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Hopedale SEO

by admin @ Steve Ferguson Search Engine Marketing

Marketing Strategies For Roofing Contractors | How to Market Online for Roofing Companies Want to market your roofing company in he least expensive way possible?

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Launching a Successful WordCamp: Interview with Ross Johnson

by 3pointross @ WordCamp Ann Arbor 2017

Ross Johnson on what he learned from two years as lead organizer of WCA2 I’ve you’ve been to a WordCamp Ann Arbor, you’ve seen Ross, and you’ve probably talked to him more than once. He was the first to organize … Continue reading Launching a Successful WordCamp: Interview with Ross Johnson

Does Your Hosting Account Matter?

by SEOteric User @ SEOteric

Your Website Developer Matters – Part 2 In Part 1 of Does Your Website Developer Matter, we talked about the process of building a website, some costs, and what really goes into making a successful website. An often overlooked part of websites is the hosting account. A hosting account acts as a host for the... CONTINUE READING

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Everyone Claims They Are The Best – So who’s Really Is?

by Mike Piet @ Triple Your Traffic

There are numerous Michigan SEO Companies that claim provide the best SEO services. Some of these companies are composed of...

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Southborough SEO

by admin @ Steve Ferguson Search Engine Marketing

Google Google's Andrey Lipattsev Andrey Lipattsev – Search Quality Senior Strategist at Google (Ireland). Andrey has been with Google since August 2010,

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The Challenge of Calculating Social Media ROI

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

Social Media ROI has a well earned reputation of being hard to calculate.  A quick Google search, for example, reveals dozens of articles on the subject without much of a consensus on the solution.  Search Amazon and you’ll find books on the subject that end up being more about implementing social media strategies than actually measuring their impact.  This difficulty and disagreement stems from two facts.  First, the traditional formula displayed on the right often doesn’t appear to work due to the nebulous nature of the gains social media provides.  Second, social media marketing provides quite a few diverse benefits that vary depending on the particular case.  In the end, the most difficult aspect of calculating the ROI of social media is identifying the wide variety of benefits. Unlike most marketing methods that generate a single measurable return such as sales or traffic, social media can provide a wide variety of less tangible benefits.  For example, common benefits include direct and referral traffic, direct sales, ad impressions, customer service savings, brand equity, market intelligence, and improved search engine ranking.  To be fair, it is beyond me to calculate the particular value of some of these benefits — brand equity for example.  Most benefits, though, are quite measurable, despite occasionally being a challenge. Lets look at sales.  Quite a few regular activities in social marketing generate sales, directly or indirectly.  Coupons or promotions cause immediate sales.  Responses to customers can encourage purchases and retain customers after bad experiences.  Insightful or fun posts that get shared can generate new customers who later buy, and can drive traffic to your website.  Once again, the solution is to segment.  Value customer interaction just as you would in your contact center.  Apply your website’s conversion rate to traffic generated.  Use unique coupon codes on social media so you can separate it from the same promotion elsewhere.  Simply calculate the value of each type of interaction separately. A lot of marketers end up focusing on traffic as the primary objective of social media marketing.  This is a reasonable approach for a number of reasons.  While there are a number of effects of social media marketing that don’t result in additional website traffic (like customer service and branding), the great majority do.  Also, focusing on traffic removes outside factors that can affect the sales impact of marketing on social media — conversion rate in particular.  In the end, though, it comes back to figuring out what applies to your particular business.  Determine what needs to be measured, and actually measuring becomes much simpler.

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Best Ann Arbor SEO Company To Get Top Spots & More Sales

Best Ann Arbor SEO Company To Get Top Spots & More Sales


Triple Your Traffic

Our Ann Arbor SEO Company uses a proven process to get to Google’s top spots resulting in more traffic, leads, sales and the business growth you deserve.

Neueste WordPress Nachrichten

by Shana @ First Page Advantage – Search Engine Marketing

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March’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Digital marketing changes every day. From the newest Google update to the freshest pay-per-click ad option or Instagram feature, it can be hard to keep up! Thankfully, we’ve done the hard work of finding last month’s top search engine optimization, search engine...

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Illinois Sailor Springs SEO 62879

by Lauryn Corsano @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

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23 Ideas to Make the Most of Online Marketing for Your Local Business!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

4 General Online Marketing Tips to Get Started With Make Sure Your Company Website is Set Up for Conversion Converting means that you turned a visitor into a customer. The first thing to look for is an efficient website: good-looking, non-aggressive to visitors (no wild pop-up appearances or heavy flash use), user-friendly (the information is easily found), finished (no half-done pages), and a precise purpose that is consistent with the purpose of the company. Add a Blog to Your Website Blogging is a real asset to your website. Not only will it bring in surprising traffic from social sharing and search engines, but it will help create a link between you and your customers. It gives a more “human” touch to your business and no one should ignore that. Keep an Eye on the Enemy In his Art of War, Sun Tzu quoted an ancient Chinese proverb: “Know yourself, know your enemy, and you shall win a hundred battles without loss”. That is true for every business around our planet. Competition is good, competition leads to innovation. Take advantage of it! Look at your competitors and learn from their mistakes as much as you learn from their success.  How are they managing their online marketing? How efficient is their social media management? How high are they ranked in Google for the same keywords you use in your own website? Think “Long-Term” Effort Search Engine Optimization (SEO), marketing and community-related actions take a long time to become efficient. You build your reputation and your community with time: give your customers a chance to get to know you and your business. If you don’t want to have a long-term vision, you should be planting turnips, not doing online marketing. Keep calm and carry on with your efforts.   4 Essential Local Content Marketing Steps Make Your Content as Local as Your Business Is Your website and your blog should often refer to what you do in the specific area you are working in. If you are local, prove it!  This will pay dividends when it comes to your local search ranking. Schedule Frequent Blog Entries Having a blog is nice. But you know what is even nicer? Having a useful blog. You can easily cultivate a following for your articles as long as you post content that is related to your business or area on a regular basis. Pick some ideas HERE to boost your blog’s traffic. If you always publish the same day of the week, people will start expecting your publications. For example, this theatre in Ann Arbor uses a blog and posts an article at least once a week. Start a Customer Newsletter As long as you don’t send one 3 times a day, newsletters are often welcomed by customers. Once a month might fit perfectly, as it keeps your clients aware of your presence without annoying them. It’s a nice way to create another link between you and your clients. You can show your newest products, promote your latest blog entry, distribute your latest offer, or advertise upcoming events. Use Pictures … A Lot! Pictures of your staff, your local business, or even regular clients help create a human relationship between your company and your customers. Using real pictures in your website and through your social media network shows everyone that your company is not only a business but a human adventure. You are local: touch people by showing them local things! A famous local person comes into your business? Take a picture and share it! Everything you can do to make your customers feel like you care about them as human beings is great and worth a lot of effort. For example, this Café in Ann Arbor uses a lot of pictures taken on its location. We can see real customers enjoying their meals, and the trust given to the website is therefore increased.   4 Ways to Link Online and Offline Marketing Leverage Calls to Action Online that will Link to Offline Actions A “call to action” is an invitation for visitors to take a specific action. It can be following you on social media, joining a group, or printing a coupon. The visitor becomes an actor, and he is now linked to your company through this “call to action”. You can use this concept to make your customers take online actions that will have offline repercussions. Let’s say you own a restaurant, a “call to action” could be to ask visitors to complete a quick survey about their favorite meal in the restaurant, and they will win a 20% discount on their next meal. You made the customer take an action towards you, you made him remember what he liked about your restaurant, and you incited him to come back! Use Local Online Advertising With Google, Facebook or even Stumbleupon you can target people in a very specific area. If you want only people living in your town to see your ad, you can make that happen! You could even advertise only to people searching on cell phones in your area. Local online advertising can be very effective and is affordable: you invest only in the precise traffic you want! Use Tools to Bring Offline Visitors Online and Vice Versa Linking online and offline marketing is easier and much more important than you could think. You can help achieve that by using various tools, such as QR codes. They link your online and offline marketing for anyone who has a smart phone, and they cost nothing! Why should we avoid something free that may help? Learn more about how to use QR codes in your marketing. Include your social icons in all your brochures and posters, or even on the front door of your business! Make sure every customer is aware of the benefits of joining your online community. Do not hesitate in taking pictures of some customers (with their permission, obviously) and using them in your social networks. It links the “real” with the “virtual”. Transform Paper-Based Loyalty Cards into an Online Benefit If you […]

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Rebecca Gill - SEO Bootcamp

Rebecca Gill - SEO Bootcamp


SEO Bootcamp

SEO Instructor

Auburn SEO

by admin @ Steve Ferguson Search Engine Marketing

Massage Auburn AL - Auburn Massage & Day Spa Massage Owners Contact: (334) 787-3124 or Visit If you would like to rent space. THE BENEFITS OF A MASSAGE

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SEO Trends for 2014

by mark@markryancreative.com @ 24 Inspired Media

  Google processes more than one billion searches every day making it a dominant force in the search engine market. This means that any change in Google’s search algorithm affects the way in which web users find your website. Failing to adapt to these changes lowers your internet visibility and reduces your online sales. Your […]

Workshop Digital Named Search Engine Land 2017 Awards Finalist

by Katie Wolitarsky @ Workshop Digital

Richmond, Va. (September 11, 2017 ) – Leading digital marketing industry publication Search Engine Land included Richmond-based Workshop Digital among its short list of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams, and individuals around the world. Workshop Digital is thrilled to announce finalist nominations for the Read More »

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Blackstone SEO

by admin @ Steve Ferguson Search Engine Marketing

Mark Hagan and Steven Von Gerlachter break down the SEO Strategy for blackstonemedia.com.

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Lead Generation – Extending Beyond Local

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Lead generation can be defined as, the process of identifying and cultivating potential customers for a business’s products or services. It is all about finding unique ways to attract people/prospects to your business. Obtaining contact information from interested parties, can transpire to promote and expand that interest into sales. This organic approach is personal. When […]

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Interview with WCA2 Lead Organizer, Kyle Maurer

by 3pointross @ WordCamp Ann Arbor 2017

A behind-the-scenes look at what goes in to planning WordCamp Ann Arbor. Kyle Maurer was last year’s WCA2 Lead Organizer, but it wasn’t his first time working behind the scenes with WordCamp. Kyle also volunteered on Ross Johnson’s organizing team … Continue reading Interview with WCA2 Lead Organizer, Kyle Maurer

Lumity Life wins Awwwards.com Honorable Mention

by Tim Allen @ TRAFFIC Digital Agency

We’ve always been very proud of the work we’ve done for our clients here at TRAFFIC. From our comprehensive SEO strategies to our paid media work to our web design...

