need defensive measures to help keep them out if they try to break in. No security is ever bullet-proof, but there are things that can make it harder.
Many hosting providers provide some minor level of security, but it’s important to understand that this security is sometimes more about protecting them – not you. I need to explain what I mean by that. Hosting providers will usually operate firewall and intrusion prevention systems – but some are more active about this than others. What some of them will do is disable your website completely if they see suspicious activity. However what usually happens is they just take your site down and don’t tell you, because their main goal is to keep their servers from getting blacklisted. In other words, they may well take your website down in order to protect themselves. (It’s probably better than your website being used to carry out additional attacks, though.) Unfortunately they don’t usually tell about this – you find out later the hard way that your website is offline, and have to figure out how to restore it back to operation and figure out if you’ve been blacklisted. Conversely, there are some hosting providers who are very proactive on security and really go the extra mile for their customers – they are not all created equal, as my story below will illustrate.
Most web design contracts that I’ve seen don’t address this subject at all.

The Alarming Truth
Now it’s time for a true story. In recently working with a Raleigh-area client, I set about making some improvements to their .htaccess file – industry standard security measures widely regarded as a proper standard of care – but the hosting provider felt it was too much load on their servers, so they disabled all of the security measures – all of them – without even asking! They just turned it all off, leaving the client much more vulnerable to attack. I run these exact same protections on other providers without a problem, but apparently this particular provider felt that industry-standard security was too much work for their server. 
Consider This…
A data breach can cost you your business, jail time, and financial penalties, so I hope you’ll agree that it’s worth taking seriously. Since my primary focus on this article has to do with web design and hosting, here are a few takeaways for you:

Realize that ‘they’ are actively looking for targets just like you at this very moment, with tens of thousands of websites getting hacked every single month.
Talk to an attorney that deals with these issues and take legal measures to protect yourself. Read the fine print on any existing contracts.
Discuss options for cyber insurance with your insurance carrier – something many businesses are not even aware is available.
Discuss protective measures with your information technology providers. If you’re in the same boat as most people, you’re probably going to find that nobody is promising to protect your data unless you explicitly contracted with a provider to do just that. That’s not any sort of trickery or deception; it’s just that they typically have not built the additional associated cost into the rate you’re paying for basic services. Often, additional services are available to you.
Monitoring and security are not the same thing. Monitoring is helpful, but quite often the services offered by hosting providers don’t tell you that you have a problem until your website is already hacked. It’s good to know so that you can respond and hopefully contain the situation before too much damage is done, but preventing it would be a lot more helpful – wouldn’t you agree?
Don’t store customer information, confidential or business proprietary information, Personally Identifiable Information (PII), or Payment Card Information (PCI) in your website or online databases without proper security controls.
Have a plan to both provide for information security, and for how you will react in the event of a breach – and store a copy of this plan offline somewhere.
Implement strong information security throughout your business as a whole in order to protect all information assets. It only takes one weak link.
Once you understand the cost of any additional legal measures, insurance, and information technology infrastructure improvements to reduce your exposure level, you can make informed choices about the level of risk you are willing to assume for your business.

WordPress Security Tips
I serve B2B and B2C companies throughout North Carolina, so I have a good view into the reality of what’s happening. With WordPress being a very common choice among small businesses due to its power and flexibility, many companies hire someone to implement a WordPress website for them without ever discussing security. Simple HTML sites are a lot less vulnerable, but lack flexibility. When it comes to any sort of CMS such as WordPress, you need to make sure that security is addressed. What I’ll say is that most of the existing websites I’ve worked on for customers had little or no security – not even basic best practices – so I know from what I’ve seen with my own eyes that most web designers are not addressing security, and most customers don’t realize they should ask.
Here are just a few very basic tips for a small business owner to use a guideline in talking to your web designer:

What is the hosting provider’s track record on actual support when you need it
Use .htaccess to lock things down
Harden WordPress itself
Use non-standard usernames, with complex unique passwords
Have a process to keep all software and plugins updated
Delete, not just disable, any un-used plugins
Use only mainstream, well-known plugins from vendors that provide prompt corrective action
Ideally your relationship with your web designer will be one of partnership. Find out what they can do to reduce your risk profile, discourage hackers, and help you recover in the event it happens.
As a business owner, accept that you ‘own’ information security – service providers may carry out your wishes, but at the end of the day it’s always going to still be your responsibility in the eyes of the law, so consider that in your selection of a web design provider.