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Uxbridge SEO

by admin @ Steve Ferguson Search Engine Marketing

We offer SEO Services in London, Greater London. Call Us Today at 020 8834 4795 or Visit: WhiteHat SEO Ltd 80A Uxbridge Road, Shepherds Bush London, Greater

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Millville SEO

by admin @ Steve Ferguson Search Engine Marketing

(732) 463-7835 TJB WebMedia is a NJ small business web design and search engine optimization (SEO) company. At TJB Web Media, we design and maintain professional

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Boylston SEO

by admin @ Steve Ferguson Search Engine Marketing

Ranking Factors 2016 (Boston SEO Company) Boston SEO Social Media. What it Means for your marketing. With 92% of companies now incorporating social media into

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Holden SEO

by admin @ Steve Ferguson Search Engine Marketing

Melinda talks to 99designs SEO guy Kristen Holden about the fundamentals of SEO

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Sutton SEO

by admin @ Steve Ferguson Search Engine Marketing

SEO Sutton Coalfield West Midlands

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Welcome to the Long Tail Logic Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

With development of longtaillogic.com finishing up in the next couple weeks, this blog will begin to see some heavy use.  We plan on explaining a great deal of what we do on this blog, in addition to providing news and analysis of the growth of our field.  Please subscribe if you’re interested in social media marketing, content marketing, and search engine optimization.  While we always desire feedback, it is particularly useful to us while we’re getting started.  Please don’t hesitate to leave a comment or send us an e-mail!  

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Dudley SEO

by admin @ Steve Ferguson Search Engine Marketing

Our SEO Company in Dudley offer a variety of SEO packages at a low cost, situated in the UK, near Dudley and West Midlands areas, that are tailored for your

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Content Marketing Evolved

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

We have become an information driven society! Obtaining any data is right at our fingertips. And we are in control of driving search and identifying what it is we seek. Timing is everything! If we have to wait beyond seconds, we simply move on. Opportunities won and lost when timing is involved. Content informs us […]

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See Our Article On SEOmoz!

by SEOteric User @ SEOteric

Check out our article on www.seomoz.org!  http://www.seomoz.org/ugc/its-getting-harder-and-harder-to-keep-a-white-hat-clean. We did a write up about blog comments and spam SEO tactics. We will do a follow-up on our site from info gathered from the comments on SEOmoz. Stay Tuned!

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Using Sponsored Content Like A Pro

by Shana @ First Page Advantage – Search Engine Marketing

What is Sponsored Content and Native Advertising? Have you ever clicked on a banner ad? If the answer is a resounding no, you are in good company. The average click through rate for display ads is only 0.06% and ad blocking is growing at an alarming pace. This is why more and more companies are […]

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Illinois Madison SEO 62060

by Cosette Feli @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

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Millbury SEO

by admin @ Steve Ferguson Search Engine Marketing

We are a locally owned, family oriented towing & recovery company that provides damage free wheel lift service for light duty & medium duty towing. A car carrier

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Everything You Need to Know Before Advertising Through Social Media

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  The rise of social media has generated endless new opportunities for advertisement. With these new platforms, targeting a precise audience for advertisement has never been so effective. The plethora of available advertising avenues also means that one has a lot to consider when starting a new campaign. Every social platform has its own rules and should be researched before advertising on it. Even before that, though, the first goal is to prepare your campaign. Have a quick look into this article, to see the 6-steps strategy to smart advertising. Once you have clearly defined your goals and what you expect from your campaign, it is time to have a look into the social platform you can use for advertisement. You still need to decide where to advertise. Knowing the why and the what is one thing, but with the rise of the “social web” advertisers now have many more different options for how and where. As always, it is important to have a good look into what others do before jumping into an unknown activity. Where do the best social marketers advertise? According to Business Insiders here is a review of how much is spent on social media:   Clearly, Facebook is the number one place where marketers decide to advertise. That means two things: first, you cannot dismiss Facebook from your list of places to advertise, because both your customers and competitors are on it. But the other interesting point would be to look into other places to advertise, because your competitors might not be advertising on them, or they might be much cheaper! To simplify your work, I summarized the key points of advertising on the most interesting social networks for a marketer.   Advertising on Facebook With more than a billion users, and over 50% of those users active on any given day, Facebook is the actual leader of the social networks. You have the virtual opportunity to reach over a billion potential customers with one ad. With its sophisticated system of “likes” and center of interests, Facebook produces an algorithm that makes targeting customers as easy as child’s play. You can target exactly the people who will be most receptive to your advertisement. Age, gender, occupation, interests, and more… It has a user-friendly interface, so even if you are not familiar with Facebook or other advertising solutions (like Google Adworks for example) you will have no trouble creating a campaign on Facebook. First, go to http://www.facebook.com/advertising and click on “create an ad”. You need a Facebook account to start using the advertisement system. You have three possibilities: “sponsored stories”, “promoted posts”, or “Facebook Ads”. The “sponsored stories” will reach your customers in their newsfeed, and the Facebook Ads will stay on the places designed for advertisement (mostly on the right side of the screen). Facebook recently added the “promoted post” functionality. Here is a great article from SEOMoz that compares the reach of promoted posts and sponsored stories: http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test The rest of the process for creating the ad is standard: you will be asked to choose a destination tab (the landing page that your ad will point to), a title (just like blog titles, use a catchy title to grab the attention), an image, etc. The next step is focused on targeting. You will select the audience you want to reach with your ad. Location, age, gender, and more. Facebook is known for having the most precise targeting available, so use this to your advantage! The last step is pricing. This is the key: the more you pay the more people will see your advertisement. You have the choice between CPM (you pay for the visibility of your ad, per “impression”), or CPC (you pay when people click on your ad). The click-through rate is often very low (most of the time <0.1%), but the CPC option usually offers you the best return on investment. The cost of Facebook advertising will depend on your target. The Cost per Click for example can be anything between $0.03 to $5 or more depending on your industry. This can still be a great deal, depending on the conversion rate of people who click through your ad and how much a conversion is worth to you. This is the key point that will determine whether your ROI on this campaign will be high or low. You should start with a small budget. Many people focus on a reasonable $50 to start with. There is no point in flooding your ad in one day all over the Internet. Refine it through small trials and iterations, and increase the reach and budget once you’re satisfied with its performance. How effective Facebook is for advertising: A brand? Because it only displays messages from the brand to the customers/fans, Facebook ads do not provide something “special” that would make the site unique for branding. Of course a fan page helps with company branding and community building, but advertising alone will be much more effective for specific products/services/events rather than just for the name of the company. Advertisers understand that, and you can clearly see that the ads on Facebook are usually for a product/service and not for the company itself. A service/product? With the amount of people reachable with any ads, Facebook is a place one can’t ignore when promoting a service or a product. The billion users make it almost impossible to select criteria with no results. A popular strategy is to combine Facebook ads with a free Facebook fan page, by directing those who click on the ad to the Facebook page. If, once there, they are convinced to ‘like’ the page, they will automatically see future updates and posts by the page in their newsfeed. An event? Facebook has a specific system of events that is widely used. Events are often used for marketing, and Facebook is the only social network set up to support marketing events specifically. Correctly used, it can be extremely effective.     Advertising on Twitter Why […]

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Magis Fundraising, an Ohio Fundraising Management Company, selects Stone for Website Design

by Emily Drier @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone Interactive Group has begun work on a new website design for Magis Fundraising, an Ohio-based fundraising management company. The site is scheduled to launch Summer of 2010.

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Digital Marketing Specialist

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Digital Marketing Specialist This posting is for a part-time position Stone Interactive Group is looking for an out-going, energetic, part-time Digital Marketing Specialist. The ideal candidate will be active on social media and must have exceptional phone skills. Responsibilities include...

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Pantothen Selects Stone to Redesign Consumer Site

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Pantothen – the all-natural acne solution – selects Stone to redesign successful consumer marketing site . http://www.pantothen.com/

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The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  In this article we will guide you to an incredible amount of traffic immediately after the launching of your blog. We’ll see why Guest blogging is so important, and how to make the most of Social Bookmarking. After a quick view at professional social groups and how to use them for traffic, we shall get into the huge taboo of paying to advertise your blog. We’ll finish by looking into backlinking and how to make the most of those who copy your content. The first step is to create a quality blog (one can never insist too much on that). Once you have mastered the concepts of WordPress (for example) and you have a blog you are proud of, you can start thinking of how to attract as many people as you can to it. We will assume here that you prepared a lot of content ahead, and that you already have 15-20 articles of a good quality. Select your 3-5 best pieces of art, and do not publish them! Save them for later — you’ll understand why shortly. Select some others to be published in the future according to your schedule — regular publications are very important in blogging: not only for SEO but to ensure your audience that you are able to bring good quality content on a consistent basis.   3 free, easy-to-do and very effective steps to quickly boost your traffic   Social bookmarking What is social bookmarking? It’s basically the same concept as the bookmarks you insert in your book to remember where you left it. These sites allows the users to “bookmark” sites or pages that they find valuable for others to see. Depending on your content you might prefer one or another social bookmark, but the important part is to share some (or all) your content there. You will benefit from their traffic and SEO. People will read your articles there and, upon finding good quality content, they might share your articles with their friends. Don’t forget to add an author’s description, and always link to your blog. Here are five very popular Social Bookmarking sites: digg.com reddit.com stumbleupon.com newsvine.com diigo.com   One important thing to remember, though: if you just come to these sites to publish your content once in a while, your links may go unnoticed.  To increase the impact of sharing on these sites, visit them on a regular basis and share other’s content, for example. Being part of the community gives more credit to your publications.   Social Media groups We know you are already comfortable with social media, and you are probably already using it to publicize your work.  There is more you can do, though.  Most of the professional social sites like LinkedIn have groups you can join. So do it! Join every group relevant to your area, and share your articles on them! Share the ones on your blog, and those which you Guest Posted on other’s sites. Make sure you share every article, but be careful not to spam! Don’t share everything right away — follow the same schedule you’ve developed for your blog.  Just as with social bookmarking sites, participate in the community and more people will pay attention to your posts.   Guest blogging Now that we have a decent blog with a lot of content in it, it is time to catch some traffic. The first move would be to look toward Guest Blogging. What is Guest Blogging? You approach a famous blog relevant to your own blogging area, and offer them free content. The famous blog already benefits from great traffic and SEO. You could get some of theirs by having a great article on their homepage! This is why you should keep your best articles in stock and not publish them right away on your blog. Blogs are chronological, the most recent content is on the top. Why would you want your best stuff to be immediately buried? You want to promote your best articles so people will want to come to your blog, subscribe, etc. Not all blogs will welcome you warmly. Lots of famous blogs are often approached by similar requests and refuse to look at any proposal of that type. So how can you find where to guest blog? You can start by looking through Google, and/or going through this list of 500 places to syndicate your content. You can also look through this list of 100 blogs that are welcoming guest posts. Once you’ve found it, don’t pressure the blog! Prepare a nice pitch to convince them that they need your (free and amazing) content! Spend some time going through their publications; make sure nothing has ever been posted on the topic you are offering, etc. The important part in this preparation is to constantly remember that the blog may be contacted dozens of times every day with the same request. You need to make sure that if they accept a guest, you will be that guest. Make sure you don’t post the same article in two different guest posts. That would give your blog a bad image. Advertise your blog! Why and how you should do it.     Make no mistake, as the Romans said: nervi belli pecunia. Money is the sinew of War. By implementing the free techniques described above, you can reach a certain amount of traffic quickly. But in order to achieve maximum success, you should reinvest in your blog. People have always been reluctant to pay for advertising their blog. Nobody minds paying for advertising their website, their company or even their personal events. Bloggers, on the other hand seem to view advertising themselves as taboo and swear by organic methods. Well if you are a thirteen year old girl and you write about how wonderful your school day was, yes it might be overreacting to pay for advertising that. But if you are serious about what you do, and you really want your blog to be successful, why shouldn’t you invest some of your money along with your time? You already spent a […]

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Sturbridge SEO

by admin @ Steve Ferguson Search Engine Marketing

Central Mass Antique Show at Sturbridge New Years Eve, New Years Day highlights. What a great day of treasure hunting and Antique Finds at Sturbridge Host

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Digital Assistants: Optimizing for Voice Search

by Aimee Sanford @ Workshop Digital

This blog post is basically the TL;DR version of this webinar and whitepaper created, sponsored, and hosted by Bing, iProspect, and AdWeek. I reimagined it and added my own perspective with the goal of creating an educational resource for my team and our clients. Marketing is all about connection points. It’s about reaching your target audience Read More »

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Is your site in Google Jail? The Google Sandbox 2014

by mark@markryancreative.com @ 24 Inspired Media

Do you believe in the Google Sandbox? It refers to the theory that is used to explain the reasons as to why domains with frequent ownership or a newly-registered domain changes rank poorly in the Google SERPS (Search Engine Results Pages). This implies that the new websites are put into a holding area or sandbox […]

Resume | Rebecca Gill

Resume | Rebecca Gill


Rebecca Gill

Rebecca Gill has a well-rounded business background and over fifteen years of experience in sales and online marketing. Her love for WordPress website design and her strong belief in the user experience is equally matched by a fascination with search engine optimization, blogging, and social media marketing. As an early adopter of blogging, her online Read More

Is Your Website Responsive or Broken?

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

In today’s digital world, we have information at our fingertips, and many styles for our fingers to do the walking. Whether we use a desktop, laptop, tablet, or smartphone, we can search just about any time and any place. Websites can appear on any of these platforms, but may not be easy to view and […]

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The Importance Of SEO For Small Businesses

by Switch Lead @ Switch Lead

SEO has been responsible for increasing the visibility of various businesses online thereby increasing the customers as well as sales. There are a few companies that don’t understand why SEO matters which have caused them to be left behind. Well, here’s what you need to...

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MCCE And Stone Work To Launch Public-Friendly Website

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

The Michigan Center for Civic Education and Stone work together to build a public-friendly engaging new site. http://www.miciviced.org/

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Welcome to the Long Tail Logic Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

With development of longtaillogic.com finishing up in the next couple weeks, this blog will begin to see some heavy use.  We plan on explaining a great deal of what we do on this blog, in addition to providing news and analysis of the growth of our field.  Please subscribe if you’re interested in social media marketing, content marketing, and search engine optimization.  While we always desire feedback, it is particularly useful to us while we’re getting started.  Please don’t hesitate to leave a comment or send us an e-mail!  

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Illinois Peoria SEO 61601

by Angelle Allman @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

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Pure Visibility - Internet Marketing Company in Michigan

Pure Visibility - Internet Marketing Company in Michigan


Pure Visibility

Are you looking to maximize ROI from your digital marketing campaigns? Pure Visibility provides expert SEO, PPC, social media and analytics services.

Create a Content Strategy for Any Business

by ContentOro @ ContentOro

Who Signs Your Paycheck? Ann Handley, the chief content officer of Marketing Profs, a professional development resource for marketers, issued the following challenge at a recent Content Marketing Conference: “Ask yourself: If my customer signed my paycheck, what would marketing look like?” The irony of her comment is that our customers do, and always have,
+ Read More

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Michigan Web Development, Responsive Website Design, SEO Company | Logic Solutions

Michigan Web Development, Responsive Website Design, SEO Company | Logic Solutions


Logic Solutions

Michigan leading full-service web development & consulting company. Custom website design, responsive design, SEO & social media strategy. Located in Ann Arbor, MI.

Effective Websites Workshop

by annie @ Keystone Media

Improve Your Website’s Results Presented by: Annie Wolock, Keystone Media Effective websites not only attract more traffic but they convert that traffic into leads and sales. Plus, they measurably improve… read more →

5 E-Commerce Marketing Strategies for Online Retailers

by Eric Lynch @ build/create studios

The e-commerce world continues to get more and more competitive. To stay relevant and gain success there’s a lot to do to set yourself apart. Online retailers, especially those in the apparel industry are continually raising the bar on how to market themselves. While we’ve covered the SEO that goes into e-commerce, and optimizing your... read more

The post 5 E-Commerce Marketing Strategies for Online Retailers appeared first on build/create studios.

Effective but powerful as well

by Shana @ First Page Advantage – Search Engine Marketing

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. Temporibus autem quibusdam et aut officiis Lorem ipsum dolor sit amet, consectetur adipisicing elit, […]

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Ann Arbor SEO Agency -

Ann Arbor SEO Agency -


First Page Advantage - Search Engine Marketing

Search Engine Optimization Services In Ann Arbor MI At SEO Geeks, Ann Arbor, our primary focus is search engine optimization. Additionally, we have extensive experience in web design and social media management, allowing us to provide our clients with these top notch services. That means we can refer you to the right people or provide …

Ann Arbor SEO - Grafted-In LLC

Ann Arbor SEO - Grafted-In LLC


Grafted-In LLC

An Ann Arbor SEO Agency | Call Us 248-202-9080 | We Get Targeted Traffic!

The End of Ann Arbor SEO Agency - Egon Labs

The End of Ann Arbor SEO Agency - Egon Labs


Egon Labs

Unlike paid advertising, it isn’t simple to control, but in many ways it’s more effective. Before becoming a search engine marketing consultant, it’s essential to learn as much because you can about search engine marketing and to receive some experience within the field. If online marketing isn’t your regionRead More

The Google Dance, do you mean the Waltz?

by idillion22 @ TopTierMarketingSEO

Contrary to common belief, the Google Dance isn’t an actual dance (it kind of is) like the waltz or the tango; it’s when you’re rankings bounce from place to place throughout various pages of the search engine results. This is referred to as the Google Dance and for some reason the name stuck. There are […]

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Webster SEO

by admin @ Steve Ferguson Search Engine Marketing

I created this video with the YouTube Video Editor (

The post Webster SEO appeared first on Steve Ferguson Search Engine Marketing.

Illinois Chicago SEO 60614

by Devonne Neugeboren @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

The post Illinois Chicago SEO 60614 appeared first on cliQthru Marketing.

Grafton SEO

by admin @ Steve Ferguson Search Engine Marketing

What's Grafton NH seo?. . . . Search engine optimization (search engine optimization) is the technique of affecting the visibility of a website or a web web

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23 Ideas to Make the Most of Online Marketing for Your Local Business!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

4 General Online Marketing Tips to Get Started With Make Sure Your Company Website is Set Up for Conversion Converting means that you turned a visitor into a customer. The first thing to look for is an efficient website: good-looking, non-aggressive to visitors (no wild pop-up appearances or heavy flash use), user-friendly (the information is easily found), finished (no half-done pages), and a precise purpose that is consistent with the purpose of the company. Add a Blog to Your Website Blogging is a real asset to your website. Not only will it bring in surprising traffic from social sharing and search engines, but it will help create a link between you and your customers. It gives a more “human” touch to your business and no one should ignore that. Keep an Eye on the Enemy In his Art of War, Sun Tzu quoted an ancient Chinese proverb: “Know yourself, know your enemy, and you shall win a hundred battles without loss”. That is true for every business around our planet. Competition is good, competition leads to innovation. Take advantage of it! Look at your competitors and learn from their mistakes as much as you learn from their success.  How are they managing their online marketing? How efficient is their social media management? How high are they ranked in Google for the same keywords you use in your own website? Think “Long-Term” Effort Search Engine Optimization (SEO), marketing and community-related actions take a long time to become efficient. You build your reputation and your community with time: give your customers a chance to get to know you and your business. If you don’t want to have a long-term vision, you should be planting turnips, not doing online marketing. Keep calm and carry on with your efforts.   4 Essential Local Content Marketing Steps Make Your Content as Local as Your Business Is Your website and your blog should often refer to what you do in the specific area you are working in. If you are local, prove it!  This will pay dividends when it comes to your local search ranking. Schedule Frequent Blog Entries Having a blog is nice. But you know what is even nicer? Having a useful blog. You can easily cultivate a following for your articles as long as you post content that is related to your business or area on a regular basis. Pick some ideas HERE to boost your blog’s traffic. If you always publish the same day of the week, people will start expecting your publications. For example, this theatre in Ann Arbor uses a blog and posts an article at least once a week. Start a Customer Newsletter As long as you don’t send one 3 times a day, newsletters are often welcomed by customers. Once a month might fit perfectly, as it keeps your clients aware of your presence without annoying them. It’s a nice way to create another link between you and your clients. You can show your newest products, promote your latest blog entry, distribute your latest offer, or advertise upcoming events. Use Pictures … A Lot! Pictures of your staff, your local business, or even regular clients help create a human relationship between your company and your customers. Using real pictures in your website and through your social media network shows everyone that your company is not only a business but a human adventure. You are local: touch people by showing them local things! A famous local person comes into your business? Take a picture and share it! Everything you can do to make your customers feel like you care about them as human beings is great and worth a lot of effort. For example, this Café in Ann Arbor uses a lot of pictures taken on its location. We can see real customers enjoying their meals, and the trust given to the website is therefore increased.   4 Ways to Link Online and Offline Marketing Leverage Calls to Action Online that will Link to Offline Actions A “call to action” is an invitation for visitors to take a specific action. It can be following you on social media, joining a group, or printing a coupon. The visitor becomes an actor, and he is now linked to your company through this “call to action”. You can use this concept to make your customers take online actions that will have offline repercussions. Let’s say you own a restaurant, a “call to action” could be to ask visitors to complete a quick survey about their favorite meal in the restaurant, and they will win a 20% discount on their next meal. You made the customer take an action towards you, you made him remember what he liked about your restaurant, and you incited him to come back! Use Local Online Advertising With Google, Facebook or even Stumbleupon you can target people in a very specific area. If you want only people living in your town to see your ad, you can make that happen! You could even advertise only to people searching on cell phones in your area. Local online advertising can be very effective and is affordable: you invest only in the precise traffic you want! Use Tools to Bring Offline Visitors Online and Vice Versa Linking online and offline marketing is easier and much more important than you could think. You can help achieve that by using various tools, such as QR codes. They link your online and offline marketing for anyone who has a smart phone, and they cost nothing! Why should we avoid something free that may help? Learn more about how to use QR codes in your marketing. Include your social icons in all your brochures and posters, or even on the front door of your business! Make sure every customer is aware of the benefits of joining your online community. Do not hesitate in taking pictures of some customers (with their permission, obviously) and using them in your social networks. It links the “real” with the “virtual”. Transform Paper-Based Loyalty Cards into an Online Benefit If you […]