Those are just the very basics; there’s a whole lot more you can do, which I hinted at throughout this article. For the sake of my clients, my lips have to remain sealed about any sort of details.
Thanks for reading; I hope you have a great 2016! Be safe.
P.S. In the time it took you to read this, 7 more websites just got hacked. What are you going to do to keep from being one of them?
About the Author
As a web designer in Raleigh, Brian provides information technology solutions and consulting services to customers, including website design and hosting. He has over 20 years of experience in providing for the security of IT systems of both governmental agencies and private sector firms, with formal training and over 7 years as an industry-certified hacking expert.
DISCLAIMER: Subject to terms as posted at https://dunntek.com and shall be considered as part of the DunnTek website for the purposes of such terms. If no such terms are posted or available, or if you do not agree with them in their entirety, then you should delete any and all copies of this document immediately. No warranty or guarantee of any kind is made or implied. Information may not be current or accurate. Author not responsible for any action that you may or may not take. This is a high level document intended to introduce some issues and ideas at a very high level only. While some actionable ideas are presented, they are listed only for purpose of facilitating a conversation between you and a properly qualified information security professional, not to suggest that you take any particular action or that any particular action will be appropriate or sufficient for your information security needs. Nothing herein constitutes professional advice.  This document does not serve as a guide to achieving any particular level of security or achieving any level of regulatory compliance.  In other words, there’s a whole lot more to security than I can tell you in a short document like this, so get professional help. 
RESOURCES:
Payment Card Industry Data Security Standards (PCI)
Health Information Privacy (HIPAA)
Personally Identifiable Information (PII) – NIST Guide

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The Death of Google Plus?

by Eric Erickson @ Outside Raleigh

G+ – Changes coming – Oh Good! Seriously, sometimes I get SO disgusted with Google pretty much forcing everyone down their path – and then completely changing path, not finishing the path, or otherwise making all your efforts learning their “vision” completely wasted. I do have to admit, G+ has never been my favorite thing to deal with. It was almost implemented like when Microsoft brought their not ready for primetime web browser, Internet Explorer, to the party with Netscape so many years ago. It wasn’t that it was bad, just so many issues, so much incompatibility, the quirks…  No, actually it WAS bad. But that’s another story.  You just can’t muscle into the room, declare you’re here, and then… Read the rest

Small Business Local Marketing: Part 4

by x4h @ Raleigh SEO – Xperience4higher | We Know Small Business

Raleigh SEO, Advertising and Small Business Marketing Last time we talked we reviewed the middle phase of how best to market a small business in Raleigh, NC (or any other local area). That post focused on understanding our target market and testing our message. This time around we're going to swing for the fences! The focus of this post will Continue Reading

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Assessing Your SEO Vitals

by Willow Barnett @

You have a website…now what? It’s time for an SEO site checkup! Search engine optimization is equally if not more important than site design. What good is a beautiful, intuitive site if no one can find it? SEO can seem…

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Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

Top 5 Digital Marketing Outfits to Follow on YouTube

by Zach Bradshaw @ Greensboro SEO Pro

So everyday this week on the Greensboro SEO Pro Facebook, I highlighted a different YouTube channel any business owner or internet market should be following. YouTube is now the number 2 search engine in the world, behind their parent company Google. The significance of this for businesses of all sizes is huge. But for the “mom […]

You can find Top 5 Digital Marketing Outfits to Follow on YouTube on it's original habitat on the Greensboro SEO Pro blog

Case Study 1 – Best SEO in North Carolina: Start

by Zach Bradshaw @ Greensboro SEO Pro

If you couldn’t guess from the title: Greensboro SEO Pro is on a mission to prove we offer the best SEO in North Carolina. How are we going to go about proving it? Ranking #1 for “[city] seo expert” in all ten of North Carolina’s top ten cities by population as well as for the […]

You can find Case Study 1 – Best SEO in North Carolina: Start on it's original habitat on the Greensboro SEO Pro blog

SEO Project Management Considerations – Part 3

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

This is the third and final installment in this particular series about certain special considerations with SEO project management.  This isn’t intended to be a guide on how to perform SEO project management, since that would be quite a lengthy document.  Rather, my aim in this series is simply to shed light on certain areas that project managers used to working in other disciplines might want to consider, as well as to help business owners understand things that make SEO different from other types of Information Technology projects.  Without further ado, let’s begin.
SEO Project Management Model
As mentioned previously, a fairly standard set of activities will generally need to be performed at the start of any SEO project.  These activities include the identification of digital assets, an assortment of various on-page tasks, competition analysis, and early off-page tasks such as link clean-up, just to name a few.  Custom SEO agencies may apply their own secret sauce during this phase as well.  While the general nature of these activities will tend to be consistent within an agency in how they handle client SEO, the exact details and level of effort required may vary greatly from one project to the next. 
Once these baseline tasks are complete, the project will likely go through a series of progressive cycles until the desired results are achieved.  A project management methodology that supports this approach of iterative work through successive cycles is recommended in order to maintain flexibility and avoid a constant stream of change orders that would likely result from trying to hold to a traditional waterfall approach.  
SEO ROI
There are a lot of opinions and approaches to calculating the ROI of an SEO project.  Certainly, every project requires a clear and compelling reason why the business would invest money in it.  The bottom line is that SEO is not simply a marketing cost due to the fact that it potentially creates residual value in a way that other forms of marketing do not.  SEO is a strategic investment that a business owners makes to help ensure a regular flow of inbound customers that don’t depend on paid advertisements.  While beginning to realize the ROI may take anywhere from two months to a year or longer depending on your particular industry and location, this varies widely depending on the level of competition and the skill of your SEO.
Perhaps most importantly, SEO creates an exit-strategy for the business owner.  It has an incredible ability to transform a business that’s just getting by into a valuable target for corporate acquisition by a larger company.  Simply put, if you’re sitting at the top of the search results for things that generate revenue, someone’s likely to be interested if your business is for sale.  From such a perspective, the potential ROI is possibly much higher than when simply compared to alternative marketing strategies.
Project Communication
A communication plan is an important part of a project that details how communication is going to occur.  This is important in order to prevent a free-for-all of instant messaging, email, phone calls, and cellular text messages that may result not only in complete chaos and missed deadlines but also the potential loss of important project data.  A communication plan brings structure to how different types of communication will occur, both internally within the project team and with stakeholders, with the goal of ensuring that the project is successful.  In this instance, my particular focus is on certain things that can come into play during communication between the client and the SEO provider which must be considered.
Having managed projects of so many different types, one thing I’m certain of is that SEO is… different.  One thing you may encounter in an SEO project is that semi-technical people are very likely to try and understand things which are simply never going to make sense to them.  While that could be said for IT in general, what makes SEO a bit unique is that we deal with a lot of things that people are used to looking at constantly, and, being smart people, they will be quick to think they understand them – but they’ve never looked at any of those things from an SEO perspective. 
This can potentially lead to a lot of conversation because it arouses people’s curiosity when they suddenly discover that the online world that’s been right in front of them has immense depths of subtlety they never previously imagined.  Analytical people will be naturally inclined to want to get their heads around it, so to speak.  Creative people may suddenly find themselves having no end of ideas they want to contribute. For all of these reasons, business owners should decide up front whether they want to pay for their staff to have kind of this extra dialogue or simply let the SEO firm do their thing.
As an example, consider a scenario in which the project is moving into content marketing.  Suppose an appropriate piece of content can be sourced by the SEO for $50.  Creative staff employed by the client, however, want to hold additional meetings to discuss the content to be used, possibly create their own content, and then invariably have to conduct additional meetings to discuss changes required to make the content suitable for SEO purposes.  That type of dynamic creative process takes much longer, and the additional hours required are usually not going to be covered in a standard engagement.  As a result, the client needs to determine in advance whether a creative engagement is worth the cost and schedule risk, or whether they prefer to simply let the SEO procure an appropriate piece of content to keep the project on-target in regard to both time and money.  Neither approach is right or wrong; it’s a question of cost and preference, and it’s something that needs to be established during project inception to avoid any potential heartburn later.
Because SEO may take anywhere from three months to a year or longer, some type of regular contact is certainly needed to assure the customer that something meaningful is happening.  I caution, though, against the standard inclination to produce detailed activity reports with tons of detail.  If you go into too much detail, what may well happen is that when people read a report with a bunch of activities listed of things you did and digital documents or properties that you created, for example, people are going to try to look at those things online and try to understand both the individual activities as well as how they all fit together.  It’s human nature to do that.  Unfortunately, there’s a huge potential for them to end up feeling confused and frustrated for several different reasons. First, some of the things we do in SEO can be counter-intuitive or go against many common misconceptions.  Second, they simply lack the years of experience to understand the strategic approach behind why these things are done the way they are.  Unless you’re dealing with another actual expert, consider the level of detail that’s really going to be beneficial to the customer.  More is not always better.  Seek to provide meaningful indicators of progress while avoiding the inclusion of unnecessary data-points.  There is another reason to consider keeping reports at a high level, though.
A critical consideration for any SEO firm is intellectual property and trade secrets.  No one expects to walk into a major brand fast food restaurant and walk out with anything more than the vaguest understanding of their secret recipe, and SEO is no different.  Within the field of SEO, there is a great amount of highly specialized tradecraft that changes on a very frequent basis.  This tradecraft represents an SEO firm’s secret recipe in how they address the 200+ ranking factors. Accordingly, if you want anything more than a high-level report, don’t be surprised if you’re asked to execute a legal Non-Disclosure Agreement (NDA) which attaches a hefty financial penalty for violating the terms of the agreement.  I prefer to avoid such a situation entirely and keep trade secrets and propriety business processes strictly on a need-to-know basis.  As long as you can deliver results, people will not only understand that you’ve got something special, but they’ll also appreciate the fact that you don’t take just anyone as a client.
Conclusion
SEO should be seen more as a capital investment than a marketing cost.  It can create residual value and lead to a possible exit-strategy for a small business owner looking to sell their business. An SEO project can meet the criteria to be considered a project according to industry definitions, depending on the approach taken by the SEO agency.  In selecting an SEO project management methodology, an SEO company should consider modern iterative approaches that will accommodate the dynamic nature of competitive SEO.  Finally, if you’re a business owner and need a Raleigh SEO company to help you get the potential additional inbound leads associated with having an improved organic search engine rank, and you’ve either tried other approaches that didn’t work or maybe you just want to get it right the first time, contact us so we can discuss your goals.