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Converting More Customers With Better Funneling

by SEOteric User @ SEOteric

Increase Website Conversions with Featured Content One of the best ways to capture the attention of your website visitors is to quickly show them what they are looking for. When a website visitor visits your website, you have just a few seconds to capture their attention. During that brief first impression period, they have to... CONTINUE READING

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Awesome and universal directory theme

by Shana @ First Page Advantage – Search Engine Marketing

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In House SEO Training Course | Class #1 | What Is SEO?

by Gary Morris @ Grafted-In LLC

The post In House SEO Training Course | Class #1 | What Is SEO? appeared first on Grafted-In LLC.

Powerful tool for all designers

by Shana @ First Page Advantage – Search Engine Marketing

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Keystone Redesigns CPI Data Website

by annie @ Keystone Media

Keystone Media announces the launch of a newly redesigned website for CPI Data. The new CPI Data website is the second website Keystone has designed for them. The new responsive… read more →

Clinton SEO

by admin @ Steve Ferguson Search Engine Marketing

- This week in my search video, I try the new microphone one more time - let me know if it is good or bad and I’ll switch it out if it is bad. I ask, are

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Digital Marketing & Content Advantages

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Have you ever heard of a buying cycle? It exists. For online consumers to make any purchasing decisions, there are multiple steps leading up to it. First there is awareness, a person has a problem or a need that must be met. Next comes research as a solution is investigated (online) and sought. Following this […]

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Everything You Need to Know Before Advertising Through Social Media

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  The rise of social media has generated endless new opportunities for advertisement. With these new platforms, targeting a precise audience for advertisement has never been so effective. The plethora of available advertising avenues also means that one has a lot to consider when starting a new campaign. Every social platform has its own rules and should be researched before advertising on it. Even before that, though, the first goal is to prepare your campaign. Have a quick look into this article, to see the 6-steps strategy to smart advertising. Once you have clearly defined your goals and what you expect from your campaign, it is time to have a look into the social platform you can use for advertisement. You still need to decide where to advertise. Knowing the why and the what is one thing, but with the rise of the “social web” advertisers now have many more different options for how and where. As always, it is important to have a good look into what others do before jumping into an unknown activity. Where do the best social marketers advertise? According to Business Insiders here is a review of how much is spent on social media:   Clearly, Facebook is the number one place where marketers decide to advertise. That means two things: first, you cannot dismiss Facebook from your list of places to advertise, because both your customers and competitors are on it. But the other interesting point would be to look into other places to advertise, because your competitors might not be advertising on them, or they might be much cheaper! To simplify your work, I summarized the key points of advertising on the most interesting social networks for a marketer.   Advertising on Facebook With more than a billion users, and over 50% of those users active on any given day, Facebook is the actual leader of the social networks. You have the virtual opportunity to reach over a billion potential customers with one ad. With its sophisticated system of “likes” and center of interests, Facebook produces an algorithm that makes targeting customers as easy as child’s play. You can target exactly the people who will be most receptive to your advertisement. Age, gender, occupation, interests, and more… It has a user-friendly interface, so even if you are not familiar with Facebook or other advertising solutions (like Google Adworks for example) you will have no trouble creating a campaign on Facebook. First, go to http://www.facebook.com/advertising and click on “create an ad”. You need a Facebook account to start using the advertisement system. You have three possibilities: “sponsored stories”, “promoted posts”, or “Facebook Ads”. The “sponsored stories” will reach your customers in their newsfeed, and the Facebook Ads will stay on the places designed for advertisement (mostly on the right side of the screen). Facebook recently added the “promoted post” functionality. Here is a great article from SEOMoz that compares the reach of promoted posts and sponsored stories: http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test The rest of the process for creating the ad is standard: you will be asked to choose a destination tab (the landing page that your ad will point to), a title (just like blog titles, use a catchy title to grab the attention), an image, etc. The next step is focused on targeting. You will select the audience you want to reach with your ad. Location, age, gender, and more. Facebook is known for having the most precise targeting available, so use this to your advantage! The last step is pricing. This is the key: the more you pay the more people will see your advertisement. You have the choice between CPM (you pay for the visibility of your ad, per “impression”), or CPC (you pay when people click on your ad). The click-through rate is often very low (most of the time <0.1%), but the CPC option usually offers you the best return on investment. The cost of Facebook advertising will depend on your target. The Cost per Click for example can be anything between $0.03 to $5 or more depending on your industry. This can still be a great deal, depending on the conversion rate of people who click through your ad and how much a conversion is worth to you. This is the key point that will determine whether your ROI on this campaign will be high or low. You should start with a small budget. Many people focus on a reasonable $50 to start with. There is no point in flooding your ad in one day all over the Internet. Refine it through small trials and iterations, and increase the reach and budget once you’re satisfied with its performance. How effective Facebook is for advertising: A brand? Because it only displays messages from the brand to the customers/fans, Facebook ads do not provide something “special” that would make the site unique for branding. Of course a fan page helps with company branding and community building, but advertising alone will be much more effective for specific products/services/events rather than just for the name of the company. Advertisers understand that, and you can clearly see that the ads on Facebook are usually for a product/service and not for the company itself. A service/product? With the amount of people reachable with any ads, Facebook is a place one can’t ignore when promoting a service or a product. The billion users make it almost impossible to select criteria with no results. A popular strategy is to combine Facebook ads with a free Facebook fan page, by directing those who click on the ad to the Facebook page. If, once there, they are convinced to ‘like’ the page, they will automatically see future updates and posts by the page in their newsfeed. An event? Facebook has a specific system of events that is widely used. Events are often used for marketing, and Facebook is the only social network set up to support marketing events specifically. Correctly used, it can be extremely effective.     Advertising on Twitter Why […]

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d.Diversified And Stone Partner To Launch Next-Generation Website

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

d.Diversified – Michigan’s innovative staffing company – partners with Stone to launch it’s next-generation website. http://www.ddiversified.com/

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19 Keys to The Perfect On-Page SEO!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

What is On-Page SEO and Why is it So Important? On-page SEO consists of ensuring the details search engines (such as Google, Bing or Yahoo) look for in your webpage’s content are set up ideally. It encompasses everything from the URL to the titles of the images you are using: basically any detail that will be registered by search engines when they index your site and try to determine both what your page is about, and how valuable your page is to searchers of that topic. If you want your page, blog, article, or website to be ranked #1 on Google, this is something you must consider.   12 Things to Check for On-Page Optimization   Research and Define Your Targeted Keyword The first step in the process is finding the keywords you want to be ranked for. You will put all your efforts onto those precise keywords, so choose wisely! You will increase your chances of ranking highly if your keywords are not used a lot by other websites.  Also, if there is high demand for your precise keywords, you’ll receive more traffic when you succeed in ranking. How is this possible? Fortunately, you can check the competitiveness of keywords with various online tools, such as Google Adwords, Semrush or Word Tracker.  Developing a keyword strategy is a topic worthy of a blog post of its own (or several), but as long as you seek to find the highest volume search terms with the lowest competition, you will be on the right track. Use Your Keyword in Your URL The first thing the engines are going to see is your URL and domain name, so put make sure your keywords are prominently featured in them! It works in order: the first word of your URL is the best spot, the second right after, and It goes on. If you have a long URL, use hyphens ( – ) between each important term, and get rid of useless words that will dilute your important ones (like “and” “the” “to” “for”, etc.). If you are using WordPress, the Smart Slug plugin automatically removes the connections words such as “the” or “a” in your URL. Optimize Your Page Titles When thinking of an attractive, traffic-driving, sexy title, you must also consider Search Engine Optimization. You should use your keyword in it, the closer to the beginning the better. Also, note that your title must be fewer than 70 characters if you want it to be displayed completely by Google in the search results. Seventy is the maximum limit, but you should stay under 65, as the place occupied by characters depend on the characters you use. Create a Quality Meta Description The meta description is a different sort of SEO tool. Google does not consider this content in search engine page ranking, but you must add it if you do not want Google to use an automatic clip of your content as the summary of your page. Make sure the description is clear and engaging, as this is what sells search users on your page over other search results. Try to keep it fewer than 155 so the Search Engines will display it properly. Use Your Keyword and Vary it It is kind of obvious but needs to be said: you have to use your keyword in your content. Four times at least to make it clear for the engines that this is the keyword they want to rank you for. Vary it! Use abbreviations, plural, singular… You may want to use several synonyms also, to target related keywords for improving your ranking in the general topic you are talking about. Start Your Main Text With Your Keyword As we said for the tittle, search engine spiders will crawl your content from the start to the end. The closer to the beginning of your first paragraph your keyword is, the better! Optimize Your Sub-titles To organize a page, there are titles called Headers. Header 1 (H1) is the first title, Header 2 (H2) is the subtitle of Header 1, and it goes on… Google only considers H1, H2 and H3 for ranking. You should use and optimize these sub-titles and make sure your keywords are in H1, H2 and H3. Use Your Images Images are very important: for each image you can configure a Title and an “Alt tag”. “Alt Tag” corresponds to the text displayed when the image cannot appear. When you pass your mouse over an image, the Title appears in a small box. You want both the Title and the Alt tag to contain your keyword. It is better if the two are different, as search engines recognize new and re-used content. Make the Most of Your Internal Links Internal links are great. They are used in a variety of ways, such as linking to other, similar articles you wrote to invite your audience to go further in the research. It is great for your traffic, but also essential for your SEO. When using them, make sure your anchor text is wisely chosen. The anchor text is the text displayed as the “link”, the “click HERE” instead of “click on http://www.youshouldclickhere.ltl “. You can use your keyword in the anchor text, and that will help your SEO. For example: you can find more information about webmarketing for local business here. Add Some Pertinent Outbound Links By adding pertinent links to other websites, you can manage two things. First, you give the opportunity to your readers to go further. It is a sign of reliability. Secondly, search engines take the presence of external links into account when they rank your page.  Having external links consistently correlates to higher search result ranking.  For a more detailed explanation of this, check out this article on the SEO value of outbound links. Note that if you make the link open a new tab by using the [target=”_blank”] html tag, you are likely to keep your visitor on your site, whereas if by clicking on your […]

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Focus on free and creative presentations

by Shana @ First Page Advantage – Search Engine Marketing

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo conseqat. Duis aute irure dolor in reprehenderit in voluptate velit. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do […]

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Home - Ann Arbor SEO

Home - Ann Arbor SEO


24 Inspired Media

GET OUT OF OBSCURITY...10X your business, getting more customerswith our proven SEO and digital marketing strategies Fill Out Our Application to Begin Our Services OptimizationSearch Engine Optimization (SEO) helps your site appear at the top of

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WordCamp Ann Arbor 2017

Visit the post for more.

The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  In this article we will guide you to an incredible amount of traffic immediately after the launching of your blog. We’ll see why Guest blogging is so important, and how to make the most of Social Bookmarking. After a quick view at professional social groups and how to use them for traffic, we shall get into the huge taboo of paying to advertise your blog. We’ll finish by looking into backlinking and how to make the most of those who copy your content. The first step is to create a quality blog (one can never insist too much on that). Once you have mastered the concepts of WordPress (for example) and you have a blog you are proud of, you can start thinking of how to attract as many people as you can to it. We will assume here that you prepared a lot of content ahead, and that you already have 15-20 articles of a good quality. Select your 3-5 best pieces of art, and do not publish them! Save them for later — you’ll understand why shortly. Select some others to be published in the future according to your schedule — regular publications are very important in blogging: not only for SEO but to ensure your audience that you are able to bring good quality content on a consistent basis.   3 free, easy-to-do and very effective steps to quickly boost your traffic   Social bookmarking What is social bookmarking? It’s basically the same concept as the bookmarks you insert in your book to remember where you left it. These sites allows the users to “bookmark” sites or pages that they find valuable for others to see. Depending on your content you might prefer one or another social bookmark, but the important part is to share some (or all) your content there. You will benefit from their traffic and SEO. People will read your articles there and, upon finding good quality content, they might share your articles with their friends. Don’t forget to add an author’s description, and always link to your blog. Here are five very popular Social Bookmarking sites: digg.com reddit.com stumbleupon.com newsvine.com diigo.com   One important thing to remember, though: if you just come to these sites to publish your content once in a while, your links may go unnoticed.  To increase the impact of sharing on these sites, visit them on a regular basis and share other’s content, for example. Being part of the community gives more credit to your publications.   Social Media groups We know you are already comfortable with social media, and you are probably already using it to publicize your work.  There is more you can do, though.  Most of the professional social sites like LinkedIn have groups you can join. So do it! Join every group relevant to your area, and share your articles on them! Share the ones on your blog, and those which you Guest Posted on other’s sites. Make sure you share every article, but be careful not to spam! Don’t share everything right away — follow the same schedule you’ve developed for your blog.  Just as with social bookmarking sites, participate in the community and more people will pay attention to your posts.   Guest blogging Now that we have a decent blog with a lot of content in it, it is time to catch some traffic. The first move would be to look toward Guest Blogging. What is Guest Blogging? You approach a famous blog relevant to your own blogging area, and offer them free content. The famous blog already benefits from great traffic and SEO. You could get some of theirs by having a great article on their homepage! This is why you should keep your best articles in stock and not publish them right away on your blog. Blogs are chronological, the most recent content is on the top. Why would you want your best stuff to be immediately buried? You want to promote your best articles so people will want to come to your blog, subscribe, etc. Not all blogs will welcome you warmly. Lots of famous blogs are often approached by similar requests and refuse to look at any proposal of that type. So how can you find where to guest blog? You can start by looking through Google, and/or going through this list of 500 places to syndicate your content. You can also look through this list of 100 blogs that are welcoming guest posts. Once you’ve found it, don’t pressure the blog! Prepare a nice pitch to convince them that they need your (free and amazing) content! Spend some time going through their publications; make sure nothing has ever been posted on the topic you are offering, etc. The important part in this preparation is to constantly remember that the blog may be contacted dozens of times every day with the same request. You need to make sure that if they accept a guest, you will be that guest. Make sure you don’t post the same article in two different guest posts. That would give your blog a bad image. Advertise your blog! Why and how you should do it.     Make no mistake, as the Romans said: nervi belli pecunia. Money is the sinew of War. By implementing the free techniques described above, you can reach a certain amount of traffic quickly. But in order to achieve maximum success, you should reinvest in your blog. People have always been reluctant to pay for advertising their blog. Nobody minds paying for advertising their website, their company or even their personal events. Bloggers, on the other hand seem to view advertising themselves as taboo and swear by organic methods. Well if you are a thirteen year old girl and you write about how wonderful your school day was, yes it might be overreacting to pay for advertising that. But if you are serious about what you do, and you really want your blog to be successful, why shouldn’t you invest some of your money along with your time? You already spent a […]

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The Challenge of Calculating Social Media ROI

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

Social Media ROI has a well earned reputation of being hard to calculate.  A quick Google search, for example, reveals dozens of articles on the subject without much of a consensus on the solution.  Search Amazon and you’ll find books on the subject that end up being more about implementing social media strategies than actually measuring their impact.  This difficulty and disagreement stems from two facts.  First, the traditional formula displayed on the right often doesn’t appear to work due to the nebulous nature of the gains social media provides.  Second, social media marketing provides quite a few diverse benefits that vary depending on the particular case.  In the end, the most difficult aspect of calculating the ROI of social media is identifying the wide variety of benefits. Unlike most marketing methods that generate a single measurable return such as sales or traffic, social media can provide a wide variety of less tangible benefits.  For example, common benefits include direct and referral traffic, direct sales, ad impressions, customer service savings, brand equity, market intelligence, and improved search engine ranking.  To be fair, it is beyond me to calculate the particular value of some of these benefits — brand equity for example.  Most benefits, though, are quite measurable, despite occasionally being a challenge. Lets look at sales.  Quite a few regular activities in social marketing generate sales, directly or indirectly.  Coupons or promotions cause immediate sales.  Responses to customers can encourage purchases and retain customers after bad experiences.  Insightful or fun posts that get shared can generate new customers who later buy, and can drive traffic to your website.  Once again, the solution is to segment.  Value customer interaction just as you would in your contact center.  Apply your website’s conversion rate to traffic generated.  Use unique coupon codes on social media so you can separate it from the same promotion elsewhere.  Simply calculate the value of each type of interaction separately. A lot of marketers end up focusing on traffic as the primary objective of social media marketing.  This is a reasonable approach for a number of reasons.  While there are a number of effects of social media marketing that don’t result in additional website traffic (like customer service and branding), the great majority do.  Also, focusing on traffic removes outside factors that can affect the sales impact of marketing on social media — conversion rate in particular.  In the end, though, it comes back to figuring out what applies to your particular business.  Determine what needs to be measured, and actually measuring becomes much simpler.

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Upton SEO

by admin @ Steve Ferguson Search Engine Marketing

SEO training period for the Super Affiliate Network This is a Search Engine Optimisation session for members of the Super Affiliate Network. It is part two

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Ann Arbor SEO and Online Marketing Agency | SEO in Ann Arbor

Ann Arbor SEO and Online Marketing Agency | SEO in Ann Arbor


Drew Reed

Ann Arbor SEO and SEM Professional get your website to the top of Google and increase Internet marketing traffic.

Search Engine Optimization (SEO) | Graham Systems LLC Ann Arbor Web Design / Michigan Website Developer

Search Engine Optimization (SEO) | Graham Systems LLC Ann Arbor Web Design / Michigan Website Developer


Graham Systems LLC Ann Arbor Web Design / Michigan Website Developer

SEO - Our team provides Search Engine Optimization (SEO) to help your website achieve top rankings in Google Searches and in other major search engines.

How To Turn SEO Relationships into 6-7 Figure Deals – Lion Zeal Show

by Gary Morris @ Grafted-In LLC

I had a great time with Daryl on the Lion Zeal show. In this show I talk about how you can really make your clients some big wins through strategic SEO relationships and consequently make your work worth more in the process.

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Blog post example

by Shana @ First Page Advantage – Search Engine Marketing

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SiteGround

by Declan @ WordCamp Ann Arbor 2017

Describe your company in one sentence? Our mission is to be real craftsmen in what we do and since 2004 we’ve been mastering the craft of forging complex technologies into simple, usable web hosting solutions. Why did you choose to … Continue reading SiteGround

Cached pages on Google and what they mean to you

by Pure Visibility @ Pure Visibility

Search results on Google often come with a “Cached” page version that can be accessed by clicking the green arrow next to the URL. Clicking “Cached,” will take you to the version of the page that Google saw when it last visited the site and indexed its content. Google will let you know you’re viewing a cached page snapshot, as well as the day it appeared.

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Ann Arbor MI Search Engine Optimization - Ann Arbor MI SEO Company

Ann Arbor MI Search Engine Optimization - Ann Arbor MI SEO Company


SEOteric

SEOteric is Ann Arbor MI's premier SEO and online marketing agency. We provide branding, custom design, SEO, social media, and marketing solutions.

Stone Launches New Website Design for Hyundai

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone Interactive Group has launched the new HATCI site for HMG (Hyundai Motor Group), a top five global OEM. HATCI is HMG’s design, technology and engineering headquarters for North America. Stone helped to properly showcase Hyundai America Technical Center as...