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CA Website Design Company | Online Marketing Agency

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

CA Website Design Company | Online Marketing Agency Growing a business requires a mobile friendly website and powerful online marketing campaigns. Our team specializes in building custom WordPress and E commerce websites and then generating leads or sales via online marketing mediums like Google, Yahoo, Bing, Facebook, YouTube and more.

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Raleigh SEO Agency | Search Engine Optimization T&T Creative Group

Raleigh SEO Agency | Search Engine Optimization T&T Creative Group


T&T Creative Group

T&T creative group is a Raleigh SEO Agency providing services in Raleigh, Durham, Chapel Hill and other cities in the surrounding Triangle Area.

Raleigh SEO

Raleigh SEO


#1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

Welcome to Premier SEO Ninjasget results with the number one SEO agency in Raleighget more customers with our proven digital marketing strategies Fill Out Our Application to Begin Our Services Search Engine Optimization

The Breakdown of Google & SEO – How Google Displays Its Search Results

by Nicole K @ RyePoint Internet Marketing

Google, I use it every single day, multiple times a day. What did people do when it was not around? How did they survive? How long did it take them to find an answer we now get with a click of a button?  The majority, about 65%, of internet users are using Google over Bing […]

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How to Dominate Local SEO

by webmaster @ Lizardwebs

Investing in local SEO is crucial as it helps reach potential consumers. Businesses, especially startups should start by marketing themselves locally before entering the any type of larger market. Controlling the most nearby locations gives companies the ability to get the most bang for the buck right out of the gate.  Shorter trips, less time spent traveling to and fro OR making your local brick and mortar known to your neighbors – regardless of your business model / needs, local SEO is almost always going to be your best first step. Hire a local SEO expert To get excellent results, it’s a whole lot more efficient to hire an expert to do it for you.  Short of spending weeks/months, even YEARS learning all the ins and outs of SEO, just get someone to do the job.  While SEO is not a mind-numbing, dark magic kind of thing, most people will be MUCH better off sticking to making their business operations successful and leaving the internet marketing to companies that do it all the time. Just like so many other things in business, yes, if you spent a lot of time learning one or another aspect of it, you could do it yourself. The pinch comes when you realize that in order to do what an expert can do in an hour will require considerably MORE time if you do it yourself.  For the same reason we have a “lawn guy”, most companies are better off with their own “SEO guy” (or gal). They have all the knowledge and tools to do it quickly and efficiently.  Successful local SEO requires proper analyzing and research when choosing the strategies to implement. Experts know how to go about these processes so as to achieve a good ranking on the search engine results. Some of the important parts of SEO – be it local or even a large global campaign include: Keyword research Keywords play an enormous role when it comes to search engine ranking. All the content you post on the website should contain certain keywords. The company you hire will do research and come up with keywords that will make your website more discoverable. They will also research on the keyword density that will be used in blogs and articles for your business. Link building Building links to a website is another strategy that experts will use to help you to get high rankings. Bad link building can have a very negative impact on your website. This happens if links are made to wrong websites. An expert will help you come up with quality links to the right websites. User-friendly websites Users have to be able to access your website well both on computer and phone screens. Our Raleigh SEO experts will help you in designing your website so that it’s mobile friendly. This will give you an advantage since search engines especially Google tend to prefer websites that are mobile friendly. Social media Local SEO also uses the social media to build links to […]

Minneapolis SEO Services

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

Search Engine Optimization Services in Minneapolis   Which one are you using the most? Instagram looks like a strong winner!

Dead Simple Keyword Research with Google Adwords Keyword Tool (PT2)

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

Dead Simple Keyword Research with Google Adwords Keyword Tool (PT2) Play next video: https://www.youtube.com/watch?v=g02gcH78V_4&index=3&list=PLb3axj9MltkK-bV0Txo05_eKKAFB2P8QU Here’s how to do keyword research using the Google Adwords Keyword Tool to figure out what topics your website should be about. This will help you break down your niche, and determine what problems you will need to solve for your […]

The post Dead Simple Keyword Research with Google Adwords Keyword Tool (PT2) appeared first on Raleigh SEO Company | Digital Marketing & Web Design.

Raleigh SEO

Raleigh SEO


Assorted Geekery

OMG - why is your site sitting on page 12??? What the heck? You listened to the commercial about putting up your website with an Intuit® or GoDaddy® site builder kind of website. (Incidentally,

SEO tips for eCommerce businesses to stand out online

by John Doherty @ Credo

If you run an ecommerce business, you get how important and hard it is to stand out online. You may be selling artisanal chocolate bunnies,...