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Southbridge SEO

by admin @ Steve Ferguson Search Engine Marketing

Hyde Tools was founded in Southbridge in 1875, when Isaac Hyde started selling leather and shoe knives. The company has two divisions: Hyde Tools, which manufactures

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What is SEO?

by Modern Influence Team @ Modern Influence

SEO stands for “search engine optimization,” but what does that even mean? Let’s dive in and break it down. Optimizing...

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SEO Ann Arbor | Internet Service Providers in 955 W Eisenhower Cir - Ann Arbor MI - Reviews - Photos - Phone Number

SEO Ann Arbor | Internet Service Providers in 955 W Eisenhower Cir - Ann Arbor MI - Reviews - Photos - Phone Number


BirdEye

4 reviews of SEO Ann Arbor from Ann Arbor, MII started working with Nick and Don over 3 years ago. In that time we redesigned the web site, focused our efforts on core projects, and targeted our most profitable markets. The results have been not

Oxford SEO

by admin @ Steve Ferguson Search Engine Marketing

Learn SEO through an introductory lecture on SEO at The University of Oxford, by our Director of Marketing

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Mendon SEO

by admin @ Steve Ferguson Search Engine Marketing

interview

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How to know if your SEO company is the one

by Pure Visibility @ Pure Visibility

If you’ve been in the market for SEO services, you’ve probably read the articles detailing the warning signs of a bad provider: pitches or prices that seem too good to be true, buying links, and guarantees of #1 rankings top...

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Northborough SEO

by admin @ Steve Ferguson Search Engine Marketing

Are you looking for an electrician in Northborough, MA? All Electricians in Massachusetts are not the same! So, what makes Citro Electricians different from

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4 eCommerce Lessons to Take Away from Amazon’s Prime Day Success

by Jennifer Pan @ Logic Solutions

Amazon’s third annual Prime Day on July 11, 2017 was a smashing success. What started off as a birthday celebration event on July 15, 2015, Amazon Prime Day is quickly ...

Read More

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Rutland SEO

by admin @ Steve Ferguson Search Engine Marketing

SEO Rutland County VT - 888-796-7478 SEO Rutland County VT - 888-796-7478 SEO Rutland County VT - 888-796-7478

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How to Use INDEX MATCH in Excel to Give Copy & Paste a Rest

by Pure Visibility @ Pure Visibility

SEO professionals, social media strategists, and site analysts alike can sympathize with the struggle of unordered data lists. Despite the promise and allure of “all-in-one” data aggregators, many multivariable data reports require the use of multiple tools and websites in conjunction.

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Digital Marketing Brand and Online Strategy

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Marketing and advertising your brand online, begins with embracing today’s technology. Having an excellent marketing strategy includes a knowledge of its forms, today’s trends, and how to follow them, but also an eye for the future. You have to stay ahead of the game. This is a very fluid industry, almost in constant change, constantly […]

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MC Hammer Cares About Web Analytics. You Should Too.

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

From You Can’t Touch This to a profound love for web analytics, MC Hammer has had quite a journey in life. But I have to admit his excitement about web analytics is well founded. Without numbers you won’t know how...

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West Boylston SEO

by admin @ Steve Ferguson Search Engine Marketing

West Boylston, Massachusetts Alcohol and Drug Rehab Centers Call 866-761-4037 Alсоhоl and drug counseling in West Boylston, Massachusetts mау bе nееdеd

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Ann Arbor WordCamp: Effective Websites Presentation

by annie @ Keystone Media

On Saturday October 15, 2016 Annie Wolock presented her approach for creating effective websites at Ann Arbor’s WordCamp. Her 15 minute lightning talk relayed the questions one asks to improve… read more →

Online Reputation: Advantage or Deterrent?

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Your online reputation IS everything! It all begins from first impressions and progresses from there. Maintaining a good reputation is important for business, and is something we should always be mindful of. How do you handle a subpar reputation online? That’s a tough one! It’s hard to repair, but with diligent work, it can be […]

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We’re hiring: Technical SEO Analyst position

by Pure Visibility @ Pure Visibility

Pure Visibility is looking for an experienced Technical Search Engine Optimization Analyst to join our growing company. Our team members are committed to providing great, responsive service to clients and coworkers alike. In our open, collaborative work environment, we help and learn from each other proactively—in a world of dynamic digital marketing, knowledge can’t flow quickly enough through cubicle walls.

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19 Keys to The Perfect On-Page SEO!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

What is On-Page SEO and Why is it So Important? On-page SEO consists of ensuring the details search engines (such as Google, Bing or Yahoo) look for in your webpage’s content are set up ideally. It encompasses everything from the URL to the titles of the images you are using: basically any detail that will be registered by search engines when they index your site and try to determine both what your page is about, and how valuable your page is to searchers of that topic. If you want your page, blog, article, or website to be ranked #1 on Google, this is something you must consider.   12 Things to Check for On-Page Optimization   Research and Define Your Targeted Keyword The first step in the process is finding the keywords you want to be ranked for. You will put all your efforts onto those precise keywords, so choose wisely! You will increase your chances of ranking highly if your keywords are not used a lot by other websites.  Also, if there is high demand for your precise keywords, you’ll receive more traffic when you succeed in ranking. How is this possible? Fortunately, you can check the competitiveness of keywords with various online tools, such as Google Adwords, Semrush or Word Tracker.  Developing a keyword strategy is a topic worthy of a blog post of its own (or several), but as long as you seek to find the highest volume search terms with the lowest competition, you will be on the right track. Use Your Keyword in Your URL The first thing the engines are going to see is your URL and domain name, so put make sure your keywords are prominently featured in them! It works in order: the first word of your URL is the best spot, the second right after, and It goes on. If you have a long URL, use hyphens ( – ) between each important term, and get rid of useless words that will dilute your important ones (like “and” “the” “to” “for”, etc.). If you are using WordPress, the Smart Slug plugin automatically removes the connections words such as “the” or “a” in your URL. Optimize Your Page Titles When thinking of an attractive, traffic-driving, sexy title, you must also consider Search Engine Optimization. You should use your keyword in it, the closer to the beginning the better. Also, note that your title must be fewer than 70 characters if you want it to be displayed completely by Google in the search results. Seventy is the maximum limit, but you should stay under 65, as the place occupied by characters depend on the characters you use. Create a Quality Meta Description The meta description is a different sort of SEO tool. Google does not consider this content in search engine page ranking, but you must add it if you do not want Google to use an automatic clip of your content as the summary of your page. Make sure the description is clear and engaging, as this is what sells search users on your page over other search results. Try to keep it fewer than 155 so the Search Engines will display it properly. Use Your Keyword and Vary it It is kind of obvious but needs to be said: you have to use your keyword in your content. Four times at least to make it clear for the engines that this is the keyword they want to rank you for. Vary it! Use abbreviations, plural, singular… You may want to use several synonyms also, to target related keywords for improving your ranking in the general topic you are talking about. Start Your Main Text With Your Keyword As we said for the tittle, search engine spiders will crawl your content from the start to the end. The closer to the beginning of your first paragraph your keyword is, the better! Optimize Your Sub-titles To organize a page, there are titles called Headers. Header 1 (H1) is the first title, Header 2 (H2) is the subtitle of Header 1, and it goes on… Google only considers H1, H2 and H3 for ranking. You should use and optimize these sub-titles and make sure your keywords are in H1, H2 and H3. Use Your Images Images are very important: for each image you can configure a Title and an “Alt tag”. “Alt Tag” corresponds to the text displayed when the image cannot appear. When you pass your mouse over an image, the Title appears in a small box. You want both the Title and the Alt tag to contain your keyword. It is better if the two are different, as search engines recognize new and re-used content. Make the Most of Your Internal Links Internal links are great. They are used in a variety of ways, such as linking to other, similar articles you wrote to invite your audience to go further in the research. It is great for your traffic, but also essential for your SEO. When using them, make sure your anchor text is wisely chosen. The anchor text is the text displayed as the “link”, the “click HERE” instead of “click on http://www.youshouldclickhere.ltl “. You can use your keyword in the anchor text, and that will help your SEO. For example: you can find more information about webmarketing for local business here. Add Some Pertinent Outbound Links By adding pertinent links to other websites, you can manage two things. First, you give the opportunity to your readers to go further. It is a sign of reliability. Secondly, search engines take the presence of external links into account when they rank your page.  Having external links consistently correlates to higher search result ranking.  For a more detailed explanation of this, check out this article on the SEO value of outbound links. Note that if you make the link open a new tab by using the [target=”_blank”] html tag, you are likely to keep your visitor on your site, whereas if by clicking on your […]

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How To Add an Amazon Affiliate Store to a WordPress Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

While most of our work in WordPress revolves around content marketing and search engine optimization, we occasionally need to monetize a blog (usually personal, not corporate).  Becoming an Amazon Affiliate is one of the easiest ways to immediately start building an income from a high traffic blog.  Within fifteen minutes of setting up your account, you can have banner & sidebar ads on relevant products integrated into your site, and you can add an affiliate link to any product you reference.  Once that is done, it may also be worth your time to set up an aStore for your blog — especially in light of how simple it is to integrate.  Setup requires comfort accessing and editing your wordpress theme files, and that’s about it. There are a couple ways to add an Amazon Affiliate store to a wordpress blog.  You could build your own store using wordpress posts as item pages.  This is very time consuming, but pays dividends in terms of design and SEO.  You could also create your own aStore theme to match your blog design.  What I recommend, and what I’ll be going over here, is using the default aStore design, but matching colors with your WordPress theme.  This isn’t a perfect method, but it’s effective and extremely fast.  I’ll be using a store I recently added to Geographical Perspectives as an example. Start by logging into your Amazon Affiliate account.  Click on the blue aStore tab, select ‘Add an aStore,’ and select the tracking code you would like to use.  The next screen will allow you to select the products you want to offer in your store.  For the purposes of this tutorial, I’d recommend selecting a large category and adding relevant keywords: This will fill your store with products and allow you to see spacing and final appearance before you manually build up your product list. Next we need to configure the appearance of the store.  For this step, you will need to get color values from your wordpress theme.  Many themes allow you to adjust the color scheme.  If this is the case, you can simply go into the appearance control panel and copy the color code.  If this doesn’t work, you can use the Print Screen key to take a screenshot of your theme and past it into a photo editor.  Use the color picker to select the colors you would like to use for the header, background, text, and links, and copy the color code into the Amazon Affiliate theme editor: Once the colors are matched, enter a name for your store and turn the header off.  We’ll be integrating this into your blog, so you won’t need a separate header.  When you hit continue, you’ll encounter another page of preferences.  The only suggestion I have here is to turn customer reviews off — they tend to take up a great deal of space.  Without them, you can cut down a great deal on the vertical space you need for your store.  Once you’re done, click ‘Finish & get link.’ Your store is now complete — all we need to do is integrate it into wordpress.  Clicking ’embed my store using an inline frame’ reveals the code we need to do this.  Now that we have that, we’ll need to create a template in WordPress.  To do this, copy your page.php file from your theme directory in your WordPress install.  Rename the file ‘store’ or something similar, and add the following code to the top of the page: <?php /* Template Name: aStore */ ?> Also, delete the following code from the file: <?php get_sidebar(); ?> In the content area of the template, replace the existing code with your iframe html you just got from amazon.  Save this and upload it back into your theme folder.  In most cases, the resulting code will look something like this: As you may notice, I edited the code Amazon provided, to better fit my needs.  I changed the width to 100%, reduced the height considerably, and changed scrolling to auto.  I’d highly recommend doing all three of these things. Now simply create a new page on your blog, select the ‘store’ page template under ‘Page Attributes’ on the right, and publish.  Add this page to your navigation, and you’re done!  Feel free to check out the result of this method here, and leave a comment if you have any questions!

The post How To Add an Amazon Affiliate Store to a WordPress Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Web Design Ann Arbor MI - Website & SEO Company Webfox Marketing

Web Design Ann Arbor MI - Website & SEO Company Webfox Marketing


Web Design | Managed Websites and SEO Company

Web Designer near Ann Arbor MI, Offering Full-Service Website Development! Affordable sites for businesses looking to expand their online presence!

Getting to know our keynote speaker, John James Jacoby

by 3pointross @ WordCamp Ann Arbor 2017

We’re fortunate this year to have none other than John James Jacoby (otherwise known as JJJ or Trip-J,) the creator of BuddyPress as our keynote speaker this year. Let’s get to know him! What drives you to speak at WordCamps? … Continue reading Getting to know our keynote speaker, John James Jacoby

Charlton SEO

by admin @ Steve Ferguson Search Engine Marketing

Drupal Modules for SEO (Search Engine Optimization) presented by Chris Charlton.

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Milford SEO

by admin @ Steve Ferguson Search Engine Marketing

SEO in Northville, Michigan - Let us help your company website get top ranking on Google. We want to help your business grow and be successful by ranking on

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Illinois Broadlands SEO 61816

by Ana Principato @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

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St Louis Marketing Just a Call Away

by mark@markryancreative.com @ 24 Inspired Media

If you are starting a small business at St Louis than you will have to deal with many clients and our SEO Services can help and for this you will need to devise a mass marketing campaign that can reach to a larger audience’s base. For this you will need experts who can do creative […]

Google’s Newly Expanded Text AdWord Ads Provide A Use Or Lose Opportunity

by Mark Lipowski @ Stone – Michigan Web Design, SEO and Online Marketing Agency

ledog [3:44 PM] just a general FYI for adwords – new ad structure with expanded text (search) ads is 30 / 30 / 80 [3:44] takes a heck of a lot longer to write ads but a greater flexibility /...

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Local Google Maps SEO Services For Business in Ann Arbor Michigan

Local Google Maps SEO Services For Business in Ann Arbor Michigan


Modern Influence

Locally Optimized Google Maps For Businesses in Ann Arbor Michigan. Optimize Your Google Map Listings To Appear In Search For Ann Arbor Residence.

Going Up! We’ve been invited to be part of Google Elevator

by Linda Girard @ Pure Visibility

I’m excited and honored to announce that I’ve been invited to take part in Elevator, Google’s new and exclusive business accelerator program for select Google Partner businesses. We’ve been working on so many things here at Pure Visibility, the opportunity couldn’t come at a better time!

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Hidden impressions of Venice

by Shana @ First Page Advantage – Search Engine Marketing

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Aliquam dui ante, posuere a justo vel, […]

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Retaining & Growing Your Customer Base Through User Experience (UX)

by annie @ Keystone Media

New Speaking Engagement on UX Annie Wolock will speak at the Meetup: eCommerce Ann Arbor on ‘Retaining & Growing Your Customer Base Through User Experience‘ The Details: Wednesday, April 20, 2016… read more →

Brunch

by Alumni @ Workshop Digital

A Killer Brunch Scene with Amazing French Toast Good things come to those who wait. If you stop by Weezie’s Kitchen in Carytown on Sunday morning without planning ahead, waiting is exactly what you’ll do. But trust me—it’s worth it! Richmond has rapidly become a foodie town, and Weezie’s is your quintessential hole-in-the-wall, with no Read More »

The post Brunch appeared first on Workshop Digital.

Check Out Our SEO Infografic

by mark@markryancreative.com @ 24 Inspired Media

Illinois Waterloo SEO 62298

by Angelle Allman @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

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Ann Arbor MI Organic SEO Services-Drive Traffic to Your Site

Ann Arbor MI Organic SEO Services-Drive Traffic to Your Site


Michigan SEO Experts|Proven Internet Marketing Strategies|Expert Web Design|SEO Consulting

You found this page using the Power of SEO looking for Ann Arbor MI SEO Service Companies. We drive traffic to your website via Organic SEO best practices.

Keystone Media, Google Partner, Adwords Certified

by annie @ Keystone Media

Keystone Media Now a Google Partner with Adwords Search Advertising Certification Keystone Media (Ann Arbor, MI) has offered Google Adwords services to clients for over a decade. Annie Wolock, owner of… read more →

Search Engine Optimization – Climbing the SERP’s

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

What is SEO? Search Engine Optimization is an internet, digital, marketing strategy that considers how search engines work and what people search for day to day. It strives to get information out and traffic in. SEO helps to improve the volume and quality of traffic to websites. It complements other tactics such as social media […]

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Illinois Rockford SEO 61108

by Caryn Belaoussof @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

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Interview With TechTonic on SEO Strategies

by Gary Morris @ Grafted-In LLC

We have been busy doing what online marketers do….running a sprint every single day. Watching competition, driving traffic and looking for the next bit of content to write. And because of that I have been very delayed in posting this. I recently was invited on TechTonic. A podcast discussing technology and its practical use in our […]

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Westborough SEO

by admin @ Steve Ferguson Search Engine Marketing

Local Ski & Snowboard sales, seasonal leases, ski tuneups, ski pants, apparel, gloves, goggles, skis, bindings, wax, boots, jackets, with major brands! Knowledgeable

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Steve Ferguson Search Engine Marketing

by admin @ Steve Ferguson Search Engine Marketing

Alabama’s official music video for ‘Song Of The South’. Click to listen to Alabama on Spotify: As featured on Greatest Hits Vol. II. Click to buy the track or album via iTunes: Google Play: Amazon: More from Alabama Mountain Music: High Cotton: There’s No Way: More great Country videos here: Follow Alabama Website: Facebook: Twitter: […]

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HTML & CSS: What Do You Need to Know to SEO?

by Mike Kaplan @ Workshop Digital

Understanding HTML and CSS for SEO As individuals start entering the field, they frequently wonder how much code they actually need to know to be an SEO analyst. And guess what? You really don’t need to know much code to be an SEO analyst. BUT, you’ll be a billion times better at your job by Read More »

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Steve Ferguson Search Engine Marketing | Worcester SEO

by admin @ Steve Ferguson Search Engine Marketing

Source: Steve Ferguson Search Engine Marketing | Worcester SEO

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The Best SEO Podcast And YouTube Resource Guide [2017]

by Gary Morris @ Grafted-In LLC

The post The Best SEO Podcast And YouTube Resource Guide [2017] appeared first on Grafted-In LLC.

SEO for Ecommerce: How to Improve Your Product Rankings

by Laura Lynch @ build/create studios

SEO for ecommerce is like SEO for everyone else, with a few extra rules. Ecommerce has a few unique challenges when it comes to following good SEO practices. Unlike other websites that have relatively static pages, ecommerce stores have an inventory to manage—and that means products come and go on a regular basis. Ecommerce sites... read more

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The Confidential Secrets for Ann Arbor SEO Agency Revealed - Mitra Sites

The Confidential Secrets for Ann Arbor SEO Agency Revealed - Mitra Sites


Mitra Sites

If you’re thinking of SEO or if you currently have a SEO consultant working for you, you must read this informative article. SEO is being the significant component for growth of any business as the SEM experts utilize several marketing...Read More...

New Perspective on Ann Arbor and SEO | Workshop Digital

New Perspective on Ann Arbor and SEO | Workshop Digital


Workshop Digital

Note from Andrew: Steph is due back in Ann Arbor this week. I already have a special project for her to work on. In the meantime, try not to envy her NYC vacation too much. Since last Saturday, my family and I have been touring New York City. So far, we’ve been to Central Park, Read More »

Effective Content Marketing

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Content marketing is being utilized more often these days. This is true for prominent organizations, small businesses, and one-person shop owners all around the world. Why? Because it works!  An official definition for content marketing is: a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a […]

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Illinois Valmeyer SEO 62295

by Kalina Koller @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

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Northbridge SEO

by admin @ Steve Ferguson Search Engine Marketing

Northbridge SEO call 1800 SEO 888 today or follow one of the below links, for more detailed information about Northbridge SEO. With Northbridge SEO as our main

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My Private Library

by admin @ Brian D. Gulledge

Here you can find resources to webinars, ideas and online traffic and revenue plans. These are not presented by me, they are however webinars I have attended and recorded that offer valuable information in SEO, eMail, Targeted Traffic or anything related.

Does It Matter Who Builds Your Website?

by SEOteric User @ SEOteric

Your Website Developer Matters – Part 1 You need a website, but aren’t sure what direction to go. You see commercials about $199 websites, getting a website for $9.99 a month, and then see companies charging thousands of dollars for websites.  Is there a difference in these services, and which one is right for you?... CONTINUE READING

The post Does It Matter Who Builds Your Website? appeared first on SEOteric.

Ann Arbor SEO Expert | SEO Firepower

Ann Arbor SEO Expert | SEO Firepower


SEO Firepower

Ann Arbor SEO & SEM Specialist. Consistent Results. Proven Rankings. Call Our Company For a 100% Free Initial Consultation and Website Audit. (844) 238-0065.

Illinois Mc Leansboro SEO 62859

by Janaya Konheim @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

The post Illinois Mc Leansboro SEO 62859 appeared first on cliQthru Marketing.

How Well Do You Impress? Reputation Management Online.