The post SEO tips for eCommerce businesses to stand out online appeared first on Credo.

Top 1 RALEIGH SEO Agencies

Top 1 RALEIGH SEO Agencies


Credo

Looking for an SEO consultant or agency? We have the best vetted consultants and agencies, ready to take your business to the next level.

The biggest mistakes marketing agencies see their clients making

by John Doherty @ Credo

SEO can be a black box, and many business owners have minimal understanding of it. To that end, that’s why you hire a professional to...

The post The biggest mistakes marketing agencies see their clients making appeared first on Credo.

The Number One SEO Secret to Getting a High Ranking in Google

by bluenorth @ BlueNorth Marketing

For those of you who didn’t make my session at #BlogHer16, I ran a Geek Lab on how to build an online business. I started my first business when I was 14 years old. I created a website and got it to the top of Google, monetizing it with Google ads and creating a substantial...

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Internet Marketing for Raleigh Durham Small Businesses

by x4h @ Raleigh SEO – Xperience4higher | We Know Small Business

Not exactly sure how to create an effective online special to advertise products and services for your small business? In our last post, we directed you to a number of websites you may use to advertise your small business through a coupon-like function. It's important, however, to make sure the special you are promoting is going to generate traffic for Continue Reading

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Social Media Hacks for Building Your Personal Brand — 3 Strategies

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

Social Media Hacks for Building Your Personal Brand — 3 Strategies Social Media Hacks for Building Your Personal Brand — 3 Strategies and tactics for Facebook, Instagram, Twitter and YouTube **** Free YouTube Checklist: http://videoinfluencers.net/19tips Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on […]

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“Scratching” Our Future Leaders – Tweens & Technology Camp

by Derrick Thompson @ T&T Creative Group

“Scratching” Our Future Leaders Tweens & Technology Camp Kicks Off August 8, 2016 August 4, 2016, Raleigh, NC– T&T Creative Group presents its first annual one-week technology education camp, Tweens & Technology, held at St. Andrews United Methodist Church beginning August 8, 2016.  The camp is specifically designed for students entering the 4th and 5th grades […]

The post “Scratching” Our Future Leaders – Tweens & Technology Camp appeared first on T&T Creative Group.

How To Select A WordPress Web Design Company In Raleigh NC

by Evan Caulfield @ RyePoint Internet Marketing

Raleigh NC WordPress web design company, search engine marketing Raleigh A website is the first step to mark your presence in the virtual world. A good website can go a long way in establishing your presence in the online network of numerous websites. If you have the capability to design a good website then you can […]

The post How To Select A WordPress Web Design Company In Raleigh NC appeared first on RyePoint Internet Marketing.

WordPress SEO Done the Right Way

by Thomas Garner @ SEO Raleigh

It takes only a few minutes to Install WordPress and start posting on it; but when it comes down to traffic, SEO should be your main focus. Search engines particularly love WordPress and rank sites built on it very well, but still, you are expected to do proper on-page search engine optimization if you want to rank well for your chosen keywords. Use a sitemap for Google when launching your blog as this will play a major role in how well and quickly your site is ranked. Google Sitemap isn’t difficult at all to add to your blog with WordPress. Your website has many pages and links, a sitemap helps Google navigate through them seamlessly. This allows the search engines to get a sort of abridged or seriously shortened version of what’s taking place on your site. There is a plugin, the Google XML Sitemaps plugin, that makes installation on your WordPress site a snap. This amazing plugin takes most of the work out of the process for you by updating whenever new pages are added to the site automatically. Don’t miss out on this important step – it’s easy to install and provides a huge return on investment. Make your URLs do a little of the SEO work for you too. Get rid of the huge mess of letters, numbers, and punctuation in your URL. Not only does it look better to change the URLs but, when done right, it can be an important component of the SEO process. People who read your site can appreciate this small change as much as the search engine bots seeking out information will. It’s easy to change the structure for URLs by logging into the “permalinks” section you’ll find in the settings panel. It really is that easy. Don’t Overdo it on the Keywords: The goal is to forget about the search engines when writing your content and focus on your readers. The goal is to show your audience that you can create and offer them useful and interesting information. You can’t ignore the importance of search engine optimization, though, which is why your content should include relevant keywords. So, place your keywords in your text but do it so it looks natural and not disjointed. You need to be very careful because you don’t want to end up losing points for having overstuffed your content with keywords. You have to be very careful with your keywords here, and make sure they are placed in the right places. Aim for having a keyword density of 4% to 5% and nothing more than that. So, that’s about it! What we’ve covered is easy to implement but it will have an immense positive impact on your rankings.