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Yes, how well do you impress? What impact do you have on others? How do you know? In today’s digital world, it’s important to know what impression your business has made on others. Not only that, but you need to know what impression others have of your business/services. No doubt you’ve worked hard to build […]

The post How Well Do You Impress? Reputation Management Online. appeared first on Web Design | Managed Websites and SEO Company.

Illinois Decatur SEO 62526

by Norri Sarkisian @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

The post Illinois Decatur SEO 62526 appeared first on cliQthru Marketing.

Ann Arbor SEO | 508-344-5927 | Driving Traffic And Leads To Businesses

Ann Arbor SEO | 508-344-5927 | Driving Traffic And Leads To Businesses


Steve Ferguson Search Engine Marketing

Ann Arbor SEO | Steve Ferguson Search Engine Marketing | Your Business Is Invisible When It's Not Listed On The First Page Of The Google Search Results

Who said the web was fair?

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

How unfair is this…. A prospective customer visits your website for the first time. They notice that the site’s design feels a bit dated. They notice that the website looks ’small’ on their monitor. They notice that the copyright at...

The post Who said the web was fair? appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

eCommerce Ann Arbor Meetup - SEO and Beyond

eCommerce Ann Arbor Meetup - SEO and Beyond


Human Element

Join Human Element at our eCommerce Ann Arbor meetup as we host SEO guru Nicklaus Guru from SEOAnnArbor.com. He will present SEO... And Beyond.

Google Getting It Right

by SEOteric User @ SEOteric

Google has been rolling out updates and changes for a while now, and every time there is a “significant” update, the web stirs up with analysis and break downs on what the changes are, who got penalized, and what percentage of websites are affected. These changes really affect the SEO industry as a whole and... CONTINUE READING

The post Google Getting It Right appeared first on SEOteric.

Michigan Inbound Marketing Agency - Ingenex Digital Marketing

Michigan Inbound Marketing Agency - Ingenex Digital Marketing


Ingenex Digital Marketing

Inbound Marketing Agency and Hubspot Partner Agency focused on Inbound Marketing for Higher Ed, Franchise, B to B, Startups and more in Ann Arbor, Michigan

CloudAccess.net

by Declan @ WordCamp Ann Arbor 2017

Describe your company in one sentence? We are a Managed WordPress hosting company primarily focused on the success of our clients. Why did you choose to sponsor WordCamp Ann Arbor? We sponsored WCA2 for a few different reasons. First, we … Continue reading CloudAccess.net

Stone Launches New Site for ImageVision, Inc.

by Louis Davis @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone is proud to announce the launch of a new responsive website for Texas-based ImageVision, Inc., a manufacturer of steel control room furniture for industrial, commercial, and security applications. In a press release, ImageVision CEO and Founder Dave Renfro said that, “We take tremendous...

The post Stone Launches New Site for ImageVision, Inc. appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Upcoming @ Pure Visibility: Social Media Workshop Series

by Pure Visibility @ Pure Visibility

We’re excited to announce our newest series of free social media workshop! These four workshops are designed to help small businesses get the most from their social media efforts, whether paid or free.

The post Upcoming @ Pure Visibility: Social Media Workshop Series appeared first on Pure Visibility.

Panda…What do you mean? Google has a Panda?

by michiganseopro @ Michigan SEO PRO

The post Panda…What do you mean? Google has a Panda? appeared first on Michigan SEO PRO.

Welcome to WordCamp Ann Arbor

by Kyle Maurer @ WordCamp Ann Arbor 2017

We’re happy to announce that WordCamp Ann Arbor is officially on the calendar! WordCamp Ann Arbor will be October 13-14 at the University of Michigan Rackham Graduate Building. Subscribe to our mailing list to stay up to date on the most recent news. We’ll be … Continue reading Welcome to WordCamp Ann Arbor

build/create studios

by Declan @ WordCamp Ann Arbor 2017

Describe your company in one sentence? We build websites and grow them through digital marketing. Why did you choose to sponsor WordCamp Ann Arbor? WCA2 is awesome, a breeding ground for fresh ideas to make every WordCamp the best WordCamp. … Continue reading build/create studios

Web Design and First Impressions

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

First impressions can make or break success when it comes to a business. And these days, that first impression involves screen time. You have a glimpse of a chance to impress, otherwise, potential customers are long gone! Having the right look matters and involves font, spacing, color, animation, and all of this visual language needs […]

The post Web Design and First Impressions appeared first on Web Design | Managed Websites and SEO Company.

Google Posts: How to Use Google’s New Feature for Local SEO

by Alicia Zeluff @ Pure Visibility

Do you feel like you don’t stand out when it comes to local search? Are you looking for an easy way connect with your regional audience? If so, Google’s new Google Posts feature may be a great way for you to increase engagement through your Knowledge Graph and Google Maps listing, without sinking a lot of time and money into the effort.

The post Google Posts: How to Use Google’s New Feature for Local SEO appeared first on Pure Visibility.

Can Someone Please Explain Bounce Rate?

by SEOteric User @ SEOteric

One of the most common questions we get when looking at Google Analytics data is “What is Bounce Rate?“. Bounce rate is a tricky little metric that can be deceiving at first glance. Let’s go ahead and define a “Bounce” as “when a web site visitor only views a single page on a website, that... CONTINUE READING

The post Can Someone Please Explain Bounce Rate? appeared first on SEOteric.

How To Add an Amazon Affiliate Store to a WordPress Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

While most of our work in WordPress revolves around content marketing and search engine optimization, we occasionally need to monetize a blog (usually personal, not corporate).  Becoming an Amazon Affiliate is one of the easiest ways to immediately start building an income from a high traffic blog.  Within fifteen minutes of setting up your account, you can have banner & sidebar ads on relevant products integrated into your site, and you can add an affiliate link to any product you reference.  Once that is done, it may also be worth your time to set up an aStore for your blog — especially in light of how simple it is to integrate.  Setup requires comfort accessing and editing your wordpress theme files, and that’s about it. There are a couple ways to add an Amazon Affiliate store to a wordpress blog.  You could build your own store using wordpress posts as item pages.  This is very time consuming, but pays dividends in terms of design and SEO.  You could also create your own aStore theme to match your blog design.  What I recommend, and what I’ll be going over here, is using the default aStore design, but matching colors with your WordPress theme.  This isn’t a perfect method, but it’s effective and extremely fast.  I’ll be using a store I recently added to Geographical Perspectives as an example. Start by logging into your Amazon Affiliate account.  Click on the blue aStore tab, select ‘Add an aStore,’ and select the tracking code you would like to use.  The next screen will allow you to select the products you want to offer in your store.  For the purposes of this tutorial, I’d recommend selecting a large category and adding relevant keywords: This will fill your store with products and allow you to see spacing and final appearance before you manually build up your product list. Next we need to configure the appearance of the store.  For this step, you will need to get color values from your wordpress theme.  Many themes allow you to adjust the color scheme.  If this is the case, you can simply go into the appearance control panel and copy the color code.  If this doesn’t work, you can use the Print Screen key to take a screenshot of your theme and past it into a photo editor.  Use the color picker to select the colors you would like to use for the header, background, text, and links, and copy the color code into the Amazon Affiliate theme editor: Once the colors are matched, enter a name for your store and turn the header off.  We’ll be integrating this into your blog, so you won’t need a separate header.  When you hit continue, you’ll encounter another page of preferences.  The only suggestion I have here is to turn customer reviews off — they tend to take up a great deal of space.  Without them, you can cut down a great deal on the vertical space you need for your store.  Once you’re done, click ‘Finish & get link.’ Your store is now complete — all we need to do is integrate it into wordpress.  Clicking ’embed my store using an inline frame’ reveals the code we need to do this.  Now that we have that, we’ll need to create a template in WordPress.  To do this, copy your page.php file from your theme directory in your WordPress install.  Rename the file ‘store’ or something similar, and add the following code to the top of the page: <?php /* Template Name: aStore */ ?> Also, delete the following code from the file: <?php get_sidebar(); ?> In the content area of the template, replace the existing code with your iframe html you just got from amazon.  Save this and upload it back into your theme folder.  In most cases, the resulting code will look something like this: As you may notice, I edited the code Amazon provided, to better fit my needs.  I changed the width to 100%, reduced the height considerably, and changed scrolling to auto.  I’d highly recommend doing all three of these things. Now simply create a new page on your blog, select the ‘store’ page template under ‘Page Attributes’ on the right, and publish.  Add this page to your navigation, and you’re done!  Feel free to check out the result of this method here, and leave a comment if you have any questions!

The post How To Add an Amazon Affiliate Store to a WordPress Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Best Ann Arbor MI SEO Experts

Best Ann Arbor MI SEO Experts


b.i.g. llc | Digital Marketing Agency |248.242.7005

Top search engine marketing company Ann Arbor Michigan helps local companies dominate their competition by getting top rankings on Google, Bing and Yahoo.

Douglas SEO

by admin @ Steve Ferguson Search Engine Marketing

Alabama’s official music video for ‘Song Of The South’. Click to listen to Alabama on Spotify: As featured on Greatest Hits Vol. II. Click to buy the track or album via iTunes: Google Play: Amazon: More from Alabama Mountain Music: High Cotton: There’s No Way: More great Country videos here: Follow Alabama Website: Facebook: Twitter: […]

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Ann Arbor SEO | cliQthru Digital & Search Engine Marketing Firm

Ann Arbor SEO | cliQthru Digital & Search Engine Marketing Firm


cliQthru Marketing

Ann Arbor Search Engine Optimization | Call Us 312.248.7078 | Generate More Customers For Your Business And Increase Your ROI

Latest news in WordPress community

by Shana @ First Page Advantage – Search Engine Marketing

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April’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Ever feel like you can’t keep up with Facebook’s newest analytics tools and features? Worried about discovering a new Google algorithm after it’s too late? We’re here to help. Every month, the ever-dynamic field of digital marketing experiences shake-ups. We track and...

The post April’s Biggest SEO News, SEM Updates, and Social Media Buzz appeared first on Pure Visibility.

Paxton SEO

by admin @ Steve Ferguson Search Engine Marketing

Paxton testimonial to Impossible Marketing after attending our SEO Mastery Course!!

The post Paxton SEO appeared first on Steve Ferguson Search Engine Marketing.

Build your own website

by Shana @ First Page Advantage – Search Engine Marketing

This theme has been built based on open source administration system WordPress and AIT framework, which contain AIT page builder with elements – custom post types and plugins options. The theme admin section is divided into 4 fully customizable parts: Theme options, Default layout, Page Builder, Import / Export. Elements are available below Theme Admin […]

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