Small Business Local Marketing: Part 4

by x4h @ Xperience4higher | We Know Small Business

Raleigh SEO, Advertising and Small Business Marketing Last time we talked we reviewed the middle phase of how best to market a small business in Raleigh, NC (or any other local area). That post focused on understanding our target market and testing our message. This time around we're going to swing for the fences! The focus of this post will Continue Reading

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State-of-the-Art Inclusion Playground in Clayton Receives State Grant

by Derrick Thompson @ T&T Creative Group

Cultivating the Inclusion Play Movement in our Community, State and Beyond  March 10, 2017, Raleigh, NC– The Universal Playground at East Clayton Community Park in Johnston County received confirmation in a voting session of the Parks and Recreation Authority, appointed by the Governor and General Assembly, on Friday, March 3, 2017 that its Universal Playground […]

The post State-of-the-Art Inclusion Playground in Clayton Receives State Grant appeared first on T&T Creative Group.

Black Skin Care Treatments Using Lasers

by Kim Adamof @ Outside Raleigh

Up until recently lasers could not be used on dark skin because the laser would burn the skin. People with dark skin not only include African-Americans, but a number of other ethnicities (Asian and Hispanic) and even deeply suntanned Caucasians. With the development of the YAG lasers using the 1065 nanometer wavelength, laser skin treatments can now be performed on people with dark skin without harm. For the purpose of this article we will concentrate on Black Skin Care. One issue that many African-Americans face is uneven skin tone. The most common cause of this is hyperpigmentation. Hyperpigmentation is caused by the excessive production of melanin in the skin due to sun damage or trauma to the skin. This results… Read the rest

Raleigh SEO Meetup Conference 2017

Raleigh SEO Meetup Conference 2017


Eventbrite

After the success of the first annual conference hosted by the Raleigh SEO Meetup, we've got great plans for 2017.Our attendees learn about content marketing, search engine optimization for local businesses, and advanced agency strategies. One of the unique features of this conference is that speakers from across the country and right here in the Research Triangle provide actionable advice in a small group setting. Participants are delighted to have more interaction with marketing experts than at other conferences.It doesn't matter if you're new to SEO and looking to increase your skills or if you're an SEO agency owner, there's something here for everyone to learn.2017 Raleigh SEO Meetup ConferenceThis year we will have three tracks and over 15 sessions covering the basics of online marketing and delving into the depths of agency management. Here's a small sample of the great speakers that will be join us this year:Phil Buckley Director of Technical SEO at Adapt, one of the Moz recommended companies in RaleighJenny Halasz Agency Owner at JLH MarketingJR Oakes Director of Strategy at ConsultWebsPatrick Stox SEO Specialist at IBMKarl Sakas Agency Consultant at Sakas & CompanyWill Hardison Agency Owner at FanBaseContent MarketingYou know that content is king, but you're still trying to figure out how to create great content. More important than that, you need to know how to connect that content with the bottom line for your business - sales.These sessions will show you how to use written content, videos, photography, social media and more to connect with your audience online. You will come away with a wealth of ideas to drive engagement and sales in your business or for your clients.Local SEOWhile everyone needs to have an online presence today, not all businesses serve customers around the globe. Those that are trying to connect with people online that live in their neighborhood will benefit from a leason in local SEO.Do you know how to optimize the content on your website for personal digital assistants like Alexa? Are you closing deals after your business is found in search results? This is the track for you if your business, or your client's business, needs to stand out as a local provider in a global marketplace.Advanced Panel DiscussionsDo you count yourself among the most knowledgable marketing experts at any conference? Then this is the track for you.We've collected panels of agency owners and senior staff to answer your questions. This is your opportunity to geek out about online marketing and SEO with your peers. Learn what it takes to overcome the biggest challanges faced by marketing agencies around the world.The Latest Conference DetailsVisit RaleighSEOMeetup.org/conference

Outside Raleigh | Search Engine Optimization SEO| Web Design

Outside Raleigh | Search Engine Optimization SEO| Web Design


Outside Raleigh Marketing

Outside Raleigh Marketing Services is all about getting you noticed. Print, web marketing, social media marketing, SEO - we are YOUR Raleigh Marketing company

Raleigh SEO Meetup | Raleigh, NC 27612 | Raleigh Events

Raleigh SEO Meetup | Raleigh, NC 27612 | Raleigh Events


Visit Raleigh

This is the most successful SEO Meetup in the United States because we concentrate on actionable advice. This Meetup is not about tricks to fake out the...

How Do Social Media And SEO Work Together?

by SocialSEO Team @

Social Media and SEO are the peanut butter and jelly of the digital marketing world. One can survive without the other, but the effectiveness of the two together provides you with a much more powerful marketing engine. And while social…

The post How Do Social Media And SEO Work Together? appeared first on .

Raleigh SEO Company - Search Engine Optimization Experts

Raleigh SEO Company - Search Engine Optimization Experts


Raleigh SEO Company

The Raleigh SEO Company is a digital marketing agency that will help you dominate your competition. We get your business found online and chosen as the best

Business Productivity Hack #1 – Instantly Save 28 Hours Per Month

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

You are exhausted. Because lately you have been spending a truckload of time on your online business… …but you have nothing to show for. Compared to last month… you DON´T have more traffic… you DON´T have more email subscribers… you DON´T have more income. To be quite honest, you would probably have the exact same results if you had spent the […]

The post Business Productivity Hack #1 – Instantly Save 28 Hours Per Month appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

Linchpin SEO /// Raleigh: SEO & Web Design Firm Raleigh, Durham, Chapel Hill

Linchpin SEO /// Raleigh: SEO & Web Design Firm Raleigh, Durham, Chapel Hill


Linchpin SEO ///

Our Raleigh, NC location will offer the same industry-leading seo and web design services to help businesses in Raleigh, Durham, and Chapel Hill.

Raleigh SEO and Internet Marketing: Get listed and manage your social profile

by x4h @ Raleigh SEO – Xperience4higher | We Know Small Business

If you're a small business owner or marketing manager, you need to understand marketing in Raleigh, NC is more than just simply print advertising. In a connected city likes ours, you must manage your online reputation. As your marketing partner, we'll combine services like local search (Raleigh SEO) and social networking to ensure your small business's success. Did you realize Continue Reading

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Google AdWords vs SEO

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

I hear this a lot – which is better, Google AdWords (PPC) or SEO.  The answer is … YES!  As I explained in my recent post & video, most small businesses actually need both of them (and a little more).  Google AdWords is perfect for helping a new small business start getting some immediate in-bound leads, which is the #1 hurdle for a new business.  Well, it turns out that Google will practically give them to you on a silver platter — if you’re willing to pay, of course.  AdWords is a competitive bidding situation where you are basically paying to be listed in top slots on the screen, but your bid is put up against other businesses who also want a chunk of that business, so sometimes your ad will be shown, and sometimes others will be shown in those slots.  Overall, it’s a reliable way for a business to bring in new customers.  You just need to watch your numbers on the cost per click, and making sure you have a well-designed website that is designed to funnel visitors into contacting you.  This is the #1 place where businesses go wrong with AdWords – their website isn’t optimized for conversion.  If you’re going to do AdWords, it really pays (literally) to have your landing pages professionally designed.  Otherwise you may be wondering why you’re spending all that money on AdWords and not getting calls/emails.  The problem may not be PPC, it might be your website.
Now, SEO naturally accompanies PPC, but not in the old-school way of trying to create trillions of backlinks.  Google is now more interested in quality and relevance, as they should be, so as a business your #2 goal is to just focus on growing your online brand through deliberate strategies, and just make sure that “all roads lead back to Rome” so to speak, which is to say that you should be sure to properly leverage SEO onsite optimization and backlink structures to be sure that Google can clearly understand how your content (posts, articles, videos etc.) are related to what people are interested in.  Otherwise you’re just randomly throwing stuff out there and hoping it sticks.  In my mind, with the change in search engines, SEO is about optimizing your brand.  Although it has lots of technical components, from a business point of view you want to think about SEO as a strategy to grow your brand online.  It is a discipline which underlies everything else that you do, because it makes sure that everything is all tied together in a way that optimizes your brand online.  It isn’t about keywords and backlinks and all that.  It’s about getting your name and information about your services out there where people are looking.  It is “search engine optimization”, in the most literal sense of the words, but what I mean by it is a little different that traditional SEO.  It’s not about being clever.  It’s about being above-board and legitimate and trying to share things with people that are relevant.  Do that, and you’ll probably be pleased with the results.
Finally, retargeting.  I’m a big fan of Facebook retargeting (social media marketing), combined with PPC.  The reason is that if you’re going to spend the money on PPC to get them to your website, but maybe they get interrupted or distracted or something pulls them away from their computer, and they don’t end up contacting you, then you spent advertising dollars and got absolutely nothing in return.  What retargeting does is give your website visitor what’s called a pixel which is then used to continue to show them subsequent advertisements, since you know they have been to your website.  I won’t get into how it works, but what’s important to know for a small business is that a retargeting campaign should be used in combination with PPC because you can continue to remarket to those people who visited your website.  It’s not a question of whether to advertise on Google or Facebook.  If you want to bring in the customers, you start with Google AdWords since that’s where most purchasing intent is, and you follow it up with retargeting.  Now, there are other types of retargeting besides just Facebook, but I don’t want to get into that in detail here.  In most cases, Facebook is a great place to start with a local marketing retargeting campaign.
That’s it for the moment.  I just wanted to take a minute and explain a bit further the point and intention behind some of the ideas in my recent video.  By combining Goodle AdWords (PPC), SEO, and social media marketing (retargeting), you can implement a more comprehensive strategy about how you go about bringing in new leads online.
Traditional services for PPC management and SEO, with really anybody that sells them, are going to start at a bare minimum of $200/month each – and often much more.  So as you can see, trying to do both of them, plus social media marketing, is going to quickly be beyond the reach of most new small businesses that may not have the revenue stream yet to support that kind of marketing cost.  That’s why I created a blended service offering that pulls all 3 of them together so almost any small business can get started right away and start getting results while also taking steps to grow their online brand.  Whereas a typical SEO or PPC campaign might target multiple keywords, a small business doesn’t always need that to get started. My service approach is to zero in on one money-making service and start creating immediate results, and then expand to include more keywords and search phrases (topics) as your revenue grows.  Don’t try to be everything to everyone to start with.
I hope this was helpful!

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Google Algorithms

by Eric @ Lizardwebs

Search Engine Algorithms Change – FREQUENTLY! Something to keep in mind – algorithms for ranking your site are always changing. What worked 5 years ago – even 5 months ago, may or may NOT still be viable. Like any professional thing, ongoing testing and learning are vital to any good SEO company. If your SEO person is relying on practices that USED to work – they may NOT be getting the best results – and may actually be tanking your site. We still see a lot of companies using bad SEO techniques. It’s not uncommon to see an algorithm change in Google or other search engines causing your site to shift many places in a short period of time. Some shifts are brief, but if your site goes down a few pages and just does NOT come back up, it’s time to try a different strategy – or SEO company. At a minimum, contact your SEO company to find out what’s going on and bring it to their attention. If they’re good, they already know that you’ve shifted and are working on it. If your site moves around a few places from week to week, that’s natural. Some sites though, we have to say, are so much stronger than competitors, that they generally do NOT shift out of first position. You know you’ve got something good going at that point! Normal variances in your Search Engine Rankings It is NOT uncommon to see specific rankings shift around from week to week – even day to day in particularly competitive markets and terms. We expect to see variances of a few spots in rankings. We see some pages drop 10 spots, but then another page on your site rises 11 positions for that same term – effectively swapping out positions on the SERPs. PageRank Another common Google Algorithm that will affect your site is PageRank – find out about PageRank here

A Global Hangout: Why The Raleigh SEO Meetup Is the World's Best  - PlazaBridge Group, LLC

A Global Hangout: Why The Raleigh SEO Meetup Is the World's Best - PlazaBridge Group, LLC


PlazaBridge Group, LLC

Since moving to Charlotte last summer, I have been fixated on creating a Meetup Group that revolves around teaching SMBs how to generate leads and increase revenues through various Online Marketing strategies. This idea stemmed from having multiple conversations with business owners who expressed how complicated and time consuming digital marketing had become. Due to …

Video Marketing How-To: Creating Effective Demo Videos

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

Vidyard » The Video Marketing Blog

Video Marketing How-To: Creating Effective Demo Videos

Welcome to another episode of Video Marketing How-To! This week we’re going to talk about product demo videos – how to create one that’s engaging, informative, and drives conversions!

First off, I want to take a minute and discuss the difference between an explainer video, and a demo video. Explainer videos are great for showcasing how your solution solves a problem at a high level. They don’t have to have any real imagery of your product or service to be valuable.
Demo videos on the other hand should teach prospects or customers how to accomplish something with your product. Keep in mind, this is content that your prospects consume on their own before getting a demo from sales – it’s not a 1 hour demo caught on camera, but a quick overview of one or more of your features.
Now let’s look at length – demo videos aren’t generally considered top-of-funnel content so you can go a bit longer on length, but don’t bite off more than your viewers can chew. Keep your demo videos to the point, walk viewers through one action, and do it succinctly.
Next up is formatting – if you’re going to be producing multiple demo videos, try to structure them the same way. Chances are if you have built a complex product, your viewers will be watching multiple videos to fully understand how your system works, so having a cohesive structure means viewers know what to expect.
Finally, distribution. Demo videos tend to be more mid-funnel content as they’re designed to educate trial users or existing customers on how to use your product. Having them on your website is a must, but it’s not a bad idea to have them on YouTube as well. Many users search YouTube for information on products, and having short demo videos that show prospects how to use your product is always a good idea.
I hope you learned a thing or two about building a successful demo video. Check out these full-length examples from Salesforce, Taulia, inContact and Vidyard, Remember – if there’s a topic you would like us to cover on Video Marketing How-To, please let us know in the comments! See you in a few weeks for another episode!
The post Video Marketing How-To: Creating Effective Demo Videos appeared first on Vidyard.

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2017 Marketing Tips Search Engine Marketing Submission Tips To Use Now

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

2017 Marketing Tips Search Engine Marketing Submission Tips To Use Now Know this content marketing isn’t just a means to increase serp rankings. Posted on february 2, 2017 by vee popat bing, like google, makes good use of any optimization you implement in your metadata. Top 15 search engine optimization techniques submission tips 2 the […]

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5 Benefits of SEO That Will Make You Optimize

by Amistad Pros @ Amistad Pros

According to a survey, only 17% of small businesses are using SEO strategies to boost their business. The reasons small businesses aren’t using SEO to their advantage vary. Some believe it’s not all that important, or they think that SEO isn’t a valuable investment of their time. Once you fully understand the benefits of SEO […]

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